Tag Archives: Neon Sign Maker

What do prospective sign buyers search?

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Google

Google Search

When searching for a sign supplier, prospective buyers typically look for specific details and qualities in a sign supplier that match their needs.

Below is an in-depth look at what an average sign buyer might search for on Google or Bing, categorized by their intent and requirements:

1. General Signage Needs

Initial internet searches for a sign supplier tend to be broad. These broad, unrefined searches tend to indicate that the prospective sign buyer is exploring options without specific requirements in mind. Some common initial broad internet searches include:

  • “Sign suppliers near me”

  • “Custom sign makers [city / area]”

  • “Best sign companies near me”

  • “Sign manufacturers [specific industry, e.g., retail]”

  • “Affordable sign makers near me”

  • “Local signage services”

2. Specific Sign Types

Sign buyers with a clearer idea of the type of sign they need might instead use searches like:

  • “Custom LED signs for businesses”

  • “Outdoor business signs with installation”

  • “Metal signs for office branding”

  • “Acrylic signs for interior design”

  • “Neon sign makers near me”

  • “Large format printing for banners and signs”

  • “Digital signage providers for restaurants (or other specific industry)“

3. Industry-Specific Needs

Some buyers of signs with a greater understanding of their signage requirements may do industry-focused searches help buyers find suppliers with experience in their specific niche or industry, searches such as:

  • “Retail store signage suppliers”

  • “Restaurant menu board signs custom”

  • “Healthcare facility signage experts”

  • “Real estate sign printing services”

  • “Event signage and banners”

4. Services and Features

More advanced signage buyers might search based on the services or features they need, including:

  • “Custom sign design services”

  • “Quick sign printing near me”

  • “Sign installation services near me”

  • “Eco-friendly signage materials”

  • “3D sign letters for businesses”

5. Pricing and Budget

Price-conscious sign buyers will likely include budget-related terms in their searches, including:

  • “Cheap sign makers near me”

  • “How much do custom signs cost?”

  • “Affordable outdoor signs for small businesses”

  • “Cost-effective signage solutions for startups”

6. Urgency

When the need for a sign is urgent, sign buyers may include speed or availability in their search:

  • “Same-day sign printing near me”

  • “Rush sign services [city / town]”

  • “Next-day banner printing near me”

  • “Quick turnaround custom signs”

7. Reviews and Recommendations

Some sign buyers often seek credibility by checking reviews and testimonials. These searches may include the following:

  • “Top-rated sign companies [city / area]”

  • “Best-reviewed custom sign suppliers”

  • “Reliable sign makers with good reviews”

8. Inspiration or Ideas

Some sign buyers might be looking for creative input or examples, with their searches including search phrases such as:

  • “Creative sign ideas for businesses”

  • “Modern office signage inspiration”

  • “Unique sign designs for restaurants”

  • “Trending business sign styles 2024”

9. Location-Specific Queries

Buyers of signage often prioritize proximity for convenience:

  • “Sign companies in [specific city or neighborhood]”

  • “Signage solutions near [landmark or zip code]”

  • “Local custom sign makers [area or near me]”

10. Advanced or Niche Needs

For specialized projects, sign buyers may include known and specific technical or niche requirements:

  • “Weatherproof outdoor signs for harsh climates”

  • “Digital wayfinding signage systems”

  • “SABS compliant signs for offices”

  • “Custom illuminated signs for trade shows”

  • “Vehicle wrap and signage services”

Key Factors Influencing Searches for Sign Suppliers:

  1. Location: Proximity often drives searches like “sign supplier near me.”

  2. Type of Sign: The buyer specifies the sign type (e.g., LED, acrylic, vinyl, light box, cut out sign, 3D sign).

  3. Industry: Industry-specific terms may help narrow the search for relevant signage, although this is seldom the case, as signage tends to be universal and sign TYPE specific more than industry specific, apart from casino signs which tend to be very industry specific.

  4. Budget: Sign buyers on a budget might include words like “cheap” or “affordable”, however it is important to be aware that cheap signage may not always achieve the desired objective.

  5. Timeframe: Sign searches like “same-day” or “rush” indicate urgency – and while this is possible for off the shelf signs, it may not be possible or practical for custom signs, when custom signs are made FAST, the rushed signs do tend to come at an additional COST.

  6. Design and Creativity: Creative sign buyers might use terms like “custom design signs” or “unique signs.”

Understanding these search patterns helps SignForce optimize our website and online ads to match our customer queries effectively.

At SignForce we make GREAT SIGNS – signs that help our customers stand out with the intention of increasing our customers foot traffic, turnover and profits.

SignForce operate on the basis that generally, the simpler the sign the more likely the sign is to be noticed, and thus the more likely the sign will have a positive ROI.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za