How will the SUN affect the life of my sign?

Digital print; large signs, pylons, billboards

How drastic is the effect of the African sun on a digital print

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Does the SUN truly affect the life of a sign?

The short answer is YES.

The two attached photo’s are of a sign in Johannesburg. This is not one of SignForce’s customers, but it is a brilliant sign to demonstrate the drastic effect the sun can have on a sign.

Some background.  The sign was installed about two years ago, and is a full colour digital print. I do not know what printer was used, although for this article that is not relevant, as although different printers may have different life expectancy’s, it can be assumed that both prints were printed on the same machine, so they should have the same life expectancy.

The ‘white’ face is north facing, and the ‘yellow’ face is west facing. The big difference is that the north facing sign gets full sun the whole day and the west facing sign, while it gets the strong ‘western’ sun, only gets sun exposure for about four hours a day.

The results of colour fade are evident in the difference in colour of the two faces of the sign.

In Southern Africa a digital print is only expected to last a maximum of three years, with the life expectancy being dependent on:

  1. The colours that are used – reds and lighter colours will fade quicker,
  2. The printer being used – at SignForce we mostly use a Roland VP540 with original inks that are shown to last better than most in the harsh African sun, and
  3. The position of the sign, including daily length of time the sun will be exposed to the sun.

Although it may not always be a financially viable option, when a sign has no half-tones (that is no shadings) and if the design is uncomplicated, the life expectancy of the sign may sometimes be increased by using cut vinyl that has a life expectancy of between five and seven years. As mentioned, it may not always be financially viable as even with inflation linked increased printing costs, it may be more cost effective for the sign to be reprinted every 30 to 42 months, with a fresh face and possibly even a fresh design improving the signs return on investment.

For further information on the digital printing, or if you are in the market for professional looking signs at “FAIR VLAUE”, or if you would like advice on how best to project your business’s image while considering any funds you spend on marketing and signs as an investment, contact the writer now at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE.

What type of sign does my business need?

What kind of sign does my business need?

One of the most important decisions that you can make about your business signs is ‘What  kind of sign’ is going to be best for your business taking into account:

(a) what the sign is intended to achieve,

(b) your businesses location and

(c) your budget.

While it may seem ‘obvious’ that as your sign supplier I want you to spend as much as possible on your sign, it is important for me to remember that it is not about me, but rather what is best for your business and from SignForce’s perspective, our future relationship as your business grows and prospers.

I find it is ALWAYS best to start with knowing and understanding what your sign needs to achieve.

If, for example, your sign is intended solely to make a statement that YOU as a business “HAVE ARRIVED”, then an excessively large sign may work and do well to get your desired message across. If, on the other hand you want people to see your sign as an invitation to visit and come into your premises, then the said large sign may result in you spending more than was necessary, and may be costing you business by dissuading potential customers from entering your premises because the sign is not the correct type of sign for your intended target market.

Generally signs will be used to invite, inform, direct and persuade potential readers.

An example of a sign that ‘invites‘ could be a store front sign that is intended to ‘invite’ the reader into your store. Because the sign is intended to invite the reader into your store, the sign needs to be able to stand out from the surrounding signs and environment. For example, if your store sells fast food in the fast food area of a shopping mall, and your competitors all have beautifully decorated illuminated signs, unless your sign is equally beautiful and illuminated, possibly with an additional dimension like flashing lights or a lifestyle picture showing someone enjoying one of your meals, the chances are that your potential clients will overlook your sign and your business, thus potentially costing you money. While ‘invitational’ signs can be decorated Chromadek (treated metal), this is often not allowed by shopping centers, and may not achieve your desired effect. Often fabricated,3D signs are used for invitational signs.

 An example of a sign intended to ‘inform‘ is a street sign or a warning sign. These signs are intended to ‘inform ‘ drivers of impending dangers or of changes in road conditions or of upcoming situations, such as a guarded intersection, an unguarded intersection, a traffic light or hidden access to the road. Information signs are usually large and generally made from the most cost effective material that will achieve the objective of getting the desired message across while at the same time having the desired life span, which depends a lot on the climatic conditions where the sign is to be installed.

 Signs that are intended to ‘direct‘ include motorway and highway signs – such as directing readers to keep in the right lane to go to Timbuktu and keep left to go to Cape Town. Directional signs, like directory signs, also assist readers to get to where they are looking to go. Like information signs, Directional signs are usually made from the most cost effective material that will achieve the objective of getting the desired message across while at the same time having the desired life span, which depends a lot on the climatic conditions where the sign is to be installed. Directional signs, especially those that are indoors, also offer the opportunity for designers to integrate the signs into the aesthetics of the building and office environment, so the range of possible materials is large and could include wood, plastics, metal or glass, or a combination of all of these.

Directional and directory signs can begin doing their intended work when entering a premises – with say a sign reading RECEPTION with an arrow directing people to the reception, followed by a directory board in the reception – with the directory board informing the reader which wing, floor and room the reader is intending to visit.

Lastly an example of a sign intended to ‘persuade‘ could be a in-store poster or a billboard sign showing a product, such as a sign showing how a specific brand of washing powder will wash whiter and brighter than a competing brand. The message is intended to persuade the reader to buy and try the advertised product.

All of the above must take into consideration your budget as well as what return is expected – measured in terms of any of the following: number of feet, increase sales, decreased complaints, decreased incidents and accidents, or a combination of all of these. The most common upmarket signs that are used to persuade tend to have a metal (aluminum) frame with the printed message printed onto a gloss paper or vinyl. The material used would depend on the look and feel of the store as well as the intended target market.

By now I am sure you understand that while there may be a standard, off the shelf solution to your question as to “what type of sign does my business need”, there are many variations, answers and opinions to the answer the question. For this reason, as well as all the reasons given above, or if you are unsure of what sign you are looking for, or which sign would best achieve your intended objective, calling a SignForce sign consultant to get an expert opinion can reduce your stress and help you make an informed decision.

If you are in the market for professional looking signs at “FAIR VALUE”, and would like advice on how best to project your business’s image while considering any funds you spend on marketing and signs as an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will gladly assist and advise you.

How to clean a sign

How to clean a sign

Good.Signs are an investment,  so as with most investments,  a good, working sign should be maintained and cleaned on a regular basis.Maintenance includes cleaning and maintenance of moving or working components and parts of your sign,  which will be covered in a separate blog article.

Cleaning your sign is important because, when done correctly,  the clean sign will enhance the image of your business while lengthening the life of your sign.The cleaning materials to be used,  as well as the techniques used to clean your sign will depend on: A. The type – substrate – of the sign, B. Access to the sign, and C. The material used for the face of the sign.

A. Type of sign

While Chromadek – a powder coated metal – can be cleaned with harsh chemicals like mentholated spirits or paint thinners, even Chromadek should not be cleaned using acetone, although it is generally safest to clean most signs using mild detergent, with a rule of thumb being if you wouldn’t use the detergent to wash your hands,  avoid using it on the sign.

Perspex and other plastic signs can generally be cleaned using harsh chemicals, however,  one should be wary when using harsh petroleum based chemicals to clean plastic based signs because if the sign was heat treated or heat polished,  there is the high possibility that the plastic or perspex could fracture or shatter.

Being made from plastic based products, flexface signs and banners should not be cleaned using any harsh chemicals,  but should rather be cleaned using a general degreaser,  with most dish washing liquids doing a great job.

B. Access to the sign – or more accurately lack of access  – may make it impractical for the sign to be cleaned often,  if at all.   Shop front signs can generally be accessed using an eight foot (two meter) ladder,  so while access isn’t ‘easy’, it is simple enough,  and possible to access the sign with a ladder, so cleaning of your store front sign should be included in your general cleaning routine.

External signs,  such as many found on the outside ot shopping centres,  are sometimes  placed too high to be worked on without specialist knowledge and equipment,  so it is advisable to assess the cost of maintenance against the replacement cost of the sign as well as the loss of brand image if the sign looks very bad.

C. The material used for the face of the sign is the final,  and possibly most important determinant of how the sign should be cleaned, as while harsh chemicals can generally be used quite safely on cast or solid colour vinyl, when used on digital prints, (and more and more signs are being decorated with digital prints), harsh chemicals will more often than not remove the image that the cleaning is intending to preserve.

As with most signs it is generally better erring on the side of caution and using water and soft detergents when cleaning printed signs.

If you are looking for signs and a professional signage company or simply want advice on sign maintenance or general advice on signs please contact either arnold@signforce.co.za or david@signforce.co.za and we will get back to you as quickly as possible.

How to Illuminate a sign

How should my sign be illuminated – or How do I light up my sign

There are three main directions that a sign can be illuminated, namely FRONT ILLUMINATED, EDGE LIT and REAR ILLUMINATED.

1. Front Illumination – also known as front lighting – refers to the sign being illuminated (lit) from the front, generally either from below or from above, and is commonly used on advertising billboards.

Front illumination is most commonly achieved with bright, ‘spot’ light type lighting, although almost any lighting, including florescent lamps, can be used for front illumination, where the light is being ‘reflected’ off the face of the sign.

Front illumination tends to have the advantage that it can keep costs – both initial investment and running costs – low. This saving does, however, tend to be at the trade-off of clarity and possibly visibility, because one of the largest disadvantages of front illumination is that if the light source is not properly, or well, focused, the sign can become totally illegible at night – just when the lighting is supposed to make the sign visible – as the light reflecting at the incorrect angle can result in the full brightness of the light reflecting off the face of the sign directly into the viewers eyes, similar to the effect of looking into the headlights of oncoming traffic, and effectively blocking the sign’s message.

2. Edge Lighting – also known as side lighting or side illumination or edge illumination – refers to when a sign – generally for a framed glass type sign – is illuminated from one or more side (or edge). Edge illumination is commonly used for safety signs that are illuminated from one edge, as well as for smaller signs that are placed in poorly lit area’s, and ‘slim’ signs that are located in area’s with limited space.

The biggest advantage of edge lighting is that the sign can be extremely thin – from as little as 20 mm deep – so that the illuminated sign can be hung like a work of art or used in the place of a standard piece of artwork, such as a decorative painting.

While there are many advantages to having thin signs, especially when space is at a premium, it is worth remembering that edge lighting can only be used with ‘thin’ light sources, such as T5 florescent tubes or LED lights, so that, for now, (or until the technology improves), the illumination is often not very bright. This does not tend to be an issue if the area where the sign is to hang is poorly or not illuminated, but can be problematic when the area is well illuminated, or there is a lot a ‘other’ light in the vicinity of the sign, as the edge light may not be as bright as the competing light, and thus the most powerful effect of the illumination can be lost.

3. Rear Illumination – also known as internal lighting, back illumination and back lighting – is the most powerful, and most common lighting, used for business signs, building signs and ‘light boxes’. Rear illumination refers to the light ‘passing through’ the face – and illustration – of the sign, thus enhancing the picture, and / or message.

Because of the work involved in the manufacturing and wiring process, rear illumination does tend to be the most costly form of illumination, although the costs are coming down with all the wonderful developments being made in lighting technology.

One of the many advantages of rear illumination is that different types of illumination can be used to create different effects for the viewer. An example of this is when old technology florescent lights (running off magnetic ballasts and starters) are placed behind a picture of running water. Because of the flow of energy in the tubes, the water in the picture also gives the impression that it is moving. While the effect is wonderful, and old technology ballasts are inexpensive when first purchased, it is common for these ballasts to fail. They are also very eco-unfriendly and use a lot of energy because almost 80% of their output is lost to heat.

Modern, energy efficient florescent lights such as the one’s that SignForce use, run off eco-friendly electronic ballasts, and while their cost is constantly decreasing, the initial investment required for this type of lighting is still significantly larger than that required for the older technology, magnetic ballasts. That said, the increased initial investment is WELL WORTH IT, both because of the longer life expectancy of the modern ballasts and tubes, and also because of the lower running costs – both from a power consumption AND a maintenance perspective, as well as the fact that the sign box will not need to have all the ventilation required from the heat generating magnetic ballasts, contributing to a lowing of the manufacturing costs.

It is becoming increasingly common for rear lit signs to be illuminated with energy efficient, eco-friendly LED lights, because of the reduction in running costs, the extended life expectancy of LED lights and the ease of use.

Another advantage of rear illumination is that the picture and / or commercial message is enhanced when the lighting is from the rear, making the message brighter and clearer.

If you are in the market for professional looking, illuminated signs, or simply require advice on how best to illuminate your sign – and get a return on your illuminated sign investment – email arnold@signforce.co.za or david@signforce.co.za using the subject line: ADVICE PLEASE and we will get back to you as soon as possible.

http:www.signforce.co.za

Who is SignForce South Africa and what do they do?

Who is SignForce South Africa and what do they do?

SignForce is a full service sign design, manufacture and installation business specializing in giving advice on signs for all custom made signs.

What that means is that SignForce is in the business of designing, manufacturing and installing EVERY conceivable type of sign. If it is something that your marketing department want – like a pylon, billboard, banner, flag, name slat, sign or vehicle decoration – or something that your HR or administration department want, like name badges, desk names or office names, SignForce is in the business of getting you these.

Having taken over an existing business in 1999 the current management team has extensive experience in ensuring that your signs are an investment in marketing, meaning that we believe that any sign we supply should be capable of generating more income than it cost.

SignForce is based in Johannesburg South Africa and works throughout South Africa, with a number of our signs being shipped to destinations as far afield as New York and Malawi.

The following is a comprehensive list of all the signs SignForce can assist you with.

2D Cut out letters & Logo

3D Lettering & Logos

3D cut out Logos

Advice on signs

Aluminium signs

Architectural signs

Banners

Banner walls

Billboards

Brass signs

Chromadek signs

Computer cut out vinyl

Corporate identity design

Cut out signs

Directional signs

Directory boards

Door signs

Electronic signs / Electronic Billboards

Engraved signs

Entrance signs

Fabricated signs

Flags

Free Standing Signs

Front illuminated signs

Full colour digital printing

Illuminated signs – Front illuminated signs

Illuminated signs – Internally illuminated signs

Illuminated signs – LED signs

Illuminated signs – Neon signs

Illuminated signs – Rear illuminated signs

Individual cut out signs

Interior signs

Interior design – Office signs

Interior design – Reception signs

Interior design – Sandblasting effect

Interior design – Stained glass effect

Interior design – Wallpaper

Interior design – Window tinting

Iron signs

Labels

Large outdoor signs – Billboards

Large outdoor signs – Free Standing Signs

Large outdoor signs – Pylons

Large outdoor signs – Signboards

LED signs

Lobby signs

Machine signs

Mandatory signs

Metal signs

Mine signs

Modular signs

Monument signs

Neon signs

Office signs

Parking signs

Plastic signs / Perspex signs / Plexiglas signs

Plaques & awards

POP up banners

Printed signs

Printed wallpaper

Pull up banners

Pylons / Pylon signs

Reception signs

Road signs

Safety signs

Sandblast effect decoration

Sandblast vinyl

Sandwich boards

Signboards

Sign advice

Sign design

Sign manufacture

Sign writing

Steel signs

Stainless steel signs

Stained glass signs

Vehicle decorations

Vehicle signs

Vista Modular signs

Wallpaper

Way finding signs

Window tinting

For advice on signs and how to best project your business’s image, or if you are in the market for professional looking signs at “FAIR VALUE” so that you can consider any funds you spend on marketing and signs as an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

 

 

HELP – My Lunatic Has Escaped!!!

HELP – My lunatic has escaped!

I do believe that each of us has a lunatic buried within – that driving force that pushes us to do things that are out of the ordinary, push our boundaries, take on a cause or simply advance ourselves out of our comfort zones.

Well, my lunatic has escaped, and as such, I am about to embark on an epic cycle trip with my cycling partner –  Neale Penman – where we will be cycling unassisted from Port Elizabeth to Cape Town, approximately 1,000 km, and hopefully raising funds for a number of charities.

In case you are not impressed by the previous statement, let me elaborate. Two middle aged lunatics will be taking their bicycles apart, shipping them to and reassembling them in Port Elizabeth. We then cycle to Cape Town and have to take the bikes apart again to ship them home.

We do not have a backup vehicle.

We do not have any technical support.

We do not have a medical support team, we don’t even have a medical support person.

We have to carry EVERYTHING that we may need for the full trip, and we carry it all on our bikes. We will be leaving early (as soon as there is sufficient light for us to see) in the cold and possibly wet winter weather to cycle approximately 100km per day over some very mountainous and often tar less roads and dirt tracks. We will cycle for between five (very optimistic) and eight hours a day (think about how sore our butts will be), then prepare to do the same thing the next day – for ten days. Surely this act of insanity, a lot of it done while you are dressed warm and working indoors in a air conditioned, warm office, deserves some funds to be channeled to our causes!

Information on and links to the various causes can be found on this SignForce blog http://www.signforce.co.za/blog/

If all goes according to plan and technology cooperates (last time it was so cold the technology froze and died), our progress can be monitored on facebook (http://www.facebook.com/arnold.pollak) and (http://www.facebook.com/SignForceSouthAfrica) and / or Twitter (https://twitter.com/ArnPollak or @ArnPollak) and (https://twitter.com/SignForceSA or @SignForceSA). I hope to chronicle the trip with photo’s and occasional brief comments in order to help raise funds for the causes we are supporting.

  1. The KidneyBeanz Trust – a charity that supports children on dialysis.
  1. Out of the Box Skills Development Centre – who provide skills, hope and opportunity to disadvantaged, unskilled and uneducated South Africans enabling them to find sustainable income generating opportunities.   Profile – Out of the Box
  1. Hospice – a non-profit which eases the burden on the family and take care of the terminally ill.

If you want to support one specific cause, donations can be made directly to the cause:

Payments can be made to me to distribute evenly or you can nominate if you want all your donated funds to go to a specific cause, or you can donate directly to the cause.

For funds to be donated for me to distribute they should please be paid to:

Standard Bank:

Branch: Norwood

Branch Code: 004-105

Account Number: 20-165-433-4

Account Name: P & L

Reference: Donate (followed by the charity if you want to support a specific cause)

Please also email me on arnold@signforce.co.za with the subject: 18A to advise if you require a 18A tax certificate, and the details that should appear on the certificate.

The KidneyBeanz Trust take payment via givengain – https://www.givengain.com/activist/84469/ click on the Kidney Beanz Trust (on the left of the screen) and then on DONATE NOW on the right of the screen.

Direct donations can be made to:

Out Of The Box Skills Development Centre

 Out of the Box Education Account

Standard Bank, Melville. Branch 006105,

Account No – 20-794-006-1

Swift Code SBZA ZA JJ.

Iban Number (0860 469 273) 0061052(92)07940061

Hospice Donations information to be added asap:

Thanking you in advance for your support.

Arnold N. Pollak

arnold@signforce.co.za

http://www.signforce.co.za

Why SignForce believes teamwork is essential

Why Teamwork is essential for SignForce!

I was recently watching a soccer match and I found it entertaining that I was essentially watching 22 individuals with possibly as much as 44 ego’s all working for a ‘common cause’ – that is, to beat the other team – the opponents, “THE ENEMY”!

It got me thinking about teamwork in our business, because out of the entire 90 minutes of the game, there was only about 60 seconds of PURE TEAMWORK – and that teamwork produced TWO goals. Now if that isn’t an indicator of the power of teamwork, I have no idea what is.

It was funny that my introductory video on teamwork, partnerships and collaboration was made a few hours before I get to watch the match – you can view the video here http://www.youtube.com/watch?v=U-OoENj6cEQ because I was looking at teamwork from a very different perspective.

At SignForce we believe in working as a team, and strive to do so all the time. Sure, there are times when we don’t get it right, but I would like to believe that we do get it right the vast majority of the time, as shown by the fact that our client’s come back and we meet most of our deadlines – we are still working towards meeting them all!

We work to entrench teamwork from the start with the employment process being a collaborative one, where new employees are assessed by existing team members to ensure that the ‘newbie’ has the correct work ethic to fit into the team, and will support the team when necessary. Once again, this is not always easy, sometimes resulting in new people being with us for a short period, not because they cannot do the work but because they simply do not fit in with the rest of the team.

Next we instil teamwork (and sustainability) by training all interested parties to do everyone else’s work where possible. Yet again, this is not always a simple task, and it has to be ongoing, yet the rewards are great, as, with a business like ours where we keep the core staff as small as possible, if one person is not at work, and no-one else could do the required work, deadlines would be missed and clients lost.

We believe teamwork is also essential from a perspective of support, recognition and responsibility. Each team member is responsible for upholding the good name of the business AT ALL TIMES! If a bad decision is made by an individual, the individual is held accountable, and when brilliant decisions are made, where possible the individual is supported and rewarded.

The SignForce attitude towards teamwork can be seen when visitors enter our premises as well as when we go to site. It can also be seen by the manner in which we deal with our clients, suppliers and competitors, because we believe that teamwork is part of the life blood of our business being successful.

For great advice on how to have signs that make your team look great at a fair price, signs that will enhance your teams image and, as an investment, will generate greater income than their cost, contact SignForce now. David: david@signforce.co.za Arnold: arnold@signforce.co.za

www.signforce.co.za

www.signforce.co.za/blog

How long should a digital print last?

How long should a digital print last?

From experience, and the guarantees that are offered by the various ink suppliers in South Africa, it can be seen that the life of a digital print will vary depending on three variables. 1. The location of the print, 2. the type of ink used and the substrate that the print is printed on, and 3. the printer that is used.

Since indoor prints are generally protected from the elements of sun and rain, I will not discuss them, as they can last for a VERY long time.

Outdoor prints, on the other hand, are a very different matter.

Location:  In southern Africa, because of the harshness of the sun, prints tend to last for a maximum of three years, depending on location and exposure to the elements.

In the above picture you can see how the inks have faded, and these signs were only up for 30 months. What is important to note is that these signs are located in the Sua Pan – a VERY harsh salt pan in Botswana, where they are pounded by the harsh Africa sun all day. These signs were also UV coated to protect the inks, but, as you can see, the colour has still faded substantially.

Inks and Substrates: Certain printers inks are less expensive, as are ‘pirate’ inks, and these inks tend to be less expensive because they have a shorter life span. The logic here is that the current substrates generally only has a three year life, so any inks lasting longer than three years are wasteful.

It is also worth noting that there are printers who blend their own inks in order to keep costs down. While I am aware of printers guaranteeing their prints for longer than three years, I have yet to find inks – especially red based inks – that will last much longer than three years, so be wary of any prints guaranteed for longer than the industry norm of three years.

Printers: Different digital printer manufacturers have different quality inks, as well as the printer’s printing quality differing. The result is often that ‘cheaper’ prints tend to ‘run’ or ‘bleed’ after a short time being exposed to the harsh African elements, creating an image that you should not want as a representation of your business.

At SignForce we use a Roland printer (that can print to 1,300 mm wide) with original inks. Roland has proven to have very stable inks, and even these are not expected to last longer than three years.

If longevity of your outdoor sign is important, while you may not get the colour match of a digital print, and the cost will be higher, you may want to consider flat colour, cut vinyl’s. These do cost more but they also tend to last about twice as long as the average digital print.

For further information on the life of a digital print or if you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while considering any funds you spend on marketing and signs as an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

http://www.signforce.co.za

http://www.signforce.co.za/blog

Why does my business need a sign?

Why does my business need a sign?

I have been asked this question on more than one occasion, and my standard answer has been the old adage, “A business without a sign is a sign of no business!”

While this adage is old to us sign people, it is non-the-less as valid today as it was when it was first uttered many years ago.

While it is true that not EVERY business will need a sign – if you are an internet based consultancy, with absolutely no live visitors, how would a sign benefit you?

On the other hand, I have recently been approached by an internet based marketing firm – they are so focused on the internet that they refuse to get a telephone of any sort (all correspondence being via email or on their website) – to make them a sign as their suppliers and shippers are having difficulty finding them. This is a business that only sells to on-sellers, and has absolutely no dealings with the public, yet even they feel they need a sign.

Since signs are among the oldest forms of marketing, they are a firmly established means of communication a number of points about your business.

A sign is considered to be ‘good’ when it clearly displays where you are doing business and / or tells the reader WHAT it is you do. At the same time, almost every sign sends the subliminal message about HOW you as a business, do business – a dirty sign gives the impression you are not concerned about taking care of the finer points. Imagine a fast food outlet where the sign is going black with dirt. How FAST will you walk into that store, especially if the competitor next door has a bright, clean sign?

Signs can also be seen as a symbol of success.  The larger and more sophisticated the sign, the viewer will ‘respect’ your success as a business.

For more information as to how signs can help your business view this video. http://youtu.be/054rkBBfSSE

For signs and sign related advise contact SignForce now and one of our dedicated and experienced team will gladly assist you.

david@signforce.co.za   +27 (0)82 654 5495

arnold@signforce.co.za  +27 (0) 82 558 6413

http://www.signforce.co.za

Tel: +27 11 444 3331

Is this sign an effective sales device?

What’s wrong with this picture?

Is this sign an effective marketing and or sales device?

I was driving behind this truck and saw this fantastic signage. Since I was parked behind the truck at a red light, I had the time to read the sign. It was interesting, as we use a few of the advertised products. Then it dawned on me – there is a MAJOR MARKETING ERROR here.

Care to hazard a guess as to what the error is? (ok, it is an error in my opinion!)

To me the error is that while the pictures are great, high resolution pictures, and the text as well as the pictures are clearly legible from a fair distance, I have NO CLUE what the name of the business is, and worse, I have ABSOLUTELY NO MEANS of tracking or contacting the business.

Please, pleaseplease people. When signing, it is ‘nice’ to put your name on the sign, especially if your name does not reflect your business. If your name DOES reflect your business it is slightly more important to put it on the sign. This sign is fantastic in that it CLEARLY STATES what the business DOES, but what good is that when there are no contact details?

The rear of a vehicle is generally smaller than the sides, yet it is also the signage that is most likely to be read, because it is more likely that traffic will travel behind, and possibly stop behind the vehicle, allowing for some decent reading time, as opposed to the sign flashing past on the side of a vehicle.

For expert advice on signs, how they are a fantastic marketing tool and how they can be viewed as an investment, call us at SignForce. We have the qualifications and experience across multiple media to be called marketing professionals.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

http://www.signforce.co.za http://www.signforce.co.za/blog