Rushing a sign – Almost a guarantee to make a mess
I love the saying “ the quality is generally remembered long after the headache of the delay “
We believe every non-cyber business needs a sign – and even some cyber businesses – need a sign. As the true, old adage goes – A Business Without A Sign Is A Sign Of No Business
However, because we believe that all businesses need a sign does not mean that everyone agrees, especially when setting up the business and planning a budget. As such, we often see businesses that only remember they need a sign the day before they open their doors, when their budget has been depleted, and then they expect us to deliver their quality, complex sign the next day.
Most people do not understand what makes a sign work, and they do not understand the process that goes into making a sign. While this is as it should be, it does bring it’s own challenges, especially in this modern world of IMMEDIATE GRATIFICATION where many people believe that they can simply make a call or send an email and their custom sign – custom design, custom colours, custom size – will pop off the shelf and be ready in a matter of hours – which is not always realistic or possible as most components are HAND MADE.
The process involved in making signs is generally a very simple one consisting of a number of time consuming, labour intensive steps.
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The sign needs to be designed. Even when our clients have and supply a logo, very often the logo is not in a format that we can manufacture from. This takes a designer time to prepare.
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The sign needs to be manufactured. Depending on the sign this process can consist of computerized and / or manual labour. When manual labour is involved each component is made by hand, and this takes time to get a quality finish.
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When necessary the sign needs to be coloured to match the client’s colour specifications. Another manual, time consuming and labour intensive process.
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The sign needs to be prepared for installation – to ensure that the sign looks like the client’s name and / or logo and ensure that the image the sign projects is as per the client’s expectations. Another time consuming, manual labour process.
- If the sign needs to be illuminated the entire process of wiring and connecting the lights is a time consuming, labour intensive process.
- Finally the sign needs to be installed, which is ALWAYS a time consuming, manual process.
As can be seen from this extremely oversimplified list, there are generally a number of manual, time consuming, labour intensive processes involved in the production of every sign.
It is because of the manual component that rushing a sign is more often than not a guaranteed recipe for something to GO WRONG, for the finished product to be poor quality, and ultimately for the sign to be rejected.
It is always advisable to ASK your sign maker HOW LONG they expect it will take to make and install your sign, then, unless they have a guarantee associated with the deadline, add in a few days to make sure that you can realistically plan for when the sign will be installed.
For signs with a GUARANTEED deadline contact us at SignForce. We design, manufacture and install your quality signs, starting with the view that your successful sign needs to deliver on your expectations.
Call now on +27 (0) 11 440 7525 or email us at arnold@signforce.co.za or david@signforce.co.za
You can also view our gallery at http://www.signforce.co.za/gallery.php or view pictures at Google+https://plus.google.com/b/118104575416251079229/+SignforceCoZaforbestsigns or FaceBook https://www.facebook.com/SignForceSouthAfrica
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