SignForce – supporting SMALL BUSINESS and COMMUNITY!

As SignForce is a small business, run along family nd community principles, while believing in community and in profits.

SignForce  need to make profits in order to support small businesses (we are fairly priced, but are not a charity), especially businesses in and around our community. The support SignForce can offer is especially relevant in theses tough, turbulent and uncertain times.

How we at SignForce support our community businesses is by offering small and start up (new)  businesses professional signs with exceptional advice and payment options that can assist them with their cashflow – generally by allowing the business to pay a deposit and then allowing the signs to be paid off, generally over a couple of months.

If you are a new or small or struggling business who believes that SIGNAGE will help improve your business, but you are concerned about the cost, you SHOULD be contacting SignForce NOW!!!

Contact SignForce now on +27(0)11 440 7525 or email arnold@signforce.co.za and mention SMALL BUSINESS SUPPORT in your subject line.

 

What makes up the cost of a sign?

What makes up a sign’s cost?

This comment could be viewed as a follow up to the article ‘Are All Signs the Same’, because it stems from a similar thought.

Not only are all signs not the same, even when they look the same, the materials used to manufacture the signs can vary extensively.

A client asked me to replace a fallen letter on a sign consisting of a number of cut out letters. He sent me a blurry photo (taken while he was driving past the sign) so I thought it would be best for me to go see exactly what needed to be replaced. I went to the site to take measurements and photo’s, and when on site I touched one of the remaining letters of the sign and it fell off the wall. I subsequently removed the sign to repaint and re-secure it. When I returned it to the factory the first thing that was pointed out to me was that the paint was pealing BECAUSE the Aluminium had not been primed. A simple oversight?

In general the cost of a sign consists of the cost of material plus the cost of labor plus a margin for profit plus a contribution to overheads and such.

While there are a number of factors that contribute to the material cost – one tends to pay more for longer lasting material, material cost is generally 30 – 40% of the final cost of a sign. That said, if the cost of material can be kept down – either by getting larger discounts from suppliers OR by using cheaper material OR by leaving out steps in the process (regardless of the long term consequences), the business can make larger profits.

Sadly the thinking of many (sign) businesses is that they need to sell one level of quality but deliver a lesser quality, and although the material costs are not the largest single contributor to costs, they are the first and possibly easiest to be cut back on, as the sign maker knows that generally, by the time the ‘omission’ has been discovered the guarantee (assuming there is one) would have expired.

While it is possible for oversights to happen in any business – the reasons for oversights varying from lack of supervision to lack of training to lack of time and many more – if the oversight is that, an oversight, then it can and should be chalked up to an avoidable error.

The difficulty for new clients is to determine how often ‘oversights’ happen, and if any necessary re-do’s have been costed into the original quote – if it is not in the original costing the chances are the supplier will never come back.

While oversights can and do happen, even with the best of manufacturers and processes, from the buyers side, while it is almost always tempting to choose the ‘cheapest’ supplier, the buyer should always be aware that when a sign seems like a bargain, as with almost everything in life, there could well be hidden costs that you will only become aware of later, possibly too late.

It can thus be seen that not all signs are necessarily created equal, not all costing methods are the same and not all material inputs are of the same quality. Here are an additional three reasons why sign buyers are encouraged to improve their understanding about the signs they require, and also to stick with sign companies that have a reputation, or at least one with references that can be checked, and one who is known to honour their guarantees. If a sign company is not prepared to offer any guarantee why are you even considering using them?

If you are in the market for professional looking signs that are made using the material that has been quoted, or simply require advice on what signs may best market your business, email arnold@signforce.co.zaor david@signforce.co.za using the subject line: ADVICE PLEASE

http:www.signforce.co.za