Right versus Wrong
Good versus Bad
The Grey area between two extremes
And HOW does this relate to LIFE and SIGNS – or SIGNAGE
All of us alive in this ‘interesting’ time that to look at the world round us thinking a number of thoughts, some of which are likely to include thoughts along the lines of: How did the world get into this mess? Is there anything I can do to change the world? and What side do I support (if any)?
Wars have been fought, lost and won over the ability to control how people think. While propaganda is nothing new, it is very likely that due to modern communication methods, propaganda is currently at a level never experienced before. And knowing this, how does one decide who and what information to trust?
In days gone by it was believed that if it was written, it was true. I remember my grandmother telling me that. Why would anyone take the time to write something fake?
That said, in the new world of disinformation – or misinformation if you will – it is often extremely difficult to separate true from false and hence right from wrong, and as such, equally difficult to thinking a number of thoughts, differentiate RIGHT from WRONG – or maybe is is better to say RIGHT from NOT RIGHT!
The entire world seems to have gone insane, with everyone telling THEIR BEST STORY – true or not – in order to sell their agenda, which is ALWAYS rose coloured, and for the absolute good of the world, humanity and any future generations that may reside on this planet. (And if you believe that PLEASE contact me as I have an extremely brilliant deal on a bridge, a harbor and a great batch of military hardware!)
By now you should be asking what does the world in turmoil have to do with signs and signage. Well nothing and EVERYTHING!
On the one hand the world gone mad has everything to do with signs – and how they are interpreted, even if they are not necessarily the PHYSICAL signs that #SignForce produce.
But in reality the world is where it is because of (in the writers opinion) weak world ‘leaders’ who value votes over life and livelihoods, and as such are too afraid they may be out of work if they rock the boat – so they don’t rock the boat and never take responsibility. Weak leaders have allowed dictators like ‘dear leader’ and putin – two among a WHOLE BUNCH of evil politicians – to push the boundaries and push the boundaries and push the boundaries – all with impunity, until the original boundary is unrecognizable.
In signage we work with various colour reference systems – RGB, Pantone and CMYK to name three. These are reference charts that allow businesses to maintain consistent colours in all their marketing materials. Having these reference methods prevents tiny changes – known as the JPD – Just Perceptible Differences – that while the change may not be noticeable in a single iteration, will be extremely noticeable over time.
A simple example. Say a business has a red that is their primary colour for all marketing material, but they don’t have a specific Pantone red. When the sign company makes the client’s first sign, they use the red the client is happy with, but no one makes a reference of the colour. Now, when the company makes the second sign, because there is no specific reference, the person mixing the paint looks at the red and makes it just slightly (lets say 1%) different to the original. Now imagine if this happens 10 or 20 or 50 times. By the time the 50th sign is made, the new red may have absolutely no relation to the original red.
Another point about signs and the world gone mad is (if we don’t look at the climbing costs because of the lack of raw materials) is that signage is physical, constant and consistent. One can rely on signage to deliver, consistently, for the life of the sign.
If you are looking for a silent salesperson to promote your business, day and night, contact SignForce to let us show you how.
Contact SignForce now on email@example.com or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413
Find out more about SignForce by visiting our website at http://www.signforce.co.za