Wayfinding signs and Directory signs – more than marketing!

Way Finding Architecture signs are finally being integrated into more the greater communications realm.

A few years back, but not that long ago, when SignForce did the way finding signage for Morningside Medi-Clinic, a large private hospital in Sandton, Johannesburg, South Africa, we did our best to make sure that all the signs on the premises – from when people drove into the parking area until they reached their desired doctor or other destination – was all integrated and clear, especially as there was a lot of renovations and construction taking place at the time.

I had been working on the project for about five months when I was standing in one of the many foyers, and watched as a number of people evidently searching for something. Being the nosy person I am I asked if I could assist, and all, bar none, were lost – so much for my boards and ego. They had followed our carefully planned signs, yet were didn’t feel like they had been helped at all. The challenge we had failed was leading people through the labyrinth of passages and stairs, without making the hospital look like the proverbial Christmas tree.

Today, with the advent of YouTube and so many other digital aids, this can be made so much easier. I was reading an article on LinkedIn, for a group titled Architectural Signage, and the writer (and subsequent comments) were chatting about what is being done at the Royal Melbourne Hospital where patients are issued with a letter when they book their procedure, and the letter refers to a web based video that can be watched so the patient’s can see where they are going in advance, reducing their stress on arrival. A similar video is also made available to visitors on site at the hospital.

What a brilliant concept. While this will certainly not remove, or even reduce, the need for way finding signs and directory boards, because of it’s integrated nature it is certain to make finding one’s way around any facility a lot simpler. And from the perspective of a sign maker, this is the first time I have come across any idea where technology and way finding and directory signs are integrated. I believe if designed and implemented correctly, the integrated approach can make visitors lives much simpler, possibly for no other reason than what is referred to as using the mind as a magnet – that is being prompted in advance what to look for.

SignForce’s is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to integrate your way finding architecture and signs. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

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Wayfinding sign, wayfinding signs, directory sign, directory signs, modular sign systems,

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Is there any coloration between SIGNAGE and MAGIC?

Signs, like magic, is all  about the Illusion!

Sandblast vinyl - with or without patterns

Lets start with a disclaimer. The only magic I know is a simple card trick I was taught when I was about 3 years old – so I cannot talk about magic with ANY authority whatsoever, other than as a ‘man-on-the-street / witness.

That said, like magic – slight of hand and illusion – simple #signage can sometimes be a lot more than it seems.

Take for example the window in the attached picture. This is possibly the simplest ‘special’ effect in an office that can make a disproportionately huge difference in the way an office looks and feels as well as it’s functionality.

The sandblast effect vinyl used on this internal office window allows in a good measure of natural light, allowing the office to remain ‘light’ while at the same time giving the occupant more privacy when in the office.

The photo here is of a floor to ceiling window that separates the private office from the larger, open plan office. Because of where and how the vinyl is applied to the glass, the large pane has been transformed to a fully functional white board for the open plan office, making the space a practical and functional space to meet, plan and display!

Like magic, a simple sandblast effect film on the glass makes sandblast effect vinyl a VERY cost efficient way to make internal glass more multi-functional.

SignForce has been around for over a fifth of a century and are always willing to consult and guide you to show you how simple, cost effective signage techniques can help you make your offices as user friendly and practical as possible. We are not interior designers, so we stick to simple advice, but we can help.

For further information please contact us on info@signforce.co.za or call us on +27 (0)11 440 7524 / 5

Using sandblast vinyl can make a office more private, create white boards and keep offices light -all done in a clean manner, on site.

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