Tag Archives: indoor signs

What VLAUE does your SIGN and your Signage provider ADD to your BUSINESS?

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Mambo's Chicken Individual Cut Out Sign

Internally Illuminated 3D cut out sign

What VALUE does your sign add to your business?

If your sign is a MAJOR tool in getting feet into your store (it is!) and thus placing you in the position to SELL to your prospects, what is your sign truly WORTH?

I ask this, not rhetorically, but because all too often we see businesses running on the lines of Best Value – choosing the cheapest supplier – which is great when comparing EXACTLY THE SAME PRODUCTS – but is extremely difficult and can be costly when one is comparing one SERVISE business (signage is a service business) to another.

Yes, when you, the sign buyer, are presented with an artist impression and a quote, you believe that what you are seeing from one service provider is the same as what you are seeing from the competitive service provider. Unfortunately this is SELDOM true. This is because of the nature of signage (meant in every positive way), the range of materials available, the nature (you can call it morals) of the signage company and the reality that even if all else was equal, because signage is as much – if not more – of an art than a science, and most signs are made by hand, every sign will most likely be made differently.

All this aside, even if all the sign company’s you assessed were using the same material, charging the same amount and doing the same job, what would or should YOUR chosen sign company be able to offer YOUR BUSINESS that goes beyond the sign you are looking for.

At SignForce (http://www.signforce.co.za) we have decades of experience in MARKETING and SIGNAGE.

At SignForce we believe in supporting OUR CUSTOMERS, which is one of the reasons SignForce regularly posts pictures and comments of signs we have completed. This may not seem like anything special, we assume ALL sign businesses ‘self promote’ and the self promotion entails ‘SHOWCASING’ THEIR WORK. This is true, but how many sign businesses get more than 80,000 views of a single client’s sign.

If one considers that traditional media base their fees on the number of views one’s insert (advert, post) will receive, how does one measure the added value SignForce is offering our client’s?

If you are looking for signs that WORK, that get feet into your premises, that look good and are value for money, together with the added value of being promoted on the SignForce website, contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za

You can find out more about SignForce by visiting http://www.signforce.co.za

Why SignForce!

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SignForce Pylon

Any Size pylon or billboard to suite YOUR needs

Why SignForce!

This ambiguous phrase could be a question just as well as an answer – as such, we will both ask and answer the question.

What makes SignForce unique?’

Obviously the people. No two people are alike, so the people make SignForce unique. However, that same argument is applicable to EVERY business. Not only businesses that design, manufacture and install signs.

SignForce’s USP – Unique Selling Proposition – is the experience we at SignForce strive to (and mostly achieve) create for our clients, as well as the fact that SignForce is a SOLUTIONS based SIGANGE business, meaning we seek solutions – whatever they may be – to your visual communication concerns, issues and questions.

SignForce has a fairly unique skill set in that we CAN and DO offer MARKETING advice, and we are fortunate hat said advice, while being largely logical, is also based on and backed by formal qualifications in the marketing and financial fields. It is for this reason that we firmly believe that ANY money spent on signs should be an INVESTMENT. If your sign does not bring in feet or catch people’s attention or achieve whatever it’s desired purpose is, then in our opinion, the expenditure on your sign is a failure.

Yes, we may offer some top left field  idea’s – but these tend to work. Talking to people much more experienced in international marketing than ourselves, it seems the more uncomfortable you feel when you see the proposed idea, the higher the probability that the sign will be noticed – and achieve it’s objective.

Part of SignForce striving to create a positive EXPERIENCE when dealing with us is to provide FAIRLY priced, intelligently made, value for money signs.

Part of creating value for money means that we need to stay ahead of our competitors when it comes to being informed about new materials on the market, and figuring out if and how the new products – or sometimes old products – can be repurposed to give our clients the best possible value.

Call SignForce today to see how we can help you get your name and message out there – our all time favorite activity, as when our client’s expand, it helps SignForce expand. We are definitely long term thinkers, in it for the long game.

Call SignForce today on +27 (0)11 440 7525 or email us on info@signforce.co.za

Find out more about SignForce by visiting http://www.signforce.co.za

SignForce – supporting SMALL BUSINESS and COMMUNITY!

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As SignForce is a small business, run along family nd community principles, while believing in community and in profits.

SignForce  need to make profits in order to support small businesses (we are fairly priced, but are not a charity), especially businesses in and around our community. The support SignForce can offer is especially relevant in theses tough, turbulent and uncertain times.

How we at SignForce support our community businesses is by offering small and start up (new)  businesses professional signs with exceptional advice and payment options that can assist them with their cashflow – generally by allowing the business to pay a deposit and then allowing the signs to be paid off, generally over a couple of months.

If you are a new or small or struggling business who believes that SIGNAGE will help improve your business, but you are concerned about the cost, you SHOULD be contacting SignForce NOW!!!

Contact SignForce now on +27(0)11 440 7525 or email arnold@signforce.co.za and mention SMALL BUSINESS SUPPORT in your subject line.

 

Why does my business need a sign?

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Why does my business need a sign?

I have been asked this question on more than one occasion, and my standard answer has been the old adage, “A business without a sign is a sign of no business!”

While this adage is old to us sign people, it is non-the-less as valid today as it was when it was first uttered many years ago.

While it is true that not EVERY business will need a sign – if you are an internet based consultancy, with absolutely no live visitors, how would a sign benefit you?

On the other hand, I have recently been approached by an internet based marketing firm – they are so focused on the internet that they refuse to get a telephone of any sort (all correspondence being via email or on their website) – to make them a sign as their suppliers and shippers are having difficulty finding them. This is a business that only sells to on-sellers, and has absolutely no dealings with the public, yet even they feel they need a sign.

Since signs are among the oldest forms of marketing, they are a firmly established means of communication a number of points about your business.

A sign is considered to be ‘good’ when it clearly displays where you are doing business and / or tells the reader WHAT it is you do. At the same time, almost every sign sends the subliminal message about HOW you as a business, do business – a dirty sign gives the impression you are not concerned about taking care of the finer points. Imagine a fast food outlet where the sign is going black with dirt. How FAST will you walk into that store, especially if the competitor next door has a bright, clean sign?

Signs can also be seen as a symbol of success.  The larger and more sophisticated the sign, the viewer will ‘respect’ your success as a business.

For more information as to how signs can help your business view this video. http://youtu.be/054rkBBfSSE

For signs and sign related advise contact SignForce now and one of our dedicated and experienced team will gladly assist you.

david@signforce.co.za   +27 (0)82 654 5495

arnold@signforce.co.za  +27 (0) 82 558 6413

http://www.signforce.co.za

Tel: +27 11 444 3331

Why business signs make good financial sense in the modern world

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Why business signs make good financial sense in the modern world

There is an old sign adage that reads: “ A business without a sign is a sign of NO BUSINESS”, and believe it or not, it is as true today as it was a hundred years ago – possibly even more so.

OK, before you all shoot me down, let me elaborate.

Yes, in the modern world, I have to concede that not every business needs a sign, because some businesses simply NEVER see clients. Cyber businesses are one such example.

However, being the human animals that we are, most people still visit stores, not only for the social interaction, but also be cause they want to TOUCH and FEEL the merchandise they are going to purchase. It is an almost primal need to touch, in order to see better. If you are a parent, simply think of how often you have to tell your toddler that they don not need to “touch to see”! (The truth is they DO! We all do)

Because of the desire to touch to see, shops, stores, supermarkets and the like are still going to be around for the foreseeable future, and if they want people to visit them, they have to stand out from the competition. One way to achieve this is to possibly have a bigger, and certainly have a BETTER sign.

BETTER in signage generally refers to LARGER, although this is not always the case. Sometimes a simple sign can make a far bolder statement than the larger, illegible sign that is screaming at you.

In the modern world us human animals are still pretty much unchanged in our habits and nature, and as such we need to remember that while internet marketing, social media, Google and the like are all fantastic tools, they are just that – TOOLS! Like a good electrician, who will have more than a hammer and a set of screwdrivers in their toolbox, a good modern marketer should keep in mind that even if your internet marketing gets the client’s to the shopping centre where your store is located, if the client walks past your store because you do not have a sign, all your marketing effort has been for naught!

There is also the reality that signs tend to be a once off purchase, or at worst an irregular purchase. When one compares the cost of a great sign to the monthly cost of a salaried salesperson who may not have the best client service manner, the cost of the sign tends to be a lot cheaper than the alternatives.

If you are willing to hear OUR truth, and possibly even receive some expert advice on what signs will work for you, SignForce are marketing professionals with experience over multiple medium’s, and we will gladly give you our truth.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

http://www.signforce.co.za http://www.signforce.co.za/blog

Gambling on relationships in business

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Business is about relationships, selling and money! For now I am only going to think about relationships.

Sometimes relationships are a gamble, not unlike a lottery ticket.

Sometimes you buy your ticket, and you simply lose – most often, and a bad investment!

Other times you buy your ticket and get a little (or not so little) payback – possibly an excellent investment – generally very rare.

And then there are the occasions when you purchase the ticket and get informed that your ticket IS a BIG winner. You get so excited. When you go collect your winnings, you are informed that you have to pay 50% of your winnings to tax. The win was LARGE so you justify the diminished reward by thinking that you should not be greedy. Then the cashier asks if you would like your payout in a single payment now or 20 years in the future. You laugh and ask what that means, only to be informed that if you take the payout now you get 50% of the remaining 50% (after tax) or you can wait the 20 years and get the full amount 50% after tax.  It is at times like this that we feel like we are been screwed!

At SignForce we believe that in order to spare your prospects and customers this feeling, it is best that they are informed, BEFORE the event, of the potential pitfalls and costs. I find myself often telling this to my seven year old, advising him that negotiating AFTER the fact means he will ALWAYS be on his back (otherwise known as losing) foot.

In the world of increasingly fast technology, where people seek immediate gratification, the best service we can provide is to make sure we are honest and up-front with clients. They may walk away because they don’t like what they hear, but in the long run, they tend to come back, because they learn (the hard way) that false promises generally cost a lot more than hurt pride – and the seeds for trust – and a great, lasting relationship – have been planted.

If you are willing to hear the truth, SignForce are marketing professionals with experience over multiple medium’s, and we will gladly give you our truth.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

http://www.signforce.co.za http://www.signforce.co.za/blog