How does one bill for your experience

How does one bill for your experience

1 Classie Africa

3D fabricated sign by SignForce

Selling ‘products’ is a relatively simple business model. One simply has to purchase your ‘product’ at the best price possible, calculate the cost of your fixed and variable costs to ensure you sell a sufficient quantity of your product and add on a markup – traditionally 100% – so yo can make a PROFIT on your sale.

The same basic process is required when selling a ‘SERVICE’, except that when selling a service the COST of the service can be a lot more complicated to value.

Lets look at two simple examples.

Example 1 – selling a product.

Cost to buy product – 100 (this value is obtained from supplier’s invoice)

Markup (100%) – 100

Selling price – 200

Example 2 – selling a service.

Input cost of service – 100 (**)

Markup (100%) – 100 (except more often than not prospects and clients will go mad when they believe the supplier is intending to make a profit)

Selling price – 200

(**) The input cost (equivalent to cost to buy product when selling products) is more difficult to calculate as it must cover all expenses including the time, cost and effort from attending the University of Live, as well as all other input costs – include the cost of training, experience, cost of any equipment used to provide service and insurance to name but a few of the input costs.

As the person responsible for keeping our small business alive and afloat, the task of costing can often be daunting and overwhelming, because among the many balls being juggled are (a) ensuring the continuity and sustainability of the business so the team keep their respective roofs over their families heads and food on the family tables, (b) keeping the cost low enough for the prospective client to find it attractive – especially in a difficult economic climate where it almost always seems prospects are more interested in cost than quality – and (c) making sure ALL input costs (including but not limited to those listed above) are accounted for – and with some prospects also ensuring there is sufficient wiggle room to give a discount they are compelled to negotiate.

With all these factors to take into consideration, how does one explain to the price over sensitive prospect that your offer, while possibly requiring a higher up front investment – would be in their best interests in the long term. And always keeping in mind that we don’t know what we don’t know – and this includes who we are competing against, which can influence no less than product, price and relationship.

At SignForce we tend to give the advise for free. It may be built into our costing but if so this is not intentional, because we are all about educating our clients and prospects so that they get the best signage to suite their stated objectives.

If you are in the market for signage, calling SignForce may be your best move yet.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

What PROBLEM does your sign solve?

What PROBLEM does your sign solve?

Trying to locate an existing physical business that has no signage can some-times prove extremely frustrating.

Can you relate to the experience of following your GPS to your desired location, and when your GPS politely advises you that you HAVE ARRIVED, you look around and have no clue where the store / factory / warehouse / house / business [fill in your own location] is, because there is no number or no signage to let you know that you are actually where you want to be, because we all know GPS’s are not always perfect and can certainly assist us to get to the incorrect location in the fastest way possible.

If you can relate to this scenario, then it should make it easy to understand that a relatively small investment on a sign would have made the above experience more memorable for the RIGHT reasons, possibly retaining customers or even making the prospective visitor more relaxed, calmer and more pleasant to deal with when they do eventually get to you.

At SignForce we make sigs that help get feet through your door

Contact SignForce NOW to get your obligation free quote by emailing info@signforce.co.za or calling +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Is there any value to Experience

Is there any value to Experience (and if there is, how can one bill for your experience)?

Illuminated Signs

Custom, old fashioned, illuminated signs

 

Becoming a more seasoned member of the signage industry – one with slightly over 25 years personal experience – I have begun to notice that there are certain things I SEE that are not always visible to others.

This is not clairvoyance but I do believe it comes from experience.

A simple example that showed this point happened recently. SignForce were asked to assist with the installation of a later large (6 x 3 meter) sign. When we went to the site inspection we noticed that the plan that the contractor was looking at was great, but flawed. The sign needed to be carried through three doors, however the third door had restricted access, so only half the sign could go through the door, and then – nothing.

I am pleased our client was not a blind believer, so he tried his method and then called me to tell me he had tried and it had failed.

Experience – defined by Google as “1. the fact or state of having been affected by or gained knowledge through direct observation or participation. 2. a. : practical knowledge, skill, or practice derived from direct observation of or participation in events or in a particular activity. ‘ is generally gained from the university of hard knocks. The hard lessons that come with doing something more than once, and failing often.

Experience is earned and while it can be passed on – which can be called advice, and, as a friend’s father kept saying. Advice comes from experience. When you receive the advice you have two choices, take heed or roll it up and shove it wherever it fits.

The value of experience tends to come from the little things. For example. When making a sign, how does one calculate the weight of the sign and the size of the fixings – bolts, nail in anchors, whatever – that will be necessary to make the sign stay in place once it is fixed to the wall?

This writer has inspected a sign which looks phenomenal. It creates a great impression and I am sure the client will be super impressed. As long as the sign works as intended, everyone will be happy And that will be perfect in maybe 95% of cases. In the remaining 5% when something goes wrong – say in the case of a light box when all or some of the lights stop working (which will happen, but it may, and hopefully will, take some time), or if a weld breaks (which is possible but low probability if they are done properly). When the 5% happens someone is going to have to spend time or money or both to make the sign good. This is where it can get complicated.

In the case of the sign mentioned above, the face of the sign has been fixed directly t the frame of the sign. This is a great way to keep costs down, however, if the lights inside stop working, or anything else inside goes wrong, there is an extremely high probability that the face of the sign will need to be removed, which means replacing the sign face. This can be a very costly exercise. The industry standard is normally to have an internal frame to hold the face. This allows for ease of maintenance without any additional costly spend, because the [maintenance] cost has been absorbed into the initial capital expense of the sign.

The difficulty with making the sign resilient, is it adds costs to the up front build which many businesses in South Africa are reluctant to do. They would rather take their chances on spending less upfront and then pray that their spend lasts as long as the higher investment (on invisible safety and possibly redundant features) that may save them money in the future.

At SignForce we call this the cost of peace of mind – like having an insurance policy you hope to never have to use.

When you are looking for signs that work, contact SignForce. We are happy to share what we do and why we do it as we believe in creating signs that work, signs that last and lasting relationships.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

At what point can a prospect or client’s behavior be considered abuse?

Illuminated Signs

Custom, old fashioned, illuminated signs

At what point can a prospect or client’s behavior be considered abuse?

As a small business every person in the business has to pull their own weight, and possibly a little more. It is assumed this is common knowledge, but if that is the case, why do some prospects (and some client’s) still ask for reduced pricing or other benefits to them that they are either not prepared to pay for or that they should understand will cost the supplier.

It is often said in the retail sector that the client is ALWAYS right. Is this true or is it simply a cop out to make businesses cater to the possibly outrageous requests of a prospective client or an existing client? Even if the saying is correct for retail stores, would it apply to other business to client (end user) businesses?

As a small business we ALWAYS strive to give the best of ourselves. We WANT the business as much as we need it, so we tend to go the extra mile (and then some) to deliver the best products at the best prices – on time and on budget.

And yet, even with this attitude we find existing clients and some prospective new clients who are looking for signage that will ask for the (almost) impossible, and then feel ‘let down’ when the lack of planning on their side results in predictable failures by the suppliers. The question is why should a lack of planning on the side of the prospect or client result in an adrenalin rushing emergency for the supplier, especially if the supplier is not getting paid for the leg work and probably will not get the work in the long run.

How do we as small businesses let the abusive client down in such a way that we don’t necessarily burn all bridges – although this may sometimes be necessary – while not feeling guilty about not doing what the clients want.

There is a lot of information around talking about how everyone should be an entrepreneur, yet there is very little support or information letting people know about the down side of entrepreneurship, the constant work, the constant striving to better everything – service, training, products, customer experience – the self doubt and the loneliness – and lets not forget the RESPONNSIBILITY. The buck ALWAYS stops at the top – unlike politicians who will always promise but never deliver, as they are not always held to account.

This writer is currently feeling alone and struggling with this exact issue – if it is not already evident – and yet we must make decisions and move on.

If you are looking for sign maker and sign installer that will give you their best service and expect payment in return – starting with a deposit to confirm commitment and ensure the business can survive – that would be an entire book, not only a blog – contact SignForce and let us help take away all your signage stress.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or call or WhatsApp +27 (0)82 558 6413

How will my sign help get feet through my door

How will my sign help get feet through my door

Boosting Foot Traffic with SignForce: Crafting Signs that pull in Customers”

SignForce’s years of marketing experience allows us to specialize in creating signs that do more than mark your location – SignForce’s signs are a key element in your marketing strategy, designed to attract customers and increase foot traffic.

Here’s how SignForce crafts signs to ensure they become a magnet for your business:

Visibility and Brand Identity

At SignForce we strive to design signs to fit your location so your signs stand out and speak directly to your prospective clients while taking into account your corporate and brand identity. SignForce combines multiple (captivating) elements of design together with strategic positioning to ensure business is recognized, sometimes even becoming a local landmark which is both visible and memorable.

Clear Messaging by SignForce

SignForce emphasizes the importance of delivering your message with clarity and impact. This is done using various design elements as well as taking into account the positioning and location of your business. At SignForce we understand that not every brand is instantly recognized like Coke or AMEX, and as such, where appropriate, the SignForce approach ensures that your sign communicates what your business offers with the intention of making it instantly clear to potential customers why they should choose you.

Designing Invitations with SignForce

SignForce’s signs are more than information panels – the love and care that SignForce put into making your signa makes your sign into a visible invitation. Over and above the love and care that goes into the production process, SignForce uses appealing aesthetics, including colors and enhancing graphics, to make your sign welcoming, encouraging all who see your sign to step inside and explore what you have to offer.

Brand Consistency with SignForce

With SignForce, consistency across your signage and branding efforts is key. We ensure that every piece of your visual branding aligns, reinforcing your brand’s image and building customer trust and loyalty. Experience has shown that it is easy to neglect consistency in business branding, but the cost is high as when people see your brand and it looks ‘off’ they sub-consciously lose trust in your brand and business, and will then look for alternate suppliers.

Optimal Placement Strategies by SignForce

Location is everything, and SignForce’s expertise extends to advising on the best placement for your signs. We assess your location to ensure maximum visibility and impact in order to direct the flow of potential customers through your door.

Allow SignForce to enhance Your Success

SignForce is dedicated to ensuring your signage is an active participant in your business’s success. SignForce’s focus on standout design, clear messaging, inviting aesthetics, brand consistency, and strategic placement ensures your sign is seen and is effective in bringing customers into your establishment.

With SignForce, your sign becomes an investment as it is a powerful tool for increasing visibility and driving foot traffic, contributing significantly to your business’s growth.

Top of Form

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

You can also watch some of SignForce’s many video’s at:

https://youtu.be/2uJBSOly6wM?si=q4khxcCA9ocC_oRw

https://youtu.be/FW3arJbUK9U?si=WmuelgkOTp-sLCKE

How can you assure your investment in signage is money well spent – or is Signage a grudge purchase?

How can you assure your investment in signage is money well spent – alternatively, is Signage a grudge purchase?

Signage Fails

When signs do not work as planned

Over the past week this writer has been called to two different sites to quote on repairing existing signage. There is little unusual about this.

What is unusual is that both the signs at sites have suffered ‘failures’ due to what we at SignForce would considered reject signs. Poor workmanship, poor quality finishes and thus failing once installed.

In both cases the signs are apparently less than 30 months old.

Now I am aware that at SignForce we make signs that are value for money. This does not mean cheap, and we are seldom going to be the lowest quote. This is something I have been grappling with for many years, especially as I see other companies coming in at prices that we could NEVER compete with. One such example is a quote we gave where the client showed us that he got the sign for less than OUR MATERIAL cost.

So it looks like the client is getting a bargain! That is until one compares what we are providing with what they, based on what this writer has seen this week, may be getting for their spend.

The first sign was poorly finished. When the prospect’s contact showed me the signs he pointed out that the 3D letters were ‘peeling’ – something similar to your skin peeling after you have been sun burned – and it is a great comparison as the sign is in the sun all day, and the ‘skin’ that was peeling was in fact the plastic protective cover that should have been removed BEFORE the sign was installed. It looked like the sign was made with Perspex – a great qualitty acrylic with a 10year outdoor warranty – but not removing the protective cover cheapens the sign while possibly also drastically reducing the life of the material. At SignForce we tend to remove the protective plastic BEFORE the sign leaves the factory, and if the cover is left on, it will be removed before we ask the client is asked to sign off as this devalues the sign in many ways – both practically and aesthetically.

Many of the joints on the 3D elements were visible – something that we at SignForce work to avoid as the joints are generally the weakest part of the fabrication, and also they tend t o have dark spots. Being mindful of where the sign is to be viewed from we at SignForce try keep the joints out of view. This helps extend the life of the sign and makes it more aesthetically appealing.

One of the signs had the electrical cord running over the top of the sign. This is not necessarily a bad thing, however the wire that was found was exposed to the African sun. Anyone who knows anything about the African sun knows it is TRECHEROUS! The wire not being encased in a protective pipe or UV resistant sleeve means that the insulation coating will soon crack which will (it is only a matter of time) lead to fraying and eventually is likely to cause a short – especially if the positive and negative wires touch. This can blow all the LED’s rendering them useless, as well as potentially damaging the transformer, which will result in costly maintenance or possibly even having to re-wire the entire sign.

The prospect pointed out that birds had made a nest behind the sign – this is dangerous for the birds and can easily result in the sign getting damaged. It is also possible that the birds can accidently pull the wires so that some or all illuminated elements in the sign stop working. The sides of the sign should have been closed off before the sign was signed off.

The wiring behind the one sign was visible and was exceptionally untidy. Untidy wiring gives the impression of laziness, and as my one mentor, Tony De Gouveia pounded into my head, How yu do anything is how you do EVERYTHING – in other words if the person wiring the sign and the person inspection the sign allowed for shoddy workmanship, the chances are the fabrication will be shoddy and the fixings will be shoddy so the sign’s working capabilities are likely to also be shoddy.

The second sight had a single sign with 3D fabricated letters attached to the face. One letter had moved and SignForce was asked to assist to straighten the letter.

As a side note, we, as human’s, all tend to get caught up in a very particular pattern of thinking. I do believe this is one of the traits of being human and it allows for different people to think differently. I mention this as, as the primary designer for SignForce, this writer sees the fabrication of signs in a particular way. It is (in SignForce’s view) the best way, but is certainly not the only way to make certain signs. That said, when faces with a photo of a failed sign, our first thought is that the sign would have been made according to industry best practice, so the repair would entail certain steps.

In this case because the skew letter was on a backing board spaced off the wall it was assumed that the invisible fixings located at the rear of the letters have come loose and moved. This can happen. It is not common and it can be costly to repair as to repair properly it is recommended that the entire sign be taken down, all fixings be checked and secured and the sign be replaced. When the sign is at height – as this sign is – the costs include lifting equipment – scaffolding or cherry picker or ladders (not always allowed) or rope access – which all (except long ladders) sound almost as costly as they are.

In fact we got a new lesson in signage – well not quite new and definitely not a lesson we would need to learn or would copy – but we did soon find out WHY the sign failed. A little technical background may be helpful here. In years gone by in order to keep costs down some larger fabricated signs would be fixed to the backing board with what we in the industry refer to as L brackets. The bracket is fastened to the backing – wall or whatever – and the fabricated element is fixed to the opposite side of the L. Industry accepted fixings would mean that the sides of the 3D element would be SCREWED to the L bracket. This sign was ONLY attached with double sided tape. While this in itself may not have been an issue, if the business are in such a rush to get the sign out that they are not prepared to coat screws, drill and countersink the acrylic, the chances are they are also not using double sided tape that is made for purpose. That aside, double sided tape can be extremely strong when used for the correct application, however, when mixing materials – acrylic and Aluminium – and placing the sign in direct north east sun in Africa, the chances are that the expansion and contraction of the double sided tape on a regular basis will result in the double sided tape failing, which will result in the 3D element becoming loose, and possibly even falling off the sign. This would not only make the sign look aesthetically unappealing, it would most certainly damage the 3D elements (this one was over 6 meters above the ground) and could possibly damage vehicles or people driving or walking under the sign when it chose to fall.

Back to topic, How can you assure your investment in signage is money well spent – alternatively, is Signage a grudge purchase.

The latter question is more rhetorical as most business’s understand the need for signage, yet many see it as an after thought and are SHOCKED at the cost when they eventually get around to requesting quotes. While we at SignForce view signage as an essential tool in a business’s marketing strategy – we believe a business without a sign is a sign of no business – we can understand that there are business’s and people who feel that signage is not worth the cost. This may be for a number of reasons, some of which may be the high cost of an effective sign, a bad experience with previous signage, not knowing where to go to get signs or not getting signs that do what the client intended the sign to do. This can often be overcome by simply stating what the sign is for when asking for quotes. Also any decent signage sales person will ask this question when interviewing the prospect, as it is dangerous to assume you as the sales person KNOW WHY the prospect wants a sign.

The former question – How can you assure your investment in signage is money well spent – is a little more complex and difficult to answer.

I suppose the short answer is to do one’s homework BEFORE placing the order. This may include talking to past and present clients, looking at the prospective sign companies’ track record – although this may be unfair to excellent new start up’s.

One could also use standard accounting practice of getting at least three quotes. Notice this is standard ACCOUNTING practice which comes with a MASSIVE BUT when referring to signage or any custom designed products. When looking at 3 quotes it must be assumed that ALL companies are using the same material and the same production processes – think of a tin of your favorite canned beans It does not matter which outlet you buy the beans from, you are buying X brand and you trust the brand, so supporting the cheapest outlet saves you money. Because signs are custom made, and material prices vary insanely, it could well be that the lowest cost supplier is using lower cost material. Sadly the opposite is also possible – that the lowest cost supplier is in fact using the highest quality material but has forgotten to include costs of labour or other costs in the quote, or the highest cost supplier may be using the poorest quality materials and making a killing. It is near impossible for the purchaser to know, no matter how astute you are. I guess signage – like many other purchases – require a high level of faith and trust.

One could ask to see sample materials, but once again this is pretty useless if one does not know the technical specifications of materials. If you visit the SignForce factory you will find one or two rolls of ‘cheap’ vinyl. These are for specific client’s and are appropriately marked. Not because we enjoy the process but because we are VERY aware that it is extremely simple to make an error and use the incorrect material when making signs.

If you are in the market for signage that IS an investment, SignForce have been a supplier in the South African (and global) market for over four decades. We take pride in our work and believe our prices are fair so that your investment in signage IS an investment!

Contact SignForce now at info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Custom 3D letters for ANY event

Sometimes in life you want to stand out from the crowd. Whether it be for a special personal or function.

Seeing one’s name in lights can have a massive impact on your audience.

These 1,200 mm high letters form an excellent, sturdy table that can be remembered – and catches the viewers eye.

Get your own custom table stand – illuminated or not – from SignForce by contacting info@signforce.co.za or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

How simple is Signage and the Sign Industry?

Halo illuminated 3D wall sign

halo illuminated 3D sign

It’s been said before in this SignForce space that signage is a REALLY simple industry, well until it IS NOT!!

This writer was reminded of this point this week when a client sent through a request for an urgent sign.

The brief was in fact more detailed than many as it included required materials, sizes and a sample picture showing the desired effect.

Where the challenge came is that the sample is all based in clear acrylic and is NOT illustrated. Our client wanted their sign to be halo illuminated.

What this means is that there will be a halo of light reflecting off the wall behind the sign.

For anyone reading this that is interested in the technical details, with halo effect lighting the face of the sign will often appear as black or dark as the lighting creates a shadow of the face.

This client wanted the face of the sign to appear in their corporate blue. On top of this challenge, in this writers opinion, when it comes to illuminated signs there is very little that is more off putting than being able to clearly see the strip of light or the LED modules themselves, especially if through the face of the sign. It is (once again in this writers opinion) extremely distracting and certainly detracts from the intended message of the sign.

This sign thus required a number of processes, with a fair amount of trial and test to ensure the client will be happy with a sign that reflects their professionalism and image, in their corporate colour while being halo illuminated.

When you are in the market for a STAND OUT sign that accurately reflects your brand and corporate image, SignForce are the sign business to call.

Contact SignForce now on info@signforce.co.za or WhatsApp +27 (0)82 558 6413 or call 0)11 440 7525

Find out more about SignForce at http://www.signforce.co.za

Choosing a signage supplier

Free Standing Signs that work

Choosing a signage supplier

How Can SignForce Help You With Signage?

Navigating the world of signage can be challenging, but at SignForce, we’re here to guide you through every step. Whether you’re a new business looking to make a bold first impression or an established brand aiming to refresh your image, understanding how signage can help is crucial. In this blog post, we’ll explore how SignForce assists you in creating impactful signage that aligns with your business goals and needs.

Understanding Your Vision

The first step in any signage journey is understanding your vision.

What message do you want to convey?

Who is your target audience?

How do you want your brand to be perceived?

What do you want YOUR sign to achieve?

At SignForce, we begin by listening.

Our team of experts will discuss your objectives, brand identity, and design preferences to ensure your signage aligns perfectly with your business ethos and your desired outcomes.

Design and Customization

At SignForce, we believe that every sign sign investment mus be a piece of art that reflects your brand’s unique identity. Our design process is collaborative and iterative. With state-of-the-art design tools and a keen eye for aesthetics, we create custom signage that makes your brand stand out. Whether it’s a vibrant storefront sign, an electronic billboard, an elegant office plaque, or dynamic vehicle branding, we tailor every aspect of your visual communication to your specific requirements.

Quality Materials and Craftsmanship

The longevity and impact of your sign heavily depend on craftsmanship and the materials used. At SignForce, we use only high-quality materials that ensure durability so your sign will have a long life together with visual appeal. Our skilled craftsmen combine traditional techniques with modern technology to produce signs that are not stunning and also withstand the test of time.

Compliance and Installation

Navigating the regulations around signage can be complex. SignForce takes the hassle out of this process. We ensure that all our signs comply with local zoning laws and regulations. Our installation team is highly experienced, ensuring that your sign is safely and strategically placed for maximum visibility and impact.

Ongoing Support and Maintenance

Our relationship with you doesn’t end once your sign is installed. SignForce offers ongoing support and maintenance to ensure your signage continues to shine brightly. Whether it’s a simple clean-up or more complex repairs, we are just a call away.

Why Choose SignForce?

Expertise and Experience: With over two decades in the business linked with a deep understanding of marketing, we understand the nuances of effective signage.

Custom Solutions: SignForce provide advice and tailored solutions that reflect your brand’s unique story.

Quality Assurance: High-quality materials and craftsmanship guarantee a lasting impression.

End-to-End Service: From conception to installation and maintenance, we handle it all making your experience hassle free.

Your sign is often the first point of contact with your physical audience, making your signage a crucial element of your marketing strategy. At SignForce, we do more than just create signs; we craft powerful communication tools that elevate your brand. Let SignForce help you make a statement that resonates with your audience and stands the test of time. Reach out to us today, and let’s bring your vision to life!


If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

SignForce’s reputation

 

SignForce

What you see is what you get with SignForce

How SignForce built our Reputation

In the competitive world of signage, having a stellar reputation isn’t just beneficial—it’s essential. At SignForce we have always been – and are – aware that our reputation is the collective perception of our business, formed by the quality our work, customer service, and the overall experience that we at SignForce provide, remembering that we are ALWAYS dealing with PEOPLE. SignForce’s reputation is the intangible yet powerful force that sets SignForce apart in a market flooded with choices.

Understanding Reputation: At SignForce we have built our reputation on providing ADVICE on SIGNAGE and MARKETING, with our focus being on ensuring that ANY money spent on signage MUST BE AN INVESTMENT. At its core, SignForce’s reputation is about being acknowledged for excellence, reliability, and our ability to positively influence our clients’ businesses – we get the feet through your door!

SignForce’s reputation has been built through consistent delivery of high-quality signs, innovative design solutions, and exceptional customer experiences over more than two decades under the current management. We would love to say we don’t make mistakes but that would be a lie. What we can say with 100% honesty and great pride is that our ‘mess up’ rate is significantly less than 4.3% and in all our years we have only had three jobs that we had to walk away from because we could not make good.

SignForce’s strong reputation means that when our existing client’s need signage services, SignForce is the first sign business that comes to mind.

Building a Reputable Status: Achieving SignForce’s reputable status has been and still is a journey involving continuous improvement and dedication. Building and maintaining SignForce’s reputation requires a keen focus on excellence in every aspect of our signage business – be it design, material quality, or customer service. Consistency is crucial – SignForce want our clients to know they can rely on us for top-notch work every time.

Equally important is how we at SignForce make our clients feel – appreciated, understood, valued, and SATISFIED. At SignForce we believe that positive experiences lead to positive word-of-mouth, which is invaluable in helping to build our reputation.

Long term Perspective: At SignForce we adopt a LONG TERM approach, unlike Keynesian theory in which it is stated that in the long term we are all dead so nothing matters.

At SignForce we believe out long term view is vital in building and sustaining our reputation – as well as the reputation of our customers – or as we see them, our business partners.

This long term perspective emphasizes consistent quality and engagement over time, rather than quick, short-term gains. For SignForce this means investing in quality materials, innovative design capabilities, a strong, experienced team and building strong, lasting relationships with our clients. At SignForce our goal is to create a cycle where quality work leads to customer satisfaction, which in turn drives our customers growth and hence greater demand and further business opportunities for SignForce as well.

Practical steps to choosing a signage partner:

Any potential buyer of signage is advised to follow the following steps in order to give them the best chance of having a successful, smooth experience when ordering their signs.

Where possible the buyer should evaluate the current standing of your potential signage partner – possibly talking to existing current clients, with the intention to get an understanding of where the your potential signage supplier stands in terms of reputation, ability to fulfil your job and meet your signage requirements. It may also be helpful to gather feedback and check reviews.

In order to ensure a SUCCESSFUL signage process it is imperative that the buyer is able to DEFINE your requirements – clearly define how you want your business to be perceived and define what, to you and your business, would be define as a SUCCESSFUL implementation of signage. Having clearly defined expectations is probably the safest way to confirm that your chosen signage supplier can and will deliver on and to your requirements.

One question you can ask is do the values and attributes of the proposed signage supplier align with our brand.

If you or your business are in the market for signage – regardless of the size of the sign and the size of the job – SignForce is available to assist.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsaApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za