Why SignForce!

SignForce Pylon

Any Size pylon or billboard to suite YOUR needs

Why SignForce!

This ambiguous phrase could be a question just as well as an answer – as such, we will both ask and answer the question.

What makes SignForce unique?’

Obviously the people. No two people are alike, so the people make SignForce unique. However, that same argument is applicable to EVERY business. Not only businesses that design, manufacture and install signs.

SignForce’s USP – Unique Selling Proposition – is the experience we at SignForce strive to (and mostly achieve) create for our clients, as well as the fact that SignForce is a SOLUTIONS based SIGANGE business, meaning we seek solutions – whatever they may be – to your visual communication concerns, issues and questions.

SignForce has a fairly unique skill set in that we CAN and DO offer MARKETING advice, and we are fortunate hat said advice, while being largely logical, is also based on and backed by formal qualifications in the marketing and financial fields. It is for this reason that we firmly believe that ANY money spent on signs should be an INVESTMENT. If your sign does not bring in feet or catch people’s attention or achieve whatever it’s desired purpose is, then in our opinion, the expenditure on your sign is a failure.

Yes, we may offer some top left field  idea’s – but these tend to work. Talking to people much more experienced in international marketing than ourselves, it seems the more uncomfortable you feel when you see the proposed idea, the higher the probability that the sign will be noticed – and achieve it’s objective.

Part of SignForce striving to create a positive EXPERIENCE when dealing with us is to provide FAIRLY priced, intelligently made, value for money signs.

Part of creating value for money means that we need to stay ahead of our competitors when it comes to being informed about new materials on the market, and figuring out if and how the new products – or sometimes old products – can be repurposed to give our clients the best possible value.

Call SignForce today to see how we can help you get your name and message out there – our all time favorite activity, as when our client’s expand, it helps SignForce expand. We are definitely long term thinkers, in it for the long game.

Call SignForce today on +27 (0)11 440 7525 or email us on info@signforce.co.za

Find out more about SignForce by visiting http://www.signforce.co.za

Time, Marketing, Business and #Signs

Signage, Business Signs

Beautiful, Effective Signage

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Time Flies

Time is YOUR ONLY TRUE asset

Time waits for no man (you can insert woman, person or whatever pleases you in place of man)

All common phrases that many hear often, but seldom take any notice of. We humans tend to take time for granted, always believing that ‘tomorrow is another day’ and that where we are will simply always ‘BE’, as the sun will always rise TOMORROW as it did today.

This certainly seems to be true for the past many years, but just as certainly does not seem to be so certain – or true – for today and tomorrow.  While many in the world still carry on, for no other reason than it is what they are accustomed to, there are many who are in pure panic mode, as the world as we know if is certainly changing.

#corona19 has definitely made it’s impression and is being felt by many, so it may just be time to remember there is NO TIME LIKE NOW. This applies to living, marketing, business and SIGNS.

Signs have been around almost as long as business – I am taking the liberty to assume that the first business ever started before the sign was up, even if only for a day or two – for a simple reason. SIGNS WORK!

When business is disrupted and you need to kick start, marketing is paramount. Unfortunately traditional marketing can be extremely costly, which is why signage – which lasts for longer, is generally site and product specific and helps pull potential clients into your premises – should be your first choice in attracting clients to your business.

For any signage requirements SignForce is open for business and willing to assist. Simply contact us now on info@signforce.co.za or call +27 (0)11 440 7524 / 5

Reminder: SignForce manufacture all sign types, including labels. If your business is sanitizing all people entering your premises, why not take the opportunity to CUSTOMIZE your bottle label. It is a brilliant opportunity to associate your business with everything that is good about preservation – and SignForce is here to assist you with printed labels  – with no minimum quantity

The Signs of Pride

Pride!

Pride is an amazing emotion!

It can lead individuals and nations to war and destruction and it – the same emotion – can push those same individuals and nations to unimaginable heights.

Pride can also be broken down into a number of categories, for example pride in one self, pride in one’s work, pride in one’s nation and so on.

I do believe that is pride in (a) oneself, (b) pride in one’s work and (c) pride in one’s workmanship that leads to upliftment and a desire to excel.

I for one take great pride in the work SignForce puts out. I feel an immense sense of pride when I drive down a road and can point out the jobs that I know SignForce has completed. My sense of pride is for more than the mere fact that we have successfully completed a job, it is from HOW the work was completed. More than the visible workmanship, the thought processes that have resulted in a successful, brilliant looking sign that makes the people who worked on the sign, the owner and SignForce proud.

A great example is the accompanying photo. A job well done and worth being proud of.

Proud of workmanship

Cut out brushed Aluminium letters

Individual cut out letters

Brushed Aluminium letters on an invisible frame installed onto a hard rock wall

Would you employ this person?

Who represents you and your business

Would you trust this sales person with your future?

Would you employ this person?

Some of you may know who the person is, but WHO he is is not actually relevant for my point. in fact, you could quite easily replace the picture with one of any similar uneducated person who is know for making comments that make them look stupid!

But wait! For me, that is where the problem lies.

If you were the employer of this person, that person has thus de facto become a representative of your business, and thus an extension of YOU!

Imagine the impression that makes on your hard won client, when the employed (or elected if you will) person starts interacting with or talking to your client.

That ‘first impression’ is created on first sight (or sound), and if that first impression is a poor one, it could take forever to change that perception.

At SignForce we are very aware of the impression we create, and while we unfortunately don’t always get it right, we do continually work on making sure that our work, our products and our staff represent SignForce in a manner that we are proud to own.

If you are in the market for professional looking signs at “FAIR VALUE, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.

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