Banners

Banners are generally seen as flexible, universal signs, mostly temporary in nature. Over the years 'banners' have changed, with the original 'banner' being a coated paper that was decorated with ink or paint.

Then for signs, 'flexface' came onto the market. 'Flexface' is a generic name for a woven 'plastic', wide width, seamless flexible substrate (commonly referred to as a banner) material that can have an outdoor life of anywhere from a few weeks to around seven years, depending on the makeup and quality of the material. The weave in banner material is intended to increas the strength and durability of the substrate, generally with the better weave being used with better material resulting in a longer material life.

Flexface is generally available in two options, 'backlit' and 'black/white'. Backlit flexface is a durable substrate that can be used on large sign faces (think billboards and internally illuminated light box signs), allowing for uniform light transmission through the substrate.

Black/white flexface is a durable substrate that can be used on large sign faces (think billboards and front illuminated signs). The black / white substrate does not allow light through, and is thus a great material to use when large signs are required where the sign is front illuminated and no sun or light should be visible from the rear of the sign.

However, banners are not limited to flexface materials. There are a large range of 'banner' materials used for an even larger number of purposes. Each material tends to ha e a primary specific purpose, and many other uses as well.

The generic phrase 'Banner' is used to refer to a number of signs. 'Banners' range from a standard 'banner' supplied with ropes and eyelets to tie the banner in position to shaped 'flag' banners that come in a large variety of shapes and sizes to 'banners' that are used by marketers on sports fields.

Standard banners can be secured to almost any structure, and flag type banners are generally supplied with fixings so they can be secured into the ground. The banner you will use will depend a lot on your requirements, what the banner is being used for, where the banner is to be located and how long the banner is expected to last.

Banners are an inexpensive option for signs and have shown a great change following the introduction of advanced digital printing techniques.

Definitions:

Types of Banners

Also known as PVC banners, Promotional signs, roll-up signs, tear-drop banners, folding wall signs, flexface, promotional banners, pop-up banners and popup banners and a number of other banners as listed below.

Flexible, designed for easy installation (and removal), banners are generally intended to have high impact and a short life span. This category has no developed to offer a great variety of shapes, (like tear drop), styles (roll up, fold out, instant "walls", triangular banner stands (as seen at sports events) and folding banners.

As banners are generally temporary in nature, they were the first type of sign to use digital printed PVC (in the early days of PVC printing, the inks had a relatively short life - and were thus unsuitable for signs intended to have a reasonable life span). Part and parcel of banner manufacture is the provision of ropes and eyelets to fix the banner in position. This led in recent years to some manufacturers providing banner material already manufactured with ropes and eyelets in position. Banners are now very creative signs and have shown a great change following the introduction of digital printing techniques.

A-Frame Banners

A-frame banners are great for indoor and outdoor use, and are often seen promoting brands at sports events. In windy conditions, the banner can be anchored by normal tent pens on each corner. A-frame banners can be displayed horizontally with one or two banners, or vertically with three banners. Because they are mobile, versatile and easy to use, some people consider A-Frame banner's a "must have" marketing tool for any marketing campaign.

Advertising and Promotional Banner Signs

Advertising and promotional banner signs make it easy to grab attention and direct it to the advertised product or service.

Circular Banners and Round Banners

Circular and round banners are effective because of the movement of the 'flying banner'. The curved area is designed to 'feather' with the wind and it is this movement which draws attention. (See also High Flying banners)

Curved Wall Banners

Curved wall banners, also referred to as a media wall or backdrop banners are very easy to use giant wall type banner for indoor use (see wall banners). Good curved wall banners are quick and easy to erect, creating an ideal backdrop for your interview, display or promotional table, which is why they are popular for trade shows.

Flexface Banners

Flexface banners allow for the creation of large seamless signs. Flexface banners can be printed and stretched so tight that it gives the appearance of flat metal sign. Flexface banners allow for signs to be custom designed and decorated with high resolution color prints.

Hanging Banners

Hanging Banners are printed on opaque or translucent polyester, mesh or paper material. The standard finish includes brass eyelets and / or a reinforced seam with a plastic strip all around. Some hanging banners are printed to be inserted into existing, frames that allow for the media to be changed regurarly.

High-flying Banners

High-flying banners are the name given to five different type of 'high-flying' banners. High-flying banners are fantastic attention grabbers because of their sizoated e and their movement. With a variety heights and widths available, these banners are truly a fantastic and eye catching option for any outdoor event, making them popular for outdoor event advertising. High-flying banners are lightweight, portable and very easy to set-up. The five banners within the 'high-flying' range are:

  • Dolphin Banner / fin banner
  • Telescopic flag / feather flag banner
  • Curve Head Banners
  • Quick Banners / Wing banners and
  • Weathercock Banners

Mesh Banner

Mesh (see through or ventilated) banners are great for external use, especially if you're trying to keep the wind from warping and ruining your banner signs. Unfortunately, they can look a bit bizarre inside, since they're see-through. Not good if you plan on placing your banner signs up next to the wall or if the banner is intended to hide, separate or demarcate area's. The mesh is generally quite easy to tear and stretch, and is not expected to have an outdoor life exceeding three months. That said, because mesh banners can be digitally printed in full color and they allow air to pass through them, mesh banners are extremely popular for some very large outdoor banners. Mesh banners are also used for huge building wraps, attached to scaffolding for outdoor events, and attached along fences or on banner stands as great promotional tools. Mesh banner is best suited for situations where light is needed to pass through the banner (as with a building wrap) or when a large banner will have huge wind resistance pushing against it. The holes in the mesh reduce the wind resistance on the banner, reducing the risk of the banner tearing. Reinforced hems with grommets are the most popular finishing for large banners while smaller banners can be finished with velcro backing along the edges.

Panel Tower Banners

Panel tower banners can be three or four sided. Tower banners are often large enough to have somebody stand inside and can be finished with an opening so it can be used as a mini booth. Panel tower banners can be illuminated from the inside creating an impressive branding beacon. Some panel tower banners can be easily erected and folded away for easy transport.

Polyester's Banner

Polyester banners are mostly high gloss and great for 'on-screen' advertising, such as commercials or perhaps signs for a movie showcasing banner signs. Polyester banners are not ideal for external use as they will tend to fade and weather very fast, especially when left in direct sun and / or rain. Polyester banners is a generic term for a wide range of materials that get mixed with polyester, each with different purposes. Some of the polyester banners include:
  • Polyester knit fabric banners - Polyester knit fabric is a heavy weight stretch fabric that gives opacity and great definition on all colors. This fabric gives equal stretch in both directions and offers excellent wrinkle resistant characteristics and is recommended for trade show booths and displays.
  • Polyester poplin fabric banners - Poly Poplin is softly texture wrinkle-resistant fabric with a beautiful draping quality. Intended for event and promotions.
  • Polyester satin fabric banners - Satin fabric enhances printed designs for a rich looking appearance. Polyester satin fabric banners are often seen appointed with hanging cords, tassels and fringes.
  • Polyester sheer fabric banners - This fabric's silk like feel is ideal for producing lightweight flags, banners, table top and trade show displays, window decorations and window backlits. Polyester sheer fabric may be used indoors or outdoors, keeping in mind that when used outdoors the material generally has a short expected life.
  • Polyester silk fabric banners - Polyester silk fabric banners offer the feel of silk in 100% polyester. Polyester silk fabric has the sheer quality that allows light to come through and has an unusual but gorgeous affect that even the image once printed or dyed is semi-transparent.
  • Polyester soft heavy fabric banners - Poly soft heavy fabric banners are washable and wrinkle-resistant. Excellent for trade show backdrops.
  • Polyester soft light fabric banners - While Poly soft fabric does not shrink or expand (+- 1%) it allows air to circulate so it is 'breathable'.

Pull Up Banners

Pullup banners, also known as Pop-Up Display Banners also referred to as Roller Banner and X-Banners. Generally the name is supplier specific, although the products, while they all have their own merits and disadvantages, are very similar from a display perspective. The largest differences are generally the working mechanism of the base and then the substrate that the message is printed on, with some materials being non-curl (so the edges do not cure in and distracting from the marketers intended message). Most pull up banners come with a stand and a bag, so it is easy to transport where ever you may go. Pull Up banners are very easy to assemble and are lightweight, great for travellers, one off events, reception areas and for mobile corporate functions and can be used over and over again, as well as easily having the intended marketing message changed.

PVC (Mesh) Banners

Large advertisement banners hanging outside of a buildings are constructed from PVC Mesh and then digitally printed with full color graphics. PVC Mesh allows airflow and light to flow through to the areas behind it making it the material of choice for building wraps. If chosen to put in front of or next to your window it does not significantly restrict the view or the light that enters through the window that it covers as the light is filtered, not blocked.

Roll-up Banners

Roll-up banners could be considered similar to the portable movie screen. Good Roll-up banner displays (see also pop up, pull up and X banners) have a recoil mechanism which allows the banner to be rewound into the base of the unit.
These units are easy to set up and the graphics are protected for transport when rewound into the base. Roll-up banners are usually heavier and more expensive than say X Banners, due to the rewind mechanism. Many of roll-up banner units come equipped with adjustable height poles. There are many different types of roll-up banner stands, including single and double sided one's, that change the out look of the advertisement that you would like to portray. Some roll up banner names include:
  • The Econo Roll-Up Banner stand - a single use banner not suitable for changing banner graphics.
  • The Orient Retractable - Ideal for point of purchase or point of sale presentations, the basic design and efficient roll-up banner technology combine to make this retractable banner a cost-effective solution when display units are required.
  • The Traveller Roll-Up Banner Stand - An economical, heavy duty roll-up banner stand that provides for fast and easy set-up. Single or double sided models make this stand suitable for indoor and table side use.

Street Banners

Street banners are also referred to as avenue banners, street flags or light pole banners. Street banners are digitally printed on umbrella fabric or reinforced vinyl.

Tear-Drop Banners

Teardrop banners are also referred to as Flying banners, banner flags and sports banners. Tear-drop banners are great for indoor and outdoor use and are available in a range of sizes. The innovative design of the tear-drop banner ensures they cut through wind and rain to remain standing. As with all outdoor material products, it is important to remember that direct exposure to sun, rain or any other harsh weather conditions will reduce the expected outdoor life of the banner. Tear-drop banners are available in a number of fabrics, some of which allow for printing on one or both sides. Tear-drop banners come with a standard metal stake and are generally also compatible with other hardware such as bate plates. Generally the complete unit is supplied in a portable carry bag.

Vinyl (plastic) Banners

Your best option for long life banners (as most banners are made out of some soft plastic or vinyl). Vinyl material is long lasting, durable, and the best out of many materials that are used to create longer life banners because they tend to be UV resistant.

Wall Banners

Wall banners are typically decorated with printed polyester flag material attached to a supporting structure with hooks, magnets or Velcro strips. Wall banners, or banner walls, are intended to be light weight and portable so they can be transported easily. Depending on the material used for the print it may need to be carried rolled up or folded. Wall banners fold up compactly into a durable carry bag (that is generally supplied with the wall banner) and are extremely easy to assemble, disassemble and move from destination to destination. Banner walls are great for promotional events, sports events and trade shows because they are intended to be used over and over. If you intend to use your banner wall repeatedly it is worth investing in a more durable, possibly more expensive, frame, as the 'cheaper' frames tend to have a shorter life.

X Banners

X Banners make great temporary and mobile display systems for the travelling sales person and for exhibition display use. They are very light weight and can be used many times over. X-Banners are also known as roll up banners and pop-up banners and pull up banners.
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