Outdoor full colour electronic billboard signs – known as BILLBOARD SIGNS, or LARGE FORMAT LED signs, are called as such because of the sheer size of the sign.
In layman’s terms MANY signs – regardless of size – are referred to as billboard signs, but within the signage and advertising industry billboard signs generally refers to signs that exceed six square meters.
Billboard signs – typically those that exceed 6 sqm – can display photo realistic graphics, run animations and display full motion videos on new electronic billboard models.
Many LED electronic billboard signs can be remotely programmed, so they are popular with advertisers who want to focus their campaigns on specified demographic targets.
Small electronic signs – too small to be considered billboards – and flat screen technology can also be used as dynamic store front signs, shop signs, notice boards and directory signs.
Electronic LED signs come in a range of sizes from a tiny 0.12 square meters, but would only be considered a BILLBOARD when they exceed six square meters, with many of the modern signs being as large between 60 to 300 square meters.
For a sign to be considered a billboard it must be LARGE in size, generally mounted on a POLE or some other structure – building, dedicated structure or roof top.
Billboards are large so they are mostly used to advertise products – especially FMCY or large ticket products – services or events – and of course because politics is such a great business, billboards are often used to advertise political parties or running political candidates.
While billboards can be many shapes and sizes, the standard is for billboards to be rectangular, sometimes with part of the advertise image projecting forward or out of the line of the rectangle. This simple line breaking technique is known to substantially increase visibility and reading of billboard adverts.
Being LARGE, Billboards are typically strategically displayed in public area’s where they can be used to maximize visibility and attract people’s attention, get seen by large numbers of viewers – often the advertiser pays for the number of eyes on the advert – and where there is a higher likelihood of the target market viewing the adverts.
LARGE billboards can be illuminated to increase night time visibility – either rear illuminated, front illuminated, or if a modern digital billboard, illuminated using LED panels.
Billboards are mostly designed to be viewed from a far distance – hence the size. Because billboards can be viewed from a far distance they often placed along main roads, highways and other high volume area’s.
Billboards are also referred to as pylons, hoarding, signboards and poster boards.
If you are looking for a billboard look no further than SignForce.
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