Brand Awareness and Signage
It is never for the sign manufacturer or any other contractor to question the will or desire of a client – unless you cannot see the logic in what the client wants to do, or you possibly know and understand more than the client does about your specific service and specialty.
SignForce has many years – combine experience is in excess of 50 years – of marketing and signage. We understand the difference between why and how different signs work, and how to get your investment in signs to get you the desired visibility you are paying for.
Yews, we are not always right, and as we tell clients and prospects, we are not the one’s who have to live with the sign decisions, but we can DIRECT our clients and prospects in the correct direction so they make the best decisions for themselves.
This is especially pertinent when, for example, one looks the current KFC marketing campaign (disclaimer: KFC is not a client of SignForce). Personally we can only wonder WHY KFC have chosen to ‘re-brand’ or is it only ‘recolor’ selected stores. When I personally saw the first “GOLD” store I figures that that branch was no longer a member of the KFC family. The signage and building are all a sickly gold. Why would ANY marketing person spend an untold fortune on creating a recognizable brand – red and white – and then paint the outlet gold? I do understand that it is KFC’s 50th anniversary, but I cannot understand the logic behind the current campaign.
If anyone has insight into this campaign and Is prepared to teach please contact firstname.lastname@example.org or call +27 (0)11 440 7525
If you want a company that will go to great lengths so protect YOUR CORPORATE IDENTITY SignForce is your team.
Contact SignForce on email@example.com or visit our website for more information at http://www.signforce.co.za