How does one bill for your experience

How does one bill for your experience

1 Classie Africa

3D fabricated sign by SignForce

Selling ‘products’ is a relatively simple business model. One simply has to purchase your ‘product’ at the best price possible, calculate the cost of your fixed and variable costs to ensure you sell a sufficient quantity of your product and add on a markup – traditionally 100% – so yo can make a PROFIT on your sale.

The same basic process is required when selling a ‘SERVICE’, except that when selling a service the COST of the service can be a lot more complicated to value.

Lets look at two simple examples.

Example 1 – selling a product.

Cost to buy product – 100 (this value is obtained from supplier’s invoice)

Markup (100%) – 100

Selling price – 200

Example 2 – selling a service.

Input cost of service – 100 (**)

Markup (100%) – 100 (except more often than not prospects and clients will go mad when they believe the supplier is intending to make a profit)

Selling price – 200

(**) The input cost (equivalent to cost to buy product when selling products) is more difficult to calculate as it must cover all expenses including the time, cost and effort from attending the University of Live, as well as all other input costs – include the cost of training, experience, cost of any equipment used to provide service and insurance to name but a few of the input costs.

As the person responsible for keeping our small business alive and afloat, the task of costing can often be daunting and overwhelming, because among the many balls being juggled are (a) ensuring the continuity and sustainability of the business so the team keep their respective roofs over their families heads and food on the family tables, (b) keeping the cost low enough for the prospective client to find it attractive – especially in a difficult economic climate where it almost always seems prospects are more interested in cost than quality – and (c) making sure ALL input costs (including but not limited to those listed above) are accounted for – and with some prospects also ensuring there is sufficient wiggle room to give a discount they are compelled to negotiate.

With all these factors to take into consideration, how does one explain to the price over sensitive prospect that your offer, while possibly requiring a higher up front investment – would be in their best interests in the long term. And always keeping in mind that we don’t know what we don’t know – and this includes who we are competing against, which can influence no less than product, price and relationship.

At SignForce we tend to give the advise for free. It may be built into our costing but if so this is not intentional, because we are all about educating our clients and prospects so that they get the best signage to suite their stated objectives.

If you are in the market for signage, calling SignForce may be your best move yet.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

What PROBLEM does your sign solve?

What PROBLEM does your sign solve?

Trying to locate an existing physical business that has no signage can some-times prove extremely frustrating.

Can you relate to the experience of following your GPS to your desired location, and when your GPS politely advises you that you HAVE ARRIVED, you look around and have no clue where the store / factory / warehouse / house / business [fill in your own location] is, because there is no number or no signage to let you know that you are actually where you want to be, because we all know GPS’s are not always perfect and can certainly assist us to get to the incorrect location in the fastest way possible.

If you can relate to this scenario, then it should make it easy to understand that a relatively small investment on a sign would have made the above experience more memorable for the RIGHT reasons, possibly retaining customers or even making the prospective visitor more relaxed, calmer and more pleasant to deal with when they do eventually get to you.

At SignForce we make sigs that help get feet through your door

Contact SignForce NOW to get your obligation free quote by emailing info@signforce.co.za or calling +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Why Sign and Why SignForce

Illuminated signs

Candice Berman shop front sign

Why Sign and Why SignForce

Many years ago this writer was taught to ask two questions of every client.

1. Why do you want a sign? And

2. What do you want your sign to achieve?

These may seem like stupid questions because everyone is supposed to know that a business without a sign is a sign of no business (well at least offline), but there are times when signs are not going to fulfil or achieve your desired outcome. This is one reason this writer has been heard telling prospective client’s he is a poor salesman, as I will tell you to NOT get signs if I do not believe they will achieve your desired outcome.

If you are looking for a sign to get feet through your door or to boost your visibility or to enhance your ego, SignForce is definitely available to assist.

Why SignForce?

SignForce has been in the signage industry for over two decades under it’s current management, with many years of marketing experience before getting into signage. What this interprets to is we at SignForce can assist you to ensure your money spent on signage is an investment that will both achieve your desired objective(s) AND where necessary, your signage will increase your turnover, and hence your bottom line profit.

This is where I also mention that SignForce is not the cheapest but we do give value for money. Unfortunately , while this is the truth, we have certainly noticed that prospective clients are more swayed by short term price than they are by the prospect of longevity or quality or the benefit of advice. It is also worth mentioning that the vast majority of SignForce’s work is for on-sellers.

So why use SignForce?

At SignForce we focus on you, our client.

We know we have the experience and expertise to make great signs, and what we don’t know, we are fortunate enough to be able to tap into our local and international resource’s to find out.

It is because of this confidence in our experience and our network that we strive to make your experience when looking for signs a painless, seamless one, where you can tick one item off your list because SignForce will project manage the signs for you, ensuring our quality exceeds your expectations and that you can take a back seat and relax knowing your signage issues are being handled in a professional manner, with constant communication and updates because we know that your signage is most likely a very low priority, even though it is a high ticket purchase.

Why not be like our existing clients and some of our competition and give SignForce a call and see how we can assist you

Call SignForce now on +27 (0)11 440 7525 or WhatsApp +27 (9)82 558 6413 or email info@signforce.co.za

Find our all about SignForce at http://www.signforce.co.za

What is the cost of compliance

The Cost of Compliance

Or maybe the title should be how does governance help or hinder economic growth and employment.

As someone who is involved with running a small business in the current South Africa, I often look on with amazement at the number of requirements (you could read that as hurdles) that the business has to jump – sometime crawl, sometimes squeeze – through in order to be compliant.

Around 2010 we completed a survey which asked how much of the management teams time was spent on compliance. At that stage it was around 10 – 15%. To honestly answer the same survey today would be in the region of 130 – 150% of the then management’s time, meaning that an entire team of people had to be employed for no additional benefit to our clients of the business, other than to remain compliant. This can be considered a pure stealth tax.

While we understand and agree with rules that DO make work safer, we also are of the opinion that you cannot legislate stupidity – or stupid away. We know that our team want to go home to their families on a daily basis, even when things are tough at home, so we don’t believe in treating them like immature idiots who are brain dead. If they are not up to the task they are encouraged to stay home or seek the necessary help, but in the opinion of this writer, creating rules that try make idiots into rocket scientists – or at least prevent them from putting their heads into a microwave oven that is on – is not going to prevent them from being stupid.

It was once said the principal difference between intelligence and stupidity is there is no limit to stupidity!

Compliance seems to be a world wide trend (although I do question how China still allow bamboo scaffolding or some African countries have not heard of a safety file – which, as an aside, may be more to do with political beliefs and control – as in communism – versus looking to create jobs and let the government do what they promise to do – look after the people of the cou

 

ntry and facilitate job creation. In South Africa the current ruling regime – also known as the anc – seem to believe that bums in seats, paid for by the tax paying citizens, is job creation. This writer believes this could not be further from the truth as when people are employed according to the Peter Principle and paid according to Ohm’s law, the result is low productivity, job reservation and artificial job security – the employed know they can never be fired or removed – and subsequent poor customer service, low motivation and an over burdened tax paying population.

At SignForce we believe in paying fairly for WORK DONE, we know the reason for meeting deadlines and working after our 16H30 closing time when the job requires it. This is one of the reasons our clients trust us to meet their deadlines – even when they are EXTREMELY TIGHT.

If you are looking for a sign supplier to team up with to make sure you and your business look GREAT, SignForce is the team to call.

Contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za or WhatsApp +27 (0)82 558 6413 to get a fair, no obligation quote.

Find out more about SignForce by visiting http://www.signforce.co.za

At what point can a prospect or client’s behavior be considered abuse?

Illuminated Signs

Custom, old fashioned, illuminated signs

At what point can a prospect or client’s behavior be considered abuse?

As a small business every person in the business has to pull their own weight, and possibly a little more. It is assumed this is common knowledge, but if that is the case, why do some prospects (and some client’s) still ask for reduced pricing or other benefits to them that they are either not prepared to pay for or that they should understand will cost the supplier.

It is often said in the retail sector that the client is ALWAYS right. Is this true or is it simply a cop out to make businesses cater to the possibly outrageous requests of a prospective client or an existing client? Even if the saying is correct for retail stores, would it apply to other business to client (end user) businesses?

As a small business we ALWAYS strive to give the best of ourselves. We WANT the business as much as we need it, so we tend to go the extra mile (and then some) to deliver the best products at the best prices – on time and on budget.

And yet, even with this attitude we find existing clients and some prospective new clients who are looking for signage that will ask for the (almost) impossible, and then feel ‘let down’ when the lack of planning on their side results in predictable failures by the suppliers. The question is why should a lack of planning on the side of the prospect or client result in an adrenalin rushing emergency for the supplier, especially if the supplier is not getting paid for the leg work and probably will not get the work in the long run.

How do we as small businesses let the abusive client down in such a way that we don’t necessarily burn all bridges – although this may sometimes be necessary – while not feeling guilty about not doing what the clients want.

There is a lot of information around talking about how everyone should be an entrepreneur, yet there is very little support or information letting people know about the down side of entrepreneurship, the constant work, the constant striving to better everything – service, training, products, customer experience – the self doubt and the loneliness – and lets not forget the RESPONNSIBILITY. The buck ALWAYS stops at the top – unlike politicians who will always promise but never deliver, as they are not always held to account.

This writer is currently feeling alone and struggling with this exact issue – if it is not already evident – and yet we must make decisions and move on.

If you are looking for sign maker and sign installer that will give you their best service and expect payment in return – starting with a deposit to confirm commitment and ensure the business can survive – that would be an entire book, not only a blog – contact SignForce and let us help take away all your signage stress.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or call or WhatsApp +27 (0)82 558 6413

How will my sign help get feet through my door

How will my sign help get feet through my door

Boosting Foot Traffic with SignForce: Crafting Signs that pull in Customers”

SignForce’s years of marketing experience allows us to specialize in creating signs that do more than mark your location – SignForce’s signs are a key element in your marketing strategy, designed to attract customers and increase foot traffic.

Here’s how SignForce crafts signs to ensure they become a magnet for your business:

Visibility and Brand Identity

At SignForce we strive to design signs to fit your location so your signs stand out and speak directly to your prospective clients while taking into account your corporate and brand identity. SignForce combines multiple (captivating) elements of design together with strategic positioning to ensure business is recognized, sometimes even becoming a local landmark which is both visible and memorable.

Clear Messaging by SignForce

SignForce emphasizes the importance of delivering your message with clarity and impact. This is done using various design elements as well as taking into account the positioning and location of your business. At SignForce we understand that not every brand is instantly recognized like Coke or AMEX, and as such, where appropriate, the SignForce approach ensures that your sign communicates what your business offers with the intention of making it instantly clear to potential customers why they should choose you.

Designing Invitations with SignForce

SignForce’s signs are more than information panels – the love and care that SignForce put into making your signa makes your sign into a visible invitation. Over and above the love and care that goes into the production process, SignForce uses appealing aesthetics, including colors and enhancing graphics, to make your sign welcoming, encouraging all who see your sign to step inside and explore what you have to offer.

Brand Consistency with SignForce

With SignForce, consistency across your signage and branding efforts is key. We ensure that every piece of your visual branding aligns, reinforcing your brand’s image and building customer trust and loyalty. Experience has shown that it is easy to neglect consistency in business branding, but the cost is high as when people see your brand and it looks ‘off’ they sub-consciously lose trust in your brand and business, and will then look for alternate suppliers.

Optimal Placement Strategies by SignForce

Location is everything, and SignForce’s expertise extends to advising on the best placement for your signs. We assess your location to ensure maximum visibility and impact in order to direct the flow of potential customers through your door.

Allow SignForce to enhance Your Success

SignForce is dedicated to ensuring your signage is an active participant in your business’s success. SignForce’s focus on standout design, clear messaging, inviting aesthetics, brand consistency, and strategic placement ensures your sign is seen and is effective in bringing customers into your establishment.

With SignForce, your sign becomes an investment as it is a powerful tool for increasing visibility and driving foot traffic, contributing significantly to your business’s growth.

Top of Form

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

You can also watch some of SignForce’s many video’s at:

https://youtu.be/2uJBSOly6wM?si=q4khxcCA9ocC_oRw

https://youtu.be/FW3arJbUK9U?si=WmuelgkOTp-sLCKE

What should your sign specialists know – the value of signs only vs marketing value

 

What should your sign specialists know – signs only vs marketing value

SignForce’s USP: Merging Sign Craftsmanship and design with Marketing Brilliance”

At SignForce we recognize that the expertise required for exceptional sign design and creation overlaps far into the marketing sphere, showcasing signs as pivotal brand assets rather than mere informational displays.

The combination of formal marketing qualifications and decades of experience in the design and manufacture of signage places SignForce at the forefront of signage design and implementation of effective ‘investment’ signage. SignForce has a deep understanding that for a sign to be effective and considered as an investment, each crafted sign is a direct reflection of the brand it represents within the specific area or context* of the sign, serving as a dynamic marketing tool that enhances brand visibility and customer connection.

* Context and placement of a sign often make a massive impact on both the impact and effectiveness of a sign. The best way to demonstrate this is the VEGAS strip. Everyone knows that the VEGAS strip is synonymous with FLASHING and SCROLLING large neon signs. Imagine how your new sign on the strip would be seen and perceived if your new sign is ‘smaller’ and does not illuminate, never mind it being neon and scrolling. The chances are your sign would become invisible in that context, even though in almost any other context your sign would be considered as MASSIVE and highly visible. This is where the phrase ‘horses for courses’ is appropriate. Regardless of how recognized and how well known your brand, if your brand is not competing at any specific location, your branding (signs) may be a waste of money.

Elevating Signs with SignForce’s Insight

SignForce’s experienced professionals are adept at transforming signs into strategic marketing vehicles. At SignForce we ensure every project undertaken stands out visually while also aligning perfectly with the client’s marketing objectives. This dual focus on aesthetic appeal and marketing potency underscores the unique value SignForce brings to every signage project we participate in, especially when we are involved with the design and installation of your signs.

Brand Identity and SignForce’s Role

Understanding and reinforcing your brand’s identity through signage is the cornerstone of SignForce’s approach. Our SignForce team meticulously crafts signs that echo your brand’s core message and values with the intention of creating a cohesive and impactful brand experience. SignForce’s commitment to this principle elevates our signage solutions, making them an indispensable investment tool in our clients’ marketing arsenals.

Maximizing Impact with SignForce Strategies

SignForce’s expertise goes beyond the limit’s of design and craftsmanship; our expertise encompasses a thorough understanding of marketing dynamics, including customer behavior, color psychology, and also strategic sign placement. At SignForce we leverage this comprehensive knowledge to create signs that attract attention while actively engaging customers, driving brand loyalty and business growth for your business.

SignForce – Where Signage Meets Marketing

At SignForce, we believe in the powerful synergy between exceptional sign making and insightful marketing strategy. SignForce’s holistic approach ensures that every sign we produce is more than simply a testament to high-quality craftsmanship but also a key player in our clients’ marketing strategies.

Through this blend of creativity, innovation, and strategic insight, SignForce continually sets new standards in the signage industry, helping brands shine brighter in an ever more crowded marketplace.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 to take advantage of SignForce’s experience and to get your brand out there so it benefits from SignForce’s input for greater visibility.

Find out more about SignForce by visiting http://www.signforce.co.za

The 5 steps to make signs visible

The 5 steps to make signs visible

The 5 main factors that make signs visible are color, contrast, size, distance and noise

Color

Color refers to both the color of the TEXT as well as the color of the backing of the sign – and also includes other possible ‘noise’ that can distract one’s eye balls from the main intended message of the sign – generally YOUR BUSINESSES NAME ad / or what your business does.

Contrast

Contrast refers to the difference between the color of the LOGO or TEXT of the sign as well as the color of the backing behind the sign. It is great to see subtle logo’s, for example a black on black logo with the backing being matt and the logo or text being gloss, or the other way around – when looking at paper or anything at close range. The low contrast does not always work as expected when the logo to text need to be expanded from a small logo on paper to a much larger sign – not necessarily even a massive sign.

For signage, the greater the contrast, the more visible the sign tends to be, especially from a distance, with the greatest visibility being black on yellow.

Size

The further away from the sign one wants the viewer to be able to read the sign, the larger the logo and text – and hence the sign – need to be.

See the previous blog on the SignForce blog (https://signforce.co.za/blog/big-must-sign/) which give an indication of how large your text or logo should be to be clearly visible from different distances.

The general rule is that the larger the sign the easier it is to read from a distance. That said, it is also possible for a sign to be too large for the available space, or for the sign to be too large for it to be easy legible from the available distance or for the sign to be spaced so far off a backing that it looks gaudy.

Distance

As stated above, the further away from the sign the viewers will be that one needs to read the sign, the larger the sign needs to be.

This is amplified when a sign is going to be installed at height.

The higher the sign the larger it needs to be as height tends to be a double whammy when it comes to visibility. It is quite simple to understand that the higher the sign the further it is from the viewer, (think of Pythagoras’s theory), the not so simple part is that the same sign at the same distance that looks large always looks smaller when the sign is installed at height. This writer has no explanation for this phenomena.

Noise

Noise or visual pollution or visual distraction all refer to anything that can challenge a viewer’s attention, distracting the viewer’s eye balls from the intended message – ‘polluting’ their attention. Noise can refer to a complex design that distracts from the intended message or it can mean the font is too sophisticated or too artistic to be read at a glance, or a number of other distractions from the intended message.

At SignForce we focus on getting your message across to your intended audience in a way that will add income to your bottom line – in other words making your sign an investment.

Contact SignForce now to get your signs that work. SignForce is available at info@signforce.co.za or you can call +27 (0)11 440 7525 or you can WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za


How can you assure your investment in signage is money well spent – or is Signage a grudge purchase?

How can you assure your investment in signage is money well spent – alternatively, is Signage a grudge purchase?

Signage Fails

When signs do not work as planned

Over the past week this writer has been called to two different sites to quote on repairing existing signage. There is little unusual about this.

What is unusual is that both the signs at sites have suffered ‘failures’ due to what we at SignForce would considered reject signs. Poor workmanship, poor quality finishes and thus failing once installed.

In both cases the signs are apparently less than 30 months old.

Now I am aware that at SignForce we make signs that are value for money. This does not mean cheap, and we are seldom going to be the lowest quote. This is something I have been grappling with for many years, especially as I see other companies coming in at prices that we could NEVER compete with. One such example is a quote we gave where the client showed us that he got the sign for less than OUR MATERIAL cost.

So it looks like the client is getting a bargain! That is until one compares what we are providing with what they, based on what this writer has seen this week, may be getting for their spend.

The first sign was poorly finished. When the prospect’s contact showed me the signs he pointed out that the 3D letters were ‘peeling’ – something similar to your skin peeling after you have been sun burned – and it is a great comparison as the sign is in the sun all day, and the ‘skin’ that was peeling was in fact the plastic protective cover that should have been removed BEFORE the sign was installed. It looked like the sign was made with Perspex – a great qualitty acrylic with a 10year outdoor warranty – but not removing the protective cover cheapens the sign while possibly also drastically reducing the life of the material. At SignForce we tend to remove the protective plastic BEFORE the sign leaves the factory, and if the cover is left on, it will be removed before we ask the client is asked to sign off as this devalues the sign in many ways – both practically and aesthetically.

Many of the joints on the 3D elements were visible – something that we at SignForce work to avoid as the joints are generally the weakest part of the fabrication, and also they tend t o have dark spots. Being mindful of where the sign is to be viewed from we at SignForce try keep the joints out of view. This helps extend the life of the sign and makes it more aesthetically appealing.

One of the signs had the electrical cord running over the top of the sign. This is not necessarily a bad thing, however the wire that was found was exposed to the African sun. Anyone who knows anything about the African sun knows it is TRECHEROUS! The wire not being encased in a protective pipe or UV resistant sleeve means that the insulation coating will soon crack which will (it is only a matter of time) lead to fraying and eventually is likely to cause a short – especially if the positive and negative wires touch. This can blow all the LED’s rendering them useless, as well as potentially damaging the transformer, which will result in costly maintenance or possibly even having to re-wire the entire sign.

The prospect pointed out that birds had made a nest behind the sign – this is dangerous for the birds and can easily result in the sign getting damaged. It is also possible that the birds can accidently pull the wires so that some or all illuminated elements in the sign stop working. The sides of the sign should have been closed off before the sign was signed off.

The wiring behind the one sign was visible and was exceptionally untidy. Untidy wiring gives the impression of laziness, and as my one mentor, Tony De Gouveia pounded into my head, How yu do anything is how you do EVERYTHING – in other words if the person wiring the sign and the person inspection the sign allowed for shoddy workmanship, the chances are the fabrication will be shoddy and the fixings will be shoddy so the sign’s working capabilities are likely to also be shoddy.

The second sight had a single sign with 3D fabricated letters attached to the face. One letter had moved and SignForce was asked to assist to straighten the letter.

As a side note, we, as human’s, all tend to get caught up in a very particular pattern of thinking. I do believe this is one of the traits of being human and it allows for different people to think differently. I mention this as, as the primary designer for SignForce, this writer sees the fabrication of signs in a particular way. It is (in SignForce’s view) the best way, but is certainly not the only way to make certain signs. That said, when faces with a photo of a failed sign, our first thought is that the sign would have been made according to industry best practice, so the repair would entail certain steps.

In this case because the skew letter was on a backing board spaced off the wall it was assumed that the invisible fixings located at the rear of the letters have come loose and moved. This can happen. It is not common and it can be costly to repair as to repair properly it is recommended that the entire sign be taken down, all fixings be checked and secured and the sign be replaced. When the sign is at height – as this sign is – the costs include lifting equipment – scaffolding or cherry picker or ladders (not always allowed) or rope access – which all (except long ladders) sound almost as costly as they are.

In fact we got a new lesson in signage – well not quite new and definitely not a lesson we would need to learn or would copy – but we did soon find out WHY the sign failed. A little technical background may be helpful here. In years gone by in order to keep costs down some larger fabricated signs would be fixed to the backing board with what we in the industry refer to as L brackets. The bracket is fastened to the backing – wall or whatever – and the fabricated element is fixed to the opposite side of the L. Industry accepted fixings would mean that the sides of the 3D element would be SCREWED to the L bracket. This sign was ONLY attached with double sided tape. While this in itself may not have been an issue, if the business are in such a rush to get the sign out that they are not prepared to coat screws, drill and countersink the acrylic, the chances are they are also not using double sided tape that is made for purpose. That aside, double sided tape can be extremely strong when used for the correct application, however, when mixing materials – acrylic and Aluminium – and placing the sign in direct north east sun in Africa, the chances are that the expansion and contraction of the double sided tape on a regular basis will result in the double sided tape failing, which will result in the 3D element becoming loose, and possibly even falling off the sign. This would not only make the sign look aesthetically unappealing, it would most certainly damage the 3D elements (this one was over 6 meters above the ground) and could possibly damage vehicles or people driving or walking under the sign when it chose to fall.

Back to topic, How can you assure your investment in signage is money well spent – alternatively, is Signage a grudge purchase.

The latter question is more rhetorical as most business’s understand the need for signage, yet many see it as an after thought and are SHOCKED at the cost when they eventually get around to requesting quotes. While we at SignForce view signage as an essential tool in a business’s marketing strategy – we believe a business without a sign is a sign of no business – we can understand that there are business’s and people who feel that signage is not worth the cost. This may be for a number of reasons, some of which may be the high cost of an effective sign, a bad experience with previous signage, not knowing where to go to get signs or not getting signs that do what the client intended the sign to do. This can often be overcome by simply stating what the sign is for when asking for quotes. Also any decent signage sales person will ask this question when interviewing the prospect, as it is dangerous to assume you as the sales person KNOW WHY the prospect wants a sign.

The former question – How can you assure your investment in signage is money well spent – is a little more complex and difficult to answer.

I suppose the short answer is to do one’s homework BEFORE placing the order. This may include talking to past and present clients, looking at the prospective sign companies’ track record – although this may be unfair to excellent new start up’s.

One could also use standard accounting practice of getting at least three quotes. Notice this is standard ACCOUNTING practice which comes with a MASSIVE BUT when referring to signage or any custom designed products. When looking at 3 quotes it must be assumed that ALL companies are using the same material and the same production processes – think of a tin of your favorite canned beans It does not matter which outlet you buy the beans from, you are buying X brand and you trust the brand, so supporting the cheapest outlet saves you money. Because signs are custom made, and material prices vary insanely, it could well be that the lowest cost supplier is using lower cost material. Sadly the opposite is also possible – that the lowest cost supplier is in fact using the highest quality material but has forgotten to include costs of labour or other costs in the quote, or the highest cost supplier may be using the poorest quality materials and making a killing. It is near impossible for the purchaser to know, no matter how astute you are. I guess signage – like many other purchases – require a high level of faith and trust.

One could ask to see sample materials, but once again this is pretty useless if one does not know the technical specifications of materials. If you visit the SignForce factory you will find one or two rolls of ‘cheap’ vinyl. These are for specific client’s and are appropriately marked. Not because we enjoy the process but because we are VERY aware that it is extremely simple to make an error and use the incorrect material when making signs.

If you are in the market for signage that IS an investment, SignForce have been a supplier in the South African (and global) market for over four decades. We take pride in our work and believe our prices are fair so that your investment in signage IS an investment!

Contact SignForce now at info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

The Value of Input from Sign Specialists when Designing Signs: SignForce’s Insight

The Value of Input from Sign Specialists when Designing Signs: SignForce’s Insight

In the intricate process of sign creation, the expertise of a sign specialists stands as a crucial element that significantly impacts the outcome of the entire signage process. At SignForce, we recognize the indispensable value of sign specialists’ input at every stage of the sign making process, starting with the designing of a sign. The insights of the signage specialist ensure not only the aesthetic appeal and technical accuracy of signage but also its effectiveness in conveying the intended message to the target audience.

Bridging Design and Functionality

Sign specialists should possess a deep understanding of how design and material elements including colour, shape, and size influence the visibility, readability, impact and effectiveness of your signage. SignForce’s expertise – including an understanding of marketing, engineering and materials – ensures that your signs are both visually captivating and functionally effective. By harmonizing creative design with practical considerations, sign specialists guarantee that signage serves its primary purpose—communicating with the audience effectively. This differs from signs designed by designers who may focus purely on the aesthetic value of the sign but may not have any clue on the practical implementation that is required to make their beautiful, but not necessarily practical, sign come to life.

Ensuring Compliance and Quality

Navigating the complexities of regulatory compliance is another area where the input of sign specialists is invaluable. While SignForce does not get involved in regulatory compliance, we are fairly well-versed in local bylaws and other regulatory requirements that may impact your signage decision. SignForce’s knowledge helps to safeguard your businesses against potential legal issues and fines.

Customized Solutions for Enhanced Impact

Every business has unique needs and goals for its signage. Sign specialists at SignForce excel in tailoring designs to meet your specific requirements, ensuring that each sign is a perfect fit for your business’s brand identity and marketing objectives. SignForce’s ability to customize solutions enhances the impact of signage, making it a powerful tool for brand visibility and customer engagement.

Innovative Techniques for Lasting Impressions

The signage industry is continually evolving, with new materials, technologies, and techniques constantly emerging. SignForce is at the forefront of this innovation, bringing the latest trends and advancements to the design process. SignForce’s input allows businesses to benefit from signs that are not only modern and appealing but also durable and cost-effective.

The SignForce Advantage

At SignForce, our team of sign specialists is dedicated to providing comprehensive consultancy and design services that bring your vision to life. We understand that a sign is more than just a piece of advertising; it’s a critical component of your brand’s identity and public perception. That’s why SignForce emphasize the importance of professional input in every project we undertake, ensuring that every sign we design, manufacture, and install is a testament to our commitment to excellence, innovation, and customer satisfaction.

The value of input from sign specialists when designing signs cannot be overstated. It is the cornerstone of creating effective, compliant, and impactful signage that truly represents a business’s brand and communicates its message clearly. At SignForce, we pride ourselves on our team’s expertise and dedication to excellence, which ensures that our clients receive more than just signs, rather they receive strategic business assets. In an industry where the difference between ordinary and extraordinary lies in the details, the specialized knowledge and insight of sign specialists make all the difference.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za