Wayfinding signs and Directory signs – more than marketing!

Way Finding Architecture signs are finally being integrated into more the greater communications realm.

A few years back, but not that long ago, when SignForce did the way finding signage for Morningside Medi-Clinic, a large private hospital in Sandton, Johannesburg, South Africa, we did our best to make sure that all the signs on the premises – from when people drove into the parking area until they reached their desired doctor or other destination – was all integrated and clear, especially as there was a lot of renovations and construction taking place at the time.

I had been working on the project for about five months when I was standing in one of the many foyers, and watched as a number of people evidently searching for something. Being the nosy person I am I asked if I could assist, and all, bar none, were lost – so much for my boards and ego. They had followed our carefully planned signs, yet were didn’t feel like they had been helped at all. The challenge we had failed was leading people through the labyrinth of passages and stairs, without making the hospital look like the proverbial Christmas tree.

Today, with the advent of YouTube and so many other digital aids, this can be made so much easier. I was reading an article on LinkedIn, for a group titled Architectural Signage, and the writer (and subsequent comments) were chatting about what is being done at the Royal Melbourne Hospital where patients are issued with a letter when they book their procedure, and the letter refers to a web based video that can be watched so the patient’s can see where they are going in advance, reducing their stress on arrival. A similar video is also made available to visitors on site at the hospital.

What a brilliant concept. While this will certainly not remove, or even reduce, the need for way finding signs and directory boards, because of it’s integrated nature it is certain to make finding one’s way around any facility a lot simpler. And from the perspective of a sign maker, this is the first time I have come across any idea where technology and way finding and directory signs are integrated. I believe if designed and implemented correctly, the integrated approach can make visitors lives much simpler, possibly for no other reason than what is referred to as using the mind as a magnet – that is being prompted in advance what to look for.

SignForce’s is a full service sign company, and with our understanding of consulting, internet, design and signs, we are well positioned to assist you to integrate your way finding architecture and signs. Contact the writer now for more information.

Arnold N. Pollak

arnold@signforce.co.za

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Wayfinding sign, wayfinding signs, directory sign, directory signs, modular sign systems,

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Let me tell you a “not so secret”, secret about #signs

Rushing a sign – a good way to make a mess of everything!

Experience is a marvelous teacher, and in #SignForrce’s business of CUSTOM #SIGNS, the one groundhog lesson that keeps repeating itself seems to be that if – or should I say, WHEN – a #sign job is rushed, regardless of how simple the job may be – or seem – or how fast people believe it can be done, the likelihood of errors occurring on the job seem to climb exponentially.

This tends to happen for a combination of reasons, or more accurately an accumulation of a combination of missed steps or rushed procedures that, when followed, assure the work is top quality, correct and on time, but when ignored or missed, almost guarantee some level of error.

In order to make sure that even the simplest #sign job is (1) correct, (2) accurate and (3) delivered on time, processes need to be followed.

The processes include getting the artwork for the job signed off, getting the various processes completed and ensuring that the team have access to the premises when it is time to deliver or install the sign.

As an example I am going to use a Chromadek #sign. In signage terms Chromadek is one of the cheapest, simplest metal signs, which, in simple terms, means it should be the fastest and easiest to produce.

So what has to happen to manufacture a small Chromadek sign?

For starters, if the #Chromadek #sign is smaller than a standard sheet, then the Chromadek needs to be trimmed. That could be the second process. The first being deciding if Chromadek is the CORRECT – read that as BEST – material to achieve the desired outcome of the #sign. (In the fast changing world we live in, this question is becoming more and more important).

Most #signs require some or other decoration, making it important to DO and get artwork APPROVED. It can turn out that getting artwork approved can be one of the most important steps, especially when the client provides the artwork, as it may be of poor quality, but also, if the artwork is ‘layered’, it is possible that the artwork may come out differently on SignForces’s computer and printer than what the designer – and client – intended. More than once we have been asked WHY the person PRINTING or APPLYING or INSTALLING the #sign never “picked up” on an error on a #sign. The ‘simple’ reason is that the person working on the sign has trusted that the client has APPROVED the artwork, and as importantly, they are focusing on their task at hand, not on someone else’s job or task.

Once the Chromadek has been cut and the vinyl has been printed and or cut, the vinyl needs to be applied (attached) to the Chromadek so the sign can be inspected and delivered (or collected).

Depending on the size of the sign and the availability of staff and equipment, with enough hands and EVERYTHING being perfect, that entire process can take between one and two hours. However, the real world is not perfect, and no business exists when staff are simply WAITING for work to do. This is ONE of the reasons #SignForce generally request between 7 and 10 WORKING DAYS to complete a sign.

SignForce has built our over 20 year reputation on MEETING DEADLINES, even if the #signs come at a small premium, because rush jobs are prone to errors and redo’s and mistakes and unintended labour costs.

If you are looking for a quality sign, especially with a TIGHT DEADLINE, SignForce should be your first call on 011 440 7524 or info@signforce.co.za, and if you are in a rush, please tell us so we can quote accordingly and fast.

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