Planning for growth

Planning for Growth

I am sure we must have all heard about planing. It is that ‘thing’ that we are supposed to do in order to enhance and move our lives forward.

This article is not about how to or why to plan. If you want to read some excellent material on planning, how to and why it is important, do a Google search.

My current thinking is about how one plans for growth. Sure, it is great to plan to continue along the same path that one has been on for many years, however, as the saying goes, if you continue to repeat the same actions, don’t expect different results.

To me planning for growth means pushing one’s boundaries to the point that, instead of the target being just out of reach, it should be so far ahead that it requires a totally different thought pattern and totally different action, but not so far ahead that one cannot see the target lying ahead.

Planning need not be engraved on stone, but it should be a guiding light, giving all the steps / milestones / incremental targets along the way for one to be able to measure progress, and see that the ultimate target is getting closer with every completed step.

I believe that planning should NOT be step by step rules, but rather a visible and achievable target that is communicated to those that you expect to implement and help achieve the plan. The implementer’s should then be guided and managed, but still left to their own devices, with them knowing what is expected, as it is often quite amazing how people will rise (or fall) to achieve what they know is expected of them.

With regards to signs, planning should answer the simple questions:

  1. What is the sign expected to achieve?
  2. How much do we want to spend on the sign?,
  3. What should the sign look like? And
  4. What is the image the sign needs to communicate?

With this information it is relatively simple for an experienced designer to design a sign that will fit one’s budget AND project the desired image so the sign can achieve it’s objective.

If you are in the market for professional looking signs that will achieve your objectives for the sign at “fair value”, please contact the writer at arnold@signforce.co.za or David at david@signforce.co.za. Please use the subject line ADVISE PLEASE.

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