3D signage

3D signs are nothing new, although in previous centuries the 3D effect more often than not came from the ‘sign’ being ‘chiseled’ into rock or wood (I have personally witnessed a 3D sign that was over 1,000 years old). If one visits Bath in England one can also see street signs that date back over two centuries – that are chiseled into the buildings.

The chiseled 3D signs still exist, although today we tend to make them very differently and refer to them as ‘stencil cut’ and they tend to be cut into modern, synthetic materials more often than not, as these materials are more cost and time effective.

If you are looking for advice on signs or are in the market for a sign that STANDS OUT (or is cut in), look no further than #SignForce South Africa. We are here to assist with design, manufacture and installation of all types of, and especially 3D, signs.

Contact us now on http://www.signforce.co.za or email info@signforce.co.za or call us on +27 (0) 11 440 7524 / 5

Is my low tech #Sign job in jeopardy?

Is my low tech #sign JOB in jeopardy?

With all the advances made in technology, especially with relation to the #sign industry, there are times that I wonder if I am in danger of losing my job to a computer. This may happen as artificial intelligence (commonly known as AI) improves, but I am not sure how creative AI thinking is. While there are times I get concerned about the value I add to my client’s and thus about my job security, there are also times when I think – or realize – that as much as technology improves, there are certain skills that simply require ‘out of the box’ thinking.

For me this was highlighted when two incidents happened within fairly close proximity to each other.

The first was a YouTube video I saw and the other was a job I was asked to print. The video is by a somewhat radical news reader, @Liz_Wheeler from TIPPING POINT on OAN who is not scared to ask very hard questions – she doesn’t always answer them – but the fact she stirs the pot should create enough fodder for some interesting dialog. The particular idea I am referring to can be found at https://www.youtube.com/watch?v=mLAS_p-6Rnc where Liz takes an extreme view on how far the ‘trans’ movement can or should be pushed. In particular she makes the comment “can a teenager buy alcohol because he identifies as over 21 years of age”. This got me thinking about how young adults are viewed and treated in society at large, in MY society in particular and how, being so much more tech savvy, they could replace this old goat.

The second was when my son asked me to print a graphic for a school project. The graphic is a beautiful design that was done by a 14 year old class mate. The design is beautiful and one can easily see the thought and effort that has gone into the design, and I am sure that once printed, the design will achieve the desired objective and help sell products at the school’s market day.

What got my brain linking the two was the lack of ability of the tech savvy 14 year old to complete the task  – something which I have seen numerous times with well respected designers who, while they can make the design come to life on paper or a screen, are unsure how to get the design to come TO LIFE if a 3D model of the design needs to be produced.

The ability of a designer to get their brilliant design off a piece of paper and onto a 3D model is, sadly, much rarer than one would imagine, and as such, the FEAR that MY #sign job is in jeopardy of being lost to a less expensive, much more sophisticated software package is certainly reduced.

If you have a brilliant design that you want made into a 3D model, contact us st #SignForce where we have almost two decades of experience making 3D masterpieces from beautiful paper designs.

Contact us now on + 27 (0)11 440 7525 / 4 or arnold@signforce.co.za

A business without a sign is a sign of no business!

signs; lightbox; illuminated signs

This beautiful LED illuminated sign is on a main road

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This is a photo of a recent job we installed in Hartswater, South Africa – yes, we can assist you anywhere in South Africa or the world!

While we understand that not everyone wants their business sign and name up in lights, and sometimes there is no benefit to having your sign illuminate, there is NO DOUBT that the old adage ‘a business without an sign is a sign of no business’!

Signs are in all likelihood your best marketing investment, because a well designed sign will require one payment and last for over five years, ensuring that your intended prospects know where you are and can easily find you.

Your sign (whether on a shop front or a vehicle) also often gives the first, ‘irreplaceable’ impression of your business. If your sign is shabby, what are you telling your prospective clients about your business?

A few years back a client asked us to REFURBISH their existing, tired sign so they could run a closing down campaign as the store was running at a loss and a new store would open in a nearby location about eight months later. The sign was broken and had birds living in it. The refurbished sign looked way better, and before the closing down campaign could run the store started to show a profit again – the ONLY change was the refurbished sign. Needless to say the staff all kept their jobs and the store only closed at the end of the eight months when the new store opened.

If you have not looked at your sign with a FRESH, CRITICAL eye in the last few days, give us a call (if you are in Johannesburg or Pretoria we do the check for free) so we can see your signs with fresh eyes to ensure that the message you are conveying is the message you WANT TO convey.

Email arnold@signforce.co.za or david@signforce.co.za or call on +27 (0) 11 440 7524 / 5

SignForce is a full service sign supplier. We strive to take all the pain you may feel out of the sign purchasing process, with a team who can design, manufacture and install every sign – visible communication – you want or need.