It seems to me that the current “BUZZ” word in social media marketing is CONTENT MARKETING.
I agree that content marketing is essential if one is to educate your client’s, both because this is how SignForce has built it’s reputation, and also because educated client’s tend to look beyond the immediate investment, and look at the long term benefits of quality, insurance and guarantees that have been tried and tested.
While looking at my LinkedIn profile today the question came to mind. What exactly is the CONTENT that people come to SignForce (and me personally) for. I asked this question because personally I have more endorsements for specific marketing related activities than specifically signage related one’s.
Now since SignForce is a sign consulting, design, manufacture and installation business, this initially struck me as strange. However, with further thought I realized that it is not surprising that people endorse me (and hence SignForce) for marketing, as signage is marketing, and at SignForce we DO advise, not only on signage but on how signs should fit into a business’s complete marketing strategy. Hence the SignForce blog tends to focus on marketing related education.
Have you given any thought to what niche or market you and your business fit into, and if so, what is the content that you focus on?
Whether you are looking for marketing professionals with experience over multiple medium’s, or if you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at email@example.com firstname.lastname@example.org and use the subject line: ADVICE PLEASE and we will get back to you.