Poor First Impression
Can my business save money by applying my own vinyl sticker sign?
The short answer is YES, a business MAY initially save money by applying their own vinyl sticker sign, however I believe that the correct question is “What is the cost to my business if my vinyl sticker sign (or any sign for that matter) projects an unprofessional image?”
Even with all the progress around us we humans still tend to be a visual bunch of animals. I’m sure you’ve heard the sayings “don’t judge a book by its cover” or have even been told that “you only get one chance to create a first impression” – and that impression will be made within the first 15 seconds of meeting a person. The same applies to signage, and the viewers perception of your business.
The attached picture (thanks Tharina) shows how an unprofessionally applied vinyl sticker sign can do more harm than good about making that FIRST IMPRESSION as to HOW your business does what it does.
Yes, the sticker in the photo does give the name of the business and has contact details on it, which is positive, however the sticker is so poorly applied that the first perception a person gets is that this is a really low cost operation, (detracting from the beauty of the vehicle and the layout of the sign), and may be turning away the exact same professional people you wanted the sign to attract.
I was once asked if I would allow a surgeon to defend me in court, or have a lawyer perform open heart surgery on me, and while I’m not talking about law or medicine, the same concept applies. It is often better to allow people who apply vinyl sticker signs day in and day out, and are thus bound to be more proficient at it, to do the job in projecting your image in the best way possible, even if it the initial costs is a little more, because it is important to think about the unmeasurable cost of poor advertising and poor image projection.
Keep in mind that you only get one chance at creating that first impression, and if that first impression is negative, you may have lost the one and only chance you shall ever get to generate that lead and allow the sign to do it’s work of creating potential new clients.
If you are in the market for professional looking vinyl sticker – or any other signs, or would like advice on how best to project your business’s image, please contact the writer at arnold@signforce.co.za or tharina@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.