The success of a sign is generally a VERY SUBJECTIVE measurement, and will have a lot to do with exactly WHY the sign was originally commissioned, and WHAT the intent of the commissioner was at the time the sign was commissioned.
If the #sign was commissioned to let passers by know that YOU are located in a particular location, and the sign generates sufficient interest or attention to get [sufficient] people to walk in, the sign could be considered a success.
If on the other hand the #sign was intended to make a specific statement, one that was intended to say ask for a ladies hand in marriage, could one say the sign was UNSUCCESSFUL if the lady turns down the proposal?
From a #signage perspective, generally, for a sign to be successful it should:
- Stand out from it’s environment
- Be easy to read
- Be easy to understand
- Be clear, and
- Be BOLD
If your sign has all five points, it is bound to succeed in it’s objective.
For SUCCESSFUL signs visit http://www.signforce.co.za or contact #SignForce at +27 (0)11 440 7524 / 5 or email to firstname.lastname@example.org
SignForce is based in Johannesburg, South Africa, and ork throughout Southern Africa.