I try to teach my children and students to question everything they are told and read and see – including what I tell them and to question the content AS WELL AS motives and validity of information, as I believe this is the only way to satisfy oneself that what you are being “sold” is true and valid, so you are more likely to ‘get’ what you are ‘sold’.
That got me thinking about the Latin phrase “Caveat emptor” defined by Wikipedia as “kævɛɑːt ˈɛmptɔr/ is Latin for “Let the buyer beware” (from caveat, “may he beware”, the subjunctive of cavere, “to beware” + emptor, “buyer”).” – and had me wondering, just how informed should or does a buyer need to be – especially when purchasing large ticket items – and should buyers need to worry themselves about the make up if the goods (in this case business signs) they purchase – as long as the goods meet the specifications and fulfill the needs of the client.
All this thinking came about because of a sign we at #SignForce are refurbishing a large, high ticket business sign. When we opened the sign the internal workings and ‘creative’ system that got the sign illuminated were ingenious, however, if the client had been more aware that the sign could not be maintained, as well as of the make up of the sign, I have to question if they would have been happy to pay the full fee for, or even accepted, the sign.
At #SignForce we believe in and strive to educate, be transparent and working with you, our client, to make sure you get what we have sold. We are not perfect so we don’t always get it right, but that is what we strive for.
For more on how #SignForce can assist you with your large and small sign requirements, call us on + 27 ( 0 ) 11 440 7425 or email firstname.lastname@example.org or email@example.com