Signs Make Your Businees Successful

Signs Make Your Business Successful

OK, apologies up front for the click baiting, as we all know (WE referring to intelligent business folk) this statement is not entirely true, as there are MANY factors that make a business successful.

In general, from what this writer has observed, success in business is more often than not a result of doing the slog work, doing the same correct (that is imperative) behavior over and over and over and over and over – you get the point – beyond the point of boredom, beyond the point of repetition, to the point where one can literally do the task in one’s sleep. This is sometimes referred to as achieving efficiency at the task, and it is said this takes 10,000 HOURS of the same task.

Another part of the success of a business is MARKETING and SELLING. Without sales there is no money for product development, no money to train and pay staff (someone may want to point this out to the current anc leaders who have reportedly managed to bankrupt their 109 year old organization) and no money to grow your business.

Now marketing and sales a re multi faceted and not entirely the focus of this blog, but I would like to focus on #SIGNAGE – the one part of that marketing puzzle that SignForce sells. We do advise on signage in order to ensure your spending on signage is an investment, but we tend to do this for free (not great for our business turnover in the short term, but we never claimed to be great sales people). If anyone wants to take me for a drink I can explain the difference between TECHNICAL SELLERS (SignForce’s sales staff) and GREAT SELLERS (who tend to sell on emotion).

Signs SELL! So does collaboration 🙂

I have known this for many years and have seen many examples from our own billboard on the M1 highway to what happened with STAX (many years ago) when they upgraded their signage at a loss making store that was being prepped for closure, but I was reminded of this a few weeks ago when one of our clients informed the writer that he spotted SignForce when he passed out pylon.

The point of this ramble is that if you want your business to succeed, especially if you are a business that has physical products or a physical premises, you should certainly consider SIGNAGE as an integral – and initial – step in promoting your business.

SignForce LOVES assisting new and small businesses. This does not mean we are going to give you your signs for free, but we will do what we can to make your business visible in a manner that can help your business grow – both to pay us AND to help you grow.

For more information on how SignForce can assist your business contact us now on info@signforce.co.za or call +27(0)11 440 7525

Find out more about #SignForce at http://www.signforce.co.za

SignForce’s invisible sign – well almost

SignForce’s Magic, Invisible (almost) Promotional Sign

SignForce 'invisible' sign

Partially Invisible Sign

Partially Invisible Sign

The header may be a little misleading, as it isn’t the entire sign that is invisible, only the one section, the section that allows the comma to the top right to seem as though it is suspended in mid air.

X – the 24th letter in the English alphabet.

On it’s own an X says nothing, but it can also say much.

The symbol X (also known as a cross from your association with an X in school) has many connotations, from the X in the alphabet to the cross at school to the depicted X which is the associated marketing symbol for The Mix Waterfall (https://themixwaterfall.co.za)

For the SignForce team this X that is displayed facing north on the west of the roof of the Mall Of Africa shopping center in Midrand, Gauteng is a great showcase of our experience, talent, technical skill and ability to put into practice the ‘magic‘ we so often tell our clients and prospects we are capable of creating.

What is the first thing you see when you look at the X in the picture?

From what we are told the first thing most viewers see when they see the X in the photo is the visual illusion of the ‘suspended’ comma on the top right of the red X sign.

Visual open space or unattached elements on a logo or graphic is simple to create and reproduce when looking at a piece of paper. The ‘open space’ helps enhance the graphic and add impact to the visual.

For signage – something that is physical, something that can be touched, this is not always easy to create.

Have you ever heard of a SKY HOOK?, something that helps one suspended something, anything, from the sky?

This may be simple when one looks at a helium balloon or something similar, however the game seems to change when the ‘suspended’ element consists of painted steel which is over 1,000 millimeters wide. How does one ‘hang’ a piece of steel from the sky?

The photo above is testament to the illusion SignForce successfully created for our client, and we know SignForce can do the same for your business and your promotional campaigns.

If you or anyone you know are a looking for signs that may require special effects, SignForce is available to assist.

Contact SignForce on +27(0)11 440 7525 or info@signforce.co.za

Find out more about SignForce by visiting http://www.signforce.co.za

Do FIRST IMPRESSIONS count?

Cut out, illuminated reception sign

Illuminated reception sign on a corporate blue backing with halo illumination and a cut out RECEPTION sign

How many chances do you get to create a first impression

Picture these two scenario’s.

Scenario 1.

You are introduced to a person who is wearing shorts and a t-shirt and looks like a billboard for a tatoo parlor. You cannot see a single square millimeter of uninked skin. The person is introduced as a marketing genius who runs a multi million marketing organization. Before they open their mouth, what is your FIRST IMPRESSION? Is this the same impression you would have if the person looked differently?

Scenario 2.

You are introduced to a person who is dressed in formal business attire. They look well groomed. They stand proud. They are introduced the same way as the person in scenario 1 above.

From your FIRST IMPRESSION which person do you think you are more likely to listen to? Which person would you think is more likely to impress you? Which person will you JUDGE more, no matter how inaccurately or unfairly?

This may seem like a loaded question – because it is. That said, it is also a true ‘experiment’ I was a party to.

An individual who I had great respect for introduced the above two people to a group that I was a member of. They were both introduced as marketing experts. They both gave a five minute talk about FIRST IMPRESSIONS and marketing. They were then taken out the room and the audience were asked to vote on which person made the most sense.

Any guess as to who was seen as the expert? I will tell you. It was the individual dressed in formal business attire.

Once the votes were counted we were re-introduced to both parties again. This time THEY did the introductions. The tatoo’d individual was in fact a marketing expert and business person who ran a multi national business.

The second individual was in fact a homeless person who was ‘coached’ on what to say but had no clue whatsoever on how to market anything – not even themselves, as one has to assume if they could market themselves they would not necessarily have been homeless.

The difficulty changing the perceptions of the group after their FIRST IMPRESSIONS was palpable. People believed that the two individuals were lying the second time around. People has already made up THEIR MINDS and this is what they were going to BELIEVE – REGARDLESS OF THE FACTS.

Why am I mentioning all this when it comes to SIGNAGE? Can there be any relevance?

To me the common ground is glaringly obvious.

If your SIGNAGE is damaged, non-existent, dirty or simply OLD FASHIONED (and you are in a ‘modern’ business), your sign may well be creating an incorrect, inappropriate and misleading FIRST IMPRESSION.

Imagine you are a seller of LEADING EDGE TECHNOLOGY and your sign is old fashioned bulbs on an old, rusted frame (picture a long closed, old style movie house) how could your sign possibly convey the message of modern technology? And once that FIRST IMPRESSIOIN is made, what would it take to ALTER your prospective client’s first impression?

A business that understands FIRST IMPRESSIONS is BOLTGAS INDUSTRIAL MINING SUPPLIES. This well run and managed mining supply business is in the process of creating VERY IMPRESSIVE first impressions. From the moment one enters the premises you get the impression of a well run business. The modern reception area is warm and inviting with the wall signage and blue desk cover with illuminated signage making one feel at home – and this is only the reception area, where the signage and blue tinting on the windows create a feeling of warmth and professionalism.

Reception signage and window tinting by #SignForce can change any old area to an inviting, professional space that is welcoming to all that enter, especially unknowing prospective clients.

For reception signage and window tinting contact #SignForce now on +27 (0)11 440 7525 or +27(0)82 558 6413 or email us on info@signforce.co.za

For further information on SignForce visit our website at http://www.signforce.co.za

What VLAUE does your SIGN and your Signage provider ADD to your BUSINESS?

 

Mambo's Chicken Individual Cut Out Sign

Internally Illuminated 3D cut out sign

What VALUE does your sign add to your business?

If your sign is a MAJOR tool in getting feet into your store (it is!) and thus placing you in the position to SELL to your prospects, what is your sign truly WORTH?

I ask this, not rhetorically, but because all too often we see businesses running on the lines of Best Value – choosing the cheapest supplier – which is great when comparing EXACTLY THE SAME PRODUCTS – but is extremely difficult and can be costly when one is comparing one SERVISE business (signage is a service business) to another.

Yes, when you, the sign buyer, are presented with an artist impression and a quote, you believe that what you are seeing from one service provider is the same as what you are seeing from the competitive service provider. Unfortunately this is SELDOM true. This is because of the nature of signage (meant in every positive way), the range of materials available, the nature (you can call it morals) of the signage company and the reality that even if all else was equal, because signage is as much – if not more – of an art than a science, and most signs are made by hand, every sign will most likely be made differently.

All this aside, even if all the sign company’s you assessed were using the same material, charging the same amount and doing the same job, what would or should YOUR chosen sign company be able to offer YOUR BUSINESS that goes beyond the sign you are looking for.

At SignForce (http://www.signforce.co.za) we have decades of experience in MARKETING and SIGNAGE.

At SignForce we believe in supporting OUR CUSTOMERS, which is one of the reasons SignForce regularly posts pictures and comments of signs we have completed. This may not seem like anything special, we assume ALL sign businesses ‘self promote’ and the self promotion entails ‘SHOWCASING’ THEIR WORK. This is true, but how many sign businesses get more than 80,000 views of a single client’s sign.

If one considers that traditional media base their fees on the number of views one’s insert (advert, post) will receive, how does one measure the added value SignForce is offering our client’s?

If you are looking for signs that WORK, that get feet into your premises, that look good and are value for money, together with the added value of being promoted on the SignForce website, contact SignForce now on +27 (0)11 440 7525 or email info@signforce.co.za

You can find out more about SignForce by visiting http://www.signforce.co.za

Anyone Can Make a Sign!

 

Illuminated Signs

Internally Illuminated Sign

Like us, I am sure many of our competitors have heard client’s make the comment that ANYONE CAN MAKE A SIGN. In fact SignForce have seen it more than once where what we would view as prospective clients call us in t get technical details so they can make their own signs.

While, at some level, it is true that almost anyone – literally anyone – can make a sign – yes, even the drawing your two year old draws using wax crayons can be considered a sign – in order to make a TECHNICAL signs that WORK – with work being defined as a sign that achieves it’s objective or objectives – may take a little more practice, experience and expertise.

As with all spectator sports, it always looks very easy to get it 100% right 100% of the time. That is the beauty of being a spectator. When, for example,  one faces the likes of Ivan Lendl on a tennis court – yes been there at Flushing Meadows – I can assure you the reality is WAY MORE SCARY!

Because things are not always as they seem in real life – and we certainly don’t know what we don’t know – if you are looking for a sign that makes your business STAND OUT, that will WORK and that is COMPETITIVELY PRICED, SignForce is the team to talk to.

With MANY years experience in SIGNAGE and general MARKETING, SignForce can offer you unique input on what sign should work best for your business and your environment, a skill and benefit to you that differentiates SignForce from many of our competitors.

Contact SignForce not on +27 (0)11 440 7525 or info@signforce.co.za.

You can also get more information on SignForce by visiting http://www.signforce.co.za

Solid Metal Signs

Brass signs

Brass signs

In a world of JUNK, built in obsolescence, instant gratification, cheap materials, no concern for longevity (until it needs to be replaced which is invariably too soon, especially for cheap materials), it is always comforting to know that solid, NATURAL METAL signs – as in BRASS, ALUMINIUM, COPPER and STEEL (including STAINLESS STEEL) are still available.

Whether you are in the market for a plaque or cut out material, natural, long life, SOLID metal signs create a lasting impression  of CLASS, REFINEMENT and TIMELESSNESS.

As with all signage contrast is VERY IMPORTANT which is why the featured BRASS sign on the BLACK background works so well.

A similar effect can be created with copper.

If you are in the market for a sign that will weather with class, contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

 

HOW can #SignForce HELP YOU?

How can SignForce HELP YOU?

SignForce is a FULL service sign company – meaning we are either brave or insane enough to take on ALMOST any size job in order to make YOU, our client’s lives easier.

If it makes your BUSINESS VISIBLE, we are the people to assist.

You would be wise to ask WHY we dare make such a BOLD CLAIM

1. The management team at SignForce we have a few years experience, having been at this game – yes, we do have fun so we do see work as a game, played by our TEAM – since 1999.

2. At #SignForce we care about QUALITY and REPUTATION (ours and You, our client’s), which means we UNDERSTAND what a GREAT sign does to increaser and EXPAND your business as well what a POOR QUALITY, NEGATIVE IMAGE does to hinder your business.

3. We understand business – well at least we have the qualifications to say we do. This means that we are likely to have a little more knowledge on MARKETING than most of our competitors. (We don’t mean to brag but who will recognize the value we add if no one knows that our knowledge is thanks to a combination of marketing experience and formal qualifications)

4. We are community minded – ask our community, and

5. When you have SignForce doing the work you get the benefit of our years – actually DECADES – of experience in making MARKETING and making OUR CLIENT’S

Ferrari sign

Ferrari Johannesburg signs by SignForce

BUSINESSES VISIBLE.

To get the MOST out of your SIGNS contact #SignForce now on +27(0)11 440 7525 OR info@signforce.co.za OR http://www.signforce.co.za

Time, Marketing, Business and #Signs

Signage, Business Signs

Beautiful, Effective Signage

.

Time Flies

Time is YOUR ONLY TRUE asset

Time waits for no man (you can insert woman, person or whatever pleases you in place of man)

All common phrases that many hear often, but seldom take any notice of. We humans tend to take time for granted, always believing that ‘tomorrow is another day’ and that where we are will simply always ‘BE’, as the sun will always rise TOMORROW as it did today.

This certainly seems to be true for the past many years, but just as certainly does not seem to be so certain – or true – for today and tomorrow.  While many in the world still carry on, for no other reason than it is what they are accustomed to, there are many who are in pure panic mode, as the world as we know if is certainly changing.

#corona19 has definitely made it’s impression and is being felt by many, so it may just be time to remember there is NO TIME LIKE NOW. This applies to living, marketing, business and SIGNS.

Signs have been around almost as long as business – I am taking the liberty to assume that the first business ever started before the sign was up, even if only for a day or two – for a simple reason. SIGNS WORK!

When business is disrupted and you need to kick start, marketing is paramount. Unfortunately traditional marketing can be extremely costly, which is why signage – which lasts for longer, is generally site and product specific and helps pull potential clients into your premises – should be your first choice in attracting clients to your business.

For any signage requirements SignForce is open for business and willing to assist. Simply contact us now on info@signforce.co.za or call +27 (0)11 440 7524 / 5

Reminder: SignForce manufacture all sign types, including labels. If your business is sanitizing all people entering your premises, why not take the opportunity to CUSTOMIZE your bottle label. It is a brilliant opportunity to associate your business with everything that is good about preservation – and SignForce is here to assist you with printed labels  – with no minimum quantity

Secret #Signage

This post was sent as a newsletter on 27 May 2019. While it is already outdated – especially in light of South Africa’s poor performance on the international stage, the concept can still provide food for thought.

Sponsors are now, even at this late hour, threatening to pull out unless independent sign professionals act as sign umpires and declare the CWC signage free of ‘secret signage‘ or visual interference.

Whilst ‘secret signs‘ seems an oxymoron, ambush marketing is taking totally new direction with this new technique. Signage at events like the CWC form a large and important part of a sponsors investment in visual communications. So the possibility of having this offset by an ambush marketer is creating havoc behind the scenes..

The real nub of the problem is that the ambush signage can be done by a small ninja group who can do this in a very short space of time – even inside the sign company’s, or sponsor company’s, premises.

This ambush message will show up on fixed signage – particularly those large billboards that form an integral part of the stadium landscape. The technique has been to overprint the sign with a fluorescent ink that only shows up on the TV camera’s – in exactly the same way as the white cricket ball is treated to give it more visibility. The technology that was painstakingly developed for the white ball to solve the on screen visibility problems has now been hijacked. We are not yet sure what the revealed message will be – or was supposed to be – but you be assured that some sponsors are now very anxious. Stand by for some exciting viewing!

Calls have been made for all involved signage companies to stand by a new code of conduct that will ensure that they secure the signs from manufacturing floor through to installation.

You will be pleased to know that SignForce is a founder signatory to this new protocol. This was an easy decision for us, as we have always taken the greatest care of our work – from conception to installation.

Of course the above is just a spoof, but you never know . . .

Standing by to do some ‘innovative’ signage for you soon.

Regards

Thanks for reading, hope to see you soon.
The SignForce Team

http://www.signforce.co.za

contact us on info@signforce.co.za

Tel: + 27 (0) 11 440 7524 / 5

What makes a #sign expensive? Signs as an investment.

What makes a sign ‘expensive’?

Expensive is a VERY subjective word, so lets look at the input costs and how that could, would or should influence one’s purchasing decision.

#SignForce, as all sign suppliers, work in a very competitive market. There are generally many sign businesses in a relatively small area, especially as #signage is a low entry cost business. Because of the high level of competition, each sign business needs to have ‘something’ that makes our business ‘stand out’. For the person making the purchase, the high level of competition means one SHOULD be able to compare various options and get the best solution to fit your requirements, although COST, OUTLAY or INITIAL INVESTMENT is often the deciding factor, very often at the sacrifice of long term investment or long term LIFE of the sign.

Because COST or INITIAL OUTLAY is such a HUGE determining factor for many buyers, one of the easiest ways to stand out  is on ‘price’. It is easy for clients to choose the lowest cost supplier, as, generally, all suppliers will quote to supply the same LOOKING sign.

Often how this works is the potential client (or buyer) will send out a ‘tender’, which consists of a picture of how the sign should look. Sophisticated buyers will also supply detailed specifications – which they understand and can check – but this is less common than only supplying a picture and sizes. Also too often the person supplying the specifications does not gave a great understanding of what they are specifying so their ability to ensure that they receive what was quoted could be limited.

Because EVERYONE is quoting on the same OUTCOME (read that as picture), when the buyer gets their three or more competing quotes, they naturally assume they are comparing ‘APPLES’ with ‘APPLES’, but because #signs are not standard, off the shelf items, the design, makeup and materials can (and generally will) differ from manufacturer to manufacturer. As such, although all the signs may (initially) LOOK the same when installed, they could, in reality, be EXTREMELY different.

In order to explain I am going to use the example of a modular, internally illuminated light box sign with an acrylic face that is illuminated using energy efficient LED lights. I am using a modular frame as we can then assume that everyone that is quoting is using the same external frame, so all the quotes would have the same (or similar) input costs for the frame.

Now lets look at the make up of the sign, starting with ILLUMINATION. There are a number of LED’s that can be used on a light box sign. The difference can be anything from in how much light the LED emits (lumens) to the size of the individual LED units (or modules) to the angle of the light emitted from the LED module (especially if the module has a LENS), the expected life of the units and the COST. Because there are so many variables, for the purpose of this article I will compare cost that can vary from about R35 (US$ 13) per meter to about R500 (US$ 186) per meter. It would seem obvious there are a number of variables that affect the cost, but for #SignForce the important differences are (a) the LED’s are the correct LED’s for the job (meaning they will give equal and sufficient light), (b) the expected life of the LED and (c) the LED’s are sure to do the job (preferably guaranteed) so that the business will not have any unnecessary call backs which can be substantially more costly than the cost of the LED’s.

Other factors that can have a GREAT  impact on the cost include, but are not limited to, (a) the size of the sign (this has way too many variables to reference in this article), (b) the cost of the decoration (print versus cut vinyl versus ink versus paint) (we will only refer to PRINT where costs have a range difference that can easily exceed 500%, with the quality and life span of the print varying greatly), (c) the thickness of the acrylic face (this is influenced by the size of the sign and possibly the location of the sign, and will in turn influence the cost of both the acrylic (the thicker the higher the cost) and the beading that holds (supports) the acrylic face). (d) If the frame is to be painted the make up and application method of the paint can also have a great impact on costs, both due to the large difference in cost of the base paint as well the time and process differences between the various application methods which range from ‘dipping’ to using a paint brush to spray painting and powder coating.

At #SignForce we take our guarantee VERY SERIOUSLY, and as such we use materials which, while generally more costly, will have a higher likelihood of lasting and not creating negative comebacks from clients. This does tend to make the initial outlay slightly higher, (historically this is generally no more than 20%), but #SignForce’s logic is that having to redo a sign after three to five years could be substantially more costly than having a sign that does it’s job well for it’s intended life, which is generally seven years, even if the decoration needs to be replaced more regurarly.

For more information on why SignForce views #signs as an investment or on purchasing  quality signs that will consistently keep you in your prospective clients eyes for many years to come, please contact #SignForce at info@signforce.co.za