Sign Success Objectives

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What makes your sign successful

What makes your sign successful

Sign Success Objectives

Seven Objectives of a Successful Sign

SignForce believes that a successful sign should fulfill the following seven objectives:

  1. A successful sign should Attract Attention A sign’s primary purpose is to grab the attention of passersby. Whether it’s through bold colors, creative designs, strategic placement or a combination of all of these, a sign must stand out in its environment if it is to be effective. It is for this reason certain signs should have light versus dark backgrounds as dark backgrounds often tend to naturally be overlooked.

  2. A successful sign should Direct Traffic to Your Business A successful sign must act as a silent salesperson, guiding potential customers to your business and encouraging them to step inside.

  3. A successful sign should Convey Your Brand Image Your sign should reflect the essence of your business. From font choice to colors, every element should align with your brand’s identity, projecting professionalism and very importantly, trustworthiness.

  4. A successful sign should Provide Clear and Relevant Information A good sign communicates essential information quickly and effectively. This includes your business name, contact details, and key offerings, ensuring potential customers know exactly what you provide. The “exactly what you provide” may be more challenging to convey for a new business that people have not heard of, for example a new supermarket. An example of this in Joburg was when FRONTLINE opened to the public. This writers’s first impression was that there was a store to de-tick animals (the largest selling anti tick and flea product I was aware of is named FRONTLINE).

  5. A successful sign should Enhance Visibility and Accessibility Signs should be visible from a distance and legible under various conditions. Factors such as letter height, lighting, placement of lighting and placement of the sign all play crucial roles in ensuring your sign is effective, easily noticed and read.

  6. A successful sign should Create a Memorable Impression A well-designed sign leaves a lasting impression, making your business more memorable to both new and returning customers. This memorability can contribute to repeat visits and word-of-mouth referrals.

  7. A successful sign should Deliver a Strong Return on Investment (ROI) Your sign should be seen as an investment. The cost of your sign, including maintenance, must be justifiable by the additional revenue it generates for your business.

Measuring Success

The success of a sign is often measured indirectly, such as through increased foot traffic, higher sales, or improved brand recognition. While it may not always be possible to isolate a sign’s impact, aligning your signs design with these seven objectives will maximize its effectiveness and ensure it contributes to your business’s success.

Need Assistance with Signage?

If you’re considering investing in a new sign or need advice on optimizing your existing signage, SignForce is here to help. Contact us via email at arnold@signforce.co.za, call +27 (0)11 440 7525, or WhatsApp +27 (0)82 558 6413.

Let’s work together to create signs that drive results for your business.

Find out more about SignForce at http://www.signforce.co.za