I need a sign and I have a DRILL

Drills and Signs

Using a Drill for a Sign

I have a drill!

But that doesn’t mean I need to, or should, use it!

Life is short. Life can be serious! Business or work is ‘serious”.

But life doesn’t always have to be serious, or at least some things can be amusing.

Life can be made funny when we try to be everything to everyone, or when we try ude the drill – because we have one!

I am all for training, and learning through trial and error, so please, go ahead and play with your drill.

That said, there are times when it is beneficial to allow what we term ‘professionals’ to do the work. What makes one a ‘professional’? Generally hours and hours and days and days leading to years and years of practice. It has been said that in order for one to be truly proficient in your work you need to put in 10,000 hours.

10,000 hours equates to just under 417 days. Broken down into eight hour days that 10,000 hours is 1,250 ‘work’ days- that equates to 62.5 months, or just over FIVE years! Five years of doing the same thing, day in and day out. It is for this reason we can watch a ‘professional’ ‘play’ with a grinder – a tool that must always be respected – as if it is nothing. It is normal for him as he works with it DAILY. And after 20 plus tears, it is second nature.

While employing the professional to do certain work may cost a bit more than doing it oneself, it certainly can make life easier, even if it is less entertaining for the onlooker.

The advantage of allowing professionals – people who do the same tasks over and over and over on a daily basis – to do the work is that, because they do the same work repetitively, they learn what is generally referred to as the ‘tricks of the trade’.

Being a ‘do it yourselfer’ is admirable and great – and I believe is important, possibly because I am one myself – and it can even save one money when done correctly, but the university of life is not free, or even cheap, so expect to make some costly mistakes along the way. These ‘mistakes’ are the best way to learn, but they are often costly.

If you would like to manufacture a sign or install a sign save yourself time and possibly even money by calling #SignForce – the professionals.

For advice on signs or to order signs contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

You can find out more about SignForce by visiting http://signforce.co.za

 

Does your sign convey your desired message?

Every now and then – or possibly a little more often – we need to INSPECT our #signs to make sure that our #signs convey the message we WANT, INTEND and EXPECT.
I was driving down a main road and saw two #signs. The one is for a church. The other is a respected medical group that has emergency facilities.  Both of them were adorned by a squatter – a well printed paper sticker that promises to heal your every ailment while taking care of your PEN!S ENLARGEMENT.

While the sticker is not official and is not condoned, it is important for the #sign owners – both the Church and the medical facility – to ensure that their #signs are (a) clean, (b) maintained and (c) conveying the desired message, especially through association, as I don’t think they would get too much positive mileage from associating with sellers of snake oil and false hope.
This may seem funny to anyone who has signs that are out of reach, but the same principal applies – if you have a broken, dirty or faded #sign and the illumination is malfunctioning, does the sign convey the message you intend?
For assistance with maintaining your #signs and keeping a ledger of your #sign assets, call SignForce on +27 11 440 7525 or email us at arnold@signforce.co.za

What happens when signs lie?

 

When marketers get carried away with their enthusiasm

I find it fascinating when marketers get so carried away with their own enthusiasm that they clean forget to tell the truth.  Anyone want to hazard a guess as to how this one is possible?

As a general rule, even if you are trying to be funny, a sign – or any marketing claim – should be honest, or at least have a link to reality.  Although outlandish claims can be used, and viewed as humorous, the humor is seldom conveyed when used in a static media, such as this sign.   Unfortunately signs like these can have a negative effect that entirely eliminate any possible benefits that could be gained from erecting the sign in the first place.

For advice on signs that get your intended message across, contact arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will gladly get back to you

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