Do FIRST IMPRESSIONS count?

Cut out, illuminated reception sign

Illuminated reception sign on a corporate blue backing with halo illumination and a cut out RECEPTION sign

How many chances do you get to create a first impression

Picture these two scenario’s.

Scenario 1.

You are introduced to a person who is wearing shorts and a t-shirt and looks like a billboard for a tatoo parlor. You cannot see a single square millimeter of uninked skin. The person is introduced as a marketing genius who runs a multi million marketing organization. Before they open their mouth, what is your FIRST IMPRESSION? Is this the same impression you would have if the person looked differently?

Scenario 2.

You are introduced to a person who is dressed in formal business attire. They look well groomed. They stand proud. They are introduced the same way as the person in scenario 1 above.

From your FIRST IMPRESSION which person do you think you are more likely to listen to? Which person would you think is more likely to impress you? Which person will you JUDGE more, no matter how inaccurately or unfairly?

This may seem like a loaded question – because it is. That said, it is also a true ‘experiment’ I was a party to.

An individual who I had great respect for introduced the above two people to a group that I was a member of. They were both introduced as marketing experts. They both gave a five minute talk about FIRST IMPRESSIONS and marketing. They were then taken out the room and the audience were asked to vote on which person made the most sense.

Any guess as to who was seen as the expert? I will tell you. It was the individual dressed in formal business attire.

Once the votes were counted we were re-introduced to both parties again. This time THEY did the introductions. The tatoo’d individual was in fact a marketing expert and business person who ran a multi national business.

The second individual was in fact a homeless person who was ‘coached’ on what to say but had no clue whatsoever on how to market anything – not even themselves, as one has to assume if they could market themselves they would not necessarily have been homeless.

The difficulty changing the perceptions of the group after their FIRST IMPRESSIONS was palpable. People believed that the two individuals were lying the second time around. People has already made up THEIR MINDS and this is what they were going to BELIEVE – REGARDLESS OF THE FACTS.

Why am I mentioning all this when it comes to SIGNAGE? Can there be any relevance?

To me the common ground is glaringly obvious.

If your SIGNAGE is damaged, non-existent, dirty or simply OLD FASHIONED (and you are in a ‘modern’ business), your sign may well be creating an incorrect, inappropriate and misleading FIRST IMPRESSION.

Imagine you are a seller of LEADING EDGE TECHNOLOGY and your sign is old fashioned bulbs on an old, rusted frame (picture a long closed, old style movie house) how could your sign possibly convey the message of modern technology? And once that FIRST IMPRESSIOIN is made, what would it take to ALTER your prospective client’s first impression?

A business that understands FIRST IMPRESSIONS is BOLTGAS INDUSTRIAL MINING SUPPLIES. This well run and managed mining supply business is in the process of creating VERY IMPRESSIVE first impressions. From the moment one enters the premises you get the impression of a well run business. The modern reception area is warm and inviting with the wall signage and blue desk cover with illuminated signage making one feel at home – and this is only the reception area, where the signage and blue tinting on the windows create a feeling of warmth and professionalism.

Reception signage and window tinting by #SignForce can change any old area to an inviting, professional space that is welcoming to all that enter, especially unknowing prospective clients.

For reception signage and window tinting contact #SignForce now on +27 (0)11 440 7525 or +27(0)82 558 6413 or email us on info@signforce.co.za

For further information on SignForce visit our website at http://www.signforce.co.za

Sandblast Effect Vinyl – the unsung HERO of interior decoration

Sandblast Effect Vinyl could be considered one of the most under stated products in the tool box of any sign maker.

Traditionally sandblasting was a messy process requiring specialist equipment so it could not be done on site and was permeant! If you wanted to change or remove the graphic, you replaced the glass.

With sandblast effect vinyl neither of these issues remain true. The work can be done on site as it has little to no mess, it does not take too long to complete, it can be done in a wide range – almost any design – from blocks to intricate designs – and it can be removed and replaced with (relatively if you know what you are doing) little effort, and a little time.

One great advantage of sandblast effect vinyl is it can also be used to create custom safety features on glass panes – think of custom designs for your home or office glass sliding door or for privacy. The uses are only limited by one’s imagination.  SignForce will gladly assist with your designs – including the use of colour as we have the facilities to print onto the sandblast film.

If you are looking for a simple upgrade to increase privacy or security or simply for the aesthetic effect, Sandblast Effect Vinyl should be considered to be your new best friend.

SignForce would also appreciate becoming your new best friend – happy to help with any advise, designs or application – of your sandblast effect miracle.

Contact SignForce on +27 (0)11 440 7524 or info@signforce.co.za or find us at  http://www.signforce.co.za

Sandblast Effect Vinyl

Sandblast Effect Vinyl to create a unite, custom effect

rce.co.za now