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How important is communication in signage

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The Importance of Communication in Signage

At first glance, it may seem contradictory to discuss communication in relation to signage since signs are inherently designed to communicate messages — albeit silently. However, the real value of communication often emerges during the process of developing signage that effectively conveys its intended message and achieves desired outcomes.

Key Events Highlighting the Need for Communication

Two recent experiences at SignForce underscore the critical role of communication in signage creation.

1. Color Accuracy Challenge
In one instance, SignForce mixed paint based on a client’s specified color. However, discrepancies arose when comparing the color on (1) the computer monitor, (2) the provided swatch, and (3) the actual paint. The monitor displayed what appeared to be black, while the swatch seemed a dark off-green, and the paint looked distinctly green.

Effective communication with our client — located outside South Africa — prevented a potential installation disaster. By communicating and clarifying these differences before proceeding, we avoided unnecessary costs and ensured the client was satisfied with a correctly colored sign installed on time.

2. Banner Design Enhancement
In another case, SignForce was tasked with printing a banner. Upon receiving the initial artwork, we felt it did not optimally serve the client’s goals. Through a series of discussions (communication) with the client, the design was refined, resulting in updated artwork that was more likely to capture attention and act as the intended, effective silent salesperson.

The Subtle Nature of Sign Communication

While signage communicates messages, it often does so subtly. For instance, a dirty or damaged sign can send a negative message that detracts from your brand’s image. The impact of these subtle cues can be profound, affecting customer perception and engagement.

Partner with SignForce for Effective Signage

If you’re seeking signage that truly works and delivers your desired outcomes, look no further than SignForce. We prioritize clear communication throughout the design and production process, ensuring your signs communicate effectively.

Contact Us:
Email: info@signforce.co.za
Phone: +27 (0)11 440 7525
WhatsApp: +27 (0)82 558 6413

Learn More:
Visit us at SignForce for all your signage needs. Let us help you create impactful signs that resonate with your audience!

The Power of Emotions

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Power of Emotions

Not too long ago I was approached by a man in a store who was looking for some assistance. We had a brief chat where he mentioned he was a businessman from the DRC and here in South Africa for one more day. He mentioned he was looking for businesses in South Africa to partner with.

We had a good chat. He gave a brief outline of his business and asked if it was something I would be interested in. He said he would get hold of me when he was back in the DRC so I gave him my number.

True to his word he contacted me 2 weeks later and told me more about what e was looking for.

During the discussion’s he mentioned how much money I can make by partnering with him. [This is a standard sales technique, so not much interesting there, but money is very often an emotional trigger].

I am a firm believer in karma and serendipity, and am also have enough gray hair to always question “why me” as well as “what’s in it for me”? I am also a bit of a sceptic, so I also keep asking myself if there is a catch, where is it?

Certain things didn’t make sense to me, but I was not invested and played along in order to find out if there was a catch, where the catch is or would be. The man outlined what he required and the process. He said he would do certain things, and he did them on time and kept me informed.

The short version is a member of the man’s business would be coming to South Africa and he would appreciate it if I could collect the man and take him to his destination, all simple enough, and apart from some time (which I was prepared to invest as I was having fun), very little cost to me that I could see.

When I met the man I was advised he had been on the road for a while so I took him to lunch where we had a pleasant chat. I was then contacted by his ‘buyer’ and told what time we could meet.

Now it is important to add that at this time while I am still wondering why me, is there a catch and if so what is it, I have dealt with a total of five different individuals, with the main person always as close as a call away. They did mention that they would pay for my time and fuel and reimburse me for any expenses as the man needed some work clothing and a few other things which were in my line of business.

Everything seemed to be running smoothly from my outsiders perspective, remember I was simply acting as a driver for a business man needing some assistance. I am a frim believer that if something is too easy, there needs to be a catch, and somewhere there is a problem. Not sure if I am a realist or a sceptic?

We eventually get access to a VERY secure building where the deal is meant to take pace. The building is definitely appropriate for the type of business, yet also not the most secure building I have ever worked in.

I go with the man to his buyer where the product (some mineral) will be tested and purchased with bank transfer’s taking place. I get asked if it is possible for them to transfer the money into my account because there was an issue with the sellers account. This was the first red flag I saw. I asked which bank they bank at and was told it didn’t matter as they would do an instant payment from their bank. They did mention I could take a handlers fee for them using my bank account. This was a bit of an orange flag as I figured if the money is in my account they are more at risk than me.

Then the fun began. The buyer wanted to ‘test’ the quality of the product. Here is where there were only red flags, possible because of my specific set of skills and experience, but the most important thing was the EMOTIONS they were eliciting.

Everything they did was to (a) make me feel comfortable and at ease, (b) entrench the legitimacy of the business and (c) elicit emotions, especially because they were talking about a LOT of money and how much I could have for assisting.

I was observing and making notes (in my head) that (1) they asked the seller the weight and never weighed the minerals. {In my experience when I was the seller of minerals the first thing the buyer did was WEIGH what I had and then give me a copy of the weight so there was no disputing later. I don’t care how many times you deal with a buyer, in the mineral market, where payment is per weight, you weigh the product !!!!

While the ‘specialist’ was ‘testing’ the product (which I found quite amusing as he opened the sealed package (not vacuum packed but sealed with packing tape) he took out a scissors and a magnifying glass and declared the grade to be excellent. At this point the ‘buyer’ handed me a piece of paper with the supposed value of the mineral – it was in excess of R11,000,000. A very large number, definitely large enough for the bank to flag the transaction and certainly large enough to make almost anyone feel some emotion.

The ‘specialist’ declared he had one more test to do and would like us (the seller and me the observer) to accompany him while he placed the mineral sample into his x-ray (I cannot remember the name he used) device to ensure he was correct about the grade.

I suppose this is a good time to mention I am a talker. I love talking! That said, I like to think my mama raised no fool, so I also know when to keep my cake hole SHUT. This was one of those times, as the mineral was placed ‘inside’ the computer – what I witnessed was the specialist placing the sample BEHIND the computer box and turning the computer on.

He explained that the computer would analyze the material and as long as the grade was below 53 on the LED screen on the box, they would be happy to release the payment.

It is important to mention here what I saw was a desk top computer box wrapped in aluminium foil. The box had it’s own LED screen about the size of a small cell phone and a red and green light. The lights flashed and the LED screen flashed numbers until it settled on 52, which is below 53.

We were then asked to go back to the other office so the transfer could take place. The specialist told the buyer that it was all good. The buyer then asked for the certificate of origin, which the seller said he did not have. He said he could get it as it was with t he transport that brought him into the country.

This is where the real FUN began. I asked the seller why he didn’t bring the document with him. He said he ran into a snag at the border as he did not have sufficient funds to pay the import duty, so the driver of the transport paid the import duty and he kept the paper as security in order to ensure he was refunded for his payment and assistance.

The import duty was US$3,500 (about ZAR 63,000). Here is where the con lay.

I was asked to please assist – remember as far as I was concerned I was there as a driver for someone I did not know and the only identification I have of him is his cellphone number. I asked why the driver could not simply bring the document to the office where we were so the payment could be released and he could get his money. I was told it was his boss that would not allow him to come as his boss was UPSET he had helped the seller.

Long story short I let them know this was there issue, so I took the seller and his goods back to where I found him, and I left to carry on with my day, and left them to con someone else.

The reason I am relaying the story is because of the POWER OF EMOTONS. These cons were superb at playing on emotions, asking for assistance, promising to pay, tempting with HUGE sums of money, explaining how this was important for their families, SO MANY EMOTIONAL STORIES.

In sales we are taught that EMOTION SELLS and people justify on logic. This is so true, as when the correct trigger or emotion is activated, even intelligent people will often throw logic out the window, sadly, too often with dire consequences.

My personal red flag for a scam comes from being caught. So when I feel something is too easy, not my issue, too exciting, elicits emotion, too coincidental and any combination of these, I tend to be a LOT more aware than I may usually be.

I was advised that I was still mad to go along as long as I did and meet with t he people alone as they may have been armed, and that is true. I did take a chance and while I did assess the situation each step of the way, it did carry risks, even though there were people who knew where I was.

The whole story is to try explain the emotions. I cannot express how well these people work. They are professionals and their business is to help you part from your hard earned money. They are ruthless and are expert manipulators, using every trick I am aware of from the psychology of selling.

I am fortunate that among my experiences, on the 4th of September 2015 I had what I now refer to as my lifeaversary. With my accident something in me changed. Remember I have mentioned how much a person’s emotions impact your body. In my case, after my accident I cannot get overly excited – that is a positive and a negative. Whether I get too excited because I am beyond happy or I get mad because something has happened, either way my body responds in the same way – I begin to shake uncontrollably. The emotion is not relevant, it is the intensity of the emotion that triggers my body.

I am very aware that many, if noit most people, do not have such a refined warning mechanism, but I also know that most people do have some warning mechanism – whether it is to keep what they are doing a secret or that funny feeling in their gut – that tells them something is amiss.

When your warning system starts talking, PLEASE BE AWARE.

This post has nothing to do with signage – unless one is referring to the signs and signals one’s body is giving off, but is more of a public service to remind people that their emotions are their friends, especially in situations which could have a negative impact on life.

If you want to deal with a signage business that is made up of people that care, contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Should We Always Give the Customer What They Ask For?

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Should We Always Give the Customer What They Ask For?

Or asked differently, when the prospect TELLS you what to do, what materials to use and how to do it, do they actually know what they are talking about?

I am sure everyone reading this can relate to the situation where a prospect contacts you and tells you what they want. Once they have told you what they want, they proceed to tell you what materials you should use, how long it should take to make the sign, how to make the sign, etcetera’s.

This is when we should start asking questions to establish what the client wants the signage to achieve and how they know the materials they are talking about.

The reference to materials is especially pertinent in the current world of signage manufacture. I say this because there have been MASSIVE changes in the building and SIGNAGE industry over the past 5 – 10 years, so while ‘traditional’ signage materials may still be appropriate and get the job done, they may not be the best materials from a life expectancy or cost or results perspective.

One such material is NEON. Traditional ‘glass’ neon – in South Africa because that is where we are based – is extremely costly, is not great when exposed to rain and even worse in HAIL! Traditional glass neon is also not the best for the environment as it uses fairly toxic gasses to get the neon to burn and can also pose a danger when the glass breaks. This says nothing about the HT cable that is used for traditional glass neon, cable that has a tendency to short and ignite the neon, which is one of a few reasons neon has not been a favorite in shopping centers, or I would imagine, for insurers.

Today in South Africa the use of traditional neon is extremely limited, because there is a new, LED based neon called NEONFLEX, and while neonflex may not be able to achieve 100% of the effect of traditional glass neon, the advances in neonflex makes it easy to use, about 85 – 95% as aesthetically pleasing as traditional glass neon, more cost effective and way less likely to ignite.

Another signage material that is no longer always the most cost effective option is Chromadek.

Chromadek is a treated metal that holds signage well. It is normally a thin (think 0.3 – 0.8 mm thick) metal sheet so it is fairly flexible and as such if used without a frame can look flimsy and possibly even cheap.

Thicker Chromadek is less flexible and still a favorite for road signs, however the cost of steel has risen substantially in South Africa over the past decade making any metal way more expensive than it was in previous decades. Fortunately for sign manufacturers and clients alike there are modern materials that can often be used to replace the expensive metal of signs. The most commonly used ‘new’ material is ACM – a composite Aluminium sandwich – and compressed plastic which has wonderful properties for outdoor use, one of which is that unlike Chromadek, because ACM is thicker (ranges from 2 to 5 mm) the material can be used FLAT against walls and does not look wobbly.

The main point I am trying to make is that there are new materials that may well do a better job and perform better and be more cost effective for a client than the material(s) the client is are aware of.

It is the humble opinion of this writer that many people try to elevate themselves by using the limited knowledge they have of the product (in this case signage) in order to prevent being ripped off or to show they have some knowledge of the subject. However by using the materials they know they either expose their limited knowledge and / or they focus the signage supplier so they end up getting what they asked for which may not be the best VALUE they can get.

It makes more sense to TRUST the (hopefully) professional person you have contacted to get you the quote, answer their questions, ask questions and then decide what you as the buyer believe will best suite your needs from the new information you have gathered.

It is also important for a decent sales person to ask enough directed questions to establish what is best in order to achieve the stipulated goals of their signage that the prospect or client has expressed, because the sales person – or the people in the office doing the estimates – should have better knowledge than the prospective client of available materials with their pro’s and con’s and how they can benefit the client better .

If you are in the market for signs that you want to achieve a specific objective, SignForce is here to assist.

Contact SignForce NOW on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Why Sign and Why SignForce

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Illuminated signs

Candice Berman shop front sign

Why Sign and Why SignForce

Many years ago this writer was taught to ask two questions of every client.

1. Why do you want a sign? And

2. What do you want your sign to achieve?

These may seem like stupid questions because everyone is supposed to know that a business without a sign is a sign of no business (well at least offline), but there are times when signs are not going to fulfil or achieve your desired outcome. This is one reason this writer has been heard telling prospective client’s he is a poor salesman, as I will tell you to NOT get signs if I do not believe they will achieve your desired outcome.

If you are looking for a sign to get feet through your door or to boost your visibility or to enhance your ego, SignForce is definitely available to assist.

Why SignForce?

SignForce has been in the signage industry for over two decades under it’s current management, with many years of marketing experience before getting into signage. What this interprets to is we at SignForce can assist you to ensure your money spent on signage is an investment that will both achieve your desired objective(s) AND where necessary, your signage will increase your turnover, and hence your bottom line profit.

This is where I also mention that SignForce is not the cheapest but we do give value for money. Unfortunately , while this is the truth, we have certainly noticed that prospective clients are more swayed by short term price than they are by the prospect of longevity or quality or the benefit of advice. It is also worth mentioning that the vast majority of SignForce’s work is for on-sellers.

So why use SignForce?

At SignForce we focus on you, our client.

We know we have the experience and expertise to make great signs, and what we don’t know, we are fortunate enough to be able to tap into our local and international resource’s to find out.

It is because of this confidence in our experience and our network that we strive to make your experience when looking for signs a painless, seamless one, where you can tick one item off your list because SignForce will project manage the signs for you, ensuring our quality exceeds your expectations and that you can take a back seat and relax knowing your signage issues are being handled in a professional manner, with constant communication and updates because we know that your signage is most likely a very low priority, even though it is a high ticket purchase.

Why not be like our existing clients and some of our competition and give SignForce a call and see how we can assist you

Call SignForce now on +27 (0)11 440 7525 or WhatsApp +27 (9)82 558 6413 or email info@signforce.co.za

Find our all about SignForce at http://www.signforce.co.za

PERSPECTIVE – or an alternate (South African) view on Competition

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Large Format print for www.artsolar.co.za

Safe installation of signs

PERSPECTIVE – or an alternate view on Competition

This was a very interesting week at SignForce

On Monday we assisted a competitor to install a sign they had manufactured. It was the first time I am aware of that we needed to use our block and tackle. The sign went up safely and our competitor and his client were all happy with the outcome.

On Wednesday we quoted a prospect. Part of the quote was to remove a number of signs from the building. A few were close to the ground, however many were more than three stories above the ground, and one was old, and from the brief inspection while on site, looks to be rusted through in more than one place. (I guess an article on the importance of maintaining signs for safety would be a good idea).

When followed up the prospect advised this writer that I must have lost my f@king mind because the amount was insane. He went on to explain that he could do the job for about 8% (1/12th) of the quoted amount. He went on to explain that he could hire some unemployed ‘casual’ labor off the street and provide them with the tools they need to remove the sign. I volunteered to provide a 51 foot ladder.

The difference between Monday’s client and Wednesday’s prospect may boil down to PERSPECTIVE.

The client on Monday appreciated SignForce’s experience, skills and understanding, and is willing to pay for the skills and experience.

The prospect on Wednesday may not have the understanding of the value of SignForce’s experience, and is certainly not prepared to pay for that experience.

That does not mean the prospect is incorrect. He may be able to get the job done safely at a much lower cost, and he will be responsible and accountable for the risk and any potential fallout that occurs.

One lesson of experience is being able to see the rust on the one sign – something which may be superficial, however, if it is not superficial – which is equally likely – the entire sign may fall apart when it is moved, which can become deadly very quickly. This writer has said multiple times, signage is an extremely simple industry, UNTIL IT IS NOT!

When a business complies and follows certain best practice norms, that compliance comes at a cost, which client’s should be prepared to pay for, as this ensures (or as close as possible) safety and successful completion of the job.

When a prospect is prepared to do the job himself and to say to hell with all safety norm, it is generally better to walk away, because if or when something goes wrong, that prospect will ,most likely be the first to throw the business under the nearest – and furthest – bus.

If you are in the market for signage – whether it is to manufacture, install, maintain or remove – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Is there any value to Experience

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Is there any value to Experience (and if there is, how can one bill for your experience)?

Illuminated Signs

Custom, old fashioned, illuminated signs

 

Becoming a more seasoned member of the signage industry – one with slightly over 25 years personal experience – I have begun to notice that there are certain things I SEE that are not always visible to others.

This is not clairvoyance but I do believe it comes from experience.

A simple example that showed this point happened recently. SignForce were asked to assist with the installation of a later large (6 x 3 meter) sign. When we went to the site inspection we noticed that the plan that the contractor was looking at was great, but flawed. The sign needed to be carried through three doors, however the third door had restricted access, so only half the sign could go through the door, and then – nothing.

I am pleased our client was not a blind believer, so he tried his method and then called me to tell me he had tried and it had failed.

Experience – defined by Google as “1. the fact or state of having been affected by or gained knowledge through direct observation or participation. 2. a. : practical knowledge, skill, or practice derived from direct observation of or participation in events or in a particular activity. ‘ is generally gained from the university of hard knocks. The hard lessons that come with doing something more than once, and failing often.

Experience is earned and while it can be passed on – which can be called advice, and, as a friend’s father kept saying. Advice comes from experience. When you receive the advice you have two choices, take heed or roll it up and shove it wherever it fits.

The value of experience tends to come from the little things. For example. When making a sign, how does one calculate the weight of the sign and the size of the fixings – bolts, nail in anchors, whatever – that will be necessary to make the sign stay in place once it is fixed to the wall?

This writer has inspected a sign which looks phenomenal. It creates a great impression and I am sure the client will be super impressed. As long as the sign works as intended, everyone will be happy And that will be perfect in maybe 95% of cases. In the remaining 5% when something goes wrong – say in the case of a light box when all or some of the lights stop working (which will happen, but it may, and hopefully will, take some time), or if a weld breaks (which is possible but low probability if they are done properly). When the 5% happens someone is going to have to spend time or money or both to make the sign good. This is where it can get complicated.

In the case of the sign mentioned above, the face of the sign has been fixed directly t the frame of the sign. This is a great way to keep costs down, however, if the lights inside stop working, or anything else inside goes wrong, there is an extremely high probability that the face of the sign will need to be removed, which means replacing the sign face. This can be a very costly exercise. The industry standard is normally to have an internal frame to hold the face. This allows for ease of maintenance without any additional costly spend, because the [maintenance] cost has been absorbed into the initial capital expense of the sign.

The difficulty with making the sign resilient, is it adds costs to the up front build which many businesses in South Africa are reluctant to do. They would rather take their chances on spending less upfront and then pray that their spend lasts as long as the higher investment (on invisible safety and possibly redundant features) that may save them money in the future.

At SignForce we call this the cost of peace of mind – like having an insurance policy you hope to never have to use.

When you are looking for signs that work, contact SignForce. We are happy to share what we do and why we do it as we believe in creating signs that work, signs that last and lasting relationships.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

What is the cost of compliance

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The Cost of Compliance

Or maybe the title should be how does governance help or hinder economic growth and employment.

As someone who is involved with running a small business in the current South Africa, I often look on with amazement at the number of requirements (you could read that as hurdles) that the business has to jump – sometime crawl, sometimes squeeze – through in order to be compliant.

Around 2010 we completed a survey which asked how much of the management teams time was spent on compliance. At that stage it was around 10 – 15%. To honestly answer the same survey today would be in the region of 130 – 150% of the then management’s time, meaning that an entire team of people had to be employed for no additional benefit to our clients of the business, other than to remain compliant. This can be considered a pure stealth tax.

While we understand and agree with rules that DO make work safer, we also are of the opinion that you cannot legislate stupidity – or stupid away. We know that our team want to go home to their families on a daily basis, even when things are tough at home, so we don’t believe in treating them like immature idiots who are brain dead. If they are not up to the task they are encouraged to stay home or seek the necessary help, but in the opinion of this writer, creating rules that try make idiots into rocket scientists – or at least prevent them from putting their heads into a microwave oven that is on – is not going to prevent them from being stupid.

It was once said the principal difference between intelligence and stupidity is there is no limit to stupidity!

Compliance seems to be a world wide trend (although I do question how China still allow bamboo scaffolding or some African countries have not heard of a safety file – which, as an aside, may be more to do with political beliefs and control – as in communism – versus looking to create jobs and let the government do what they promise to do – look after the people of the cou

 

ntry and facilitate job creation. In South Africa the current ruling regime – also known as the anc – seem to believe that bums in seats, paid for by the tax paying citizens, is job creation. This writer believes this could not be further from the truth as when people are employed according to the Peter Principle and paid according to Ohm’s law, the result is low productivity, job reservation and artificial job security – the employed know they can never be fired or removed – and subsequent poor customer service, low motivation and an over burdened tax paying population.

At SignForce we believe in paying fairly for WORK DONE, we know the reason for meeting deadlines and working after our 16H30 closing time when the job requires it. This is one of the reasons our clients trust us to meet their deadlines – even when they are EXTREMELY TIGHT.

If you are looking for a sign supplier to team up with to make sure you and your business look GREAT, SignForce is the team to call.

Contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za or WhatsApp +27 (0)82 558 6413 to get a fair, no obligation quote.

Find out more about SignForce by visiting http://www.signforce.co.za

At what point can a prospect or client’s behavior be considered abuse?

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Illuminated Signs

Custom, old fashioned, illuminated signs

At what point can a prospect or client’s behavior be considered abuse?

As a small business every person in the business has to pull their own weight, and possibly a little more. It is assumed this is common knowledge, but if that is the case, why do some prospects (and some client’s) still ask for reduced pricing or other benefits to them that they are either not prepared to pay for or that they should understand will cost the supplier.

It is often said in the retail sector that the client is ALWAYS right. Is this true or is it simply a cop out to make businesses cater to the possibly outrageous requests of a prospective client or an existing client? Even if the saying is correct for retail stores, would it apply to other business to client (end user) businesses?

As a small business we ALWAYS strive to give the best of ourselves. We WANT the business as much as we need it, so we tend to go the extra mile (and then some) to deliver the best products at the best prices – on time and on budget.

And yet, even with this attitude we find existing clients and some prospective new clients who are looking for signage that will ask for the (almost) impossible, and then feel ‘let down’ when the lack of planning on their side results in predictable failures by the suppliers. The question is why should a lack of planning on the side of the prospect or client result in an adrenalin rushing emergency for the supplier, especially if the supplier is not getting paid for the leg work and probably will not get the work in the long run.

How do we as small businesses let the abusive client down in such a way that we don’t necessarily burn all bridges – although this may sometimes be necessary – while not feeling guilty about not doing what the clients want.

There is a lot of information around talking about how everyone should be an entrepreneur, yet there is very little support or information letting people know about the down side of entrepreneurship, the constant work, the constant striving to better everything – service, training, products, customer experience – the self doubt and the loneliness – and lets not forget the RESPONNSIBILITY. The buck ALWAYS stops at the top – unlike politicians who will always promise but never deliver, as they are not always held to account.

This writer is currently feeling alone and struggling with this exact issue – if it is not already evident – and yet we must make decisions and move on.

If you are looking for sign maker and sign installer that will give you their best service and expect payment in return – starting with a deposit to confirm commitment and ensure the business can survive – that would be an entire book, not only a blog – contact SignForce and let us help take away all your signage stress.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or call or WhatsApp +27 (0)82 558 6413

How will my sign help get feet through my door

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“ How will my sign help get feet through my door “

Boosting Foot Traffic with SignForce: Crafting Signs that pull in Customers”

SignForce’s years of marketing experience allows us to specialize in creating signs that do more than mark your location – SignForce’s signs are a key element in your marketing strategy, designed to attract customers and increase foot traffic.

Here’s how SignForce crafts signs to ensure they become a magnet for your business:

Visibility and Brand Identity

At SignForce we strive to design signs to fit your location so your signs stand out and speak directly to your prospective clients while taking into account your corporate and brand identity. SignForce combines multiple (captivating) elements of design together with strategic positioning to ensure business is recognized, sometimes even becoming a local landmark which is both visible and memorable.

Clear Messaging by SignForce

SignForce emphasizes the importance of delivering your message with clarity and impact. This is done using various design elements as well as taking into account the positioning and location of your business. At SignForce we understand that not every brand is instantly recognized like Coke or AMEX, and as such, where appropriate, the SignForce approach ensures that your sign communicates what your business offers with the intention of making it instantly clear to potential customers why they should choose you.

Designing Invitations with SignForce

SignForce’s signs are more than information panels – the love and care that SignForce put into making your signa makes your sign into a visible invitation. Over and above the love and care that goes into the production process, SignForce uses appealing aesthetics, including colors and enhancing graphics, to make your sign welcoming, encouraging all who see your sign to step inside and explore what you have to offer.

Brand Consistency with SignForce

With SignForce, consistency across your signage and branding efforts is key. We ensure that every piece of your visual branding aligns, reinforcing your brand’s image and building customer trust and loyalty. Experience has shown that it is easy to neglect consistency in business branding, but the cost is high as when people see your brand and it looks ‘off’ they sub-consciously lose trust in your brand and business, and will then look for alternate suppliers.

Optimal Placement Strategies by SignForce

Location is everything, and SignForce’s expertise extends to advising on the best placement for your signs. We assess your location to ensure maximum visibility and impact in order to direct the flow of potential customers through your door.

Allow SignForce to enhance Your Success

SignForce is dedicated to ensuring your signage is an active participant in your business’s success. SignForce’s focus on standout design, clear messaging, inviting aesthetics, brand consistency, and strategic placement ensures your sign is seen and is effective in bringing customers into your establishment.

With SignForce, your sign becomes an investment as it is a powerful tool for increasing visibility and driving foot traffic, contributing significantly to your business’s growth.

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Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

You can also watch some of SignForce’s many video’s at:

https://youtu.be/2uJBSOly6wM?si=q4khxcCA9ocC_oRw

https://youtu.be/FW3arJbUK9U?si=WmuelgkOTp-sLCKE

What should your sign specialists know – the value of signs only vs marketing value

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“ What should your sign specialists know – signs only vs marketing value “

SignForce’s USP: Merging Sign Craftsmanship and design with Marketing Brilliance”

At SignForce we recognize that the expertise required for exceptional sign design and creation overlaps far into the marketing sphere, showcasing signs as pivotal brand assets rather than mere informational displays.

The combination of formal marketing qualifications and decades of experience in the design and manufacture of signage places SignForce at the forefront of signage design and implementation of effective ‘investment’ signage. SignForce has a deep understanding that for a sign to be effective and considered as an investment, each crafted sign is a direct reflection of the brand it represents within the specific area or context* of the sign, serving as a dynamic marketing tool that enhances brand visibility and customer connection.

* Context and placement of a sign often make a massive impact on both the impact and effectiveness of a sign. The best way to demonstrate this is the VEGAS strip. Everyone knows that the VEGAS strip is synonymous with FLASHING and SCROLLING large neon signs. Imagine how your new sign on the strip would be seen and perceived if your new sign is ‘smaller’ and does not illuminate, never mind it being neon and scrolling. The chances are your sign would become invisible in that context, even though in almost any other context your sign would be considered as MASSIVE and highly visible. This is where the phrase ‘horses for courses’ is appropriate. Regardless of how recognized and how well known your brand, if your brand is not competing at any specific location, your branding (signs) may be a waste of money.

Elevating Signs with SignForce’s Insight

SignForce’s experienced professionals are adept at transforming signs into strategic marketing vehicles. At SignForce we ensure every project undertaken stands out visually while also aligning perfectly with the client’s marketing objectives. This dual focus on aesthetic appeal and marketing potency underscores the unique value SignForce brings to every signage project we participate in, especially when we are involved with the design and installation of your signs.

Brand Identity and SignForce’s Role

Understanding and reinforcing your brand’s identity through signage is the cornerstone of SignForce’s approach. Our SignForce team meticulously crafts signs that echo your brand’s core message and values with the intention of creating a cohesive and impactful brand experience. SignForce’s commitment to this principle elevates our signage solutions, making them an indispensable investment tool in our clients’ marketing arsenals.

Maximizing Impact with SignForce Strategies

SignForce’s expertise goes beyond the limit’s of design and craftsmanship; our expertise encompasses a thorough understanding of marketing dynamics, including customer behavior, color psychology, and also strategic sign placement. At SignForce we leverage this comprehensive knowledge to create signs that attract attention while actively engaging customers, driving brand loyalty and business growth for your business.

SignForce – Where Signage Meets Marketing

At SignForce, we believe in the powerful synergy between exceptional sign making and insightful marketing strategy. SignForce’s holistic approach ensures that every sign we produce is more than simply a testament to high-quality craftsmanship but also a key player in our clients’ marketing strategies.

Through this blend of creativity, innovation, and strategic insight, SignForce continually sets new standards in the signage industry, helping brands shine brighter in an ever more crowded marketplace.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 to take advantage of SignForce’s experience and to get your brand out there so it benefits from SignForce’s input for greater visibility.

Find out more about SignForce by visiting http://www.signforce.co.za