Wayfinding signs and Directory signs – more than marketing!

Way Finding Architecture signs are finally being integrated into more the greater communications realm.

A few years back, but not that long ago, when SignForce did the way finding signage for Morningside Medi-Clinic, a large private hospital in Sandton, Johannesburg, South Africa, we did our best to make sure that all the signs on the premises – from when people drove into the parking area until they reached their desired doctor or other destination – was all integrated and clear, especially as there was a lot of renovations and construction taking place at the time.

I had been working on the project for about five months when I was standing in one of the many foyers, and watched as a number of people evidently searching for something. Being the nosy person I am I asked if I could assist, and all, bar none, were lost – so much for my boards and ego. They had followed our carefully planned signs, yet were didn’t feel like they had been helped at all. The challenge we had failed was leading people through the labyrinth of passages and stairs, without making the hospital look like the proverbial Christmas tree.

Today, with the advent of YouTube and so many other digital aids, this can be made so much easier. I was reading an article on LinkedIn, for a group titled Architectural Signage, and the writer (and subsequent comments) were chatting about what is being done at the Royal Melbourne Hospital where patients are issued with a letter when they book their procedure, and the letter refers to a web based video that can be watched so the patient’s can see where they are going in advance, reducing their stress on arrival. A similar video is also made available to visitors on site at the hospital.

What a brilliant concept. While this will certainly not remove, or even reduce, the need for way finding signs and directory boards, because of it’s integrated nature it is certain to make finding one’s way around any facility a lot simpler. And from the perspective of a sign maker, this is the first time I have come across any idea where technology and way finding and directory signs are integrated. I believe if designed and implemented correctly, the integrated approach can make visitors lives much simpler, possibly for no other reason than what is referred to as using the mind as a magnet – that is being prompted in advance what to look for.

SignForce’s is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to integrate your way finding architecture and signs. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

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Wayfinding sign, wayfinding signs, directory sign, directory signs, modular sign systems,

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How will my sign help get feet through my door

How will my sign help get feet through my door

Boosting Foot Traffic with SignForce: Crafting Signs that pull in Customers”

SignForce’s years of marketing experience allows us to specialize in creating signs that do more than mark your location – SignForce’s signs are a key element in your marketing strategy, designed to attract customers and increase foot traffic.

Here’s how SignForce crafts signs to ensure they become a magnet for your business:

Visibility and Brand Identity

At SignForce we strive to design signs to fit your location so your signs stand out and speak directly to your prospective clients while taking into account your corporate and brand identity. SignForce combines multiple (captivating) elements of design together with strategic positioning to ensure business is recognized, sometimes even becoming a local landmark which is both visible and memorable.

Clear Messaging by SignForce

SignForce emphasizes the importance of delivering your message with clarity and impact. This is done using various design elements as well as taking into account the positioning and location of your business. At SignForce we understand that not every brand is instantly recognized like Coke or AMEX, and as such, where appropriate, the SignForce approach ensures that your sign communicates what your business offers with the intention of making it instantly clear to potential customers why they should choose you.

Designing Invitations with SignForce

SignForce’s signs are more than information panels – the love and care that SignForce put into making your signa makes your sign into a visible invitation. Over and above the love and care that goes into the production process, SignForce uses appealing aesthetics, including colors and enhancing graphics, to make your sign welcoming, encouraging all who see your sign to step inside and explore what you have to offer.

Brand Consistency with SignForce

With SignForce, consistency across your signage and branding efforts is key. We ensure that every piece of your visual branding aligns, reinforcing your brand’s image and building customer trust and loyalty. Experience has shown that it is easy to neglect consistency in business branding, but the cost is high as when people see your brand and it looks ‘off’ they sub-consciously lose trust in your brand and business, and will then look for alternate suppliers.

Optimal Placement Strategies by SignForce

Location is everything, and SignForce’s expertise extends to advising on the best placement for your signs. We assess your location to ensure maximum visibility and impact in order to direct the flow of potential customers through your door.

Allow SignForce to enhance Your Success

SignForce is dedicated to ensuring your signage is an active participant in your business’s success. SignForce’s focus on standout design, clear messaging, inviting aesthetics, brand consistency, and strategic placement ensures your sign is seen and is effective in bringing customers into your establishment.

With SignForce, your sign becomes an investment as it is a powerful tool for increasing visibility and driving foot traffic, contributing significantly to your business’s growth.

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