I need a sign and I have a DRILL

Drills and Signs

Using a Drill for a Sign

I have a drill!

But that doesn’t mean I need to, or should, use it!

Life is short. Life can be serious! Business or work is ‘serious”.

But life doesn’t always have to be serious, or at least some things can be amusing.

Life can be made funny when we try to be everything to everyone, or when we try ude the drill – because we have one!

I am all for training, and learning through trial and error, so please, go ahead and play with your drill.

That said, there are times when it is beneficial to allow what we term ‘professionals’ to do the work. What makes one a ‘professional’? Generally hours and hours and days and days leading to years and years of practice. It has been said that in order for one to be truly proficient in your work you need to put in 10,000 hours.

10,000 hours equates to just under 417 days. Broken down into eight hour days that 10,000 hours is 1,250 ‘work’ days- that equates to 62.5 months, or just over FIVE years! Five years of doing the same thing, day in and day out. It is for this reason we can watch a ‘professional’ ‘play’ with a grinder – a tool that must always be respected – as if it is nothing. It is normal for him as he works with it DAILY. And after 20 plus tears, it is second nature.

While employing the professional to do certain work may cost a bit more than doing it oneself, it certainly can make life easier, even if it is less entertaining for the onlooker.

The advantage of allowing professionals – people who do the same tasks over and over and over on a daily basis – to do the work is that, because they do the same work repetitively, they learn what is generally referred to as the ‘tricks of the trade’.

Being a ‘do it yourselfer’ is admirable and great – and I believe is important, possibly because I am one myself – and it can even save one money when done correctly, but the university of life is not free, or even cheap, so expect to make some costly mistakes along the way. These ‘mistakes’ are the best way to learn, but they are often costly.

If you would like to manufacture a sign or install a sign save yourself time and possibly even money by calling #SignForce – the professionals.

For advice on signs or to order signs contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

You can find out more about SignForce by visiting http://signforce.co.za

 

What should your sign do? AKA Why sign?

Warm and Fuzzy

Why spend money on a sign? What should a bushiness sign do? In fact, what should ANY packaging do?

Any item carrying a business’s image should PROMOTE the business, help to ‘move‘ the viewer so that they feel ‘warm and fuzzy’ with the ultimate objective of getting the viewer to WANT – or better yet, NEED to HAVE the product being displayed.

Warm and fuzzy is why marketing experts – who know you better than you know yourself – use ‘lifestyle’ marketing – they want you to associate THEIR product with the LIFESTYLE YOU ASPIRE TO!

The best way achieve the desired outcome (a sale) is to create an associative emotion – something that MOVES us, the viewer – to make us feel that we want to EXPERIENCE what we associate the brand with.

Masters of this technique include nike, coke and apple – all HUGE, multi-billion dollar businesses with exceptionally deep pockets. So how does a small business with a limited budget achieve the same level of desire, and hopefully success?

It all comes down to creating an image that makes our small business compete favorably with the ‘BIG BOYS”

SignForce is a small business who have a large footprint, to a large extent because we understand more than signs, we also understand the psychology of selling.

If you are prepared to make an investment while taping into SignForce’s knowledge base and get the associated benefits contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

Cut Brass Letters & Brass Signs

Brass Signs

Solid Brass Signs & Cut Brass Letters

Brass is a beautiful, natural, metal. Long lasting (outdoors) and it weathers exceptionally well. It is for this reason that Brass #Signs are considered to when one wants CLASSIS, timeless signs.

Cut Brass signs are timeless. They can create an impression of CLASS like very few other signs.

For Brass signs – whether they be plaques or cut letters, SignForce can assist

In the attached picture the letters and backing pins (allowing the signs to be spaced off the wall)   were ALL specifically engineered to get the sign to look like it does. Classy, Timeless and Simple, with a contrast between the BLACK backing wall and the ‘GOLD’ sign.

SignForce have been in the business of signs – what we refer to as the “Magic of Signs” business – magic because a sign can transform a warehouse to a store or a plain, boring wall to a place of interest. Also magic because signs are not always what they seem. What you see is very seldom what you get. It is not ONLY the face of the sign but what goes INTO the signs that makes SignForce’s signs MAGIC!

To get signs NOW contact SignForce on +27 (0)11 440 7525 or email info@signforce.co.za

For more information on how SignForce can serve you visit http://www.signforce.co,za

How Can We HELP You?!

 

Who represents you and your business

Would you trust this sales person with your future?

Do you understand sufficient about MARKETING SMALL BUSINESSES to help your business SURVIVE and THRIVE – or do you understand the difference between SUICIDE and KILLING ONESELF?

How Can We Help You?

This excellent line used by FNB to promote their bank is truly excellent on so many levels  and also tends to encompass the way SignForce feels about our customers, even though we are tiny in comparison to FNB. We also hope we listen better!

Much like most relationships in life, we at SignForce understand that it is sadly impossible for us to be everything to everyone. That is why in the past SignForce have only focused on providing the best quality signs we can at fair prices.

That said, we have been observing more and more small businesses struggling with their marketing, trying their best to succeed in these very trying times – especially in countries like South Africa where the government seems hell bent on implementing every half baked idea designed to kill enterprise while the politicians sell their stupid ideas as the holy grail to save the masses from said thieving government.

Maybe it is the lack of government that is leading to so many more businesses failing, or maybe it is the concern for families losing their livelihoods that has pushed the management at SignForce to try assist more small to medium size businesses to market and promote themselves using both  SIGNS and ONLINE MARKETING.

Since SignForce is also a small business we are acutely aware of the difficulty that small to medium businesses have juggling all the day to day activities, never mind the necessity to MARKET, MARKET and MARKET the business some more in order to keep a steady stream of business coming in.

SignForce are in the fortunate position to be able to assist small to medium businesses with both online and signage marketing in order to allow the business to focus on it’s core activity – whether that is providing a service or multiple products.

If you would like assistance with getting your business off the gound or to help your business grow, why not contact Arnold of SignForce to see exactly how We Can HELP You.

Contact SignForce now by emailing Arnold at arnold@signforce.co.za with the subject line SME MARKETING or call +27 (0)11 440 7525 and ask for Arnold or call Arnold directly on +27 (0)82 558 6413.

You can also find out more about SignForce by visiting http://www.signforce.co.za

Anyone Can Make a Sign!

 

Illuminated Signs

Internally Illuminated Sign

Like us, I am sure many of our competitors have heard client’s make the comment that ANYONE CAN MAKE A SIGN. In fact SignForce have seen it more than once where what we would view as prospective clients call us in t get technical details so they can make their own signs.

While, at some level, it is true that almost anyone – literally anyone – can make a sign – yes, even the drawing your two year old draws using wax crayons can be considered a sign – in order to make a TECHNICAL signs that WORK – with work being defined as a sign that achieves it’s objective or objectives – may take a little more practice, experience and expertise.

As with all spectator sports, it always looks very easy to get it 100% right 100% of the time. That is the beauty of being a spectator. When, for example,  one faces the likes of Ivan Lendl on a tennis court – yes been there at Flushing Meadows – I can assure you the reality is WAY MORE SCARY!

Because things are not always as they seem in real life – and we certainly don’t know what we don’t know – if you are looking for a sign that makes your business STAND OUT, that will WORK and that is COMPETITIVELY PRICED, SignForce is the team to talk to.

With MANY years experience in SIGNAGE and general MARKETING, SignForce can offer you unique input on what sign should work best for your business and your environment, a skill and benefit to you that differentiates SignForce from many of our competitors.

Contact SignForce not on +27 (0)11 440 7525 or info@signforce.co.za.

You can also get more information on SignForce by visiting http://www.signforce.co.za

Sandblast Effect Vinyl – the unsung HERO of interior decoration

Sandblast Effect Vinyl could be considered one of the most under stated products in the tool box of any sign maker.

Traditionally sandblasting was a messy process requiring specialist equipment so it could not be done on site and was permeant! If you wanted to change or remove the graphic, you replaced the glass.

With sandblast effect vinyl neither of these issues remain true. The work can be done on site as it has little to no mess, it does not take too long to complete, it can be done in a wide range – almost any design – from blocks to intricate designs – and it can be removed and replaced with (relatively if you know what you are doing) little effort, and a little time.

One great advantage of sandblast effect vinyl is it can also be used to create custom safety features on glass panes – think of custom designs for your home or office glass sliding door or for privacy. The uses are only limited by one’s imagination.  SignForce will gladly assist with your designs – including the use of colour as we have the facilities to print onto the sandblast film.

If you are looking for a simple upgrade to increase privacy or security or simply for the aesthetic effect, Sandblast Effect Vinyl should be considered to be your new best friend.

SignForce would also appreciate becoming your new best friend – happy to help with any advise, designs or application – of your sandblast effect miracle.

Contact SignForce on +27 (0)11 440 7524 or info@signforce.co.za or find us at  http://www.signforce.co.za

Sandblast Effect Vinyl

Sandblast Effect Vinyl to create a unite, custom effect

rce.co.za now

What Value does your current sign supplier add to your business?


This vehicle, decorated as per specifications for SUPA NOVA ELECTRICAL POWER & PLUMBING is a simple example of vinyl decorated vehicle branding creating a MOBILE advertisement for the business.

Vehicle branding is always a great idea if you want people to SEE you, to know that you are associated with specific clients and to create more awareness of your brand.

We at SignForce assume that this is general knowledge and that all our competitors do the same work. We may not all have the same inks (original inks last longer) and we may not all use the same printers (at SignForce we swear by Roland) but we effectively ALL print and apply vinyl branding to you, our client’s vehicle.

What makes SignForce, with over 20 years experience – almost 60 in combined experience – different is that we have the knowledge to ADVISE and make a positive impact on your marketing plan , and we also strive to promote our clients. This  promotion is irregular and generally online, as but we believe that every client of ours looks to SignForce to do MORE than simply provide good quality products at competitive prices.

If you are looking to spend money on signage and feel that you could benefit from some advise and additional promotion, contact SignForce so we can assist you.

Contact SignForce on +27 (0)11 440 7525 or info@signforce.co.za or visit our website on http://www.signforce.co.za

You can check out Supa Nova on https://www.supanova.co.za/

 

Solid Metal Signs

Brass signs

Brass signs

In a world of JUNK, built in obsolescence, instant gratification, cheap materials, no concern for longevity (until it needs to be replaced which is invariably too soon, especially for cheap materials), it is always comforting to know that solid, NATURAL METAL signs – as in BRASS, ALUMINIUM, COPPER and STEEL (including STAINLESS STEEL) are still available.

Whether you are in the market for a plaque or cut out material, natural, long life, SOLID metal signs create a lasting impression  of CLASS, REFINEMENT and TIMELESSNESS.

As with all signage contrast is VERY IMPORTANT which is why the featured BRASS sign on the BLACK background works so well.

A similar effect can be created with copper.

If you are in the market for a sign that will weather with class, contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

 

HOW can #SignForce HELP YOU?

How can SignForce HELP YOU?

SignForce is a FULL service sign company – meaning we are either brave or insane enough to take on ALMOST any size job in order to make YOU, our client’s lives easier.

If it makes your BUSINESS VISIBLE, we are the people to assist.

You would be wise to ask WHY we dare make such a BOLD CLAIM

1. The management team at SignForce we have a few years experience, having been at this game – yes, we do have fun so we do see work as a game, played by our TEAM – since 1999.

2. At #SignForce we care about QUALITY and REPUTATION (ours and You, our client’s), which means we UNDERSTAND what a GREAT sign does to increaser and EXPAND your business as well what a POOR QUALITY, NEGATIVE IMAGE does to hinder your business.

3. We understand business – well at least we have the qualifications to say we do. This means that we are likely to have a little more knowledge on MARKETING than most of our competitors. (We don’t mean to brag but who will recognize the value we add if no one knows that our knowledge is thanks to a combination of marketing experience and formal qualifications)

4. We are community minded – ask our community, and

5. When you have SignForce doing the work you get the benefit of our years – actually DECADES – of experience in making MARKETING and making OUR CLIENT’S

Ferrari sign

Ferrari Johannesburg signs by SignForce

BUSINESSES VISIBLE.

To get the MOST out of your SIGNS contact #SignForce now on +27(0)11 440 7525 OR info@signforce.co.za OR http://www.signforce.co.za

What is the difference between 3D, Partial 3D and Flat signs

Image

Having recently being asked the difference between a 3D sign and a FLAT sign, I realized how seldom buyers actually expose their lack of knowledge, but assume that a sign is a sign is a sign, and the difference in cost is mostly related to higher profits.

This article will hopefully remove the uncertainty and assist buyers with their sign investments.

In general a FLAT sign is similar to a print on a piece of paper. It is exactly what the name says – FLAT. There is no depth to the sign, there is no body to the sign, and when one runs their hand along the sign it is FLAT.

A 2D sign – what the attached image states is FLAT is in fact slightly (up to 5 mm) THICKER than a FLAT sign, and when one runs your hand over the face of the sign there will be a definite depth to the sign. This depth is created by the material, and can range from microns to approximately 5 mm.

A partial 3D sign is the same as the 2D sign but has legs aka pins on the rear of the 2D portion making the sign STAND PROUD. The partial 3D has NO SOLID SIDES, so the pins are visible. Partial 3D signs are often used to create HALO ILLUMINATION and also to get the shadow that the sun leaves when it shines onto the sign. Partial 3D signs can vary from about 5 mm to about 125 mm in depth.

3D signs, like partial 3D signs have DFEPTH, but where partial 3D has open sides and the pins or legs are visible, with full 3D signs the sides (known as returns in sign language)close the distance from the front to the rear of the sign. 2D signs are the only way to get full illumination through the FACE of the sign. Also, full 3D signs require the most labor of any of the signs and as such tend to come at a higher cost.

So while the different sign types all require different amounts of labor, different material costs and can be used for different effects – for example halo illumination versus light through the face – they are ALL SIGNS, in that, similar to the difference between a ROLLS ROYCE, a LAMBOGINNI and a DONKEY CART, they are all vehicle that do not require the driver to do much work. They can all get the driver from point A to point B, but the difference is in the luxury of the ride, the PERCEPTION of a viewer of the driver and how long the ride will take – except in signage terms, it is not so much about the length of the drive, but much more about the life of the sign.

A digitally printed FLAT sign will last up to a maximum of three years in the African sun. A painted partial 3D sign should maintain it’s color for up to 7 years if a good automotive paint is used and the face receives more than one coat of paint. If a 3D sign is made with a good quality acrylic or acrylic and Aluminium, the sign could last up to ten years.

Thus, while a 3D sign may require a higher initial investment, if the client is looking to create a professional image that a ROLLS ROYCE or similar vehicle would create, the 3D sign is definitely the way to go. Similarly, if the initial investment of a 3D sign is less than double the initial investment of a flat sign, then one should factor in the life expectancy of the signs, and if the flat sign will require refacing in 3 years but the 3D sign will last an expected 10 years, then unless the 3D sign is more than 3 times the cost of the flat sign, the 3D sign may be a better investment.

Of course, budget is always important, and in reality the signs will ALL make one equally visible if they are all the same size, so in the end it boils down to (a) how much budget one has, (b) how long one wants the sign to last and (c) the kind of impression one wishes to create.

If you are in the market for signs and would like more information on what sign would best suite your business image contact Arnold of SignForce on +27 (0)11 440 7524 or arnold@signforce.co.za

You can visit SignForce’s website at http://www.signforce.co.za