Step 1 to ensure your sign is an investment?

At SignForce we aim to ensure that any money our client’s spend on signs is an investment in marketing. This is achieved by ensuring that our client’s signs fulfill their intended application. In order to establish their intended application we ask the following questions: 1. What do you want your sign to achieve? 2. Why? and 3. What is your budget?

Knowing what you want your sign to achieve and your budget gives us the ability to help you achieve your objectives within your budget. I mention this because it is not uncommon for us to find that clients are sometimes uncertain as to what the sign should achieve, and either do not have an allocated budget or are not willing to share the budget with us, for fear that we may then spend the full budget. In reality, knowing your budget means we are more likely to accurately advise on materials and design as well as if the desired objectives are possible to achieve within your – our client’s – budget restraints.

In order for us to best advise you we need information, and the more information we have the better we can advise. So when thinking about signs it is worth keeping in mind that the more information you give us, and the better the idea you have of what you want the sign to achieve, the faster the process, and more effective your sign is likely to be.

If you are in the market for signs, whether it is to design a sign, manufacture your signs or relocate and install existing signs, contact SignForce’s now. SignForce is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to ensure that all the money you spend on signage is an investment. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

For signage idea’s to suite your business, go to SignForce’s idea’s bank at:

http://www.signforce.co.za/action.php

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Does Content Marketing mean ANYTHING to you?

It seems to me that the current “BUZZ” word in social media marketing is CONTENT MARKETING.

I agree that content marketing is essential if one is to educate your client’s, both because this is how SignForce has built it’s reputation, and also because educated client’s tend to look beyond the immediate investment, and look at the long term benefits of quality, insurance and guarantees that have been tried and tested.

While looking at my LinkedIn profile today the question came to mind. What exactly is the CONTENT that people come to SignForce (and me personally) for. I asked this question because personally I have more endorsements for specific marketing related activities than specifically signage related one’s.

Now since SignForce is a sign consulting, design, manufacture and installation business, this initially struck me as strange. However, with further thought I realized that it is not surprising that people endorse me (and hence SignForce) for marketing, as signage is marketing, and at SignForce we DO advise, not only on signage but on how signs should fit into a business’s complete marketing strategy. Hence the SignForce blog tends to focus on marketing related education.

Have you given any thought to what niche or market you and your business fit into, and if so, what is the content that you focus on?

Whether you are looking for marketing professionals with experience over multiple medium’s, or if you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

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