Tag Archives: good signs

The importance of WHITE SPACE for Signage

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Wayfinding sign, wayfinding signs, directory sign, directory signs, modular sign systems,

Way Finding

Howimportantis WHITE SPACEfor Signs?

To make this a little easier to read: How important is WHOTE SPACE for signs?

What is  WHITE SPACE? And why is it important when designing LEGIBLE signs?

It is said that music is less about the notes and more about the space between the notes as this is where the sound we hear resides.

The same thing about white space can be said with regards to legible signage.

Signs are simple. Good signs that are legible and do their intended WORK WELL may be a little less simple.

Good signage needs to deliver on the signs intended purpose. A signs purpose can vary from getting feet into a store to informing people of positions or offers to directing people to a specific location or in a specific direction.

One common factor in all signs if they are to WORK is that they NEED to be EASILY LEGIBLE.

The more ‘visual noise, the less the sign is EASILY LEGIBLE, and in some circumstances, the sign is not legible at all. Visual noise is the equivalent of NOOPENSPACE (or NO OPEN SPACE) around the intended message.

Visual noise can make text or the pictures bleed into each other, making a sign difficult or even impossible to read. Just like a paragraph that is too long (like this one?) a sign that is difficult to read will most likely not achieve its objective.

If you are in the market for SIGNS that WORK at fair prices (read that as not the cheapest, but good value with guaranteed work), then SignForce is here to assist you.

Contact SignForce now on info@signforce.co.za or call SignForce on +27 (0)11 440 7525 or WhatsApp SignForce on +27 (0)82 558 6413.

Find out more about SignForce by visiting our website at http://www.signforce.co.za

What VLAUE does your SIGN and your Signage provider ADD to your BUSINESS?

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Mambo's Chicken Individual Cut Out Sign

Internally Illuminated 3D cut out sign

What VALUE does your sign add to your business?

If your sign is a MAJOR tool in getting feet into your store (it is!) and thus placing you in the position to SELL to your prospects, what is your sign truly WORTH?

I ask this, not rhetorically, but because all too often we see businesses running on the lines of Best Value – choosing the cheapest supplier – which is great when comparing EXACTLY THE SAME PRODUCTS – but is extremely difficult and can be costly when one is comparing one SERVISE business (signage is a service business) to another.

Yes, when you, the sign buyer, are presented with an artist impression and a quote, you believe that what you are seeing from one service provider is the same as what you are seeing from the competitive service provider. Unfortunately this is SELDOM true. This is because of the nature of signage (meant in every positive way), the range of materials available, the nature (you can call it morals) of the signage company and the reality that even if all else was equal, because signage is as much – if not more – of an art than a science, and most signs are made by hand, every sign will most likely be made differently.

All this aside, even if all the sign company’s you assessed were using the same material, charging the same amount and doing the same job, what would or should YOUR chosen sign company be able to offer YOUR BUSINESS that goes beyond the sign you are looking for.

At SignForce (http://www.signforce.co.za) we have decades of experience in MARKETING and SIGNAGE.

At SignForce we believe in supporting OUR CUSTOMERS, which is one of the reasons SignForce regularly posts pictures and comments of signs we have completed. This may not seem like anything special, we assume ALL sign businesses ‘self promote’ and the self promotion entails ‘SHOWCASING’ THEIR WORK. This is true, but how many sign businesses get more than 80,000 views of a single client’s sign.

If one considers that traditional media base their fees on the number of views one’s insert (advert, post) will receive, how does one measure the added value SignForce is offering our client’s?

If you are looking for signs that WORK, that get feet into your premises, that look good and are value for money, together with the added value of being promoted on the SignForce website, contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za

You can find out more about SignForce by visiting http://www.signforce.co.za

Anyone Can Make a Sign!

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Illuminated Signs

Internally Illuminated Sign

Like us, I am sure many of our competitors have heard client’s make the comment that ANYONE CAN MAKE A SIGN. In fact SignForce have seen it more than once where what we would view as prospective clients call us in t get technical details so they can make their own signs.

While, at some level, it is true that almost anyone – literally anyone – can make a sign – yes, even the drawing your two year old draws using wax crayons can be considered a sign – in order to make a TECHNICAL signs that WORK – with work being defined as a sign that achieves it’s objective or objectives – may take a little more practice, experience and expertise.

As with all spectator sports, it always looks very easy to get it 100% right 100% of the time. That is the beauty of being a spectator. When, for example,  one faces the likes of Ivan Lendl on a tennis court – yes been there at Flushing Meadows – I can assure you the reality is WAY MORE SCARY!

Because things are not always as they seem in real life – and we certainly don’t know what we don’t know – if you are looking for a sign that makes your business STAND OUT, that will WORK and that is COMPETITIVELY PRICED, SignForce is the team to talk to.

With MANY years experience in SIGNAGE and general MARKETING, SignForce can offer you unique input on what sign should work best for your business and your environment, a skill and benefit to you that differentiates SignForce from many of our competitors.

Contact SignForce not on +27 (0)11 440 7525 or info@signforce.co.za.

You can also get more information on SignForce by visiting http://www.signforce.co.za

Would you employ this person?

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Who represents you and your business

Would you trust this sales person with your future?

Would you employ this person?

Some of you may know who the person is, but WHO he is is not actually relevant for my point. in fact, you could quite easily replace the picture with one of any similar uneducated person who is know for making comments that make them look stupid!

But wait! For me, that is where the problem lies.

If you were the employer of this person, that person has thus de facto become a representative of your business, and thus an extension of YOU!

Imagine the impression that makes on your hard won client, when the employed (or elected if you will) person starts interacting with or talking to your client.

That ‘first impression’ is created on first sight (or sound), and if that first impression is a poor one, it could take forever to change that perception.

At SignForce we are very aware of the impression we create, and while we unfortunately don’t always get it right, we do continually work on making sure that our work, our products and our staff represent SignForce in a manner that we are proud to own.

If you are in the market for professional looking signs at “FAIR VALUE, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

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Is this sign an effective sales device?

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What’s wrong with this picture?

Is this sign an effective marketing and or sales device?

I was driving behind this truck and saw this fantastic signage. Since I was parked behind the truck at a red light, I had the time to read the sign. It was interesting, as we use a few of the advertised products. Then it dawned on me – there is a MAJOR MARKETING ERROR here.

Care to hazard a guess as to what the error is? (ok, it is an error in my opinion!)

To me the error is that while the pictures are great, high resolution pictures, and the text as well as the pictures are clearly legible from a fair distance, I have NO CLUE what the name of the business is, and worse, I have ABSOLUTELY NO MEANS of tracking or contacting the business.

Please, please, please people. When signing, it is ‘nice’ to put your name on the sign, especially if your name does not reflect your business. If your name DOES reflect your business it is slightly more important to put it on the sign. This sign is fantastic in that it CLEARLY STATES what the business DOES, but what good is that when there are no contact details?

The rear of a vehicle is generally smaller than the sides, yet it is also the signage that is most likely to be read, because it is more likely that traffic will travel behind, and possibly stop behind the vehicle, allowing for some decent reading time, as opposed to the sign flashing past on the side of a vehicle.

For expert advice on signs, how they are a fantastic marketing tool and how they can be viewed as an investment, call us at SignForce. We have the qualifications and experience across multiple media to be called marketing professionals.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

http://www.signforce.co.za http://www.signforce.co.za/blog