What VLAUE does your SIGN and your Signage provider ADD to your BUSINESS?

 

Mambo's Chicken Individual Cut Out Sign

Internally Illuminated 3D cut out sign

What VALUE does your sign add to your business?

If your sign is a MAJOR tool in getting feet into your store (it is!) and thus placing you in the position to SELL to your prospects, what is your sign truly WORTH?

I ask this, not rhetorically, but because all too often we see businesses running on the lines of Best Value – choosing the cheapest supplier – which is great when comparing EXACTLY THE SAME PRODUCTS – but is extremely difficult and can be costly when one is comparing one SERVISE business (signage is a service business) to another.

Yes, when you, the sign buyer, are presented with an artist impression and a quote, you believe that what you are seeing from one service provider is the same as what you are seeing from the competitive service provider. Unfortunately this is SELDOM true. This is because of the nature of signage (meant in every positive way), the range of materials available, the nature (you can call it morals) of the signage company and the reality that even if all else was equal, because signage is as much – if not more – of an art than a science, and most signs are made by hand, every sign will most likely be made differently.

All this aside, even if all the sign company’s you assessed were using the same material, charging the same amount and doing the same job, what would or should YOUR chosen sign company be able to offer YOUR BUSINESS that goes beyond the sign you are looking for.

At SignForce (http://www.signforce.co.za) we have decades of experience in MARKETING and SIGNAGE.

At SignForce we believe in supporting OUR CUSTOMERS, which is one of the reasons SignForce regularly posts pictures and comments of signs we have completed. This may not seem like anything special, we assume ALL sign businesses ‘self promote’ and the self promotion entails ‘SHOWCASING’ THEIR WORK. This is true, but how many sign businesses get more than 80,000 views of a single client’s sign.

If one considers that traditional media base their fees on the number of views one’s insert (advert, post) will receive, how does one measure the added value SignForce is offering our client’s?

If you are looking for signs that WORK, that get feet into your premises, that look good and are value for money, together with the added value of being promoted on the SignForce website, contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za

You can find out more about SignForce by visiting http://www.signforce.co.za

Solid Metal Signs

Brass signs

Brass signs

In a world of JUNK, built in obsolescence, instant gratification, cheap materials, no concern for longevity (until it needs to be replaced which is invariably too soon, especially for cheap materials), it is always comforting to know that solid, NATURAL METAL signs – as in BRASS, ALUMINIUM, COPPER and STEEL (including STAINLESS STEEL) are still available.

Whether you are in the market for a plaque or cut out material, natural, long life, SOLID metal signs create a lasting impression  of CLASS, REFINEMENT and TIMELESSNESS.

As with all signage contrast is VERY IMPORTANT which is why the featured BRASS sign on the BLACK background works so well.

A similar effect can be created with copper.

If you are in the market for a sign that will weather with class, contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

 

What is the difference between 3D, Partial 3D and Flat signs

Image

Having recently being asked the difference between a 3D sign and a FLAT sign, I realized how seldom buyers actually expose their lack of knowledge, but assume that a sign is a sign is a sign, and the difference in cost is mostly related to higher profits.

This article will hopefully remove the uncertainty and assist buyers with their sign investments.

In general a FLAT sign is similar to a print on a piece of paper. It is exactly what the name says – FLAT. There is no depth to the sign, there is no body to the sign, and when one runs their hand along the sign it is FLAT.

A 2D sign – what the attached image states is FLAT is in fact slightly (up to 5 mm) THICKER than a FLAT sign, and when one runs your hand over the face of the sign there will be a definite depth to the sign. This depth is created by the material, and can range from microns to approximately 5 mm.

A partial 3D sign is the same as the 2D sign but has legs aka pins on the rear of the 2D portion making the sign STAND PROUD. The partial 3D has NO SOLID SIDES, so the pins are visible. Partial 3D signs are often used to create HALO ILLUMINATION and also to get the shadow that the sun leaves when it shines onto the sign. Partial 3D signs can vary from about 5 mm to about 125 mm in depth.

3D signs, like partial 3D signs have DFEPTH, but where partial 3D has open sides and the pins or legs are visible, with full 3D signs the sides (known as returns in sign language)close the distance from the front to the rear of the sign. 2D signs are the only way to get full illumination through the FACE of the sign. Also, full 3D signs require the most labor of any of the signs and as such tend to come at a higher cost.

So while the different sign types all require different amounts of labor, different material costs and can be used for different effects – for example halo illumination versus light through the face – they are ALL SIGNS, in that, similar to the difference between a ROLLS ROYCE, a LAMBOGINNI and a DONKEY CART, they are all vehicle that do not require the driver to do much work. They can all get the driver from point A to point B, but the difference is in the luxury of the ride, the PERCEPTION of a viewer of the driver and how long the ride will take – except in signage terms, it is not so much about the length of the drive, but much more about the life of the sign.

A digitally printed FLAT sign will last up to a maximum of three years in the African sun. A painted partial 3D sign should maintain it’s color for up to 7 years if a good automotive paint is used and the face receives more than one coat of paint. If a 3D sign is made with a good quality acrylic or acrylic and Aluminium, the sign could last up to ten years.

Thus, while a 3D sign may require a higher initial investment, if the client is looking to create a professional image that a ROLLS ROYCE or similar vehicle would create, the 3D sign is definitely the way to go. Similarly, if the initial investment of a 3D sign is less than double the initial investment of a flat sign, then one should factor in the life expectancy of the signs, and if the flat sign will require refacing in 3 years but the 3D sign will last an expected 10 years, then unless the 3D sign is more than 3 times the cost of the flat sign, the 3D sign may be a better investment.

Of course, budget is always important, and in reality the signs will ALL make one equally visible if they are all the same size, so in the end it boils down to (a) how much budget one has, (b) how long one wants the sign to last and (c) the kind of impression one wishes to create.

If you are in the market for signs and would like more information on what sign would best suite your business image contact Arnold of SignForce on +27 (0)11 440 7524 or arnold@signforce.co.za

You can visit SignForce’s website at http://www.signforce.co.za

When marketing is a priority, SIGN!

#SIGN – refers to a NUMBER of marketing tools in a business (as well as a person’s signature – but for the purpose of this article we are not interested in that).

So when business is SLOW – SELL, SELL, SELL, or maybe put slightly differently, do your best to MARKET and SELL your product(s) and services. This is especially true in shrinking economies.

Marketing during difficult times is one of the most counter intuitive acts that can be instituted, but history has shown if a business can survive or even grow in shrinking environments, they are most likely to thrive if or when the market turns.

SIGNS assist with both marketing and sales. Signs do this by (1) acting as a silent sales person (2) the silent sales person comes as a once off expense (for a period of between 12 and 60 months) by (3) making your product or business visible (4) potentially 24 hours a day while (5) allowing clients and prospective clients to see where you are and that you exist.

The image above is for ROGER WOLFSON & ASSOCIATES, a Johannesburg based Prosthetist, who, since he decided to display his wares on LARGE signs in front of his business has been more visible and thus getting more inquiries for his products.

If the 5 reasons above – and the Roger Wolfson example –  are not enough to convince you that your business needs a SIGN, contact Arnold on +27 (0)82 558 6413 or arnold@signforce.co.za and ask for case studies that show where and how SIGNS are quite possibly one of the best investments your business can make, especially in troubled times.

Time, Marketing, Business and #Signs

Signage, Business Signs

Beautiful, Effective Signage

.

Time Flies

Time is YOUR ONLY TRUE asset

Time waits for no man (you can insert woman, person or whatever pleases you in place of man)

All common phrases that many hear often, but seldom take any notice of. We humans tend to take time for granted, always believing that ‘tomorrow is another day’ and that where we are will simply always ‘BE’, as the sun will always rise TOMORROW as it did today.

This certainly seems to be true for the past many years, but just as certainly does not seem to be so certain – or true – for today and tomorrow.  While many in the world still carry on, for no other reason than it is what they are accustomed to, there are many who are in pure panic mode, as the world as we know if is certainly changing.

#corona19 has definitely made it’s impression and is being felt by many, so it may just be time to remember there is NO TIME LIKE NOW. This applies to living, marketing, business and SIGNS.

Signs have been around almost as long as business – I am taking the liberty to assume that the first business ever started before the sign was up, even if only for a day or two – for a simple reason. SIGNS WORK!

When business is disrupted and you need to kick start, marketing is paramount. Unfortunately traditional marketing can be extremely costly, which is why signage – which lasts for longer, is generally site and product specific and helps pull potential clients into your premises – should be your first choice in attracting clients to your business.

For any signage requirements SignForce is open for business and willing to assist. Simply contact us now on info@signforce.co.za or call +27 (0)11 440 7524 / 5

Reminder: SignForce manufacture all sign types, including labels. If your business is sanitizing all people entering your premises, why not take the opportunity to CUSTOMIZE your bottle label. It is a brilliant opportunity to associate your business with everything that is good about preservation – and SignForce is here to assist you with printed labels  – with no minimum quantity

Are all Sign Manufacturers the same?

Are all #sign #manufacturers the same or is there a difference between one sign manufacturer and another?

As with all businesses, every sign business needs to maximize profits in order to survive.

Unlike many businesses, and because signs are custom made, and because materials differ, it sometimes happens that ‘cheaper’ short cuts are available. Short cuts can include using different – read as cheaper – (materials which generally have a shorter life span), or manufacturing techniques that are time saving, (but often at the trade off of longevity of the sign).

An example is a sign we recently inspected where the returns (the sides or part of the sign or letter that creates depth) of the letters had ‘popped’ so that the curves (around the O and a) had returned to their natural state and became straight. This means that over time the face of the 3D letter will fall off, which is what is happening with this sign.

Generally the returns of fabricated, #3D letters are heated and bent. They are then ‘chemically welded’ so that they retain the new shape. Saving time by not heating the returns can save money and get the job done faster. Using less chemicals may also result in some, almost insignificant, cost savings. Both will almost certainly also substantially reduce the life expectancy of the #3D sign.

While making the cheap initial purchase could possibly still be a worthwhile purchase, the adage ‘let the buyer beware’ is certainly worth remembering as in the long run (over five to ten years) the cost to replace broken or lost letters tends to be significantly higher than the cost to have it done properly up front. And that cost excludes the potential for negative press if, for example, an element of a sign breaks and hits someone or something.

For a quote on quality #3D signs by an experienced sign company that guarantee our work, contact SignForce at info@signforce.co.za or +(27) (0)11 440-7524 or  +(27) (0)11 440-7525