Why is My Sign So Expensive?

Printed Sandblast Effect Vinyl

Impressive Printed Sandblast Entrance Sign

The Value Behind Your SignForce Investment

When evaluating the cost of a sign, it’s natural to wonder about the pricing, and even if a sign is an essential business assets. At SignForce, we’re committed to revealing the true value behind every sign we create. More than a mere sign, it represents your brand, serving as a long-term investment in your business’s visibility and reputation.

Quality Materials: The Foundation of Excellence

The durability and impact of a sign depend on the quality of materials used. At SignForce we pride ourselves on selecting materials not just for their appearance but for their longevity and resilience. From weather-resistant materials to vibrant, fade-resistant original Roland inks, and energy-efficient LED lighting, our choices ensure your sign withstands the elements, even in the extreme South African sun. This focus on high-quality materials often leads to a higher upfront cost but results in fewer replacements and repairs, saving money over time, making the up front investment a better, more cost effective long term investment.

Custom Design: Tailored to Your Unique Brand

Your business’s unique identity deserves to be reflected in your signage. Custom design is a significant factor in the cost of your sign. SignForce’s team collaborates with you to craft a sign that encapsulates your brand and also distinguishes your sign in the market. This process, involving meticulous planning, creative design, and precise execution, demands time and expertise, which we at SignForce believe we are worth being compensated for.

Skilled Craftsmanship: The Essence of Your Sign

Each SignForce sign is a product of skilled craftsmanship. Our artisans, experienced in their craft, blend traditional skills with modern techniques to create visually compelling and robust signs that make your BRAND stand out and draw potential clients to your business. This human touch in sign-making ensures each sign embodies quality and character, making it a symbol of your brand’s identity.

Long-Term Value: An Investment in Your Business

A sign from SignForce is an investment in your business’s future. Beyond the initial cost, a well-crafted sign draws customers, enhances your brand identity, and signals your commitment to style and quality. The long-term benefits in brand visibility and customer engagement far outweigh the cost, especially compared to standard signs that do not elevate your brand and are not likely to last long.

Conclusion: A Partnership in Your Brand’s Success

At SignForce, we view our role as your partner in success. We focus on delivering signs that add value both aesthetically and also as effective business growth tools as your brand becomes recognized. Choosing SignForce means investing in a quality, durable, custom sign that supports your business for years to come.

Your sign often creates the first impression of your business, and with SignForce, it’s an enduring one. SignForce ensure your sign investment enhances brand recognition and customer engagement, affirming the lasting impact of your choice.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

SignForce’s reputation

 

SignForce

What you see is what you get with SignForce

How SignForce built our Reputation

In the competitive world of signage, having a stellar reputation isn’t just beneficial—it’s essential. At SignForce we have always been – and are – aware that our reputation is the collective perception of our business, formed by the quality our work, customer service, and the overall experience that we at SignForce provide, remembering that we are ALWAYS dealing with PEOPLE. SignForce’s reputation is the intangible yet powerful force that sets SignForce apart in a market flooded with choices.

Understanding Reputation: At SignForce we have built our reputation on providing ADVICE on SIGNAGE and MARKETING, with our focus being on ensuring that ANY money spent on signage MUST BE AN INVESTMENT. At its core, SignForce’s reputation is about being acknowledged for excellence, reliability, and our ability to positively influence our clients’ businesses – we get the feet through your door!

SignForce’s reputation has been built through consistent delivery of high-quality signs, innovative design solutions, and exceptional customer experiences over more than two decades under the current management. We would love to say we don’t make mistakes but that would be a lie. What we can say with 100% honesty and great pride is that our ‘mess up’ rate is significantly less than 4.3% and in all our years we have only had three jobs that we had to walk away from because we could not make good.

SignForce’s strong reputation means that when our existing client’s need signage services, SignForce is the first sign business that comes to mind.

Building a Reputable Status: Achieving SignForce’s reputable status has been and still is a journey involving continuous improvement and dedication. Building and maintaining SignForce’s reputation requires a keen focus on excellence in every aspect of our signage business – be it design, material quality, or customer service. Consistency is crucial – SignForce want our clients to know they can rely on us for top-notch work every time.

Equally important is how we at SignForce make our clients feel – appreciated, understood, valued, and SATISFIED. At SignForce we believe that positive experiences lead to positive word-of-mouth, which is invaluable in helping to build our reputation.

Long term Perspective: At SignForce we adopt a LONG TERM approach, unlike Keynesian theory in which it is stated that in the long term we are all dead so nothing matters.

At SignForce we believe out long term view is vital in building and sustaining our reputation – as well as the reputation of our customers – or as we see them, our business partners.

This long term perspective emphasizes consistent quality and engagement over time, rather than quick, short-term gains. For SignForce this means investing in quality materials, innovative design capabilities, a strong, experienced team and building strong, lasting relationships with our clients. At SignForce our goal is to create a cycle where quality work leads to customer satisfaction, which in turn drives our customers growth and hence greater demand and further business opportunities for SignForce as well.

Practical steps to choosing a signage partner:

Any potential buyer of signage is advised to follow the following steps in order to give them the best chance of having a successful, smooth experience when ordering their signs.

Where possible the buyer should evaluate the current standing of your potential signage partner – possibly talking to existing current clients, with the intention to get an understanding of where the your potential signage supplier stands in terms of reputation, ability to fulfil your job and meet your signage requirements. It may also be helpful to gather feedback and check reviews.

In order to ensure a SUCCESSFUL signage process it is imperative that the buyer is able to DEFINE your requirements – clearly define how you want your business to be perceived and define what, to you and your business, would be define as a SUCCESSFUL implementation of signage. Having clearly defined expectations is probably the safest way to confirm that your chosen signage supplier can and will deliver on and to your requirements.

One question you can ask is do the values and attributes of the proposed signage supplier align with our brand.

If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

Is Seeing STILL Believing?

Should you believe your eyes?

In the modern world (is it modern?) of 2022 can and should one believe your yes – also know as should you believe what you see?

It is difficult for the writer to disassociate from the war that is raging thousands of miles away across the planet in Ukraine – yet already this war has a huge impact here in South Africa. This impact is on many fronts, financially, politically , emotionally and for many physically.

While we would like to think that the world has advanced in the last 80 years since WWII, this war highlights just how habitual, gullible and emotional us humans can be.

While the writer is not sure that the Russians are any more wrong than the Ukrainians in their political and other opinions, from a simple layman’s perspective, it is the Russians who went into Ukraine, and no matter how pre-emptive their action is intended to be, it seems to be seen as wrong by the vast majority of the western world. As an over simplified example, If I break into your house, unless your house is on fire and I am getting you out, the vast majority of the world would say I am a thief and should not be there.

When I look at both sides and the amount of information – and more specifically DISinformation – that is being produced, it is very difficult for me to not think about the second world war where propaganda was the name of the game and the people were intentionally kept ignorant.

Are we, in the 2022 world of instant communication, where everyone with a hand held device is capable of being an ON SITE reporter, any MORE informed than our forefathers from the 1940’s were? Are we any less ignorant? Are we less likely to believe the propaganda – aka disinformation – than our ancestors were?

It is for these reasons I question whether we as a species are capable of learning, capable of change and whether we are simply habitual, stupid and emotional beings, where our habits and lack of emotional intelligence will lead us to BELIEVING what we WANT TO BELIEVE, especially if we have SEEN IT with our own two eyes. As my darling late grandmother used to say, “if someone took the time to write it it MUST be true.”, NOT!!

It is for this reason that I posed the simple question “Should you believe your eyes?”

We want to believe what we see is true. In fact in many ways I do think that we NEED to believe what we see is true. The sad reality is that a LOT of what we see, especially in the ‘modern’ world of instant, emotive, DISinformation, is NOT true. What we see is so easily doctored, altered, edited, ‘Adobied’, ‘Photoshopped’ or however you want to refer to it, to create an image – whether that is a single sill photo or an entire hours long documentary or movie – that will play with and into our emotions, causing us humans to act in an emotive manner so that we play directly into the hands of the developer / poster of the information.

This manipulation technique is used extensively by amongst others, marketers, politicians, charlatans, snake oil salesmen (and woman if you like – in fact, more often, more women than men, but that is not a point to discuss in this article) – in order to get US (the viewers) to do their bidding, whether that is buy their products, vote them into power or whatever.

The manipulation generally follows the line of showing something that is out of alignment with the viewers sense of being. This causes emotions to rise. Then showing a possible SOLUTION to the raised emotions, and then closing the deal.

A large portion of this manipulation – is achieved through visual stimulus – hence being wary of trusting what you see.

We at SignForce have also seen this use of manipulation in the signage business over the years. While SignForce is sadly far from perfect, we do our best to supply our clients with quality work that exceeds our client’s expectations, and when this does not happen, we go back to rectify.

This striving to achieve is not something you will find on the SignForce website (http://www.signforce.co.za) or on our quote sheets. It is (hopefully) evident when talking to the staff of SignForce, but even then, unless you are looking for this ‘unspoken’ information, it is easy to miss.

The above is not to say that we don’t have many excellent competitors that operate with as high levels of integrity and service excellence, it is only to lay the groundwork to understand that while MANY sign businesses strive to do their best for their clients, there are those that strive more to do the best for themselves than they do for their client’s. This is sadly often at a cost – sometimes VERY HIGH – to the client.

While one can argue that Caveat Emptor – let the buyer beware – ALWAYS applies, it is a sad reality in the purchase of signs and signage that we as humans are so programmed to buy standardized, off the shelf products that provide instant relief, that we apply the same logic to the signs we buy – and the visuals we SEE of said signs.

At SignForce we refer to this as BUYING THE PICTURE.

Buying the picture refers to if you see the picture of the proposed signage from supplier one, and you see the picture of the proposed signage from supplier two and you see the picture of the proposed signage from supplier three, and they all look pretty similar, if not identical, it is simple to (incorrectly!) believe that proposed sign one at cost of X is the same as proposed sign two at the cost of 1/2X is the same as proposed sign three at 2X. Using this logic, it is easy to believe that proposed signage one is the median, and thus the most ‘reasonably’ safe purchase – or investment – while proposed signage two may be considered “CHEAP” and proposed signage three is seen as “EXPENSIVE” – while, in reality, proposed signage one may in fact be the worst option and proposed signage three the best option, DEPENDING ON THE MATERIALS USED AND THE METHOD OF CONSTRUCTION and the client service and possible guarantees offered. But HOW do we as buyers know what questions to ask? This will be a topic for a further discussion.

If you are in the market for any signs that make you or your business visible, are prepared to pay fair prices and are looking for peace of mind that a company that has been around for over two decades and is know to ‘make good’ when we mess up, then SignForce could be the signage business you want to partner up with for all your signage – aka custom visual communications.

Contact SignForce now on info@signforce.co.za or call SignForce on +27 (0)11 440 7525 or WhatsApp #SignForce on +27 (0)82 558 6413.

Find out more about how SignForce can serve you by visiting the #SignForce website at http://www.signforce.co.za

Caveat Emptor – Let the Buyer Beware

Ever heard the Latin term ‘Caveat Emptor”?

For the uninformed, it basically translates to “Let The Buyer Beware”!

This is great advise in every situation, and can even apply to LARGE businesses, as the writer has been reminded over the past few weeks.

SignForce has been around a few decades, and in that time we have prided ourselves on providing great signs combined with the best service we can at fair (not cheap) prices.

In order to provide great signs, we tend to use more of the products supplied by the ‘expensive’ suppliers, mostly in the HOPE that their more expensive products are of better quality and sometimes, when we forget, because we mistakenly want to believe these multinational suppliers – I am referring to two in particular, 3M and Avery – will actually honor their guarantees or warrantees or whatever other current word they use to lull us buyers into the false belief they may actually grow a conscience and promote in a way that is not misleading and when one is misled apologize and possibly even make good.

Maybe it is the writer’s own prejudice or maybe it is from experience over the years but it seems to me that the big boys will NEVER honor their written guarantees, as they always have some clause that makes them totally unaccountable – just like South African politicians. I wonder who learned from whom?

With a recent product failure the supplier was quick to point out that the product we were using was not intended for the purpose we were using it for – surprise surprise, especially since when we were first introduced to this new, miracle product which is only SLIGHTLY more costly than the traditional method – take that as a price increase of over 5.000% – we were NEVER told that this product, which was promoted in a very specific way – was ONLY to be used on vehicles. I cannot for the life of me understand WHY anyone would use this product on vehicles, but apparently if I looked at the fine print on their website – like I was NOT told to do and like I would know where to navigate to find the product, and please note NO warning appeared on the VERY extensive label – never mind the waste of time, as I am supposed to believe the person representing the product has been adequately trained and informed, the list goes on,.

Anyway, to cut this rant short, SignForce DO honor our guarantees, as that is what we believe is the right thing to do. We do have failures – fortunately not too often, but we have been around long enough to know that our suppliers will not honor their guarantees, so we have to charge a little more in order to make sure we do honor our guarantees.

For signs that work and guarantees that are honored contact SignForce not on info@signforce.co.za or call us on +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

 

Business Signs that are Too Good To Be True

Reading an article in Fortune (European edition,  2 February 2015, number 1) about “The fund that was too good to be true” – a story about a financial firm that was bound to make investors rich because they had discovered a “new” matrix to predict and win from market movements.
Schemes like this  have been around since the beginning of time and tend to thrive because of people’s ego and greed.

I try to teach my children and students to question everything they are told and read and see – including what I tell them and to question the content AS WELL AS motives and validity of information, as I believe this is the only way to satisfy oneself that what you are being “sold” is true and valid, so you are more likely to ‘get’ what you are ‘sold’.

That got me thinking about the Latin phrase “Caveat emptor” defined by Wikipedia as “kævɛɑːt ˈɛmptɔr/ is Latin for “Let the buyer beware”[1] (from caveat, “may he beware”, the subjunctive of cavere, “to beware” + emptor, “buyer”).” – and had me wondering,  just how informed should or does a buyer need to be – especially when purchasing large ticket items –  and should buyers need to worry themselves about the make up if the goods (in this case business signs) they purchase – as long as the goods meet the specifications and fulfill the needs of the client.

All this thinking came about because of a sign we at #SignForce are refurbishing a large, high ticket business sign.  When we opened the sign the internal workings and ‘creative’ system that got the sign illuminated were ingenious,  however, if the client had been more aware that the sign could not be maintained, as well as of the make up of the sign, I have to question if they would have been happy to pay the full fee for, or even accepted, the sign.

At #SignForce we believe in and strive to educate,  be transparent and working with you,  our client,  to make sure you get what we have sold.  We are not perfect so we don’t always get it right, but that is what we strive for.

For more on how #SignForce can assist you with your large and small sign requirements,  call us on + 27 ( 0 ) 11 440 7425 or email david@signforce.co.za or arnold@signforce.co.za

What happens when signs lie?

 

When marketers get carried away with their enthusiasm

I find it fascinating when marketers get so carried away with their own enthusiasm that they clean forget to tell the truth.  Anyone want to hazard a guess as to how this one is possible?

As a general rule, even if you are trying to be funny, a sign – or any marketing claim – should be honest, or at least have a link to reality.  Although outlandish claims can be used, and viewed as humorous, the humor is seldom conveyed when used in a static media, such as this sign.   Unfortunately signs like these can have a negative effect that entirely eliminate any possible benefits that could be gained from erecting the sign in the first place.

For advice on signs that get your intended message across, contact arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will gladly get back to you

http://www.signforce.co.za http://www.signforce.co.za/blog