Handling Business Cycles – especially in the signage Industry

How do small businesses handle the cycles of business All businesses and most industries have some sort of cycle.

Some cycles are more easily identified than others because they are related to weather seasons which are clearly defined.

Some business cycles related to the product, for example more ice cream is sold in summer. Some business cycles are less define, nor being clearly related to any specific or identifiable trend. Signage seems to fall into the last category.

Now this comment may be a lot off center as it us being written by a South African during the rule of the anc. This means that the comments may be country or political policy specific, as the anc have proven to be firm communists, anti business, anti progress and 1,000% corrupt. Apparently South Africa is one of the most difficult countries to trade in due to extremely excessive red tape and inconsistent supply of electricity. All these factors make the (current) work environment in South Africa exceptionally challenging, which may mean that our business cycles are being influenced by politics and foolish, corrupt politicians more than business cycles.

The above disclaimer aside, signage in South Africa seems to be impacted by cycles related to the festive season, public holidays, sometimes weather and a lot due to the public mood related to the economy.

When cycles are predictable it is sometimes easier to plan for the upcoming surge or drop in anticipated business. When the cycles are unpredictable it is much more challenging to plan correctly.

At SignForce we have focused on being abreast of the latest technology, providing quality signs at fair prices and keeping our overhead costs as low as possible. While we have been in business for over 20 years, whether this is a good or poor strategy will surely only become evident in time.

If you are looking for signs that work and can be seen as as investment, contact SignForce.

You can contact SignForce by emailing info@signforce.co.za or call SignForce on +27 (0)11 440 7525 or WhatsApp SignForce on +27 (0)82 558 6413

Find out more about SignForce by visiting our website at http//www.signforce.co.za

The importance of WHITE SPACE for Signage

Wayfinding sign, wayfinding signs, directory sign, directory signs, modular sign systems,

Way Finding

Howimportantis WHITE SPACEfor Signs?

To make this a little easier to read: How important is WHOTE SPACE for signs?

What is  WHITE SPACE? And why is it important when designing LEGIBLE signs?

It is said that music is less about the notes and more about the space between the notes as this is where the sound we hear resides.

The same thing about white space can be said with regards to legible signage.

Signs are simple. Good signs that are legible and do their intended WORK WELL may be a little less simple.

Good signage needs to deliver on the signs intended purpose. A signs purpose can vary from getting feet into a store to informing people of positions or offers to directing people to a specific location or in a specific direction.

One common factor in all signs if they are to WORK is that they NEED to be EASILY LEGIBLE.

The more ‘visual noise, the less the sign is EASILY LEGIBLE, and in some circumstances, the sign is not legible at all. Visual noise is the equivalent of NOOPENSPACE (or NO OPEN SPACE) around the intended message.

Visual noise can make text or the pictures bleed into each other, making a sign difficult or even impossible to read. Just like a paragraph that is too long (like this one?) a sign that is difficult to read will most likely not achieve its objective.

If you are in the market for SIGNS that WORK at fair prices (read that as not the cheapest, but good value with guaranteed work), then SignForce is here to assist you.

Contact SignForce now on info@signforce.co.za or call SignForce on +27 (0)11 440 7525 or WhatsApp SignForce on +27 (0)82 558 6413.

Find out more about SignForce by visiting our website at http://www.signforce.co.za