Step 1 to ensure your sign is an investment?

At SignForce we aim to ensure that any money our client’s spend on signs is an investment in marketing. This is achieved by ensuring that our client’s signs fulfill their intended application. In order to establish their intended application we ask the following questions: 1. What do you want your sign to achieve? 2. Why? and 3. What is your budget?

Knowing what you want your sign to achieve and your budget gives us the ability to help you achieve your objectives within your budget. I mention this because it is not uncommon for us to find that clients are sometimes uncertain as to what the sign should achieve, and either do not have an allocated budget or are not willing to share the budget with us, for fear that we may then spend the full budget. In reality, knowing your budget means we are more likely to accurately advise on materials and design as well as if the desired objectives are possible to achieve within your – our client’s – budget restraints.

In order for us to best advise you we need information, and the more information we have the better we can advise. So when thinking about signs it is worth keeping in mind that the more information you give us, and the better the idea you have of what you want the sign to achieve, the faster the process, and more effective your sign is likely to be.

If you are in the market for signs, whether it is to design a sign, manufacture your signs or relocate and install existing signs, contact SignForce’s now. SignForce is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to ensure that all the money you spend on signage is an investment. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

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