SignForce’s ‘Invisible’ Promotional Sign
The header may be a little misleading, as it isn’t the entire sign that is invisible, only the one section, the section that allows the comma to the top right to seem as though it is suspended in mid air.
X – the 24th letter in the English alphabet.
On it’s own an X says nothing, but it can also say much.
The symbol X (also known as a cross from your association with an X in school) has many connotations, from the X in the alphabet to the cross at school to the depicted X which is the associated marketing symbol for The Mix Waterfall (https://themixwaterfall.co.za)
For the SignForce team this X that is displayed facing north on the west of the roof of the Mall Of Africa shopping center in Midrand, Gauteng is a great showcase of our experience, talent, technical skill and ability to put into practice the ‘magic‘ we so often tell our clients and prospects we are capable of creating.
What is the first thing you see when you look at the X in the picture?
From what we are told the first thing most viewers see when they see the X in the photo is the visual illusion of the ‘suspended’ comma on the top right of the red X sign.
Visual open space or unattached elements on a logo or graphic is simple to create and reproduce when looking at a piece of paper. The ‘open space’ helps enhance the graphic and add impact to the visual.
For signage – something that is physical, something that can be touched, this is not always easy to create.
Have you ever heard of a SKY HOOK?, something that helps one suspended something, anything, from the sky?
This may be simple when one looks at a helium balloon or something similar, however the game seems to change when the ‘suspended’ element consists of painted steel which is over 1,000 millimeters wide. How does one ‘hang’ a piece of steel from the sky?
The photo above is testament to the illusion SignForce successfully created for our client, and we know SignForce can do the same for your business and your promotional campaigns.
If you or anyone you know are a looking for signs that may require special effects, SignForce is available to assist.
Contact SignForce on +27(0)11 440 7525 or firstname.lastname@example.org
Find out more about SignForce by visiting http://www.signforce.co.za