Tag Archives: advice on signs

What Makes a Business Sign Effective and Professional?

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SAMSUNG signs that Stand OUT

SAMSUNG sign that Stands OUT

What Makes a Business Sign Professional and Effective?

A smart, clean, professional business sign serves as a critical component of your marketing strategy. Your professional, eye-catching sign is often the first interaction potential customers have with your brand, making it essential to leave a positive and lasting impression.

An effective [business] sign can drive foot traffic, increase brand awareness, and directly, positively, impact your business’s success. In this article we will explore the elements that make a business sign professional, how to measure your signs success, and the key features that should appear on your sign to ensure it achieves its primary objective: driving more traffic to your business or store in order to increase turnover and profits.

Characteristics of a Professional Business Sign

  1. A Professional Business Sign should have Clear and Concise Messaging: A professional sign communicates your message quickly and effectively. People passing by have limited time to absorb information, so your message should be clear, concise and straightforward. Avoid clutter and focus on key information such as the business name, logo, and possibly a succinct tagline.

  2. A Professional Business Sign should be made from High-Quality Materials: The quality of materials used in your sign reflects the professionalism of your business. Opt for durable materials like aluminum, acrylic, ACM (Aluminium Composite Material), Vinyl, or some other weather-resistant material. Quality materials ensure longevity while also giving your sign a polished, professional and high-end appearance.

  3. A Professional Business Sign should have Readable Typography: Legibility is paramount! Great signage uses fonts that are easy to read from a distance. Sans-serif fonts are often preferred for their clarity, especially for outdoor signs. Avoid overly decorative fonts that can detract from readability. Size of font is also important, especially for signs that need to be viewed and legible from a distance.

  4. Your Professional Business Sign Works best when Your Sign has Brand Consistency: Your signs should ALWAYS align with your brand identity. This includes using your brand’s colors, logo, and typography consistently. Consistency builds trust and makes your brand easily recognizable.

  5. Your Professional Business Sign should be Strategically Placed: In real estate there is a saying that goes Position, Position, Position – the most important strategy for any business. A professional sign is placed where it will be most visible to your target audience. Consider factors like traffic flow, sightlines, and lighting. For example, illuminated signs are ideal for businesses operating at night or for signs placed where there is high volume night traffic.

  6. A Professional Business Sign should have an Eye-Catching Design: Aesthetic appeal is crucial for your sign to capture attention. It is always advisable to use bold colors, high-contrast elements, and an engaging design to make your sign stand out.

Measuring the Success of Your Business Sign

To determine whether your sign is effective, you need to measure its impact. Here are a few ways to gauge your signs success:

  1. Increased Foot Traffic: One of the most straightforward metrics is the number of people entering your store or business location. You can compare foot traffic before and after the installation of the sign to assess its effectiveness.

  2. Customer Feedback: Ask your customers how they heard about your business. Many businesses find that a significant percentage of new customers discover them through their signage.

  3. Sales Data: Analyze your sales figures to see if there is a correlation between the installation of the sign and revenue growth. A successful sign often translates to increased sales.

  4. Digital Engagement: If your sign includes a website URL or social media handle, track online visits and interactions. A spike in digital engagement can indicate that your sign is attracting attention.

  5. Call and other Interaction Tracking: Include a unique phone number or unique email address on your sign and monitor interactions received. Tracking allows you to directly attribute inquiries or sales to your signage.

Key Features of an Effective Business Sign

To maximize the effectiveness of your sign, it is generally accepted that your sign should include the following elements:

  1. Business Name: Your business name should be the most prominent element on the sign. Your business name may be what people remember and associate with your brand – or it may be your tag line or the product or service they are interested in.

  2. Logo: A well-designed logo adds visual interest and reinforces brand identity. Ensure your logo is clear and not overly detailed, as intricate designs can be hard to read from a distance as can complex or noisy logo’s.

  3. Tagline or Value Proposition: A brief tagline or value proposition can help convey what your business offers. For example, a bakery might use, “Freshly Baked Goodness Daily.” or a signage business may you the timeless pay line “A Business Without a Sign is a Sign of No Business”.

  4. Contact Information: Include essential details like a phone number, website URL, email address and / or social media handle. Including relevant contact information allows potential customers to easily reach out or learn more about your business. The correct contact information also allows Google to find your business.

  5. Call-to-Action (CTA): Encourage viewers to take action with a clear and compelling CTA, such as “Visit Us Today!” or “Order Online Now.” This simple technique is one of the most important sales strategies ever.

  6. Lighting: If your business operates after dark or if your sign is located in an area where there is high volume of traffic after dark, ensure your sign is well-lit. Options like LED backlighting or spotlights make your sign visible 24/7.

    For the signs lighting to work most effectively it is important that your lighting enhances the signs visibility, as poorly lit signs can be exceedingly difficult to read, making the additional cost of lighting your sign a poor investment.

  7. Directional Cues: For businesses located in hard-to-find areas, it can be very beneficial for your sign to include directional cues like arrows or distance indicators (“Just 200 meters ahead”) ion order to make your premises easier to find. It is also advised to ensure signs are on all possible entrances to your premises as one can never be sure where your prospective customers may come from.

In summary, a professional business sign is and should be much more than just a piece of decoration; a professional sign can be a powerful marketing tool that can significantly boost your business’s visibility and attract new customers.

By focusing on clear messaging, high-quality materials, and strategic placement, your sign supplier can create a sign that reflects your brand’s professionalism and appeal.

Measuring the success of your sign through foot traffic, sales, and customer feedback ensures that it continues to serve its purpose effectively.

Finally, by incorporating essential features like your business name, logo, contact information, and a compelling call to action, you can ensure your business sign achieves its ultimate goal: driving more traffic to your business or store in order to achieve greater turnover and profits.

At SignForce we firmly believe that a GREAT SIGN should be a simple sign that stands out, contrasting from it’s surroundings with the ‘message’ of the sign conveying everything about your business to potential customers.

At SignForce we have over 25 years experience in signs and how your business signs relate to branding and marketing. SignForce use this knowledge to give our client’s signs that are cost effective, focusing on return on investment (ROI).

SignForce operate on the basis that the simpler the sign and the greater the impact.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

Why is signage so often overlooked by (small) business when developing a marketing and branding plan

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Large internally illuminated 3D sign

Large internally illuminated 3D sign

Why is signage so often overlooked by businesses when developing a marketing and branding plan – this applies equally to small and large businesses.

Signage is frequently overlooked as a marketing and branding tool for a number of reasons, despite its critical role in business success. Below is a limited explanation of some of the key reasons behind this oversight and ways to change the mindset:

Why Signage Is Overlooked

  1. Focus on Digital Marketing:
    The rise of digital platforms like social media, email marketing, and online ads has drawn attention away from traditional marketing tools like signage. Businesses often allocate significant budgets to digital campaigns, perceiving them as more modern and scalable,     ignoring the fact that signage is one of the few marketing tools that requires relatively low payment for relatively long term viability and return.

  2. Misconception About Obsolescence:
    Many businesses mistakenly believe that physical signage is outdated in a digital age. They underestimate     signage’s ability to provide tangible, immediate visibility that complements online strategies, with a single payment and long term accumulative benefits.

  3. Perceived High Costs:
    Signage can be seen as a one-time expense with uncertain ROI. This perception leads businesses to prioritize other marketing channels that promise quicker results, overlooking the long-term benefits of a well-designed sign.     While it may be true that signs are relatively more costly than free or limited paid advertising on social media platforms such as Google, FaceBook, LinkedIn and Instagram, many marketers tend to forget that the social media costs are monthly and ever increasing, especially when key words are popular, while the one off payment for what is considered ‘traditional’ signage has cumulative views that once the sign is paid for, are for free.

  4. Lack of Expertise:
    Small businesses, in particular, may lack the knowledge or resources to design and implement effective signage. This can result in poor-quality signs that fail to deliver results, further reinforcing the idea that signage isn’t worth the investment.     This is why SignForce offer our clients advice on signs. With almost three decades of signage experience (excluding our years as marketing advisors), SignForce is well placed to offer small, medium and start up businesses various options that can fir their budget while offering great return on their investment in signage.

  5. Underestimation of First Impressions:
    Many business owners fail to recognize how crucial first impressions are to attracting customers. They may focus on operations or product development, neglecting the impact of a professional and inviting storefront or location.     This lack of understanding of marketing and it’s impact on customers and prospective customers could be one of the contributing factors why so many new businesses fail in their first 60 months. SignForce has been around the block a few times and we are happy to advise and assist new, small and any size business to develop signs that will work for them, and do so while still offering quality and value on a limited budget.

How This ‘Signs are Unimportant’ Mindset Can Be Changed

  1. Educate on the ROI of Signage:
    Highlighting studies, like the one from the University of Cincinnati    * showing a 10% average sales increase after signage upgrades, can help businesses see signage as an investment rather than an expense. Demonstrating the lasting impact of visibility on brand awareness is key.

  2. Promote Signage as a Complement to Digital:
    Position signage as an integral part of an omnichannel strategy.     Well positioned signage can reinforce digital campaigns by driving offline traffic, creating a cohesive customer experience from online to in-person interactions.

  3. Leverage Success Stories:
    Sharing examples of businesses that have significantly improved their visibility and sales through effective signage can inspire others. Case studies and testimonials can help illustrate the tangible benefits.

    One such, unintentional case study by SignForce was when we were approached by STAX stores in the west rand to cheaply refurbish the existing signage as the store was relocating and wanted to have a closing down sale before it closed it’s doors for 18 months while the new store was being built. The store was running at a loss and there was no benefit to keeping it open until the new location was available. Mere weeks after the refurbished signs were installed the store became profitable – the only change being the refurbished signs as the closing down sale was not yet advertised. Because the store went back into the black the staff kept their jobs as the store stayed open until it moved when the new premises were ready.

  4. Provide Access to Experts:
    Encourage businesses to work with     experienced, professional designers and signage companies such as SignForce. These experts can ensure signage aligns with brand identity and achieves maximum impact, making the process less daunting for business owners. SignForce are proud to offer our clients a one stop shop with the intention of project managing your business’s signs, making your life easier as you are only required to approve and pay while your signs happen FOR you.

  5. Reframe as a Marketing Essential:
    Shift the narrative around signage to position it as a core marketing asset. Businesses should see     signs as their “silent salesperson” that works 24/7 to attract customers and communicate their brand.

By addressing these misconceptions and demonstrating the strategic importance of signage, businesses can better appreciate signage’s role in marketing and branding. A mindset shift, coupled with actionable steps, can help ensure signage gets the attention and investment it deserves.

At SignForce we in the simplicity of a sign that stands out in contrast to it’s surroundings with the ‘message’ of the sign conveying to potential customers everything about your business is a successful or great sign.

At SignForce we have over a quarter of a century experience in signs and how they relate to marketing. We share this experience to give our client’s signs that are cost effective, and work with the intention of any spend on signs being an investment that offers return (ROI).

SignForce follow the KISS principle and operate on the basis that , the simpler the sign and the greater the contrast, and in some cases the more a sign makes the viewer comfortable- or uncomfortable – the more likely the sign is to be noticed, be remembered and thus the more likely the sign will have a positive ROI.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

* https://www.uc.edu/news/articles/legacy/enews/2011/10/uc-research-examines-the-economic-value-of-on-premise-signs.html

The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment.

** omnichannel

Omnichannel is a business strategy that aims to provide a consistent customer experience across all channels, including in-store, online, and mobile. It’s a customer-centric approach that integrates all channels to create a unified brand experience.

Why Your Business Sign Could Be Your Greatest Investment – Part 3

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SignForce 'invisible' sign

Partially Invisible Sign (Special effects are built into the sign)

Why Your Business Sign Could Be Your Greatest Investment: Insights from Warren Buffett’s Marketing Outlook

When investing in marketing do you immediately consider your business sign to be a major player in your overall strategy?

Warren Buffett, one of the most successful investors in history, has always emphasized the importance of long-term value, strategic investments, and brand recognition. According to Buffett’s principles, a well-designed and strategically placed business sign could, in fact, be one of your most valuable and cost-effective investments.

Warren Buffett’s Marketing Philosophy

Warren Buffett’s approach to investing is rooted in a few fundamental principles:

  1. Long-Term Value: Buffett believes in investing in assets that will generate value over time. Rather than chasing short-term profits, he focuses on making investments that will appreciate and create sustainable returns.

  2. Brand Strength: A key part of Buffett’s strategy is investing in companies with strong, recognizable brands. He famously acquired businesses like Coca-Cola and See’s Candies because they had established brand power. A strong brand is not just about the products – a strong brand is about the visibility, reputation, and loyalty that the brand builds.

  3. Simplicity and Clarity: Buffett values simplicity, which can be seen in his straightforward approach to business. He believes that a strong business needs a clear value proposition that resonates with customers and is easy to understand.

  4. Leveraging Resources: Buffett is also known for leveraging the resources at his disposal – whether that’s his network, his existing businesses, or tangible assets – to generate greater returns.

Using these principles, we can understand how a well-crafted business sign can align perfectly with Buffett’s marketing outlook, turning it into a powerful asset that brings long-term returns.

The Business Sign as a Strategic Asset

1. An Investment in Long-Term Visibility

Warren Buffett believes in the power of long-term investments that continue to provide value. When it comes to a business sign, this principle is incredibly relevant. A business sign is a one-time investment that, when done right, can continue to deliver value for years or even decades.

Just as Buffett invests in companies that continue to generate profits year after year, your business sign works as a perpetual marketing tool. Your business sign doesn’t require constant updates or ongoing costs like paid advertising, but it keeps working for you around the clock, drawing attention to your business and keeping you top of mind for potential customers. While your business signs do not need constant updating, it Is important that your business signs are maintained and possibly replaced or removed after the sign starts to deteriorate (around 3 years in the African sun) in order to maintain your business’s image.

Unlike digital ads or other forms of advertising that only appear for a short time, your sign has ongoing, consistent visibility. Whether it’s day or night, rain or shine, your business sign is always visible to potential customers, making it a long-term asset that can pay dividends for years to come. The more people see your sign, the more they recognize your brand, which leads to greater customer loyalty, a sense of familiarity and trust that often results in repeat business – values that Warren Buffett highly champions in his investment philosophy.

2. Building a Strong Brand Presence

Buffett understands that brand recognition is a powerful force in the marketplace.

A business sign isn’t just about indicating where you are – your business sign is about communicating who you are and what your business represents. A professional, well-designed sign can create an immediate impression of credibility, professionalism, and reliability. In the same way that Buffett has acquired companies with strong brands (like Apple or GEICO), your business sign contributes to building your brand’s reputation.

The power of a strong, recognizable brand is essential for long-term success. A business sign, when aligned with your company’s values, mission, and personality, can amplify your brand presence and make your business memorable to customers. A sign that clearly conveys your message, whether through design, colors, or a catchy slogan, can serve as a powerful tool for establishing your identity in the local community. This not only attracts new customers but also builds loyalty and trust – key elements of Buffett’s long-term value investing strategy.

3. Simplicity and Clarity in Messaging

Warren Buffett is known for his appreciation of simplicity.

Buffett has often said that he prefers businesses with clear, understandable value propositions. Similarly, your business sign should reflect that simplicity and clarity. A well-crafted sign does not overwhelm or confuse potential customers but instead communicates a straightforward message about your business.

A simple, clean designed sign with clear text can make it easier for customers to understand who you are and what you offer. By reducing clutter and focusing on the essentials, your sign becomes more effective in conveying your brand message. Buffett’s philosophy teaches us that simplicity works, and when your sign is clear and direct, it resonates with customers, builds trust, and makes it easier for them to decide to visit your business.

4. Leveraging Local Visibility for Maximum Impact

Buffett’s investment strategy is all about leveraging resources to maximize returns, and this can be applied to the local visibility your business sign provides. By strategically placing your sign in a high-traffic area, you are leveraging the foot and vehicle traffic and attention of local passersby. For businesses, this means creating a constant stream of potential customers who are in close proximity and more likely to stop in or take action.

A physical sign serves as a cost-effective form of local advertising, drawing attention from people who might never have heard of your business otherwise. Similar to how Buffett might leverage a network or a strong brand to capture attention in a crowded market, your business sign gives you a chance to stand out in your local community, driving more foot traffic to your store or office.

5. An Opportunity for Differentiation

In line with Buffett’s principle of investing in companies that stand out from the competition, a business sign is a powerful tool for differentiation.

A distinctive, well-designed and implemented sign can set your business apart from others in your area, especially in a crowded market. By creating a sign that is unique, memorable, and aligned with your brand, you can differentiate your business from competitors and make a lasting impression on potential customers.

Whether through an innovative design, a clever tagline, or a bold visual identity, your sign can serve as a reflection of what makes your business special. This differentiation builds brand loyalty and attracts customers who align with your values – two key aspects of long-term business success that Warren Buffett consistently looks for in his investments.

Warren Buffett’s marketing outlook highlights the importance of long-term value, brand strength, simplicity, and leveraging resources effectively. When applied to your business sign, these principles reveal just how valuable a simple sign can be. Your simple business sign is more than just a tool for directing customers to your door – your business sign is a strategic investment that can enhance visibility, reinforce brand identity, and provide a consistent marketing presence for years to come.

By following Buffett’s approach to investing in assets that deliver ongoing returns, a well-crafted business sign can become one of your most cost-effective and valuable marketing tools.

Just like the companies Buffett invests in, your business sign has the potential to build brand recognition, foster customer loyalty, and generate long-term success. Your business sign is a small investment that can lead to big returns, and when done correctly, it could very well be your business’s greatest asset.

At SignForce we believe that any GREAT SIGN is a sign that stands out in stark contrast to it’s surroundings with the ‘message’ of the sign speaking volumes about your business with minimal words and achieves the signs job of getting eyeballs that result in feet through your door.

At SignForce we have decades of experience in signs and how they relate to marketing, knowledge which we are happy to use to ensure our client’s signs are cost effective, giving a maximum possible return on investment (ROI).

Like Buffett, SignForce’s philosophy is an extension of the KISS principle. We operate on the basis that generally, the simpler the sign and the greater the contrast, the more a sign makes the viewer uncomfortable, the more likely the sign is to be noticed, and thus the more likely the sign will have a positive ROI.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

Why Your Business Sign Could Be Your Business’s Greatest Investment – Part 2

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Cut Out Logo

Long life cut out coat of arms

: Insights from Michael Levine’s Marketing Outlook

When it comes to marketing your business in 2024, many entrepreneurs focus heavily on digital campaigns, social media ads, or email marketing, overlooking a crucial, yet often overlooked, element – your business sign. Michael Levine, a renowned marketing expert and consultant (https://www.michaellevinwrites.com/), has long emphasized the power of strategic messaging, brand identity, and leveraging all available assets to build a stronger business. According to Levine’s principles, your business sign can be one of the most effective marketing investments you’ll ever make.

Michael Levine’s Marketing Philosophy

Michael Levine is a celebrated branding and marketing strategist, best known for his work with high-profile clients like Nike, Coca-Cola, and McDonald’s. His marketing philosophy revolves around the idea of maximizing visibility and creating lasting impressions through meaningful connections between a business and its audience. Levine believes that every touchpoint, whether digital or physical, contributes to a brand’s story. His approach also focuses on the power of consistent, simple messaging that resonates with consumers.

Through his years of experience, Levine stresses the importance of simplicity, clarity, and differentiation. He advocates for building a strong brand presence across all aspects of a business and leveraging real-world interactions as opportunities to engage and convert potential customers. Let’s explore how these principles, when applied to the humble business sign, can make it your greatest investment.

Why Your Business Sign is a Smart Investment

1. Immediate Brand Visibility

According to Levine’s marketing approach, visibility is the cornerstone of success. Your business sign is often the first impression potential customers have of your brand. It’s your opportunity to introduce your business to the world, and it needs to be impactful. A well-designed sign makes you visible 24/7, and unlike digital ads, it doesn’t disappear after a few seconds.

Levine often speaks about the importance of creating impressions that stick. Your sign should not only capture attention but also deliver a clear, memorable message about who you are and what you do. Whether it’s a catchy slogan, a striking logo, or a design that resonates with your audience, your business sign can work around the clock to establish your presence in the local community.

Any sign that can combine your business message while eliciting a – preferably positive – emotion from the viewer, is bound to be a hit, and remembered.

2. Cost-Effective and Long-Term

One of the strongest arguments for investing in a business sign is its cost-effectiveness over time. Traditional marketing channels, such as TV, radio, and online ads, require ongoing investment. In contrast, a high-quality business sign is a one-time investment that can continue to deliver value for years.

Levine frequently advocates for businesses to maximize their resources. A business sign is an asset that doesn’t require constant updating or maintenance, yet it continues to pay dividends by drawing in foot traffic, increasing awareness, and reinforcing your brand’s identity. In many cases, businesses can experience a significant return on investment simply by placing a sign in a high-traffic area.

3. Localized Marketing for Targeted Reach

A well-placed business sign allows you to target local customers – a strategy that Levine believes is crucial for many businesses. If you operate in a brick-and-mortar location, the people who are likely to pass by your business are your most qualified leads. They are within your geographic reach and already in the vicinity, making them more likely to convert into customers.

Levine stresses the power of direct, targeted marketing. Rather than relying on broad, mass-market campaigns, your sign can effectively attract people who are in close proximity to your business and, if they are in the market for what you offer, have a higher chance of being interested in what you offer. The strategic placement of your sign can help capture the attention of local residents, tourists, or passersby who might not have discovered you otherwise.

4. A Tool for Reinforcing Your Brand Identity

Your business sign isn’t just a way to announce your location – your business sign is an integral part of your brand identity. Michael Levine emphasizes the importance of consistency and clarity in messaging across all touchpoints. Your sign should not only reflect the services or products you provide but also communicate your company’s values, personality, and positioning in the market.

A well-crafted sign that aligns with your brand’s identity – whether it’s through color choices, typography, and / or overall design – becomes a symbol of trust and recognition. As people see your sign regularly, it reinforces your presence in their minds and builds long-term brand recognition. Over time, this consistency leads to a stronger connection with your customers, a key factor in building loyalty and driving repeat business. Multiple views of the same sign can also create an impression in people’s minds of familiarity and as such people often make up their own stories, sometimes believing that your business may be larger than it actually is, with more locations, as people ‘see’ the signage often.

5. Differentiation and Standing Out

In today’s competitive marketplace, it’s crucial to stand out from the crowd. According to Michael Levine, the ability to differentiate your brand is what sets successful businesses apart from the rest. Your business sign is an opportunity to do just that.

Your creatively designed sign can capture attention and help your business distinguish itself from competitors. Whether through an unexpected design, a clever play on words, or an eye-catching visual, your sign can become a statement that highlights what makes you unique.

Levine advocates for businesses to take risks with their marketing to stand out. In a world where consumers are bombarded with marketing messages every day, being bold with your signage can be the key to making a lasting impression. A distinctive sign that reflects your brand’s unique personality can make your business memorable and increase the likelihood that customers will choose you over others.

6. Social Proof and Trust Building

Finally, your well-placed business sign signals that you are a legitimate business. It serves as a form of social proof in the real world. Levine frequently points to the role of social proof in building trust – whether through testimonials, customer reviews, or the visual presence of a professional sign.

People are more likely to trust a business that takes its brand seriously enough to invest in a visible, professional sign. This trust factor can drive more traffic through your doors and ultimately increase sales.

When you adopt Michael Levine’s marketing outlook, you begin to see how every element of your business, no matter how small, can become a powerful tool for success. Your business sign, often regarded as a grudge expense or a simple necessity, is much more than that. According to Levine’s principles of visibility, brand consistency, and differentiation, your sign is an investment that pays off by driving awareness, increasing trust, and helping you stand out in a crowded marketplace.

Incorporating Levine’s strategies into your marketing plan can reveal that your business sign might just be one of your greatest, yet most cost-effective, investments. By leveraging this physical marketing tool, you create lasting impressions that continue to pay off for years to come.

At SignForce we believe that a GREAT SIGN is a sign that stands out in stark contrast to it’s surroundings with the ‘message’ of the sign speaking volumes about your business with minimal words.

At SignForce we have extensive experience in signs and how they relate to marketing, knowledge which we use to give our client’s idea’s that are cost effective, give a return on investment (ROI) and STAND OUT, sometimes only because of their simplicity.

SignForce’s philosophy is an extension of the KISS principle. We operate on the basis that generally, the simpler the sign and the greater the contrast, the more a sign makes the viewer uncomfortable, the more likely the sign is to be noticed, and thus the more likely the sign will have a positive ROI.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

PERSPECTIVE – or an alternate (South African) view on Competition

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Large Format print for www.artsolar.co.za

Safe installation of signs

PERSPECTIVE – or an alternate view on Competition

This was a very interesting week at SignForce

On Monday we assisted a competitor to install a sign they had manufactured. It was the first time I am aware of that we needed to use our block and tackle. The sign went up safely and our competitor and his client were all happy with the outcome.

On Wednesday we quoted a prospect. Part of the quote was to remove a number of signs from the building. A few were close to the ground, however many were more than three stories above the ground, and one was old, and from the brief inspection while on site, looks to be rusted through in more than one place. (I guess an article on the importance of maintaining signs for safety would be a good idea).

When followed up the prospect advised this writer that I must have lost my f@king mind because the amount was insane. He went on to explain that he could do the job for about 8% (1/12th) of the quoted amount. He went on to explain that he could hire some unemployed ‘casual’ labor off the street and provide them with the tools they need to remove the sign. I volunteered to provide a 51 foot ladder.

The difference between Monday’s client and Wednesday’s prospect may boil down to PERSPECTIVE.

The client on Monday appreciated SignForce’s experience, skills and understanding, and is willing to pay for the skills and experience.

The prospect on Wednesday may not have the understanding of the value of SignForce’s experience, and is certainly not prepared to pay for that experience.

That does not mean the prospect is incorrect. He may be able to get the job done safely at a much lower cost, and he will be responsible and accountable for the risk and any potential fallout that occurs.

One lesson of experience is being able to see the rust on the one sign – something which may be superficial, however, if it is not superficial – which is equally likely – the entire sign may fall apart when it is moved, which can become deadly very quickly. This writer has said multiple times, signage is an extremely simple industry, UNTIL IT IS NOT!

When a business complies and follows certain best practice norms, that compliance comes at a cost, which client’s should be prepared to pay for, as this ensures (or as close as possible) safety and successful completion of the job.

When a prospect is prepared to do the job himself and to say to hell with all safety norm, it is generally better to walk away, because if or when something goes wrong, that prospect will ,most likely be the first to throw the business under the nearest – and furthest – bus.

If you are in the market for signage – whether it is to manufacture, install, maintain or remove – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

SignForce’s reputation

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SignForce

What you see is what you get with SignForce

How SignForce built our Reputation

In the competitive world of signage, having a stellar reputation isn’t just beneficial—it’s essential. At SignForce we have always been – and are – aware that our reputation is the collective perception of our business, formed by the quality our work, customer service, and the overall experience that we at SignForce provide, remembering that we are ALWAYS dealing with PEOPLE. SignForce’s reputation is the intangible yet powerful force that sets SignForce apart in a market flooded with choices.

Understanding Reputation: At SignForce we have built our reputation on providing ADVICE on SIGNAGE and MARKETING, with our focus being on ensuring that ANY money spent on signage MUST BE AN INVESTMENT. At its core, SignForce’s reputation is about being acknowledged for excellence, reliability, and our ability to positively influence our clients’ businesses – we get the feet through your door!

SignForce’s reputation has been built through consistent delivery of high-quality signs, innovative design solutions, and exceptional customer experiences over more than two decades under the current management. We would love to say we don’t make mistakes but that would be a lie. What we can say with 100% honesty and great pride is that our ‘mess up’ rate is significantly less than 4.3% and in all our years we have only had three jobs that we had to walk away from because we could not make good.

SignForce’s strong reputation means that when our existing client’s need signage services, SignForce is the first sign business that comes to mind.

Building a Reputable Status: Achieving SignForce’s reputable status has been and still is a journey involving continuous improvement and dedication. Building and maintaining SignForce’s reputation requires a keen focus on excellence in every aspect of our signage business – be it design, material quality, or customer service. Consistency is crucial – SignForce want our clients to know they can rely on us for top-notch work every time.

Equally important is how we at SignForce make our clients feel – appreciated, understood, valued, and SATISFIED. At SignForce we believe that positive experiences lead to positive word-of-mouth, which is invaluable in helping to build our reputation.

Long term Perspective: At SignForce we adopt a LONG TERM approach, unlike Keynesian theory in which it is stated that in the long term we are all dead so nothing matters.

At SignForce we believe out long term view is vital in building and sustaining our reputation – as well as the reputation of our customers – or as we see them, our business partners.

This long term perspective emphasizes consistent quality and engagement over time, rather than quick, short-term gains. For SignForce this means investing in quality materials, innovative design capabilities, a strong, experienced team and building strong, lasting relationships with our clients. At SignForce our goal is to create a cycle where quality work leads to customer satisfaction, which in turn drives our customers growth and hence greater demand and further business opportunities for SignForce as well.

Practical steps to choosing a signage partner:

Any potential buyer of signage is advised to follow the following steps in order to give them the best chance of having a successful, smooth experience when ordering their signs.

Where possible the buyer should evaluate the current standing of your potential signage partner – possibly talking to existing current clients, with the intention to get an understanding of where the your potential signage supplier stands in terms of reputation, ability to fulfil your job and meet your signage requirements. It may also be helpful to gather feedback and check reviews.

In order to ensure a SUCCESSFUL signage process it is imperative that the buyer is able to DEFINE your requirements – clearly define how you want your business to be perceived and define what, to you and your business, would be define as a SUCCESSFUL implementation of signage. Having clearly defined expectations is probably the safest way to confirm that your chosen signage supplier can and will deliver on and to your requirements.

One question you can ask is do the values and attributes of the proposed signage supplier align with our brand.

If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

What is a CLIENT or CUSTOMER – and when is a ‘client’ neither a client nor a customer?

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Printed Sandblast Effect Vinyl

Impressive Printed Sandblast Entrance Sign

What is a CLIENT or CUSTOMER – and when is a ‘client’ neither a client nor a customer?

As one walks into a Stew Leonads physical stores (https://www.stewleonards.com/) there is a large rock at the entrance which states the store’s policy. It reads, RULE 1: The CUSTOMER is ALWAYS RIGHT. Rule 2. If the customer is ever wrong read RULE 1.

This is an amazing policy and a great focus on superb customer service, especially for the retail market. (For those of you who have never been to the store it an EXPERIENCE of note).

But is the saying true and valid for businesses that are not retail based? I suppose the truest answer is YES and NO. Yes, as it is a great target for customer service, and NO because since customers are also human, there are times when they too will NOT be right.

As a designer, manufacturer and installer of bespoke, customized signage, SignForce is NOT a retail distributor, and while we strive to follow the policy of Stew Leonards, there are times when we have to question if the policy that seems to work so well for the retail distributor can work equally well for a manufacturer that also falls into the category of service provider of signage.

A simple Google search (http://www.google.com) of the word CUSTOMER says the following:

customer, noun, a person who buys goods or services from a shop or business.

On the other hand Wikipedia (https://en.wikipedia.org/wiki/Customer) defines a customer as:

In sales, commerce and economics, a customer is the recipient of a good, service, product or an idea, obtained from a seller, vendor or supplier via a financial transaction or an exchange for money or some other valuable consideration.

In this writers opinion the Wikipedia is the better definition as it does not limit a customer to an INDIVIDUAL – the vast majority of customers, especially in SignForce’s business of supplying signage of all sorts, are businesses and corporates or institutions, NOT individuals.

What BOTH definition’s imply – or flat out explicitly state – is that a customer enters into a FINANCIAL TRANSACTION – meaning the customer receives something of value to said customer from the supplier who will receive FINANCIAL GAIN (read that as MONEY) for the goods supplied, so when a supposed customer does not pay for the goods, are they still a customer, or rather a liability and an expense?

I cannot speak for the world outside South Africa – but at the time of writing South Africa is a failed state (although many ill informed politicians and their cronies and ilk will argue otherwise) run by a poorly organized mafia (with no respect) known as the anc.

The once disciplined, moral and effective freedom fighters – or terrorists depending on one’s position (remember they are the two sides of the same coin) – did well to displace the apartheid government and have since failed dismally to show any morals or back bone or integrity or will or ability to build a nation – rant over.

The point being made is as a failed and further failing state – South Africa under the anc is doing all it can to follow the economic downfall of Zimbabwe and Venezuela, meaning doing business in South Africa is becoming increasingly difficult and costs of materials in South Africa, even when converted at US$ 1 to R20, are still prohibitive, making it extremely difficult for South African businesses to compete in the international market.

In 2023 many signage products can be acquired from China (no surprise) or America or Europe or the middle east (all big surprise) at lower cost than the can be made in South Africa .

As a South African based business this is scary as it makes a country, even with an atrocious exchange rate less competitive and will most likely only lead to greater job losses and more imports. A recipe for continued economic destruction.

When one is operating in such an environment – dare one say a war zone – this is sadly true as there are currently more violent deaths per day in South Africa (as a result of crime) than there are in most war zones in the world. This writer is not a statistician so please feel free to fact check my comments – one needs to ensure that ALL work time is compensated for, which once again comes back to wolves disguised as customers who are more than happy to prey on businesses that believe that turnover is more important than profit.

Part and parcel of the writers experience of of the signage industry over more than two decades is for people to ask for the world – based on an idea – and then over time refine the ideas until they come to a place where they are happy with what they see – both in vision and in associated cost.

As a signage supplier the typical South African attitude of I can do it myself, better and cheaper, comes at a huge cost in time (and often money). This includes prospects who are not yet customers requesting multiple ‘minor’ changes in design, revision in quote, etc., as even every ‘minor’ change requires a rework that can take hours. As such a quote that may take three to five changes can take longer to produce than the production of the signage, and this is all expected to be done at the signage suppliers cost.

So now assume there have been three changes to a quote and the graphic, and the client then decides that either they do not have the budget or they shop around using your intellectual property (IP) to get ‘competitive quotes’ – (remember they have not paid for your time that you are entitled to charge for) this is a topic of an entire book, not only a blog, and surprise surprise, they can get it CHEAPER.

When this occurs is the CUSTOMER or CLIENT still a customer or client as they are not paying for any of the sign suppliers input – both time and intellectual property (IP) – or are they an expense and liability that needs to be dropped for good – or in the thinking of this writer, charged for time if ever they approach the supplier again with the carrot (or promise) of potential future business?

Another question is at what point does the signage supplier disengage with ‘customers’ with all commitments of the supplier falling away. If a customer is with-holding final payment (we assume no business will be prepared to work without receiving an up front deposit) because some possible ‘snags’ are not being addressed, is it to be assumed that the signage supplier MUST make good and then fight on to get payment or should the client pay in full to fulfil their part of the financial transaction and then hope the supplier will make good?

Why is it that the often smallest cog in the value chain is expected to cover ALL the costs of prospect’s multiple mind changes and revisions, and is expected to not charge for their IP and time?

Sometime people we consider to be customers need to be fired so we can focus on PAYING customers who do not expect suppliers to work for free.

This writer is asking anyone WHO believes they may have answers to the various questions and issues to please contact the writer who will gladly take anyone who can give practical ideas for a cup of coffee in order to generate new ideas on how an industry which is seen so poorly so as to be on a par with second hand car sales, can educate clients sufficiently for them to get a grasp of value that they receive from their professionally made business signage.

SignForce is a full service signage supplier

If you are in the market for signage that will get feet into your business contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about the services SignForce offer by visiting http://www.signforce.co.za

Caveat Emptor – Let the Buyer Beware

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Caveat Emptor – Let the Buyer BEWARE

A simple Google search of the term caveat emptor returns the following result: the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Caveat Emptor is a fairly simple concept where the BUYER is ultimately held responsible for any purchase.

Many years ago I heard this concept stated slightly differently in “He who pays, says”

Regardless of how it is stated, the concept places ALL RESPONSIBILITY on the purchaser to make an informed and ‘decent’ decision when making a purchase.

Now while I 100% agree with the concept of Caveat Emptor (AKA Let the Buyer BEWARE), I also empathize with buyers who DO do [extensive?] research and still end up being fleeced, or feeling they are being ‘ripped off’, or are simply unsatisfied with their purchase – possibly because they did not know the correct questions to ask and or were not well informed when they did ask the correct questions.

It seems that the concept of Caveat Emptor applies equally well across ALL suppliers, trades and products. It applies to the doctor or therapist one CHOOSES to see – because not all doctors or therapists are a great fit for every individual – as well as to car manufacturers (not everyone will want to or can afford to buy a Lamborghini or Rolls Royce or Ferrari) with different buyers having different needs, but equally not all car buyers would want a VW or a Fiat or a Dodge either. I have personal experience as my wife’s practice http://www.inneressence.co.za also experiences the same concept. Caveat Emptor even applies to signage.

One of the challenges SignForce have as a supplier of signage is that we (I am referring to the South African market as this is where SignForce is based) tend to want to always get a bargain – even for those that can afford to and are prepared to pay FAIR price. Because we tend to be bargain chasers the normal process when purchasing a high ticket item (such as a sign) is to do a Google search, request three competative (and hopefully comparable*) quotes and chosing either the lowest or middle price and placing the order.

In our experience it is not common for new sign buyers to ask about SignForce’s facilities, capabilities or for proof of completed work or samples**. I am not sure if a lack of thorough vetting is a direct result of lack of time, lack of desire, being overly trusting or some other reasons, or even a combination of all listed (and I am sure many unlisted) reasons. The outcome of the lack of research can be a double edged sword as while some great but not necessarily well experienced or established suppliers may be overlooked, there is also the possibility that the client may find out too late that the signage they purchase does not meet their expectations or requirements.

I am talking about Caveat Emptor again – I am sure for the umpteenth time – because of a site SignForce recently visited where a client who has had a less than desirable experience and are looking to replace their sign after it has only been up for one week.

The client returned the sign and the sign company remade it, but the second (acrylic faced) sign has already cracked after one week, and is not portraying the client’s business in the professional manner they are striving to achieve.

SignForce did not ask so we are not sure how many quotes they client received, nor what the criteria they used to make their final decision to purchase, but being a financial business who are in the business of researching finance and carrying out due diligence’s, I have the feeling (yes, dangerous to proceed on feelings alone) that the company DID the correct research, however, for whatever reason the chosen supplier cannot produce or deliver.

The ringer SignForce is being put through to show samples, give references and prove we can deliver is also an indication that the client has been burned BUT learned from the experience.

Please people, do your research and USE companies like SignForce where we have years of experience and even if you are not going to ask us to quote or to do your signage, consider paying a consulting fee which will be a far less than any cost of redo’s and will allow you to tap into years of signage experience.

At SignForce we strive to give the best possible advise from a signage and marketing perspective with the objective of ensuring our clients signage is an INVESTMENT.

If you are looking for advice on signage or signage that works, SignForce is the signage business to work with.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

* In many ways signage has and will always be a creative purchase. From the origins of signage where artists would use their creative talents to assist their clients in order to create attractive signs, to today where those same concepts are still being practiced. In the modern world of signage the ranges and depth of materials, processes and finishes has amplified. Practically this AMPLIFICATION allows for greater choices, however with depth of choice comes a greater need to be acutely aware of one’s requirements, how one wants their sign to look, what one wants the sign to achieve, the potential costs involved and the buyer’s associated budget. Because of the depth of possibilities unless EXPLICITELY stated in a quote it is extremely possible that while the buyer thinks they are comparing apples to apples that they are not in fact doing so, and are rather unknowingly comparing apples to banana’s.

** Samples are a great way of assessing what a company is capable of producing. That said in South Africa more often than not the client EXPECTS samples to be custom made to scale and are not prepared to contribute towards said sample. While it is understandable that a client would not want to pay for a poor quality sample, there are costs involved, and it is not always practical or equitable, to expect the sign supplier to carry the cost of said samples.

What are you ‘buying’ when you choose a sign company?

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What are you ‘buying into’ when you choose a sign company?

SignForce 'invisible' sign

Partially Invisible Sign  – do you notice how the top left seems unattached?

It seems the standard method used to purchase a sign (and many other high ticket items) is to decide what you want, or at least have a rough idea of what you want or are looking for, or what you want to achieve. This applies to signs as much as it does to purchasing appliances, cars or televisions, all considered high ticket purchases.

Well that is only partly true. While cars and the other listed purchases (especially in South Africa) are definitely almost always seen as high ticket items – even for entry level models, signs and SIGNAGE are very often seen as a cheap after thought – that is, until quotes are received.

But I am digressing so back to the standard method of purchase.

  1. Have an idea of what you are looking for

  2. Hopefully have an idea of what you want your purchase to achieve (I know this sounds obvious, as you purchase a fridge to keep your food fresher for longer, DUH, but not everyone knows or understands WHY they purchase a sign.)

  3. Look on Google for a possible keyword – lets use signage or pylons or cut out letter signs.

  4. Wait – generally less than 1 second – for Google to give you a list of suppliers you can contact. ** This is where the fun begins and will require it’s own paragraph

  5. Call, WhatsApp or email the suppliers listed on Google to give them an idea of what you are looking for and ask for a price.

  6. Copy and paste the same message to all the possible suppliers listed on the first page *** of Google. Not sure where to mention this but are you aware that the top and bottom (of every page) few sites listed or ‘recommended’ by Google are paid sites – what Google refers to as sponsored – also known as paid adverts. This is only a FYI comment but is worth noting as there are possible additional benefits and costs linked to businesses that do and do not use sponsored adverts.

  7. Wait for feedback from the potential suppliers you emailed or called, or follow up the email with a call to make the potential sign supplier aware that there is an incoming email.

  8. Get quotes from the potential suppliers who respond to your request for a quote

  9. Assess the cost from each supplier making the assumption that ALL quotes are for the same ‘thing’ ****, especially as you sent the same request to all potential suppliers.

  10. Choose a supplier based on cost and possibly on a picture they have provided. *****

  11. Delete all correspondence from the alternative suppliers

** When you get the list of possible, potential suppliers, you are doing a wide range, generic search. Your search has no specifics and doesn’t necessarily tell you much about the businesses you are approaching. A cursory search of the proposed supplier’s website should give you a little more information, but please always remember that we live in a world of INFORMATION, and not all information is necessarily true, so a general rule is to do a little more digging (formally known as due diligence), make a call and see what response and ‘feel’ you get.

*** How often do you search beyond page 1 of any Google search? How often do you look at the number of responses Google provides – and the time it took to get the list. For example, a simple search of cut out letters took 0.6 seconds – well under 1 second – to provide a list of 2,120,000,000 web sites that MAY provide a good match for the simple search. This is an overwhelming number and is why almost every business strives and pushes to be on page 1 of the world’s largest business directory – Google!

The challenge comes in that for this specific search only 2 of the listings on the front page MAY fulfil my requirements. As such I tweek the search to CUT OUT LETTER SIGNS. This search took 0.4 seconds and provided a list of 925,000,000 possible sites. A great reduction of over 1 billion sites, The refined search has made it simpler to find what I am looking for and thus made it very simple to find at least one supplier on page 1 that should meet my requirements, so why go to page 2? The reason is due to the limited retail territoryavailable on page 1. Only a limited number of potential suppliers can be listed on page 1 (or every page) so there is a high likelihood that good suppliers may also be found on pages that are past page 1.

**** “making the assumption that ALL quotes are for the same ‘thing’”

When you contact multiple potential suppliers you will most likely assume that because they are listed on Google that they are capable of doing the job. What you have no idea of is if there is any additional service or benefit you can get from any of the suppliers. In order to find out if the suppliers can provide any additional ‘services’, a number of questions need to be asked. History shows asking these questions while TALKING to a person tends to give great benefit.

***** If you are making the decision of which supplier to use based purely on PRICE (and a possible picture) you may be doing yourself a great disservice, as you may be expecting to get the same quality and same sign from all the potential suppliers, but you would be shocked to learn how many different possible interpretations there can be for the same sign brief, and as such you may not be getting the full benefit of any or all the suppliers.

A case in point is a recent request by one of SignForce’s longest standing and largest clients. The request seemed a little strange at the outset, but made sense later on when all the elements fell together. The request was for photo’s of premises, information about staff, a list of machines on the premises and a few other VERY PERTINENT questions. It turns out our client’s client was requesting the information, possibly as a means of doing part of a due diligence. The other points that may be lost when only looking at cost is quality and cost of material to be used, expected lifespan of the signage, type and quality of paint and if the sign that you have requested is in fact the BEST sign to achieve your intended outcome. At SignForce we have the benefit of a number of years of experience (as well as the formal qualifications) to provide input regarding your marketing strategy and what signs would best suite your needs. This information is not charged for, although our signs may sometimes ‘cost’ more than a competitor, but the added value is definitely there to be taken advantage of.

Which brings us back to the question of what you are buying when you choose a sign company.

It goes without saying you expect the company to produce a sign. You may expect them to design and install the sign as well. It is possible that you know exactly what you need and how it should be made in order to get the most beneficial results from your signage, but it is highly unlikely that you would know as much about signs, their benefits and cots and the best placement to maximize your investment, as the sign producer, especially one who has years of experience, and possibly some formal qualifications in the field.

Trusting your signage manufacturer means you believe they have some knowledge you don’t have. In addition you are not only looking for a sign, but if the signage business is a decent one, they will make sure that your purchase is an investment so that your sign helps to generate more income than it costs. In order for this to happen it means that you also value the experience of your supplier, you value the expertise of your supplier and you are quite right to expect a level of after sales service. The question from the sign suppliers perspective is what is the commercial value of these additional – add on – benefits, and what, if anything, Is my client prepared to pay for these benefits.

At SignForce the senior management have a depth of knowledge and experience in signage – as can be expected after more than 20 years in signage – but also have a depth of knowledge in marketing, visibility, design and project management, which means that when you use SignForce you are investing in a team that will gladly take on and supervise your signage project with the intention of making you look good, ensuring you signs work and your deadlines are met.

Contact SignForce now on info@sgnforce.co.za or call 27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 for all your signage requirements as well as for advice on signage and what signage will work best for your unique business.

Find out more about SignForce by visiting http://www.signforce.co.za

Surviving a Black Swan Event

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SignForce 'invisible' sign

Partially Invisible Sign

How does your business survive and thrive a Black Swan Event?

Ever heard of a Black Swan?

Ever seen a black Swan?

Do you understand the concepr of a Black Swan Event?

For more on Bl;ack Swan Theory visit https://en.wikipedia.org/wiki/Black_swan_theory

In short, bl;ack swans do exist, but are more rare than white swans, and their arrival always seems to be a surprise. It is not a planned event.

Covid arriving in 2020 is one such event almost EVERY business in the world has had to deal with. For some it was a death knell, for others a Godsend.

From my research there doesn’t seem to be a common thread that has made one business succeed and another fail during these interesting times, in that some businesses do the same thing yet some have gone up while others have gone down.

Traditionally times like this call for a boost in one’s marketing. The greater one’s visibility in these times, the higher the likelihood of success and thriving. The more markets one can reach, the greater the chances of surviving and thriving. And from SignForce’s experience, the more one can collaborate, the higher the chances of success.

SignForce has always worked with our competitors in order for us all to do better. SignForce’s philosophy is that a cent earned from someone else’s work is a good cent. The theory behind this is that if you are a doctor, you almost always have to be at work to earn a good living. In industry, this is not necessarily the case. One can earn while being remote. This has been emphasized and highlighted in the modern work from home environment where unless one HAS to be face to face with your client’s, one can provide services from a distance.

At SignForce we believe in upliftment. Yes, we strive to be a profitable and sustainable business, so we believe in making sure the TEAM is always taken care of. Sure there are differences in take home pay but before anyone makes a profit the TEAM must be taken care of. SignForce operate on the premise that if you are hungry you will not give of your best, so we provide food. We have to cook it, but the food is there, and all our cooking skills are tested, and hopefully improving.

SignForce also believe in keeping the team happy. Yes, there are disagreements and people are not always happy, but we strive to make sure people are happy as much as possible. This leads to a work environment where people can strive, thrive and improve themselves – both financially and from a skills perspective. We believe in up-skilling, because we are never sure when a crucial cog in our tightly run machine will break down, be removed or stop performing. As such we believe EVERY PERSON should be able to do EVERY JOB.

This is not always easy, and often people resist being trained because it is beyond their comfort level, but we continue with training ALL THE TIME, as an insurance policy in order to maintain sustainability.

If you are looking to thrive in these interesting times, maybe some of the idea’s mentioned above will be of assistance. We hope so, and when you are expanding, allow SignForce to assist you with making your brand VISIBLE.

For an obligation free quote contact SignForce not on +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 or email info@signforce.co.za