Is it possible to always swim UPSTREAM?

Is it possible to survive while bucking a trend.

Conversely, is it possible to survive by following popular opinion?

Having a discussion with a fellow contractor it seems that the popular view on signage is for many people to go for the cheapest option.

This is VERY understandable, as money currently seems to be tight for almost EVERYONE.

The difficulty with accepting the cheapest quote is you may land up getting exactly what you pay for – as in you may find that the sign that you get at a bargain price in fact doesn’t last very long which will mean that you may land up paying twice for the cheap signs to last as long as the guaranteed signs. But enough of a ramble, this is not the intention of this blog.

The current trend is POPULAR. Do what the masses ask for – or demand.

The difficulty with following the popular trend is that the prices are often set by what the BUYER believes is reasonable. This subjective opinion is based on the buyers FEELINGS, but has absolutely nothing to do with COSTS.

Now for longevity or sustainability of a business, one cannot sell below cost, as if one does, you are only going to go broke at the pace of your loss – the smaller the loss, the longer it will take to go bust.

General practice for costing generally entails calculating the COST of all inputs – material, labour and whatever INPUT costs there are, add your mark-up and you get your selling price. There are obviously cost variations depending on one’s personal circumstances.

If a sign business is not quoting this way they are not covering all costs, and if all costs are not covered, how do they survive in the long term?

So what is a business to do? Follow the trend and slowly drown and go out of business, or feel as though you are always swimming against the stream and get the tit bits that come through by sticking to time tested quoting methods and marketing like mad?

If you are in the market for signs that will make your business visible, are prepared to pair fair value and want the security of knowing the business you deal with has been around for a while (over 20 years) and is intending to be around for many more, contact SignForce on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0) 82 558 6413

Find out more about SignForce by visiting our website at http://www.signforce.co.za

Hoe to REVIEW SignForce.co.za on Google Business

How to place a GOOGLE BUSINESS REVIEW for SignForce.co.za

Like almost every modern business SignForce do our best to market our sign business and signage services in every possible way.

One way that we find very beneficial is for prospects and clients to rate SignForce on Google Business.

Because Google reviews are so important to our marketing effort – and, being human, we often forget to ask clients to rate SignForce, when we do remember to ask for Google Reviews one of our biggest challenges is when tech dinosaurs ask HOW do we rate SignForce.

After much research and many tries – it is not as simple from a developers perspective because, once again being human, we look for the easiest way to do repetitive work, which means cookies on our machines tend to direct us to the back end of the Google Business site, which is not helpful for clients and prospects.

Aside from Google Reviews being a helpful search tool for prospective clients looking for SignForce – or any supplier of almost any product almost anywhere in the world – Google Reviews also help businesses like SignForce because the largely unsolicited reviews are definitely unbiased, and help prospective clients see the good and bad – mostly fair – reviews of SignForce. It does bare some ugly truths about the failings of SignForce, but we at SignForce are of the opinion that these negative reviews can only help us make, sometimes unrecognized, corrections to how we operate.

If you are willing to assist SignForce with our marketing, or have had such a bad experience that you are willing to take the time to comment publicly, the following are the steps to rate SignForce.

Step 1: Search for SignForce on Google

Step 2: In the right of your business search results, click the button / icon / text Review or Write Review

Step 3: You should then get a page with 5 stars and the next page you can enter a comment if you wish.

Alternatively, if you are more tech savvy, are logged into your Google account OR know all the details in order to log into your Google account, you can click on the following link and it should work.

https://search.google.com/local/writereview?placeid=ChIJIUcQdcxylR4RLwxpFXf-EiA

If or when you are in the market for signs or require advice on signage, contact SignForce on either info@signforce.co.za or call +27 (0)82 558 6413 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting our website at http://www.signforce.co.za

Surviving a Black Swan Event

SignForce 'invisible' sign

Partially Invisible Sign

How does your business survive and thrive a Black Swan Event?

Ever heard of a Black Swan?

Ever seen a black Swan?

Do you understand the concepr of a Black Swan Event?

For more on Bl;ack Swan Theory visit https://en.wikipedia.org/wiki/Black_swan_theory

In short, bl;ack swans do exist, but are more rare than white swans, and their arrival always seems to be a surprise. It is not a planned event.

Covid arriving in 2020 is one such event almost EVERY business in the world has had to deal with. For some it was a death knell, for others a Godsend.

From my research there doesn’t seem to be a common thread that has made one business succeed and another fail during these interesting times, in that some businesses do the same thing yet some have gone up while others have gone down.

Traditionally times like this call for a boost in one’s marketing. The greater one’s visibility in these times, the higher the likelihood of success and thriving. The more markets one can reach, the greater the chances of surviving and thriving. And from SignForce’s experience, the more one can collaborate, the higher the chances of success.

SignForce has always worked with our competitors in order for us all to do better. SignForce’s philosophy is that a cent earned from someone else’s work is a good cent. The theory behind this is that if you are a doctor, you almost always have to be at work to earn a good living. In industry, this is not necessarily the case. One can earn while being remote. This has been emphasized and highlighted in the modern work from home environment where unless one HAS to be face to face with your client’s, one can provide services from a distance.

At SignForce we believe in upliftment. Yes, we strive to be a profitable and sustainable business, so we believe in making sure the TEAM is always taken care of. Sure there are differences in take home pay but before anyone makes a profit the TEAM must be taken care of. SignForce operate on the premise that if you are hungry you will not give of your best, so we provide food. We have to cook it, but the food is there, and all our cooking skills are tested, and hopefully improving.

SignForce also believe in keeping the team happy. Yes, there are disagreements and people are not always happy, but we strive to make sure people are happy as much as possible. This leads to a work environment where people can strive, thrive and improve themselves – both financially and from a skills perspective. We believe in up-skilling, because we are never sure when a crucial cog in our tightly run machine will break down, be removed or stop performing. As such we believe EVERY PERSON should be able to do EVERY JOB.

This is not always easy, and often people resist being trained because it is beyond their comfort level, but we continue with training ALL THE TIME, as an insurance policy in order to maintain sustainability.

If you are looking to thrive in these interesting times, maybe some of the idea’s mentioned above will be of assistance. We hope so, and when you are expanding, allow SignForce to assist you with making your brand VISIBLE.

For an obligation free quote contact SignForce not on +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 or email info@signforce.co.za

Where is the seismic change in signage?

Does anyone else feel that as much as life is changing – and we keep hearing how it is changing in the news and on social media, “so it has to be true”, or does it? – the more life stays the same.

How many of us are waiting for a seismic event that just doesn’t seem to be happening, yet slowly, step by tiny step, the world as we know it IS changing, and before we know it the seismic event didn’t happen, but the seismic change did?

Could this be because we are living through the seismic event, but because of our training and expectations, what we expect is not real? As an amateur student of history I have often wondered how the people who lived through the Great Depression or the Second World War coped and survived these seismic events in their lives, and because I have not asked anyone other than my late grandfather who lived through both world wars and refused to discuss either, I have made the assumption that the survivors did not necessarily know they were witnessing seismic changes (I would assume they were witnessing the seismic historical events) and as such simply lived day by day, meal to meal, sleep to sleep until they suddenly woke up one day to find that they and the world they live in had changed. Possibly no too dissimilar to a caterpillar going into a cocoon and waking up as a changed form – a butterfly –  emerging feeling pretty much the same in a world which is very different yet seems to be very much the same.

As SignForce is in the business of designing, manufacturing and installing signs we need to constantly look for any possible change – seismic or not – in the sign industry – like when digital printing became standard almost 20 years ago. At the moment we don’t see much changes happening just yet. We do however see small, almost jpd – just perceivable differences – that when combined, may not have an impact on how signs are produced, but are sure to have an impact on where and how signs are ordered and used.

If you have a physical business that needs FEET, why not take advantage of the advice and signs SignForce can provide. You can contact the writer on +27 (0)82 558 6413 or arnold@signforce.co.za

http://www.signforce.co.za