Category Archives: Signs that WORK

How simple is Signage and the Sign Industry?

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Halo illuminated 3D wall sign

halo illuminated 3D sign

It’s been said before in this SignForce space that signage is a REALLY simple industry, well until it IS NOT!!

This writer was reminded of this point this week when a client sent through a request for an urgent sign.

The brief was in fact more detailed than many as it included required materials, sizes and a sample picture showing the desired effect.

Where the challenge came is that the sample is all based in clear acrylic and is NOT illustrated. Our client wanted their sign to be halo illuminated.

What this means is that there will be a halo of light reflecting off the wall behind the sign.

For anyone reading this that is interested in the technical details, with halo effect lighting the face of the sign will often appear as black or dark as the lighting creates a shadow of the face.

This client wanted the face of the sign to appear in their corporate blue. On top of this challenge, in this writers opinion, when it comes to illuminated signs there is very little that is more off putting than being able to clearly see the strip of light or the LED modules themselves, especially if through the face of the sign. It is (once again in this writers opinion) extremely distracting and certainly detracts from the intended message of the sign.

This sign thus required a number of processes, with a fair amount of trial and test to ensure the client will be happy with a sign that reflects their professionalism and image, in their corporate colour while being halo illuminated.

When you are in the market for a STAND OUT sign that accurately reflects your brand and corporate image, SignForce are the sign business to call.

Contact SignForce now on info@signforce.co.za or WhatsApp +27 (0)82 558 6413 or call 0)11 440 7525

Find out more about SignForce at http://www.signforce.co.za

Why is My Sign So Expensive?

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Printed Sandblast Effect Vinyl

Impressive Printed Sandblast Entrance Sign

The Value Behind Your SignForce Investment

When evaluating the cost of a sign, it’s natural to wonder about the pricing, and even if a sign is an essential business assets. At SignForce, we’re committed to revealing the true value behind every sign we create. More than a mere sign, it represents your brand, serving as a long-term investment in your business’s visibility and reputation.

Quality Materials: The Foundation of Excellence

The durability and impact of a sign depend on the quality of materials used. At SignForce we pride ourselves on selecting materials not just for their appearance but for their longevity and resilience. From weather-resistant materials to vibrant, fade-resistant original Roland inks, and energy-efficient LED lighting, our choices ensure your sign withstands the elements, even in the extreme South African sun. This focus on high-quality materials often leads to a higher upfront cost but results in fewer replacements and repairs, saving money over time, making the up front investment a better, more cost effective long term investment.

Custom Design: Tailored to Your Unique Brand

Your business’s unique identity deserves to be reflected in your signage. Custom design is a significant factor in the cost of your sign. SignForce’s team collaborates with you to craft a sign that encapsulates your brand and also distinguishes your sign in the market. This process, involving meticulous planning, creative design, and precise execution, demands time and expertise, which we at SignForce believe we are worth being compensated for.

Skilled Craftsmanship: The Essence of Your Sign

Each SignForce sign is a product of skilled craftsmanship. Our artisans, experienced in their craft, blend traditional skills with modern techniques to create visually compelling and robust signs that make your BRAND stand out and draw potential clients to your business. This human touch in sign-making ensures each sign embodies quality and character, making it a symbol of your brand’s identity.

Long-Term Value: An Investment in Your Business

A sign from SignForce is an investment in your business’s future. Beyond the initial cost, a well-crafted sign draws customers, enhances your brand identity, and signals your commitment to style and quality. The long-term benefits in brand visibility and customer engagement far outweigh the cost, especially compared to standard signs that do not elevate your brand and are not likely to last long.

Conclusion: A Partnership in Your Brand’s Success

At SignForce, we view our role as your partner in success. We focus on delivering signs that add value both aesthetically and also as effective business growth tools as your brand becomes recognized. Choosing SignForce means investing in a quality, durable, custom sign that supports your business for years to come.

Your sign often creates the first impression of your business, and with SignForce, it’s an enduring one. SignForce ensure your sign investment enhances brand recognition and customer engagement, affirming the lasting impact of your choice.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

Choosing a signage supplier

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Free Standing Signs that work

Choosing a signage supplier

How Can SignForce Help You With Signage?

Navigating the world of signage can be challenging, but at SignForce, we’re here to guide you through every step. Whether you’re a new business looking to make a bold first impression or an established brand aiming to refresh your image, understanding how signage can help is crucial. In this blog post, we’ll explore how SignForce assists you in creating impactful signage that aligns with your business goals and needs.

Understanding Your Vision

The first step in any signage journey is understanding your vision.

What message do you want to convey?

Who is your target audience?

How do you want your brand to be perceived?

What do you want YOUR sign to achieve?

At SignForce, we begin by listening.

Our team of experts will discuss your objectives, brand identity, and design preferences to ensure your signage aligns perfectly with your business ethos and your desired outcomes.

Design and Customization

At SignForce, we believe that every sign sign investment mus be a piece of art that reflects your brand’s unique identity. Our design process is collaborative and iterative. With state-of-the-art design tools and a keen eye for aesthetics, we create custom signage that makes your brand stand out. Whether it’s a vibrant storefront sign, an electronic billboard, an elegant office plaque, or dynamic vehicle branding, we tailor every aspect of your visual communication to your specific requirements.

Quality Materials and Craftsmanship

The longevity and impact of your sign heavily depend on craftsmanship and the materials used. At SignForce, we use only high-quality materials that ensure durability so your sign will have a long life together with visual appeal. Our skilled craftsmen combine traditional techniques with modern technology to produce signs that are not stunning and also withstand the test of time.

Compliance and Installation

Navigating the regulations around signage can be complex. SignForce takes the hassle out of this process. We ensure that all our signs comply with local zoning laws and regulations. Our installation team is highly experienced, ensuring that your sign is safely and strategically placed for maximum visibility and impact.

Ongoing Support and Maintenance

Our relationship with you doesn’t end once your sign is installed. SignForce offers ongoing support and maintenance to ensure your signage continues to shine brightly. Whether it’s a simple clean-up or more complex repairs, we are just a call away.

Why Choose SignForce?

Expertise and Experience: With over two decades in the business linked with a deep understanding of marketing, we understand the nuances of effective signage.

Custom Solutions: SignForce provide advice and tailored solutions that reflect your brand’s unique story.

Quality Assurance: High-quality materials and craftsmanship guarantee a lasting impression.

End-to-End Service: From conception to installation and maintenance, we handle it all making your experience hassle free.

Your sign is often the first point of contact with your physical audience, making your signage a crucial element of your marketing strategy. At SignForce, we do more than just create signs; we craft powerful communication tools that elevate your brand. Let SignForce help you make a statement that resonates with your audience and stands the test of time. Reach out to us today, and let’s bring your vision to life!


If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

SignForce’s reputation

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SignForce

What you see is what you get with SignForce

How SignForce built our Reputation

In the competitive world of signage, having a stellar reputation isn’t just beneficial—it’s essential. At SignForce we have always been – and are – aware that our reputation is the collective perception of our business, formed by the quality our work, customer service, and the overall experience that we at SignForce provide, remembering that we are ALWAYS dealing with PEOPLE. SignForce’s reputation is the intangible yet powerful force that sets SignForce apart in a market flooded with choices.

Understanding Reputation: At SignForce we have built our reputation on providing ADVICE on SIGNAGE and MARKETING, with our focus being on ensuring that ANY money spent on signage MUST BE AN INVESTMENT. At its core, SignForce’s reputation is about being acknowledged for excellence, reliability, and our ability to positively influence our clients’ businesses – we get the feet through your door!

SignForce’s reputation has been built through consistent delivery of high-quality signs, innovative design solutions, and exceptional customer experiences over more than two decades under the current management. We would love to say we don’t make mistakes but that would be a lie. What we can say with 100% honesty and great pride is that our ‘mess up’ rate is significantly less than 4.3% and in all our years we have only had three jobs that we had to walk away from because we could not make good.

SignForce’s strong reputation means that when our existing client’s need signage services, SignForce is the first sign business that comes to mind.

Building a Reputable Status: Achieving SignForce’s reputable status has been and still is a journey involving continuous improvement and dedication. Building and maintaining SignForce’s reputation requires a keen focus on excellence in every aspect of our signage business – be it design, material quality, or customer service. Consistency is crucial – SignForce want our clients to know they can rely on us for top-notch work every time.

Equally important is how we at SignForce make our clients feel – appreciated, understood, valued, and SATISFIED. At SignForce we believe that positive experiences lead to positive word-of-mouth, which is invaluable in helping to build our reputation.

Long term Perspective: At SignForce we adopt a LONG TERM approach, unlike Keynesian theory in which it is stated that in the long term we are all dead so nothing matters.

At SignForce we believe out long term view is vital in building and sustaining our reputation – as well as the reputation of our customers – or as we see them, our business partners.

This long term perspective emphasizes consistent quality and engagement over time, rather than quick, short-term gains. For SignForce this means investing in quality materials, innovative design capabilities, a strong, experienced team and building strong, lasting relationships with our clients. At SignForce our goal is to create a cycle where quality work leads to customer satisfaction, which in turn drives our customers growth and hence greater demand and further business opportunities for SignForce as well.

Practical steps to choosing a signage partner:

Any potential buyer of signage is advised to follow the following steps in order to give them the best chance of having a successful, smooth experience when ordering their signs.

Where possible the buyer should evaluate the current standing of your potential signage partner – possibly talking to existing current clients, with the intention to get an understanding of where the your potential signage supplier stands in terms of reputation, ability to fulfil your job and meet your signage requirements. It may also be helpful to gather feedback and check reviews.

In order to ensure a SUCCESSFUL signage process it is imperative that the buyer is able to DEFINE your requirements – clearly define how you want your business to be perceived and define what, to you and your business, would be define as a SUCCESSFUL implementation of signage. Having clearly defined expectations is probably the safest way to confirm that your chosen signage supplier can and will deliver on and to your requirements.

One question you can ask is do the values and attributes of the proposed signage supplier align with our brand.

If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

Where does SIGNAGE fit into your business

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Where does SIGNAGE fit into your business

Today I was reminded that Sales, Marketing as Branding are NOT all the same tasks, and while they may all have the same objective – improved turnover – they are not necessarily achieved by performing the same or similar tasks.

According to Bing.com Branding, marketing and sales are different but related aspects of a business. Branding is all about creating an image or identity for a product or company. Branding and marketing both use strategies to reach their goals for the business, while marketing focuses on boosting sales branding focuses on increasing the organizations recognition and loyalty.

Marketing is about uncovering and connecting with audiences most likely to benefit from any long-term ‘promises’ that a business makes, especially by using branding..

Sales is the ultimate objective of all branding and marketing, culminating in an exchange of value between the buyer and the seller.

When assessing signage in relation to branding, marketing and sales, one should figure where signage should fit in and what the sign should deliver in order to be considered successful.

Signage such as store name, vehicle branding, isle markers and product identifiers can all be considered part of the BRANDING mix. This is because these type of signs can relay a specific message at the same time as creating consistent BRAND awareness while keeping the BRAND front of mind.

Signage can be used as part of the MARKETING mix by reminding the viewer of the promise that the branding is committing to.

Signage at point of sales can be in the form of visually impactful bobbers or standardizing the signage of the store, constantly reminding the person of where they are and how they got there.

If you or your business are in the market for signage, SignForce has decades of experience and is available to assist.

Contact SignForce not on info@signforce.co.za

What is a CLIENT or CUSTOMER – and when is a ‘client’ neither a client nor a customer?

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Printed Sandblast Effect Vinyl

Impressive Printed Sandblast Entrance Sign

What is a CLIENT or CUSTOMER – and when is a ‘client’ neither a client nor a customer?

As one walks into a Stew Leonads physical stores (https://www.stewleonards.com/) there is a large rock at the entrance which states the store’s policy. It reads, RULE 1: The CUSTOMER is ALWAYS RIGHT. Rule 2. If the customer is ever wrong read RULE 1.

This is an amazing policy and a great focus on superb customer service, especially for the retail market. (For those of you who have never been to the store it an EXPERIENCE of note).

But is the saying true and valid for businesses that are not retail based? I suppose the truest answer is YES and NO. Yes, as it is a great target for customer service, and NO because since customers are also human, there are times when they too will NOT be right.

As a designer, manufacturer and installer of bespoke, customized signage, SignForce is NOT a retail distributor, and while we strive to follow the policy of Stew Leonards, there are times when we have to question if the policy that seems to work so well for the retail distributor can work equally well for a manufacturer that also falls into the category of service provider of signage.

A simple Google search (http://www.google.com) of the word CUSTOMER says the following:

customer, noun, a person who buys goods or services from a shop or business.

On the other hand Wikipedia (https://en.wikipedia.org/wiki/Customer) defines a customer as:

In sales, commerce and economics, a customer is the recipient of a good, service, product or an idea, obtained from a seller, vendor or supplier via a financial transaction or an exchange for money or some other valuable consideration.

In this writers opinion the Wikipedia is the better definition as it does not limit a customer to an INDIVIDUAL – the vast majority of customers, especially in SignForce’s business of supplying signage of all sorts, are businesses and corporates or institutions, NOT individuals.

What BOTH definition’s imply – or flat out explicitly state – is that a customer enters into a FINANCIAL TRANSACTION – meaning the customer receives something of value to said customer from the supplier who will receive FINANCIAL GAIN (read that as MONEY) for the goods supplied, so when a supposed customer does not pay for the goods, are they still a customer, or rather a liability and an expense?

I cannot speak for the world outside South Africa – but at the time of writing South Africa is a failed state (although many ill informed politicians and their cronies and ilk will argue otherwise) run by a poorly organized mafia (with no respect) known as the anc.

The once disciplined, moral and effective freedom fighters – or terrorists depending on one’s position (remember they are the two sides of the same coin) – did well to displace the apartheid government and have since failed dismally to show any morals or back bone or integrity or will or ability to build a nation – rant over.

The point being made is as a failed and further failing state – South Africa under the anc is doing all it can to follow the economic downfall of Zimbabwe and Venezuela, meaning doing business in South Africa is becoming increasingly difficult and costs of materials in South Africa, even when converted at US$ 1 to R20, are still prohibitive, making it extremely difficult for South African businesses to compete in the international market.

In 2023 many signage products can be acquired from China (no surprise) or America or Europe or the middle east (all big surprise) at lower cost than the can be made in South Africa .

As a South African based business this is scary as it makes a country, even with an atrocious exchange rate less competitive and will most likely only lead to greater job losses and more imports. A recipe for continued economic destruction.

When one is operating in such an environment – dare one say a war zone – this is sadly true as there are currently more violent deaths per day in South Africa (as a result of crime) than there are in most war zones in the world. This writer is not a statistician so please feel free to fact check my comments – one needs to ensure that ALL work time is compensated for, which once again comes back to wolves disguised as customers who are more than happy to prey on businesses that believe that turnover is more important than profit.

Part and parcel of the writers experience of of the signage industry over more than two decades is for people to ask for the world – based on an idea – and then over time refine the ideas until they come to a place where they are happy with what they see – both in vision and in associated cost.

As a signage supplier the typical South African attitude of I can do it myself, better and cheaper, comes at a huge cost in time (and often money). This includes prospects who are not yet customers requesting multiple ‘minor’ changes in design, revision in quote, etc., as even every ‘minor’ change requires a rework that can take hours. As such a quote that may take three to five changes can take longer to produce than the production of the signage, and this is all expected to be done at the signage suppliers cost.

So now assume there have been three changes to a quote and the graphic, and the client then decides that either they do not have the budget or they shop around using your intellectual property (IP) to get ‘competitive quotes’ – (remember they have not paid for your time that you are entitled to charge for) this is a topic of an entire book, not only a blog, and surprise surprise, they can get it CHEAPER.

When this occurs is the CUSTOMER or CLIENT still a customer or client as they are not paying for any of the sign suppliers input – both time and intellectual property (IP) – or are they an expense and liability that needs to be dropped for good – or in the thinking of this writer, charged for time if ever they approach the supplier again with the carrot (or promise) of potential future business?

Another question is at what point does the signage supplier disengage with ‘customers’ with all commitments of the supplier falling away. If a customer is with-holding final payment (we assume no business will be prepared to work without receiving an up front deposit) because some possible ‘snags’ are not being addressed, is it to be assumed that the signage supplier MUST make good and then fight on to get payment or should the client pay in full to fulfil their part of the financial transaction and then hope the supplier will make good?

Why is it that the often smallest cog in the value chain is expected to cover ALL the costs of prospect’s multiple mind changes and revisions, and is expected to not charge for their IP and time?

Sometime people we consider to be customers need to be fired so we can focus on PAYING customers who do not expect suppliers to work for free.

This writer is asking anyone WHO believes they may have answers to the various questions and issues to please contact the writer who will gladly take anyone who can give practical ideas for a cup of coffee in order to generate new ideas on how an industry which is seen so poorly so as to be on a par with second hand car sales, can educate clients sufficiently for them to get a grasp of value that they receive from their professionally made business signage.

SignForce is a full service signage supplier

If you are in the market for signage that will get feet into your business contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about the services SignForce offer by visiting http://www.signforce.co.za

What goes into making a 3D sign

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What goes into making a 3D sign

There are two basic models of 3D sign

FULL 3D

The first, and most common 3D sign, is referred to as a 3D fabricated sign or a pan fabricated sign or a revere pan fabricated sign or pan sign. The 3D sign is a sign that has a face with solid sides to give the sign depth (referred to as a RETURN in the trade). This makes the sign look almost like a BOX. This is great because the 3D elements can accommodate lighting or if there is no lighting it ban make the sign stand out and look powerful.

3D signs can be manufactured using a number of materials, with the most common being metal (Aluminum) or Acrylic.

3D signs have the advantage of being able to be illuminated THROUGH the face – in which case the face must be a material that allows for light to flow through it, as well as being able to be HALO illuminated – where the light will either shine out the sides (returns) or from behind.

The benefits of light coming through the face is that the sign can illuminate in COLOR and when the sign is being viewed at a distance, the illuminated text (sign) is more legible than when the sign is halo illuminated.

PARTIAL 3D

The second type of 3D sign is what we at SignForce refer to as PARTIAL 3D. In the case of partial 3D signs, the 3D element is not created by a return (solid side) but rather by ‘pins’ that hold the face of the sign away from the backing structure. The 3D element can be enhanced using lighting where shadows will add depth and character to the sign.

Partial 3D signs can be illuminated with HALO illumination where the light is BEHIND the sign and the light is reflected off the backing structure.

Disadvantages of halo illumination include the color of the face being lost (not always as it depends of the face color, the depth of the 3D, the color of the lighting and the distance from which the sign is being viewed.

If you or your business are looking for 3D signs SignForce is the partner you want

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Caveat Emptor – Let the Buyer Beware

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Caveat Emptor – Let the Buyer BEWARE

A simple Google search of the term caveat emptor returns the following result: the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Caveat Emptor is a fairly simple concept where the BUYER is ultimately held responsible for any purchase.

Many years ago I heard this concept stated slightly differently in “He who pays, says”

Regardless of how it is stated, the concept places ALL RESPONSIBILITY on the purchaser to make an informed and ‘decent’ decision when making a purchase.

Now while I 100% agree with the concept of Caveat Emptor (AKA Let the Buyer BEWARE), I also empathize with buyers who DO do [extensive?] research and still end up being fleeced, or feeling they are being ‘ripped off’, or are simply unsatisfied with their purchase – possibly because they did not know the correct questions to ask and or were not well informed when they did ask the correct questions.

It seems that the concept of Caveat Emptor applies equally well across ALL suppliers, trades and products. It applies to the doctor or therapist one CHOOSES to see – because not all doctors or therapists are a great fit for every individual – as well as to car manufacturers (not everyone will want to or can afford to buy a Lamborghini or Rolls Royce or Ferrari) with different buyers having different needs, but equally not all car buyers would want a VW or a Fiat or a Dodge either. I have personal experience as my wife’s practice http://www.inneressence.co.za also experiences the same concept. Caveat Emptor even applies to signage.

One of the challenges SignForce have as a supplier of signage is that we (I am referring to the South African market as this is where SignForce is based) tend to want to always get a bargain – even for those that can afford to and are prepared to pay FAIR price. Because we tend to be bargain chasers the normal process when purchasing a high ticket item (such as a sign) is to do a Google search, request three competative (and hopefully comparable*) quotes and chosing either the lowest or middle price and placing the order.

In our experience it is not common for new sign buyers to ask about SignForce’s facilities, capabilities or for proof of completed work or samples**. I am not sure if a lack of thorough vetting is a direct result of lack of time, lack of desire, being overly trusting or some other reasons, or even a combination of all listed (and I am sure many unlisted) reasons. The outcome of the lack of research can be a double edged sword as while some great but not necessarily well experienced or established suppliers may be overlooked, there is also the possibility that the client may find out too late that the signage they purchase does not meet their expectations or requirements.

I am talking about Caveat Emptor again – I am sure for the umpteenth time – because of a site SignForce recently visited where a client who has had a less than desirable experience and are looking to replace their sign after it has only been up for one week.

The client returned the sign and the sign company remade it, but the second (acrylic faced) sign has already cracked after one week, and is not portraying the client’s business in the professional manner they are striving to achieve.

SignForce did not ask so we are not sure how many quotes they client received, nor what the criteria they used to make their final decision to purchase, but being a financial business who are in the business of researching finance and carrying out due diligence’s, I have the feeling (yes, dangerous to proceed on feelings alone) that the company DID the correct research, however, for whatever reason the chosen supplier cannot produce or deliver.

The ringer SignForce is being put through to show samples, give references and prove we can deliver is also an indication that the client has been burned BUT learned from the experience.

Please people, do your research and USE companies like SignForce where we have years of experience and even if you are not going to ask us to quote or to do your signage, consider paying a consulting fee which will be a far less than any cost of redo’s and will allow you to tap into years of signage experience.

At SignForce we strive to give the best possible advise from a signage and marketing perspective with the objective of ensuring our clients signage is an INVESTMENT.

If you are looking for advice on signage or signage that works, SignForce is the signage business to work with.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

* In many ways signage has and will always be a creative purchase. From the origins of signage where artists would use their creative talents to assist their clients in order to create attractive signs, to today where those same concepts are still being practiced. In the modern world of signage the ranges and depth of materials, processes and finishes has amplified. Practically this AMPLIFICATION allows for greater choices, however with depth of choice comes a greater need to be acutely aware of one’s requirements, how one wants their sign to look, what one wants the sign to achieve, the potential costs involved and the buyer’s associated budget. Because of the depth of possibilities unless EXPLICITELY stated in a quote it is extremely possible that while the buyer thinks they are comparing apples to apples that they are not in fact doing so, and are rather unknowingly comparing apples to banana’s.

** Samples are a great way of assessing what a company is capable of producing. That said in South Africa more often than not the client EXPECTS samples to be custom made to scale and are not prepared to contribute towards said sample. While it is understandable that a client would not want to pay for a poor quality sample, there are costs involved, and it is not always practical or equitable, to expect the sign supplier to carry the cost of said samples.

Seven Important Benefits of Non-uniform Signage

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non-uniform signs that work

Non uniform sign that catches attention and promotes your business

 

Seven Important Benefits of Non-Uniform Signage

Many – if not most – of us human animals tend to appreciate and enjoy visual stimulus being “uniform”.

I am not referring to people who are OCD and everything HAS to be PERFECT, but even for those of us that are quite chilled and un-phased, seeing a painting hanging skew, or a sign that just doesn’t ‘look’ and ‘feel’ right can be anything from a slight irritant to extremely off-putting and upsetting.

The thing is sometimes we as marketers can and SHOULD take full advantage of these predicatable and almost universal traits, as often, that feeling of discomfort helps a viewer look again and again and again – either in an attempt to see what is WRONG, or to find closure and not have to look again or to wonder what other ‘ERRORS’ can be found or to try and figure what FOOL could get the signage SO WRONG!

The reality is that there are a number of benefits to non-uniform signage. In fact any marketing material that can get the viewer to look again and again, especially when the medium is static, has definitely helped improve the client’s investment when measured by engagement for consistent views or time per view.

Seven of the most important, seldom considered benefits of non-uniform signage are:

  1. Increased visibility – Non-uniform signage can be more visible than uniform signage, especially in highly areas highly populated with signage. Non-uniform signage can thus help attract more customers to your business

  1. Cost-effective – Non-uniform signage can be a cost-effective form of marketing for businesses that have limited marketing funds because they can make their professional sign get more views simply because of it’s placement.

  2. Increased reach – Non-uniform signage can increase the reach of marketing campaigns due to increased visibility. Think of a television or social media advert. Chances are the one’s you remember the most either made you laugh or irritated you.

  3. Easily catches attention – A non-uniform sign can easily catch the attention of target customers and passerby. There is a saying that there is no such thing as negative publicity. While this si debatable – think of politicians worldwide – from a business perspective the higher one’s visibility, the greater the chance of being front of mind and hence the greater the chance the customer will remember, relate to and feel comfortable with your brand.

  4. Differentiates from competitors – Non-uniform signage can promote brand identity by using unique designs and colors that are not commonly found on other signs. This helps make your brand stand out from the competition AND is also a great step in brand identification and creating greater awareness of your brand.

  5. Customizable and Increases customer engagement – Non-uniform signs can be customized to your specific businesses brand or unique campaign which can and does increase customer engagement by providing a unique experience that is not found elsewhere.

  6. Promotes creativity – Non-uniform signage promotes creativity by allowing businesses to use unique designs and colors that are not found on other signs, and subconsciously lets your prospects and customers know you are available and open to different ideas.

SignForce is in the business of making custom signs. We design signs that WORK! Work can depend a lot on your specific requirements, which is why not all signs are the same and our customized sign designs do not have a one size fits all approach.

SignForce has been in the signage market for over three decades, and have built our reputation on giving the best possible signage advice and producing quality signs.

Contact SignForce now on info@signforce.co.za or WhatsaApp +27 (0)82 558 6413 or call +27 (0)11 440 7525

Find out more about SignForce by visiting http://www.signforce.co.za