How does one bill for your experience

How does one bill for your experience

1 Classie Africa

3D fabricated sign by SignForce

Selling ‘products’ is a relatively simple business model. One simply has to purchase your ‘product’ at the best price possible, calculate the cost of your fixed and variable costs to ensure you sell a sufficient quantity of your product and add on a markup – traditionally 100% – so yo can make a PROFIT on your sale.

The same basic process is required when selling a ‘SERVICE’, except that when selling a service the COST of the service can be a lot more complicated to value.

Lets look at two simple examples.

Example 1 – selling a product.

Cost to buy product – 100 (this value is obtained from supplier’s invoice)

Markup (100%) – 100

Selling price – 200

Example 2 – selling a service.

Input cost of service – 100 (**)

Markup (100%) – 100 (except more often than not prospects and clients will go mad when they believe the supplier is intending to make a profit)

Selling price – 200

(**) The input cost (equivalent to cost to buy product when selling products) is more difficult to calculate as it must cover all expenses including the time, cost and effort from attending the University of Live, as well as all other input costs – include the cost of training, experience, cost of any equipment used to provide service and insurance to name but a few of the input costs.

As the person responsible for keeping our small business alive and afloat, the task of costing can often be daunting and overwhelming, because among the many balls being juggled are (a) ensuring the continuity and sustainability of the business so the team keep their respective roofs over their families heads and food on the family tables, (b) keeping the cost low enough for the prospective client to find it attractive – especially in a difficult economic climate where it almost always seems prospects are more interested in cost than quality – and (c) making sure ALL input costs (including but not limited to those listed above) are accounted for – and with some prospects also ensuring there is sufficient wiggle room to give a discount they are compelled to negotiate.

With all these factors to take into consideration, how does one explain to the price over sensitive prospect that your offer, while possibly requiring a higher up front investment – would be in their best interests in the long term. And always keeping in mind that we don’t know what we don’t know – and this includes who we are competing against, which can influence no less than product, price and relationship.

At SignForce we tend to give the advise for free. It may be built into our costing but if so this is not intentional, because we are all about educating our clients and prospects so that they get the best signage to suite their stated objectives.

If you are in the market for signage, calling SignForce may be your best move yet.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

What should your sign specialists know – the value of signs only vs marketing value

 

What should your sign specialists know – signs only vs marketing value

SignForce’s USP: Merging Sign Craftsmanship and design with Marketing Brilliance”

At SignForce we recognize that the expertise required for exceptional sign design and creation overlaps far into the marketing sphere, showcasing signs as pivotal brand assets rather than mere informational displays.

The combination of formal marketing qualifications and decades of experience in the design and manufacture of signage places SignForce at the forefront of signage design and implementation of effective ‘investment’ signage. SignForce has a deep understanding that for a sign to be effective and considered as an investment, each crafted sign is a direct reflection of the brand it represents within the specific area or context* of the sign, serving as a dynamic marketing tool that enhances brand visibility and customer connection.

* Context and placement of a sign often make a massive impact on both the impact and effectiveness of a sign. The best way to demonstrate this is the VEGAS strip. Everyone knows that the VEGAS strip is synonymous with FLASHING and SCROLLING large neon signs. Imagine how your new sign on the strip would be seen and perceived if your new sign is ‘smaller’ and does not illuminate, never mind it being neon and scrolling. The chances are your sign would become invisible in that context, even though in almost any other context your sign would be considered as MASSIVE and highly visible. This is where the phrase ‘horses for courses’ is appropriate. Regardless of how recognized and how well known your brand, if your brand is not competing at any specific location, your branding (signs) may be a waste of money.

Elevating Signs with SignForce’s Insight

SignForce’s experienced professionals are adept at transforming signs into strategic marketing vehicles. At SignForce we ensure every project undertaken stands out visually while also aligning perfectly with the client’s marketing objectives. This dual focus on aesthetic appeal and marketing potency underscores the unique value SignForce brings to every signage project we participate in, especially when we are involved with the design and installation of your signs.

Brand Identity and SignForce’s Role

Understanding and reinforcing your brand’s identity through signage is the cornerstone of SignForce’s approach. Our SignForce team meticulously crafts signs that echo your brand’s core message and values with the intention of creating a cohesive and impactful brand experience. SignForce’s commitment to this principle elevates our signage solutions, making them an indispensable investment tool in our clients’ marketing arsenals.

Maximizing Impact with SignForce Strategies

SignForce’s expertise goes beyond the limit’s of design and craftsmanship; our expertise encompasses a thorough understanding of marketing dynamics, including customer behavior, color psychology, and also strategic sign placement. At SignForce we leverage this comprehensive knowledge to create signs that attract attention while actively engaging customers, driving brand loyalty and business growth for your business.

SignForce – Where Signage Meets Marketing

At SignForce, we believe in the powerful synergy between exceptional sign making and insightful marketing strategy. SignForce’s holistic approach ensures that every sign we produce is more than simply a testament to high-quality craftsmanship but also a key player in our clients’ marketing strategies.

Through this blend of creativity, innovation, and strategic insight, SignForce continually sets new standards in the signage industry, helping brands shine brighter in an ever more crowded marketplace.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 to take advantage of SignForce’s experience and to get your brand out there so it benefits from SignForce’s input for greater visibility.

Find out more about SignForce by visiting http://www.signforce.co.za

Custom 3D letters for ANY event

Sometimes in life you want to stand out from the crowd. Whether it be for a special personal or function.

Seeing one’s name in lights can have a massive impact on your audience.

These 1,200 mm high letters form an excellent, sturdy table that can be remembered – and catches the viewers eye.

Get your own custom table stand – illuminated or not – from SignForce by contacting info@signforce.co.za or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

SignForce belief in the Value of Mentoring and Training

A SignForce Insight into the Value of Mentoring in the Signage Industry

At SignForce, our belief in the transformative power of mentoring within the signage industry is unwavering. For SignForce, mentoring transcends mere knowledge transfer – it’s about nurturing growth, fostering innovation, and cultivating a supportive community with the ultimate objective being that is or when the current management leave or die, all team members have the necessary skill and training to take over the running of the business – in other words, sustainability – or for all team members to be in a position AT ANY TIME to go on their own and open their own signage business in order to compete with SignForce and take care of their respective families.

With a legacy spanning over two decades, SignForce has seamlessly integrated mentoring into the fabric of our operations, underpinning our sustained success and prominence in the market, and we believe is one of the reasons we have a loyal team with all of whom have been in long service with SignForce.

Empowering Innovation and Creativity at SignForce

Mentoring at SignForce extends far beyond the fundamentals of sign design and installation. Mentoring at SignForce represents a commitment to inspire our team members to exceed the conventional boundaries of creativity and technical prowess, instilling a sense of LETS TRY as this is the only way we could innovate and come up with possible method changing prospects. Leveraging SignForce’s rich reservoir of knowledge, we encourage industry novices to devise innovative solutions, ensuring every project not only mirrors our client’s aspirations but also showcases the abilities of our team members – past and current.

Cultivating a Cohesive Professional Network with SignForce

The essence of mentoring and training at SignForce is fundamental to our role of fostering a closely-knit network. At SignForce we champion the potency of caring and robust relationships – spanning all team members, both mentors and mentees, and our esteemed clients. These relationships are essential in bolstering collaboration, equipping SignForce to navigate complex projects with unparalleled confidence and dexterity – both essential to survive in the South African and signage market in general.

Upholding Excellence and Uniformity at SignForce

Excellence and consistency are the cornerstones of SignForce’s established reputation. SignForce’s dedication to mentoring and consistent training is at the foundation in cascading SignForce’s core values across generations of signage makers and users within our ranks. This unwavering dedication upholds SignForce’s high standards and also magnifies our commitment to delivering the most extraordinary customer experiences we can. Through mentoring and constant training SignForce ensures that every sign we create, from its initial concept to the final installation, serves as a testament to unmatched quality, embodying SignForce’s legacy of excellence. At SignForce we take pride of our work as there are very few experiences that in-still pride like the feeling that comes from driving past a sign that has withstood and successfully passed the test of time.

The Indelible Impact of Mentoring at SignForce

In essence, the significance of mentoring and training is core to SignForce’s ethos and values. Mentoring and training are a critical component of SignForce’s blueprint for success, nurturing a culture of growth, innovation, our unwavering sense of unity and our drive to ensure sustainability.

When you are looking to have your brand stand out, contact SignForce immediately on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

How simple is Signage and the Sign Industry?

Halo illuminated 3D wall sign

halo illuminated 3D sign

It’s been said before in this SignForce space that signage is a REALLY simple industry, well until it IS NOT!!

This writer was reminded of this point this week when a client sent through a request for an urgent sign.

The brief was in fact more detailed than many as it included required materials, sizes and a sample picture showing the desired effect.

Where the challenge came is that the sample is all based in clear acrylic and is NOT illustrated. Our client wanted their sign to be halo illuminated.

What this means is that there will be a halo of light reflecting off the wall behind the sign.

For anyone reading this that is interested in the technical details, with halo effect lighting the face of the sign will often appear as black or dark as the lighting creates a shadow of the face.

This client wanted the face of the sign to appear in their corporate blue. On top of this challenge, in this writers opinion, when it comes to illuminated signs there is very little that is more off putting than being able to clearly see the strip of light or the LED modules themselves, especially if through the face of the sign. It is (once again in this writers opinion) extremely distracting and certainly detracts from the intended message of the sign.

This sign thus required a number of processes, with a fair amount of trial and test to ensure the client will be happy with a sign that reflects their professionalism and image, in their corporate colour while being halo illuminated.

When you are in the market for a STAND OUT sign that accurately reflects your brand and corporate image, SignForce are the sign business to call.

Contact SignForce now on info@signforce.co.za or WhatsApp +27 (0)82 558 6413 or call 0)11 440 7525

Find out more about SignForce at http://www.signforce.co.za

Choosing a signage supplier

Free Standing Signs that work

Choosing a signage supplier

How Can SignForce Help You With Signage?

Navigating the world of signage can be challenging, but at SignForce, we’re here to guide you through every step. Whether you’re a new business looking to make a bold first impression or an established brand aiming to refresh your image, understanding how signage can help is crucial. In this blog post, we’ll explore how SignForce assists you in creating impactful signage that aligns with your business goals and needs.

Understanding Your Vision

The first step in any signage journey is understanding your vision.

What message do you want to convey?

Who is your target audience?

How do you want your brand to be perceived?

What do you want YOUR sign to achieve?

At SignForce, we begin by listening.

Our team of experts will discuss your objectives, brand identity, and design preferences to ensure your signage aligns perfectly with your business ethos and your desired outcomes.

Design and Customization

At SignForce, we believe that every sign sign investment mus be a piece of art that reflects your brand’s unique identity. Our design process is collaborative and iterative. With state-of-the-art design tools and a keen eye for aesthetics, we create custom signage that makes your brand stand out. Whether it’s a vibrant storefront sign, an electronic billboard, an elegant office plaque, or dynamic vehicle branding, we tailor every aspect of your visual communication to your specific requirements.

Quality Materials and Craftsmanship

The longevity and impact of your sign heavily depend on craftsmanship and the materials used. At SignForce, we use only high-quality materials that ensure durability so your sign will have a long life together with visual appeal. Our skilled craftsmen combine traditional techniques with modern technology to produce signs that are not stunning and also withstand the test of time.

Compliance and Installation

Navigating the regulations around signage can be complex. SignForce takes the hassle out of this process. We ensure that all our signs comply with local zoning laws and regulations. Our installation team is highly experienced, ensuring that your sign is safely and strategically placed for maximum visibility and impact.

Ongoing Support and Maintenance

Our relationship with you doesn’t end once your sign is installed. SignForce offers ongoing support and maintenance to ensure your signage continues to shine brightly. Whether it’s a simple clean-up or more complex repairs, we are just a call away.

Why Choose SignForce?

Expertise and Experience: With over two decades in the business linked with a deep understanding of marketing, we understand the nuances of effective signage.

Custom Solutions: SignForce provide advice and tailored solutions that reflect your brand’s unique story.

Quality Assurance: High-quality materials and craftsmanship guarantee a lasting impression.

End-to-End Service: From conception to installation and maintenance, we handle it all making your experience hassle free.

Your sign is often the first point of contact with your physical audience, making your signage a crucial element of your marketing strategy. At SignForce, we do more than just create signs; we craft powerful communication tools that elevate your brand. Let SignForce help you make a statement that resonates with your audience and stands the test of time. Reach out to us today, and let’s bring your vision to life!


If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

SignForce’s reputation

 

SignForce

What you see is what you get with SignForce

How SignForce built our Reputation

In the competitive world of signage, having a stellar reputation isn’t just beneficial—it’s essential. At SignForce we have always been – and are – aware that our reputation is the collective perception of our business, formed by the quality our work, customer service, and the overall experience that we at SignForce provide, remembering that we are ALWAYS dealing with PEOPLE. SignForce’s reputation is the intangible yet powerful force that sets SignForce apart in a market flooded with choices.

Understanding Reputation: At SignForce we have built our reputation on providing ADVICE on SIGNAGE and MARKETING, with our focus being on ensuring that ANY money spent on signage MUST BE AN INVESTMENT. At its core, SignForce’s reputation is about being acknowledged for excellence, reliability, and our ability to positively influence our clients’ businesses – we get the feet through your door!

SignForce’s reputation has been built through consistent delivery of high-quality signs, innovative design solutions, and exceptional customer experiences over more than two decades under the current management. We would love to say we don’t make mistakes but that would be a lie. What we can say with 100% honesty and great pride is that our ‘mess up’ rate is significantly less than 4.3% and in all our years we have only had three jobs that we had to walk away from because we could not make good.

SignForce’s strong reputation means that when our existing client’s need signage services, SignForce is the first sign business that comes to mind.

Building a Reputable Status: Achieving SignForce’s reputable status has been and still is a journey involving continuous improvement and dedication. Building and maintaining SignForce’s reputation requires a keen focus on excellence in every aspect of our signage business – be it design, material quality, or customer service. Consistency is crucial – SignForce want our clients to know they can rely on us for top-notch work every time.

Equally important is how we at SignForce make our clients feel – appreciated, understood, valued, and SATISFIED. At SignForce we believe that positive experiences lead to positive word-of-mouth, which is invaluable in helping to build our reputation.

Long term Perspective: At SignForce we adopt a LONG TERM approach, unlike Keynesian theory in which it is stated that in the long term we are all dead so nothing matters.

At SignForce we believe out long term view is vital in building and sustaining our reputation – as well as the reputation of our customers – or as we see them, our business partners.

This long term perspective emphasizes consistent quality and engagement over time, rather than quick, short-term gains. For SignForce this means investing in quality materials, innovative design capabilities, a strong, experienced team and building strong, lasting relationships with our clients. At SignForce our goal is to create a cycle where quality work leads to customer satisfaction, which in turn drives our customers growth and hence greater demand and further business opportunities for SignForce as well.

Practical steps to choosing a signage partner:

Any potential buyer of signage is advised to follow the following steps in order to give them the best chance of having a successful, smooth experience when ordering their signs.

Where possible the buyer should evaluate the current standing of your potential signage partner – possibly talking to existing current clients, with the intention to get an understanding of where the your potential signage supplier stands in terms of reputation, ability to fulfil your job and meet your signage requirements. It may also be helpful to gather feedback and check reviews.

In order to ensure a SUCCESSFUL signage process it is imperative that the buyer is able to DEFINE your requirements – clearly define how you want your business to be perceived and define what, to you and your business, would be define as a SUCCESSFUL implementation of signage. Having clearly defined expectations is probably the safest way to confirm that your chosen signage supplier can and will deliver on and to your requirements.

One question you can ask is do the values and attributes of the proposed signage supplier align with our brand.

If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

What goes into making a 3D sign

What goes into making a 3D sign

There are two basic models of 3D sign

FULL 3D

The first, and most common 3D sign, is referred to as a 3D fabricated sign or a pan fabricated sign or a revere pan fabricated sign or pan sign. The 3D sign is a sign that has a face with solid sides to give the sign depth (referred to as a RETURN in the trade). This makes the sign look almost like a BOX. This is great because the 3D elements can accommodate lighting or if there is no lighting it ban make the sign stand out and look powerful.

3D signs can be manufactured using a number of materials, with the most common being metal (Aluminum) or Acrylic.

3D signs have the advantage of being able to be illuminated THROUGH the face – in which case the face must be a material that allows for light to flow through it, as well as being able to be HALO illuminated – where the light will either shine out the sides (returns) or from behind.

The benefits of light coming through the face is that the sign can illuminate in COLOR and when the sign is being viewed at a distance, the illuminated text (sign) is more legible than when the sign is halo illuminated.

PARTIAL 3D

The second type of 3D sign is what we at SignForce refer to as PARTIAL 3D. In the case of partial 3D signs, the 3D element is not created by a return (solid side) but rather by ‘pins’ that hold the face of the sign away from the backing structure. The 3D element can be enhanced using lighting where shadows will add depth and character to the sign.

Partial 3D signs can be illuminated with HALO illumination where the light is BEHIND the sign and the light is reflected off the backing structure.

Disadvantages of halo illumination include the color of the face being lost (not always as it depends of the face color, the depth of the 3D, the color of the lighting and the distance from which the sign is being viewed.

If you or your business are looking for 3D signs SignForce is the partner you want

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

When EVERYTHING that can go wrong DOES go wrong

 

3D illuminated letters

Illuminated 3D signs

When EVERYTHING that can go wrong DOES go wrong

In the signage business, as I am sure with almost every other surviving and thriving business, things tend to go well most of the time (say 95% of the time) BUT when the 5% happens it ‘feels’ like the entire world is collapsing.

When things go wrong, the superstitious will be looking for the 3 things because ‘bad things’ happen in threes. It may not be 3’s, but from our experience when things go wrong, it definitely seems that they go wrong on more than one thing.

I have often heard people say EVERYTHING that could go wrong DID go wrong, but this is seldom true. In reality we don’t know what we don’t know, so the chances are that while a number of things went wrong, there are most certainly other things that did not but could also have gone wrong – things that were not even on the person’s radar.

Now to the point.

There is always a potential for things to go wrong. It doesn’t matter how well you plan, one cannot plan for circumstances beyond one’s control. This made me think of the recent floods in South Africa. The writer read a call for help where foreigners were trapped away from their base, and were running out of time to exit the country. No amount of expert planning could have prevented them from being isolated, as the weather forecast was not expecting the anomaly that occurred.

When things do go wrong, it tends to be HOW the events and the aftermath are handled that are more important and remembered for longer than the actual event. As such it is when one feels that the world is falling apart that it is most important to keep a cool head, analyze the situation and do what one can to make good and move forward.

SignForce has years of experience and we play comfortably in the signage industry, but sometimes things still go wrong. It is then that the guarantee we offer, our reputation, our established network and our years of experience make the small additional fees we may charge seem like a very good investment.

If you are in the market for quality signs at a fair price contact SignForce now on info@signforce.co.za or WhatsApp +27 (0)82 558 6413 or call +27 (0)11 440 7525

Find out more about SignForce by visiting http://www.signforce.co.za

What are you ‘buying’ when you choose a sign company?

What are you ‘buying into’ when you choose a sign company?

SignForce 'invisible' sign

Partially Invisible Sign  – do you notice how the top left seems unattached?

It seems the standard method used to purchase a sign (and many other high ticket items) is to decide what you want, or at least have a rough idea of what you want or are looking for, or what you want to achieve. This applies to signs as much as it does to purchasing appliances, cars or televisions, all considered high ticket purchases.

Well that is only partly true. While cars and the other listed purchases (especially in South Africa) are definitely almost always seen as high ticket items – even for entry level models, signs and SIGNAGE are very often seen as a cheap after thought – that is, until quotes are received.

But I am digressing so back to the standard method of purchase.

  1. Have an idea of what you are looking for

  2. Hopefully have an idea of what you want your purchase to achieve (I know this sounds obvious, as you purchase a fridge to keep your food fresher for longer, DUH, but not everyone knows or understands WHY they purchase a sign.)

  3. Look on Google for a possible keyword – lets use signage or pylons or cut out letter signs.

  4. Wait – generally less than 1 second – for Google to give you a list of suppliers you can contact. ** This is where the fun begins and will require it’s own paragraph

  5. Call, WhatsApp or email the suppliers listed on Google to give them an idea of what you are looking for and ask for a price.

  6. Copy and paste the same message to all the possible suppliers listed on the first page *** of Google. Not sure where to mention this but are you aware that the top and bottom (of every page) few sites listed or ‘recommended’ by Google are paid sites – what Google refers to as sponsored – also known as paid adverts. This is only a FYI comment but is worth noting as there are possible additional benefits and costs linked to businesses that do and do not use sponsored adverts.

  7. Wait for feedback from the potential suppliers you emailed or called, or follow up the email with a call to make the potential sign supplier aware that there is an incoming email.

  8. Get quotes from the potential suppliers who respond to your request for a quote

  9. Assess the cost from each supplier making the assumption that ALL quotes are for the same ‘thing’ ****, especially as you sent the same request to all potential suppliers.

  10. Choose a supplier based on cost and possibly on a picture they have provided. *****

  11. Delete all correspondence from the alternative suppliers

** When you get the list of possible, potential suppliers, you are doing a wide range, generic search. Your search has no specifics and doesn’t necessarily tell you much about the businesses you are approaching. A cursory search of the proposed supplier’s website should give you a little more information, but please always remember that we live in a world of INFORMATION, and not all information is necessarily true, so a general rule is to do a little more digging (formally known as due diligence), make a call and see what response and ‘feel’ you get.

*** How often do you search beyond page 1 of any Google search? How often do you look at the number of responses Google provides – and the time it took to get the list. For example, a simple search of cut out letters took 0.6 seconds – well under 1 second – to provide a list of 2,120,000,000 web sites that MAY provide a good match for the simple search. This is an overwhelming number and is why almost every business strives and pushes to be on page 1 of the world’s largest business directory – Google!

The challenge comes in that for this specific search only 2 of the listings on the front page MAY fulfil my requirements. As such I tweek the search to CUT OUT LETTER SIGNS. This search took 0.4 seconds and provided a list of 925,000,000 possible sites. A great reduction of over 1 billion sites, The refined search has made it simpler to find what I am looking for and thus made it very simple to find at least one supplier on page 1 that should meet my requirements, so why go to page 2? The reason is due to the limited retail territoryavailable on page 1. Only a limited number of potential suppliers can be listed on page 1 (or every page) so there is a high likelihood that good suppliers may also be found on pages that are past page 1.

**** making the assumption that ALL quotes are for the same ‘thing’”

When you contact multiple potential suppliers you will most likely assume that because they are listed on Google that they are capable of doing the job. What you have no idea of is if there is any additional service or benefit you can get from any of the suppliers. In order to find out if the suppliers can provide any additional ‘services’, a number of questions need to be asked. History shows asking these questions while TALKING to a person tends to give great benefit.

***** If you are making the decision of which supplier to use based purely on PRICE (and a possible picture) you may be doing yourself a great disservice, as you may be expecting to get the same quality and same sign from all the potential suppliers, but you would be shocked to learn how many different possible interpretations there can be for the same sign brief, and as such you may not be getting the full benefit of any or all the suppliers.

A case in point is a recent request by one of SignForce’s longest standing and largest clients. The request seemed a little strange at the outset, but made sense later on when all the elements fell together. The request was for photo’s of premises, information about staff, a list of machines on the premises and a few other VERY PERTINENT questions. It turns out our client’s client was requesting the information, possibly as a means of doing part of a due diligence. The other points that may be lost when only looking at cost is quality and cost of material to be used, expected lifespan of the signage, type and quality of paint and if the sign that you have requested is in fact the BEST sign to achieve your intended outcome. At SignForce we have the benefit of a number of years of experience (as well as the formal qualifications) to provide input regarding your marketing strategy and what signs would best suite your needs. This information is not charged for, although our signs may sometimes ‘cost’ more than a competitor, but the added value is definitely there to be taken advantage of.

Which brings us back to the question of what you are buying when you choose a sign company.

It goes without saying you expect the company to produce a sign. You may expect them to design and install the sign as well. It is possible that you know exactly what you need and how it should be made in order to get the most beneficial results from your signage, but it is highly unlikely that you would know as much about signs, their benefits and cots and the best placement to maximize your investment, as the sign producer, especially one who has years of experience, and possibly some formal qualifications in the field.

Trusting your signage manufacturer means you believe they have some knowledge you don’t have. In addition you are not only looking for a sign, but if the signage business is a decent one, they will make sure that your purchase is an investment so that your sign helps to generate more income than it costs. In order for this to happen it means that you also value the experience of your supplier, you value the expertise of your supplier and you are quite right to expect a level of after sales service. The question from the sign suppliers perspective is what is the commercial value of these additional – add on – benefits, and what, if anything, Is my client prepared to pay for these benefits.

At SignForce the senior management have a depth of knowledge and experience in signage – as can be expected after more than 20 years in signage – but also have a depth of knowledge in marketing, visibility, design and project management, which means that when you use SignForce you are investing in a team that will gladly take on and supervise your signage project with the intention of making you look good, ensuring you signs work and your deadlines are met.

Contact SignForce now on info@sgnforce.co.za or call 27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413 for all your signage requirements as well as for advice on signage and what signage will work best for your unique business.

Find out more about SignForce by visiting http://www.signforce.co.za