Semiotics – How do they affect your business?

Semiotics

Oxford dictionary defines semiotics as “The the study of signs and symbols and their use or interpretation”

Semiotics can also be seen as the study of signs and symbols, in particular as they communicate things spoken and unspoken. Common signs that are understood globally include traffic signs, emojis, and corporate logos.

So how does semiotics impact YOUR business?

If signs – not only business signs, but SIGNS that we humans use to communicate – think facial expressions, physical showing of excitement, achievement, defeat and sorrow – can communicate simply because it is recognized, what does YOUR BUSINESS sign communicate about YOUR business?

At SignForce we believe your business gets judged long before a prospective client comes through your door. Your business is judged when a prospective client SEES your first sign. An old example we at SignForce use is a prospective client who decided to go with a competitor for his signs. When we asked why we were advised that the competitor had a ‘nicer’ sign outside his business premises. When asked how he found SignForce he was honest and told us he was at the competitor and followed our directional signs. But our directional signs and the (shared) sign in front of our premises were not as nice. We had to agree, as while our signs were appropriate for the location SignForce were in, the competitor’s sign was way more impressive. Our signs were practical and designed to do a job. The competitors sign was simply to make a statement. Sadly that competitor is no longer in the game.

If you are looking to get feet through your door, regardless of if you want practical, functional signs or signs that are WOW, SignForce are in the market to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za