How does my business survive a recession?

With the world markets in turmoil and no certain end in site for the recession that most countries seem to be in, does business need to step in and assist government, or should the assistance for business come from government?

For there to be a light of hope at the end of the tunnel of doom and gloom, it seems to me that government should be assisting business, implementing procedures that create work for ‘the people’, assisting the economy to grow.

To assist with this job creation, government need to look at long term projects that are financed by taxes and create long term jobs. At the same time, business – especially small business – needs to be encouraged and supported by government for creating jobs. This can easily be done by giving tax breaks, or other incentives to small business.

While this is a logical, and tested approach, it seems that at the current time in South Africa, our idiot elected officials are way too busy jockeying for positions so that they can openly rape the coffers, for them to care about the electorate, or business.

This can be seen by our president’s proud announcement in March 2012 that there are 15 million South Africans receiving social grants – a quick way to bankrupt any economy – as well as the myriad of taxes that are being imposed on the ever more stretched tax payers.

Since government are certainly showing that they are not there to assist small – or any – business, what can business do to ensure their survival until that light at the end of the tunnel is once again turned on.

History has shown that investing in fixed assets, and generating more business tend to be two good ways to keep ahead of inflation, and is most likely a brilliant bet to continue to be able to afford the ever increasing taxes.

Since SignForce is not in the business of marketing fixed assets, we cannot assist you with those purchases, but we are in the business of custom communications, which means that we are well positioned to assist you to ensure that that portion of your marketing budget that is going to signs is an investment in marketing.

For advise on or assistance in how to ensure that your ad-spend is an investment, contact Arnold or David at http://www.signforce.co.za/action.php