Cut out sign by SignForce
What is EXPENSIVE – A Subjective vs Objective Assessment
SignForce’s Subjective Perspective on ‘Expensive’
At SignForce, we often encounter varied perceptions of what constitutes ‘expensive.’
To SignForce, cheap and expensive are concepts that blends objective market realities with subjective customer (and our own) experiences.
Objective Assessment at SignForce
At SignForce, ‘expensive’ is gauged against industry standards, reflecting our use of top-tier materials, creative designs, and advanced techniques and guarantees that are honored. Though our prices may be higher, we know our prices represent a long-term investment (as is evident by the business still being a player in the market after more than 25 years) in your sign’s quality and durability.
One concept that does creep into the writers thinking is the HIGH cost of materials. As was recently pointed out, materials that SignForce used to (in 1999) purchase for R12 are now (in 2024) rarely available for less than R180 – unfortunately this is something that can make ‘locally produced’ uncompetitive on the global stage.
In many ways SignForce’s survival has been because of our computerized quoting system that removes OLD versus NEW pricing and emotions from every quote. SignForce would not be sustainable if we allowed our own thoughts on EXPENSIVE to enter our quoting equation – we need to ensure we always maintain a specific margin to ensure the businesses survival.
Subjective Value Through SignForce’s Lens
Subjectively, SignForce recognizes ‘expensive’ as client-perceived value.
At SignForce we see our signs as our client’s investment in brand visibility and brand recognition, offering our clients bespoke, premium-quality signage that is an invaluable long term asset for attracting customers. When consulted SignForce FOCUS on GETTING FEET THROUGH YOUR DOOR!
SignForce’s Commitment to Value
At SignForce, we’re committed to striking a balance between these objective and subjective aspects of cost. SignForce’s aim is to ensure that every SignForce sign is seen as a smart, long-term investment in your brand’s future.
SignForce’s partnership in Your Success
As a partner in your brand’s journey, at SignForce we pride ourselves on delivering signs that transcend being ‘just signs’. SignForce’s signs are symbols of your business’s identity, quality, and vision. We invite you to view your signage not just in terms of short term cost but as a strategic component of your business growth and long term sustainability.
Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413
Find out more about SignForce by visiting http://www.signforce.co.za