What goes into making a 3D sign

What goes into making a 3D sign

There are two basic models of 3D sign

FULL 3D

The first, and most common 3D sign, is referred to as a 3D fabricated sign or a pan fabricated sign or a revere pan fabricated sign or pan sign. The 3D sign is a sign that has a face with solid sides to give the sign depth (referred to as a RETURN in the trade). This makes the sign look almost like a BOX. This is great because the 3D elements can accommodate lighting or if there is no lighting it ban make the sign stand out and look powerful.

3D signs can be manufactured using a number of materials, with the most common being metal (Aluminum) or Acrylic.

3D signs have the advantage of being able to be illuminated THROUGH the face – in which case the face must be a material that allows for light to flow through it, as well as being able to be HALO illuminated – where the light will either shine out the sides (returns) or from behind.

The benefits of light coming through the face is that the sign can illuminate in COLOR and when the sign is being viewed at a distance, the illuminated text (sign) is more legible than when the sign is halo illuminated.

PARTIAL 3D

The second type of 3D sign is what we at SignForce refer to as PARTIAL 3D. In the case of partial 3D signs, the 3D element is not created by a return (solid side) but rather by ‘pins’ that hold the face of the sign away from the backing structure. The 3D element can be enhanced using lighting where shadows will add depth and character to the sign.

Partial 3D signs can be illuminated with HALO illumination where the light is BEHIND the sign and the light is reflected off the backing structure.

Disadvantages of halo illumination include the color of the face being lost (not always as it depends of the face color, the depth of the 3D, the color of the lighting and the distance from which the sign is being viewed.

If you or your business are looking for 3D signs SignForce is the partner you want

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce at http://www.signforce.co.za

Illuminated 3D signs

3D signage

3D sign, internally illuminated

 

Signage is a simple industry, that is until it IS NOT.

Signage is one of the few industries this writer is aware of that has almost ZERO barriers to entry, with the resulting HIGH level of competition that one would expect from an industry that is established, simple and requires very little specialized knowledge or specialized equipment.

Since signage has been sound for thousands of years – yes literally (but not quite the way it is today) signage seems to be a simple industry to get into. And in reality for the most part signage is a simple industry.

As with any industry – or sport – it is very simple to be a spectator and KNOW what the ‘experts’ or players should be doi9ng, but when one suddenly finds yourself say on center court at Flushing Meadows facing a serve from Ivan Lendl (https://en.wikipedia.org/wiki/Ivan_Lendl) what always seemed like a simple move is suddenly more than overwhelming. I can attest to this from personal experience, as for kicks I was asked to face a serve or two from Mr. Lendl. Needless to say, he had the first tennis ball back in his hand BEFORE my tennis racquet HAD MOVED!!!

As the saying goes, professional’s make complex tasks look simple, mostly because they PRACTICE over and over and over again, so when they get to face an unusual situation – or a sign that looks simple but is in fact highly complex to produce in 3D format – the time practicing allows one to come up with workable solutions.

The YINGLI SOLAR sign at the top of this post is one such sign. Looking at the sign one would never imagine the multitude of ways the sign can be produced to create the desired 3D look and feel the client desired.

SignForce managed to produce the internally illuminated 3D sign after some interesting fabrication were assessed, and got the sign out ON TIME! And ON BUDGET!

When you are in the market looking for signs that have a strict deadline and a set budget, SignForce is the supplier for you.

Contact SignForce now on info@signforce.co.za or +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

 

Do FIRST IMPRESSIONS count?

Cut out, illuminated reception sign

Illuminated reception sign on a corporate blue backing with halo illumination and a cut out RECEPTION sign

How many chances do you get to create a first impression

Picture these two scenario’s.

Scenario 1.

You are introduced to a person who is wearing shorts and a t-shirt and looks like a billboard for a tatoo parlor. You cannot see a single square millimeter of uninked skin. The person is introduced as a marketing genius who runs a multi million marketing organization. Before they open their mouth, what is your FIRST IMPRESSION? Is this the same impression you would have if the person looked differently?

Scenario 2.

You are introduced to a person who is dressed in formal business attire. They look well groomed. They stand proud. They are introduced the same way as the person in scenario 1 above.

From your FIRST IMPRESSION which person do you think you are more likely to listen to? Which person would you think is more likely to impress you? Which person will you JUDGE more, no matter how inaccurately or unfairly?

This may seem like a loaded question – because it is. That said, it is also a true ‘experiment’ I was a party to.

An individual who I had great respect for introduced the above two people to a group that I was a member of. They were both introduced as marketing experts. They both gave a five minute talk about FIRST IMPRESSIONS and marketing. They were then taken out the room and the audience were asked to vote on which person made the most sense.

Any guess as to who was seen as the expert? I will tell you. It was the individual dressed in formal business attire.

Once the votes were counted we were re-introduced to both parties again. This time THEY did the introductions. The tatoo’d individual was in fact a marketing expert and business person who ran a multi national business.

The second individual was in fact a homeless person who was ‘coached’ on what to say but had no clue whatsoever on how to market anything – not even themselves, as one has to assume if they could market themselves they would not necessarily have been homeless.

The difficulty changing the perceptions of the group after their FIRST IMPRESSIONS was palpable. People believed that the two individuals were lying the second time around. People has already made up THEIR MINDS and this is what they were going to BELIEVE – REGARDLESS OF THE FACTS.

Why am I mentioning all this when it comes to SIGNAGE? Can there be any relevance?

To me the common ground is glaringly obvious.

If your SIGNAGE is damaged, non-existent, dirty or simply OLD FASHIONED (and you are in a ‘modern’ business), your sign may well be creating an incorrect, inappropriate and misleading FIRST IMPRESSION.

Imagine you are a seller of LEADING EDGE TECHNOLOGY and your sign is old fashioned bulbs on an old, rusted frame (picture a long closed, old style movie house) how could your sign possibly convey the message of modern technology? And once that FIRST IMPRESSIOIN is made, what would it take to ALTER your prospective client’s first impression?

A business that understands FIRST IMPRESSIONS is BOLTGAS INDUSTRIAL MINING SUPPLIES. This well run and managed mining supply business is in the process of creating VERY IMPRESSIVE first impressions. From the moment one enters the premises you get the impression of a well run business. The modern reception area is warm and inviting with the wall signage and blue desk cover with illuminated signage making one feel at home – and this is only the reception area, where the signage and blue tinting on the windows create a feeling of warmth and professionalism.

Reception signage and window tinting by #SignForce can change any old area to an inviting, professional space that is welcoming to all that enter, especially unknowing prospective clients.

For reception signage and window tinting contact #SignForce now on +27 (0)11 440 7525 or +27(0)82 558 6413 or email us on info@signforce.co.za

For further information on SignForce visit our website at http://www.signforce.co.za

I need a sign and I have a DRILL

Drills and Signs

Using a Drill for a Sign

I have a drill!

But that doesn’t mean I need to, or should, use it!

Life is short. Life can be serious! Business or work is ‘serious”.

But life doesn’t always have to be serious, or at least some things can be amusing.

Life can be made funny when we try to be everything to everyone, or when we try ude the drill – because we have one!

I am all for training, and learning through trial and error, so please, go ahead and play with your drill.

That said, there are times when it is beneficial to allow what we term ‘professionals’ to do the work. What makes one a ‘professional’? Generally hours and hours and days and days leading to years and years of practice. It has been said that in order for one to be truly proficient in your work you need to put in 10,000 hours.

10,000 hours equates to just under 417 days. Broken down into eight hour days that 10,000 hours is 1,250 ‘work’ days- that equates to 62.5 months, or just over FIVE years! Five years of doing the same thing, day in and day out. It is for this reason we can watch a ‘professional’ ‘play’ with a grinder – a tool that must always be respected – as if it is nothing. It is normal for him as he works with it DAILY. And after 20 plus tears, it is second nature.

While employing the professional to do certain work may cost a bit more than doing it oneself, it certainly can make life easier, even if it is less entertaining for the onlooker.

The advantage of allowing professionals – people who do the same tasks over and over and over on a daily basis – to do the work is that, because they do the same work repetitively, they learn what is generally referred to as the ‘tricks of the trade’.

Being a ‘do it yourselfer’ is admirable and great – and I believe is important, possibly because I am one myself – and it can even save one money when done correctly, but the university of life is not free, or even cheap, so expect to make some costly mistakes along the way. These ‘mistakes’ are the best way to learn, but they are often costly.

If you would like to manufacture a sign or install a sign save yourself time and possibly even money by calling #SignForce – the professionals.

For advice on signs or to order signs contact SignForce now on +27 (0)11 440 7525 or info@signforce.co.za

You can find out more about SignForce by visiting http://signforce.co.za

 

Cut Brass Letters & Brass Signs

Brass Signs

Solid Brass Signs & Cut Brass Letters

Brass is a beautiful, natural, metal. Long lasting (outdoors) and it weathers exceptionally well. It is for this reason that Brass #Signs are considered to when one wants CLASSIS, timeless signs.

Cut Brass signs are timeless. They can create an impression of CLASS like very few other signs.

For Brass signs – whether they be plaques or cut letters, SignForce can assist

In the attached picture the letters and backing pins (allowing the signs to be spaced off the wall)   were ALL specifically engineered to get the sign to look like it does. Classy, Timeless and Simple, with a contrast between the BLACK backing wall and the ‘GOLD’ sign.

SignForce have been in the business of signs – what we refer to as the “Magic of Signs” business – magic because a sign can transform a warehouse to a store or a plain, boring wall to a place of interest. Also magic because signs are not always what they seem. What you see is very seldom what you get. It is not ONLY the face of the sign but what goes INTO the signs that makes SignForce’s signs MAGIC!

To get signs NOW contact SignForce on +27 (0)11 440 7525 or email info@signforce.co.za

For more information on how SignForce can serve you visit http://www.signforce.co,za