Where is the value of signage

Where is the value

Why is Signage so valuable?

What is it about signage that South Africa is expected to spend more than R5,500,000,000 on signage in 2024

It could be that signs make a business visible, and without visibility the business may get zero clients and thus not be in business.

But maybe it is something else.

Maybe signage is so valuable because it is a sign. It is not a person. It is not going to get tired (although it may look tired when not maintained), it is not going to continue to ask for an increase, It is not going to discriminate against a viewer.

The sign, once erected (whether paid for or not) will continue to work day and night, in sun, snow and rain, to show anyone who sees it that this is your business and this is what you do.

While some signage is used to reinforce front of mind memory for well known, established brands, think #NIKE, #REDBULL, #MERCEDES, #BMW and the like. These brands want you to remember them all the time, and as such their advertising does not state what they do, because they expect you already know, and will remember what they do when you see their name.

There are however MANY businesses, new and old, that are not as well known, that need to let you, the viewer KNOW what they do because you may not have heard of them, or you may have not see all the products they offer, or you may have been distracted and have forgotten them – either because you used the services of another supplier in the interim or their service or product was so good or so normal that they did not stand out as exceptional and would thus be remembered or, when you do think of them, you see them as being in a specific league, and thus think that they either do not provide the service or product you are looking for.

Any or all of these reasons is why signage that lets prospective clients know what you do is such an incredible investment.

If you are in the market for signs – large or small or tiny – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0) 82 558 6413

Find out more about SignForce at http://www.signforce.co.za