When marketers get carried away with their enthusiasm
I find it fascinating when marketers get so carried away with their own enthusiasm that they clean forget to tell the truth. Anyone want to hazard a guess as to how this one is possible?
As a general rule, even if you are trying to be funny, a sign – or any marketing claim – should be honest, or at least have a link to reality. Although outlandish claims can be used, and viewed as humorous, the humor is seldom conveyed when used in a static media, such as this sign. Unfortunately signs like these can have a negative effect that entirely eliminate any possible benefits that could be gained from erecting the sign in the first place.
For advice on signs that get your intended message across, contact arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will gladly get back to you