#SIGN – refers to a NUMBER of marketing tools in a business (as well as a person’s signature – but for the purpose of this article we are not interested in that).
So when business is SLOW – SELL, SELL, SELL, or maybe put slightly differently, do your best to MARKET and SELL your product(s) and services. This is especially true in shrinking economies.
Marketing during difficult times is one of the most counter intuitive acts that can be instituted, but history has shown if a business can survive or even grow in shrinking environments, they are most likely to thrive if or when the market turns.
SIGNS assist with both marketing and sales. Signs do this by (1) acting as a silent sales person (2) the silent sales person comes as a once off expense (for a period of between 12 and 60 months) by (3) making your product or business visible (4) potentially 24 hours a day while (5) allowing clients and prospective clients to see where you are and that you exist.
The image above is for ROGER WOLFSON & ASSOCIATES, a Johannesburg based Prosthetist, who, since he decided to display his wares on LARGE signs in front of his business has been more visible and thus getting more inquiries for his products.
If the 5 reasons above – and the Roger Wolfson example – are not enough to convince you that your business needs a SIGN, contact Arnold on +27 (0)82 558 6413 or firstname.lastname@example.org and ask for case studies that show where and how SIGNS are quite possibly one of the best investments your business can make, especially in troubled times.