When is a SIGN considered a BILLBOARD?

Outdoor full colour electronic billboard signs – known as BILLBOARD SIGNS, or LARGE FORMAT LED signs, are called as such because of the sheer size of the sign.

In layman’s terms MANY signs – regardless of size –  are referred to as billboard signs, but within the signage and advertising industry billboard signs generally refers to signs that exceed six square meters.

Billboard signs – typically those that exceed 6 sqm – can display photo realistic graphics, run animations and display full motion videos on new electronic billboard models.

Many LED electronic billboard signs can be remotely programmed, so they are popular with advertisers who want to focus their campaigns on specified demographic targets.

Small electronic signs – too small to be considered billboards – and flat screen technology can also be used as dynamic store front signs, shop signs, notice boards and directory signs.

Electronic LED signs come in a range of sizes from a tiny 0.12 square meters, but would only be considered a BILLBOARD when they exceed six square meters, with many of the modern signs being as large between 60 to 300 square meters.

For a sign to be considered a billboard it must be LARGE in size, generally mounted on a POLE or some other structure – building, dedicated structure or roof top.

Billboards are large so they are mostly used to advertise products – especially FMCY or large ticket products – services or events – and of course because politics is such a great business, billboards are often used to advertise political parties or running political candidates.

While billboards can be many shapes and sizes, the standard is for billboards to be rectangular, sometimes with part of the advertise image projecting forward or out of the line of the rectangle. This simple line breaking technique is known to substantially increase visibility and reading of billboard adverts.

Being LARGE, Billboards are typically strategically displayed in public area’s where they can be used to maximize visibility and attract people’s attention, get seen by large numbers of viewers – often the advertiser pays for the number of eyes on the advert – and where there is a higher likelihood of the target market viewing the adverts.

LARGE billboards can be illuminated to increase night time visibility – either rear illuminated, front illuminated, or if a modern digital billboard, illuminated using LED panels.

Billboards are mostly designed to be viewed from a far distance – hence the size. Because billboards can be viewed from a far distance they often placed along main roads, highways and other high volume area’s.

Billboards are also referred to as pylons, hoarding, signboards and poster boards.

If you are looking for a billboard look no further than SignForce.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about how SignForce can serve you by visiting http://www.signforce.co.za

Vehicle Branding By #SignForce

Vehicle Branding

Vehicle branding = silent, mobile sales

Vehicle Branding by #SignForce

Do us Humans OverComPliCate?

What do Vehicle Branding and Over complicating (life?) have to do with each other?

When branding a vehicle, whether a simple line of text or a full wrap, one wants to make sure the vehicle looks as good as possible, and that YOUR branding ENHANCES your business IMAGE.

This should be simple.

Produce a decal that is a great representation and reproduction of the business’s branding, apply said decals to the vehicle and off you go. Client is happy. Signage business is happy. All nice and neat.

BUT, what happens when the vehicle being branded is a modern vehicle with lots of SEXY CURVES, and lines that are neither straight, nor consistent.

Yes, SEXY lines make for very interesting challenges – and maybe complexity – of vehicle branding.

The reason for this is that if your vehicle branding is text in a line or has straight lines, when these STRAIGHT lines are applied to the vehicle, they may site above or below or on top of a SEXY, CURVED line of the vehicle. This means that the text will most likely not look straight, but will instead look SkEw as the lines do nont ‘line up’.

So, one would imagine a simple solution is to follow a different line. Be it the line of the window, the line at the bottom of the vehicle, the door line, the window line, the ground or any other line you may SEE. All of these are correct – yet possible WRONG at the same time, as whichever line you choose to follow, if THAT line is inconsistent with and laying in different directions to ANY OTHER line – as is common with SEXY vehicles (this includes cars, utility vehicles, delivery vehicles and even a pantechnicon).

It is for this reason some vehicles can be EXTREMELY challenging to brand.

If you are looking for a professional team to brand your business vehicle or fleet, look no further than SignForce. We have over 20 years experience in vehicle branding and will be happy to get you an obligation free quote.

Contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za or WhatsApp your enquiry to +27 (0)82 558 6413.

For more information on SignForce visit our website at http://www.signforce.co.za

Also, if you are looking for TRUCK PARTS, SignForce encourage you to contact the team at ERP TRUCKING COMPONENTS. Call +27 (0)11 397 8881 or email http://www.truckingcomponents.co.za