SignForce have moved to a new home

SignForce have moved, relocated, transferred…

Exactly 14 years to the day after SignForce moved into our Wynburg, Sandton, premises, we moved to what we expect will be better premises.

Better because, in time, they will help SignForce operate in a more productive, more cost effective manner, which will help us to continue to give you, our wonderful clients, competitively priced signs.

It has take a while to make the move, and has been fairly disruptive, so thank you all for your patience over the past few weeks. We are now settled in so we can once again focus on getting you your quotes, artwork and signs with speed.

Our new premises are a mere 10 (or so) blocks from our old premises, so we are still in the same general area.

Our new address is 51 2nd Street, Kew.

Our existing number 011 444 3331 will continue to work, but will not link to the switchboard which has new numbers.

Our new telephone numbers for the switchboard are:

011 440 7525 and 011 440 7524 as well as 0861 SIGNFORCE or 0861 744 636

Our new fax number is 086 656 3302

If you would like to come visit – and we would love you to, please give us advance notice so we can afford you the level of hospitality we want to, and we know you deserve.

You can find us by clicking here for the link from the facebook map: https://www.facebook.com/SignForceSouthAfrica/page_map

Gambling on relationships in business

Business is about relationships, selling and money! For now I am only going to think about relationships.

Sometimes relationships are a gamble, not unlike a lottery ticket.

Sometimes you buy your ticket, and you simply lose – most often, and a bad investment!

Other times you buy your ticket and get a little (or not so little) payback – possibly an excellent investment – generally very rare.

And then there are the occasions when you purchase the ticket and get informed that your ticket IS a BIG winner. You get so excited. When you go collect your winnings, you are informed that you have to pay 50% of your winnings to tax. The win was LARGE so you justify the diminished reward by thinking that you should not be greedy. Then the cashier asks if you would like your payout in a single payment now or 20 years in the future. You laugh and ask what that means, only to be informed that if you take the payout now you get 50% of the remaining 50% (after tax) or you can wait the 20 years and get the full amount 50% after tax.  It is at times like this that we feel like we are been screwed!

At SignForce we believe that in order to spare your prospects and customers this feeling, it is best that they are informed, BEFORE the event, of the potential pitfalls and costs. I find myself often telling this to my seven year old, advising him that negotiating AFTER the fact means he will ALWAYS be on his back (otherwise known as losing) foot.

In the world of increasingly fast technology, where people seek immediate gratification, the best service we can provide is to make sure we are honest and up-front with clients. They may walk away because they don’t like what they hear, but in the long run, they tend to come back, because they learn (the hard way) that false promises generally cost a lot more than hurt pride – and the seeds for trust – and a great, lasting relationship – have been planted.

If you are willing to hear the truth, SignForce are marketing professionals with experience over multiple medium’s, and we will gladly give you our truth.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.zaor david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

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