Tag Archives: Plaque Signs

Sign Success Objectives

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What makes your sign successful

What makes your sign successful

Sign Success Objectives

Seven Objectives of a Successful Sign

SignForce believes that a successful sign should fulfill the following seven objectives:

  1. A successful sign should Attract Attention A sign’s primary purpose is to grab the attention of passersby. Whether it’s through bold colors, creative designs, strategic placement or a combination of all of these, a sign must stand out in its environment if it is to be effective. It is for this reason certain signs should have light versus dark backgrounds as dark backgrounds often tend to naturally be overlooked.

  2. A successful sign should Direct Traffic to Your Business A successful sign must act as a silent salesperson, guiding potential customers to your business and encouraging them to step inside.

  3. A successful sign should Convey Your Brand Image Your sign should reflect the essence of your business. From font choice to colors, every element should align with your brand’s identity, projecting professionalism and very importantly, trustworthiness.

  4. A successful sign should Provide Clear and Relevant Information A good sign communicates essential information quickly and effectively. This includes your business name, contact details, and key offerings, ensuring potential customers know exactly what you provide. The “exactly what you provide” may be more challenging to convey for a new business that people have not heard of, for example a new supermarket. An example of this in Joburg was when FRONTLINE opened to the public. This writers’s first impression was that there was a store to de-tick animals (the largest selling anti tick and flea product I was aware of is named FRONTLINE).

  5. A successful sign should Enhance Visibility and Accessibility Signs should be visible from a distance and legible under various conditions. Factors such as letter height, lighting, placement of lighting and placement of the sign all play crucial roles in ensuring your sign is effective, easily noticed and read.

  6. A successful sign should Create a Memorable Impression A well-designed sign leaves a lasting impression, making your business more memorable to both new and returning customers. This memorability can contribute to repeat visits and word-of-mouth referrals.

  7. A successful sign should Deliver a Strong Return on Investment (ROI) Your sign should be seen as an investment. The cost of your sign, including maintenance, must be justifiable by the additional revenue it generates for your business.

Measuring Success

The success of a sign is often measured indirectly, such as through increased foot traffic, higher sales, or improved brand recognition. While it may not always be possible to isolate a sign’s impact, aligning your signs design with these seven objectives will maximize its effectiveness and ensure it contributes to your business’s success.

Need Assistance with Signage?

If you’re considering investing in a new sign or need advice on optimizing your existing signage, SignForce is here to help. Contact us via email at arnold@signforce.co.za, call +27 (0)11 440 7525, or WhatsApp +27 (0)82 558 6413.

Let’s work together to create signs that drive results for your business.

Find out more about SignForce at http://www.signforce.co.za

Funny Signs: South Africa’s Subtle (and Not-So-Subtle) Sense of Humor

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Funny and Effective Signs

Funny and Effective Signs – This is not one of SignForce’s clients

Funny Signs: South Africa’s Subtle (and Not-So-Subtle) Sense of Humor

Business signage is meant to be serious – signage tells us where to go, what to do, and sometimes what not to do. But, in true South African style, even the most mundane instructions often come with a dose of unintentional humor or sharp wit. From the rugby field to the pothole-ridden streets, let’s explore some signs that show even serious business can have a laugh at itself.

Rugby Signs: Tackling Humor Head-On

South Africans love rugby – almost as much as we love a good laugh which seems to be evident in how South African’s handle difficult situations, often with DARK humor. Some rugby stadium signs have become legends themselves.

Take, for instance, a field-side sign that proudly proclaimed, “You tackle like your mother bakes rusks – soft and crumbly!” That’s the kind of motivational signage we can all get behind, whether you’re on the field or cheering from the stands.

Then there’s the classic pub sign seen near match days: “Happy hour during the second half – unless we’re losing!” Because even in rugby, humor is the best way to soothe a bruised ego.

Crime and Pun-ishment

South Africans are nothing if not resourceful, even when poking fun at crime. A car wash in Joburg put up a banner that read, “Your car is safe here. We’ve already stolen the radios!” It’s self-aware marketing at its finest – and effective, possibly not so surprisingly because as the saying goes, there is no such thing as bad publicity.

And who can forget those tongue-in-cheek neighborhood watch signs that state: “Trespassers will be shot. Survivors will be shot again, and if they are still alive, they will be prosecuted!” While the humor is dark, it’s undeniably South African in its blunt delivery.

Political Commentary in Neon and Paint

Politics and humor go hand-in-hand, especially in a country as lively as ours. A local takeaway in Cape Town famously posted a sign reading: “Our chicken is grilled, not flip-flopped!” Clearly a jab at the indecisiveness often associated with politicians and their tendency to change parties – and opinions – in order to fit their own personal agenda’s.

Another gem outside a rural shop: “More reliable than Eskom since 1994.” In a land of load-shedding schedules and backup generators, this kind of honesty not only sells but also resonates deeply and allows potential clients to see that the person behind the sign has a sense of humor while relating to the difficulties the prospect may be going through. These signs create camaraderie.

Business Blooper Signs: Accidental Marketing Masters

Sometimes, the funniest signs are the ones that weren’t meant to be funny.

Like a shop that boldly displayed: “We sell secondhand coffins – hardly used!” It might not have been their intention to raise eyebrows, but they certainly got attention.

Or the iconic petrol station sign that read: “We don’t sell petrol. We sell hope. And a Coke.” Whether you’re running on empty or just tired of life’s potholes, that’s the kind of humor that keeps you going.

The Universal Language of Potholes

Speaking of potholes, South Africans have a unique relationship with road hazards, and the signs prove it. A local municipality once posted a warning: “Caution: Potholes ahead. Adjust suspension, not your speed.”

And then there are the unofficial signs, often put up by frustrated residents: “This is not a pothole. It’s an Olympic swimming pool for frogs.” and my personal favorite “Our municipality is so considerate they helped us create safe pools along the road” (with the picture of a man sipping his drink while being submersed in his pothole). Sometimes a little sarcasm goes a long way when nothing else seems to work.

Serious Business, but Funny Too

Signs may serve an important purpose, but just as a business sign reflects the branding and nature of your business, so to can signs be a reflection of our national spirit. In South Africa, where rugby binds us, crime challenges us, and politics entertains us instead of serving us, even the most serious signage can make us laugh.

So next time you see a sign that makes you chuckle, don’t just read it – take a photo, share it, and remember: life’s too short not to see the humor in our everyday surroundings. As one braai-side sign famously declared: “Vegetarian options available: pork, beef, chicken. You’re welcome.”

For signs that work and reflect a little of you and your business contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

What Makes a Business Sign Effective and Professional?

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SAMSUNG signs that Stand OUT

SAMSUNG sign that Stands OUT

What Makes a Business Sign Professional and Effective?

A smart, clean, professional business sign serves as a critical component of your marketing strategy. Your professional, eye-catching sign is often the first interaction potential customers have with your brand, making it essential to leave a positive and lasting impression.

An effective [business] sign can drive foot traffic, increase brand awareness, and directly, positively, impact your business’s success. In this article we will explore the elements that make a business sign professional, how to measure your signs success, and the key features that should appear on your sign to ensure it achieves its primary objective: driving more traffic to your business or store in order to increase turnover and profits.

Characteristics of a Professional Business Sign

  1. A Professional Business Sign should have Clear and Concise Messaging: A professional sign communicates your message quickly and effectively. People passing by have limited time to absorb information, so your message should be clear, concise and straightforward. Avoid clutter and focus on key information such as the business name, logo, and possibly a succinct tagline.

  2. A Professional Business Sign should be made from High-Quality Materials: The quality of materials used in your sign reflects the professionalism of your business. Opt for durable materials like aluminum, acrylic, ACM (Aluminium Composite Material), Vinyl, or some other weather-resistant material. Quality materials ensure longevity while also giving your sign a polished, professional and high-end appearance.

  3. A Professional Business Sign should have Readable Typography: Legibility is paramount! Great signage uses fonts that are easy to read from a distance. Sans-serif fonts are often preferred for their clarity, especially for outdoor signs. Avoid overly decorative fonts that can detract from readability. Size of font is also important, especially for signs that need to be viewed and legible from a distance.

  4. Your Professional Business Sign Works best when Your Sign has Brand Consistency: Your signs should ALWAYS align with your brand identity. This includes using your brand’s colors, logo, and typography consistently. Consistency builds trust and makes your brand easily recognizable.

  5. Your Professional Business Sign should be Strategically Placed: In real estate there is a saying that goes Position, Position, Position – the most important strategy for any business. A professional sign is placed where it will be most visible to your target audience. Consider factors like traffic flow, sightlines, and lighting. For example, illuminated signs are ideal for businesses operating at night or for signs placed where there is high volume night traffic.

  6. A Professional Business Sign should have an Eye-Catching Design: Aesthetic appeal is crucial for your sign to capture attention. It is always advisable to use bold colors, high-contrast elements, and an engaging design to make your sign stand out.

Measuring the Success of Your Business Sign

To determine whether your sign is effective, you need to measure its impact. Here are a few ways to gauge your signs success:

  1. Increased Foot Traffic: One of the most straightforward metrics is the number of people entering your store or business location. You can compare foot traffic before and after the installation of the sign to assess its effectiveness.

  2. Customer Feedback: Ask your customers how they heard about your business. Many businesses find that a significant percentage of new customers discover them through their signage.

  3. Sales Data: Analyze your sales figures to see if there is a correlation between the installation of the sign and revenue growth. A successful sign often translates to increased sales.

  4. Digital Engagement: If your sign includes a website URL or social media handle, track online visits and interactions. A spike in digital engagement can indicate that your sign is attracting attention.

  5. Call and other Interaction Tracking: Include a unique phone number or unique email address on your sign and monitor interactions received. Tracking allows you to directly attribute inquiries or sales to your signage.

Key Features of an Effective Business Sign

To maximize the effectiveness of your sign, it is generally accepted that your sign should include the following elements:

  1. Business Name: Your business name should be the most prominent element on the sign. Your business name may be what people remember and associate with your brand – or it may be your tag line or the product or service they are interested in.

  2. Logo: A well-designed logo adds visual interest and reinforces brand identity. Ensure your logo is clear and not overly detailed, as intricate designs can be hard to read from a distance as can complex or noisy logo’s.

  3. Tagline or Value Proposition: A brief tagline or value proposition can help convey what your business offers. For example, a bakery might use, “Freshly Baked Goodness Daily.” or a signage business may you the timeless pay line “A Business Without a Sign is a Sign of No Business”.

  4. Contact Information: Include essential details like a phone number, website URL, email address and / or social media handle. Including relevant contact information allows potential customers to easily reach out or learn more about your business. The correct contact information also allows Google to find your business.

  5. Call-to-Action (CTA): Encourage viewers to take action with a clear and compelling CTA, such as “Visit Us Today!” or “Order Online Now.” This simple technique is one of the most important sales strategies ever.

  6. Lighting: If your business operates after dark or if your sign is located in an area where there is high volume of traffic after dark, ensure your sign is well-lit. Options like LED backlighting or spotlights make your sign visible 24/7.

    For the signs lighting to work most effectively it is important that your lighting enhances the signs visibility, as poorly lit signs can be exceedingly difficult to read, making the additional cost of lighting your sign a poor investment.

  7. Directional Cues: For businesses located in hard-to-find areas, it can be very beneficial for your sign to include directional cues like arrows or distance indicators (“Just 200 meters ahead”) ion order to make your premises easier to find. It is also advised to ensure signs are on all possible entrances to your premises as one can never be sure where your prospective customers may come from.

In summary, a professional business sign is and should be much more than just a piece of decoration; a professional sign can be a powerful marketing tool that can significantly boost your business’s visibility and attract new customers.

By focusing on clear messaging, high-quality materials, and strategic placement, your sign supplier can create a sign that reflects your brand’s professionalism and appeal.

Measuring the success of your sign through foot traffic, sales, and customer feedback ensures that it continues to serve its purpose effectively.

Finally, by incorporating essential features like your business name, logo, contact information, and a compelling call to action, you can ensure your business sign achieves its ultimate goal: driving more traffic to your business or store in order to achieve greater turnover and profits.

At SignForce we firmly believe that a GREAT SIGN should be a simple sign that stands out, contrasting from it’s surroundings with the ‘message’ of the sign conveying everything about your business to potential customers.

At SignForce we have over 25 years experience in signs and how your business signs relate to branding and marketing. SignForce use this knowledge to give our client’s signs that are cost effective, focusing on return on investment (ROI).

SignForce operate on the basis that the simpler the sign and the greater the impact.

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

Why your Buisiness Sign could be one of your Business’s Greatest Investments – Part 6

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Wall signs

3D wall sign

Zig Ziglar, one of the most influential motivational speakers and sales trainers of all time, emphasized the importance of clear, impactful communication in building successful businesses. While Ziglar’s philosophy spanned a wide range of marketing and sales strategies, his teachings can easily be applied to the often-overlooked but critical investment in business signage. Effective signage is more than just a way to display your business name; effective signage is a dynamic marketing tool that embodies Ziglar’s principles of visibility, consistency, emotional connection and honesty.

Visibility: Standing Out in the Crowd

Ziglar consistently emphasized the importance of making a strong first impression. In today’s competitive market, a well-designed sign serves as a business’s handshake to the public. Just as Ziglar encouraged individuals to present themselves professionally to attract opportunities, businesses must use signage to grab attention and make a lasting impact.

Outdoor signage, for example, functions as a 24/7 advertisement for your brand. High-quality, visually striking signs ensure that potential customers notice your business, even in a crowded marketplace.

Ziglar’s belief in being memorable aligns perfectly with this principle – a creative and strategically placed sign ensures your business becomes a landmark in its community.

According to the International Sign Association* (ISA), 76% of consumers said they had entered a store they had never visited before based on its sign alone. This statistic reinforces Ziglar’s mantra that visibility creates opportunity. An attractive, well-maintained sign can bridge the gap between a business and its potential customers, driving foot traffic and increasing brand awareness.

Consistency: Building Trust Through Branding

Another cornerstone of Ziglar’s marketing philosophy is consistency. He often stated that trust is built through consistent, reliable communication – a principle that applies directly to business signage. Consistency in branding across all marketing channels, including signs, creates a cohesive and professional image.

For instance, your physical signage should match the design elements of your website, social media profiles, and printed materials. This harmony builds brand recognition and trust, ensuring customers know exactly what to expect when interacting with your business. Ziglar’s teachings highlight that trust is earned through repeated, positive impressions – something a well-executed signage strategy can deliver effortlessly and consistently.

Emotional Connection: Speaking to the Customer’s Heart

Ziglar’s belief in connecting emotionally with customers underscores the importance of designing signs that resonate with your target audience. He famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” Applying this principle to signage means using colors, fonts, and messaging that evoke the desired emotions in your target audience.

For example, a bakery might use warm, inviting colors like pastel pinks and yellows to convey comfort and sweetness, while a tech company might lean on sleek, modern fonts and cool tones to project innovation and reliability. Your sign’s design should tell a story that aligns with your brand values and speaks directly to your customer’s aspirations.

Additionally, incorporating compelling calls to action (CTAs) into your signage can further drive engagement. Ziglar’s knack for motivational phrasing is a valuable lesson here. Phrases like “Discover Your Dream Home Here” or “Fresh Coffee, Fresh Start” tap into emotions and encourage action, transforming passersby into customers.

Why Signage is Often Overlooked

Despite its critical importance, signage is frequently overlooked by businesses for several reasons. One key factor is the misconception that digital marketing has rendered physical signage obsolete. With the rise of social media and online advertising, many businesses focus their budgets on digital platforms, neglecting the tangible impact of a physical sign, even for traditional brick and mortar stores.

Another reason signage is frequently overlooked by businesses is the perception that signage is a one-time, high cost, expense rather than a long-term investment with long term returns. Businesses often prioritize initiatives with immediate ROI, overlooking the sustained benefits of consistent visibility and branding that signage provides. Additionally, smaller businesses may lack the expertise or resources to design and install effective signage, leading to suboptimal results and a diminished perception of its value. This is where SignForce can assist with our years of signage and marketing experience, we at SignForce strive to help small businesses grow, which is why we offer advice as well as full turnkey operations.

How to Change This ‘Signage is Unimportant’ Mindset

To address these challenges, businesses need to reframe their thinking around signage. Education and long term thinking is key – highlighting studies like the University of Cincinnati’s** findings on the positive ROI of signage can help shift perceptions. Emphasizing the role of signage as a complement to digital strategies, rather than a competitor, can also encourage businesses to view physical business signage as an integral part of their marketing mix.

Partnering with professional signage companies – such as SignForce – can further alleviate concerns about design and execution. These signage experts can ensure that your signage aligns with your business’s brand identity and achieves maximum impact. Finally, showcasing real-world success stories of businesses that have transformed their visibility and sales through signage can inspire others to follow suit. It also helps if one understands what you want your sign to achieve before you rush out to purchase your sign, as different objectives are achieved using different look and feel of your signs.

The Fails of One-Dimensional Signage Design

One common mistake businesses make is designing signage to be viewed only from the front, neglecting how it appears from the side. This oversight can lead to several issues that hinder a sign’s effectiveness and overall brand perception:

  1. Lost Visibility: Signs that are only effective from the front are easily missed by pedestrians and drivers approaching from different angles. This lost visibility reduces the potential audience and limits your sign’s ability to attract customers.

  2. Distorted Messaging: When viewed from the side, single-dimensional signage may appear warped, illegible, or incomplete. This can confuse passersby or convey an unprofessional image, damaging the brand’s reputation.

  3. Missed Branding Opportunities: Multi-dimensional signs, such as those with side panels or three-dimensional designs, can communicate your brand more effectively by ensuring visibility and readability from various directions.

  4. Inefficient Use of Space: Designing signs with only a front-facing perspective can waste valuable advertising real estate, particularly in areas with high foot or vehicle traffic on multiple sides.

How to Address the fails of One Dimensional Signs

To avoid these pitfalls, businesses should:

  • Invest in Multi-Angle Design: Ensure your signage is designed to be visible and legible from various angles. Use bold colors, clear fonts, and symmetrical layouts that maintain their impact regardless of the viewer’s position.

  • Incorporate Three-Dimensional Elements: Adding depth or raised elements to your signage can enhance visibility and create a more dynamic appearance. This approach is particularly effective for storefronts on busy streets.

  • Conduct Placement Analysis: Before installing a sign, evaluate traffic flow and sightlines to determine how your signage will be seen from all approaches. For signs that will be viewed by passing traffic it is essential that the sign be clear, large and visible enough to get your business’s message across to your viewer in the second that they may have to view your sign.

  • Use Lighting Strategically: Proper illumination ensures that your signage remains clear and inviting from all angles, even at night or in low-light conditions. While best lighting can sometimes require a higher initial investment, poor lighting can make your sign illegible, resulting in your spend on lighting being wasted at night.

By addressing these design considerations, businesses can maximize the effectiveness of their signage, capturing attention and conveying professionalism from every perspective.

Aligning Ziglar’s Philosophy with Modern Marketing

Zig Ziglar’s timeless principles of visibility, consistency, honesty and emotional connection offer a roadmap for leveraging signage as a key marketing tool. In a world where first impressions matter more than ever, investing in high-quality, strategically designed signage is not just an option but a necessity for businesses looking to thrive.

By embracing Ziglar’s teachings, businesses can transform their signage into a powerful symbol of their brand, attracting customers, building trust, and driving long-term success. Just as Ziglar inspired millions to aim higher and achieve more, your business’s signage can inspire customers to walk through your doors and engage with your brand resulting in higher turnover and thus higher profits.

At SignForce we firmly believe that a successful SIGN is a simple sign that appeals to passers by encouraging them to become customers of your business – getting them through the door where your sales team can take over.

At SignForce we have more than a quarter of a century experience in signs and how they relate to marketing. We use this knowledge to give our client’s signs that are cost effective, with our focus being on our client’s return on investment (ROI).

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

* International Sign Association (ISA) – https://signs.org/

** https://www.uc.edu/news/articles/legacy/enews/2011/10/uc-research-examines-the-economic-value-of-on-premise-signs.html

The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment.

Why your Business Sign could be one of your Business’s Greatest Investments – Part 5

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Timeless signs

Timeless plaque that conveys a clear, clean and honest message.

Zig Ziglar, one of the west’s most influential motivational speakers and sales trainers of all time, emphasized the importance of clear, impactful communication in building successful businesses.

While Ziglar’s philosophy spanned a wide range of marketing and sales strategies, his teachings can easily be applied to the often-overlooked but critical investment in business signage.

Effective signage is more than just a way to display your business name; great signage is a dynamic marketing tool that embodies Ziglar’s principles of visibility, consistency, honesty and emotional connection.

Visibility: Standing Out in the Crowd

Ziglar consistently emphasized the importance of making a strong first impression.

In today’s competitive market, a well-designed sign serves as a business’s handshake to the public. Just as Ziglar encouraged individuals to present themselves professionally to attract opportunities, businesses must use signage to grab attention and make a lasting impact.

Outdoor signage, for example, functions as a 24/7 advertisement for your brand. High-quality, visually striking signs ensure that potential customers notice your business, even in a crowded marketplace. Ziglar’s belief in being honest and memorable aligns perfectly with this principle – a creative and strategically placed sign ensures your business becomes a landmark in its community.

According to the International Sign Association (ISA)*, 76% of consumers said they had entered a store they had never visited before based on its sign alone. This statistic reinforces Ziglar’s mantra that visibility creates opportunity. An attractive, well-maintained sign can bridge the gap between a business and its potential customers, driving foot traffic and increasing brand awareness.

It is essential that signs are well maintained – yet sometimes a ‘skew’ or otherwise ‘uncomfortable’ sign can also get feet through the door. SignForce had a customer who was a hardware outlet. One day someone drove into their mobile sign damaging one of the legs, so the sigh now stood ‘skew’. Like a picture on a wall, it is the one that is not straight that gets constant attention, and this sign was no different. Sufficient people came into the community store to let the owner know his sign was ‘damaged’ – allowing him the opportunity to sell to these people. This strategy was so successful the owner never allowed SignForce to repair or change the sign.

Consistency: Building Trust Through Branding

Another cornerstone of Ziglar’s marketing philosophy is consistency. He often stated that trust is built through consistent, honest and reliable communication – a principle that applies directly to business signage. Consistency in branding across all marketing channels, including signs, creates a cohesive and professional image.

For instance, your signage should match the design elements of your website, social media profiles, and printed materials. This inter media harmony builds brand recognition and trust, ensuring customers know exactly what to expect when interacting with your business. Ziglar’s teachings highlight that trust is earned through repeated, positive impressions – something a well-executed signage strategy can deliver effortlessly, 24/7.

Emotional Connection: Speaking to the Customer’s Heart

Ziglar’s belief in connecting emotionally with customers underscores the importance of designing signs that resonate with your target audience. He famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” Applying this principle to signage means using colors, fonts, and messaging that evoke the desired emotions in your audience is essential and will give the best results.

For example, a bakery might use warm, inviting colors like pastel pinks and yellows to convey comfort and sweetness, while a tech company might lean on sleek, modern fonts and cool tones to project innovation and reliability. Your sign’s design should tell a story that aligns with your brand values and speaks directly to your customer’s and target market’s aspirations.

Additionally, incorporating compelling calls to action (CTAs) into your signage can further drive engagement. Ziglar’s knack for motivational phrasing is a valuable lesson here. Phrases like “Discover Your Dream Home Here” or “Fresh Coffee, Fresh Start” tap into emotions and encourage action, transforming passersby into customers.

The ROI of Signage: A Smart Investment

Ziglar frequently advocated for viewing marketing as an investment rather than an expense. Business signage is a prime example of this mindset. While difficult to measure accurately, the return on investment (ROI) for effective signage is multifaceted, encompassing increased brand visibility, enhanced customer acquisition, and long-term brand loyalty.

A study by the University of Cincinnati** found that businesses saw an average increase in sales of 10% after upgrading their signage. This tangible ROI underscores the importance of viewing signage as a critical component of your overall marketing strategy, not a secondary consideration.

Moreover, Ziglar’s philosophy highlights the importance of measuring success.

By tracking metrics such as foot traffic, sales increases, and customer feedback post-signage installation, businesses can gauge the effectiveness of their investment and make informed adjustments.

Aligning Ziglar’s Philosophy with Modern Marketing

Zig Ziglar’s timeless principles of visibility, consistency, emotional connection and honesty offer a roadmap for using signage as a key marketing tool. In a world where first impressions matter more than ever, investing in high-quality, strategically designed signage is not just an option but a necessity for businesses looking to thrive.

By embracing Ziglar’s teachings, businesses can transform their signage into a powerful symbol of their brand, attracting customers, building trust, and driving long-term success. Just as Ziglar inspired millions to aim higher and achieve more, your business’s signage can inspire customers to walk through your doors and engage with your brand.

At SignForce we firmly believe that a successful SIGN is a simple sign that appeals to passers by encouraging them to become customers of your business – getting them through the door where your sales team can take over.

At SignForce we have more than a quarter of a century experience in signs and how they relate to marketing. We use this knowledge to give our client’s signs that are cost effective, with our focus being on our client’s return on investment (ROI).

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

For more about SignForce visit http://www.signforce.co.za

* International Sign Association (ISA) – https://signs.org/

** * https://www.uc.edu/news/articles/legacy/enews/2011/10/uc-research-examines-the-economic-value-of-on-premise-signs.html

The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment.

How will my sign help get feet through my door

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“ How will my sign help get feet through my door “

Boosting Foot Traffic with SignForce: Crafting Signs that pull in Customers”

SignForce’s years of marketing experience allows us to specialize in creating signs that do more than mark your location – SignForce’s signs are a key element in your marketing strategy, designed to attract customers and increase foot traffic.

Here’s how SignForce crafts signs to ensure they become a magnet for your business:

Visibility and Brand Identity

At SignForce we strive to design signs to fit your location so your signs stand out and speak directly to your prospective clients while taking into account your corporate and brand identity. SignForce combines multiple (captivating) elements of design together with strategic positioning to ensure business is recognized, sometimes even becoming a local landmark which is both visible and memorable.

Clear Messaging by SignForce

SignForce emphasizes the importance of delivering your message with clarity and impact. This is done using various design elements as well as taking into account the positioning and location of your business. At SignForce we understand that not every brand is instantly recognized like Coke or AMEX, and as such, where appropriate, the SignForce approach ensures that your sign communicates what your business offers with the intention of making it instantly clear to potential customers why they should choose you.

Designing Invitations with SignForce

SignForce’s signs are more than information panels – the love and care that SignForce put into making your signa makes your sign into a visible invitation. Over and above the love and care that goes into the production process, SignForce uses appealing aesthetics, including colors and enhancing graphics, to make your sign welcoming, encouraging all who see your sign to step inside and explore what you have to offer.

Brand Consistency with SignForce

With SignForce, consistency across your signage and branding efforts is key. We ensure that every piece of your visual branding aligns, reinforcing your brand’s image and building customer trust and loyalty. Experience has shown that it is easy to neglect consistency in business branding, but the cost is high as when people see your brand and it looks ‘off’ they sub-consciously lose trust in your brand and business, and will then look for alternate suppliers.

Optimal Placement Strategies by SignForce

Location is everything, and SignForce’s expertise extends to advising on the best placement for your signs. We assess your location to ensure maximum visibility and impact in order to direct the flow of potential customers through your door.

Allow SignForce to enhance Your Success

SignForce is dedicated to ensuring your signage is an active participant in your business’s success. SignForce’s focus on standout design, clear messaging, inviting aesthetics, brand consistency, and strategic placement ensures your sign is seen and is effective in bringing customers into your establishment.

With SignForce, your sign becomes an investment as it is a powerful tool for increasing visibility and driving foot traffic, contributing significantly to your business’s growth.

Top of Form

Contact SignForce now on info@signforce.co.za or call +27 (0)11 440 7525 or WhatsApp +27 (0)82 558 6413

Find out more about SignForce by visiting http://www.signforce.co.za

You can also watch some of SignForce’s many video’s at:

https://youtu.be/2uJBSOly6wM?si=q4khxcCA9ocC_oRw

https://youtu.be/FW3arJbUK9U?si=WmuelgkOTp-sLCKE

FAQ regarding Brass Plaques and Plaques in General

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Brass Plaque

Solid Brass Plaque, etched and filled for exceptional long life outdoors.

We at SignForce are often asked excellent questions regarding the plaques we manufacture.

We generally work with SOLID metals, Brass, Stainless Steel, Aluminium, Mild Steel. Our plaques are etched and filled so the plaques have a long outdoor life, even in the harsh African sun.

Below are a number of questions which may aid you in making a decision if you are in the market for a plaque.

Q1: Do SignForce’s plaques survive in direct sunlight and rain, (all kinds of weather conditions), especially when the plaque will be placed outside the building.

Yes, SignForce’s solid Brass or Stainless steel plaques survive VERY WELL outdoors. When outdoors they have an expected life of between 10 and 20 years, even when exposed to the harsh South African sun. 

Can plaques be multiple colours (colors) and will the colours remain intact regardless of the weather conditions.

SignForce use 2K automotive paints for the fills. As a result the colors will last very well outdoors. SignForce’s plaques are also coated with a clear lacquer which extends the life of the paint and protecting the plaque material at the same time. 

Do SignForce have any warranty on their plaques?

SignForce’s plaques carry a 12 month guarantee and because of the process used, the plaques can be refurbished in the future to keep the, by then old, plaque looking fresh.

How long is a SignForce plaque expected to last outdoors in the harsh African sun?

Depending on the material the plaque can last many many years. Brass and Copper plaques are known to last many hundreds of years (as can be seen when visiting may old cemeteries or church yards), although the colour fills are definitely not expected to live that long. It is also important to remember that with time (more than 10 years) the metal will tarnish so it will not lose the shine it has. Brass tends to oxidize to black and Copper tends to oxidize to green. Stainless steel plaques should do the same although they will tarnish and become dull with time, especially in then harsh African sun.

Does SignForce include installation in our quotes?

You can choose for us to quote with or without backing boards, with or without deliver and with or without installation. If you want SignForce to quote to include installation we will need to know (1) where the plaque will be located – both area and height above the ground. We also need to know what the plaque will be fixed to – dry wall, plastered brick wall, concrete, etc) and how easy or difficult access will be.  If you only want the quote to include installation we need to know where the plaque needs to be delivered to so we can calculate the most cost effective option for yourselves. SignForce often use POSTNET and PEP for outlying deliveries.

What size plaque can SignForce produce?

Since SignForce make custom plaques we can make almost any size between 10 x 20 mm ( 1 x 2 cm) to 1,000 x 2,000 mm (1 x 2 meters). The standard size for doctors plaques tends to be A4 and building opening plaques tend to be A3, but you can pretty much choose the size you want.  

What is the difference material do SignForce use to make their plaques?

SignForce can use almost any material – from granite and glass to acrylic, stainless steel, mild steel, aluminium,. Brass and Copper. If you want a silver finish STAINLESS STEEL, mild steel or Aluminium will be recommended, the difference being the location of the plaque.

The short answer is Can SignForce make ALL logo’s in full color.

The short answer is YES. That said, not all full color logo’s will have a long expected outdoor life. For certain logo’s, especially those that have half tomes, the logo will need to be printed and domed, making them ideal for indoor use as they will have a very short life outdoors.  While we can produce FULL colour logo’s, for them to last outdoors they cannot have half tones and they will need to have separations so that each colour paint can fill it’s own section. Please also be aware that the cost for the plaques increase with more complex artwork / logo’s and more colours.

In order to provide an accurate quote SignForce need the following information:

1. Material you want the plaque to be? – Brass (gold), Copper (pink gold), or Stainless Steel (silver), Aluminium (silver) or whatever other material

2. What size should the plaque be? (Please approximate if you are unsure)

3. What wording and what logo(s) would you want to have on the plaque. This is very important if SignForce are to give accurate quotes.

4. Would you want the plaque (a) delivered or (b) installed. For delviery please advise l0ocation. For installation please advise where, and height above the ground and if you know what the wall is made of, the type of wall.

5. Do you want a hard wood backing board? 

Once SignForce have all these answers we will gladly get you an obligation free quote

Contact SignForce NOW to get your obligation free quote by emailing info@signforce.co.za or call us on +27(0)11 440 7525

You can find out more by visiting the SignForce website at http://www.signforce.co.za