Is it possible to survive while bucking a trend.
Conversely, is it possible to survive by following popular opinion?
Having a discussion with a fellow contractor it seems that the popular view on signage is for many people to go for the cheapest option.
This is VERY understandable, as money currently seems to be tight for almost EVERYONE.
The difficulty with accepting the cheapest quote is you may land up getting exactly what you pay for – as in you may find that the sign that you get at a bargain price in fact doesn’t last very long which will mean that you may land up paying twice for the cheap signs to last as long as the guaranteed signs. But enough of a ramble, this is not the intention of this blog.
The current trend is POPULAR. Do what the masses ask for – or demand.
The difficulty with following the popular trend is that the prices are often set by what the BUYER believes is reasonable. This subjective opinion is based on the buyers FEELINGS, but has absolutely nothing to do with COSTS.
Now for longevity or sustainability of a business, one cannot sell below cost, as if one does, you are only going to go broke at the pace of your loss – the smaller the loss, the longer it will take to go bust.
General practice for costing generally entails calculating the COST of all inputs – material, labour and whatever INPUT costs there are, add your mark-up and you get your selling price. There are obviously cost variations depending on one’s personal circumstances.
If a sign business is not quoting this way they are not covering all costs, and if all costs are not covered, how do they survive in the long term?
So what is a business to do? Follow the trend and slowly drown and go out of business, or feel as though you are always swimming against the stream and get the tit bits that come through by sticking to time tested quoting methods and marketing like mad?
If you are in the market for signs that will make your business visible, are prepared to pair fair value and want the security of knowing the business you deal with has been around for a while (over 20 years) and is intending to be around for many more, contact SignForce on email@example.com or call +27 (0)11 440 7525 or WhatsApp +27 (0) 82 558 6413
Find out more about SignForce by visiting our website at http://www.signforce.co.za