How do I know what sign would work best for my business?

This is not a simple question to answer.

What will work best for one business may not work best for another business or even a similar business in a different location.

When deciding what sign or signs will work best for your business, it is worth getting input from a signage professional (we have a few at SignForce) who can advise on the different types of signs while taking heed of your budget and what you intend for your sign to achieve.

A general guideline is that your sign needs to STAND OUT, be VISIBLE and convey your intended MESSAGE in a manner that will make the sign achieve it’s intended objective.

If you are a retail outlet, your sign requirements are generally also be dictated by your landlord, especially in malls or shopping centers.

As a general rule illuminated signs work better when the light projects through the face of the sign, as opposed to the sign being HALO illuminated, where the light is reflected of the backing BEHIND the sign, especially if the sign is required to be read from a distance.

In addition to location and landlord requirements, what sign will work best for your business will depend on (1) your budget, (2) where the signs are to be located – for example not all retail outlets allow for the sign to project from the outlet, (3) what message you want the sign to deliver and (4) how far from the signs the reader needs to read the sign.

For a no obligation consultation to assist you to find what signs will best fit your budget and work best for your business contact SignForce now on 0861 744 636 or +27 (0)11 440 7525 or info@signforce.co.za