Seven Important Benefits of Non-uniform Signage

non-uniform signs that work

Non uniform sign that catches attention and promotes your business

 

Seven Important Benefits of Non-Uniform Signage

Many – if not most – of us human animals tend to appreciate and enjoy visual stimulus being “uniform”.

I am not referring to people who are OCD and everything HAS to be PERFECT, but even for those of us that are quite chilled and un-phased, seeing a painting hanging skew, or a sign that just doesn’t ‘look’ and ‘feel’ right can be anything from a slight irritant to extremely off-putting and upsetting.

The thing is sometimes we as marketers can and SHOULD take full advantage of these predicatable and almost universal traits, as often, that feeling of discomfort helps a viewer look again and again and again – either in an attempt to see what is WRONG, or to find closure and not have to look again or to wonder what other ‘ERRORS’ can be found or to try and figure what FOOL could get the signage SO WRONG!

The reality is that there are a number of benefits to non-uniform signage. In fact any marketing material that can get the viewer to look again and again, especially when the medium is static, has definitely helped improve the client’s investment when measured by engagement for consistent views or time per view.

Seven of the most important, seldom considered benefits of non-uniform signage are:

  1. Increased visibility – Non-uniform signage can be more visible than uniform signage, especially in highly areas highly populated with signage. Non-uniform signage can thus help attract more customers to your business

  1. Cost-effective – Non-uniform signage can be a cost-effective form of marketing for businesses that have limited marketing funds because they can make their professional sign get more views simply because of it’s placement.

  2. Increased reach – Non-uniform signage can increase the reach of marketing campaigns due to increased visibility. Think of a television or social media advert. Chances are the one’s you remember the most either made you laugh or irritated you.

  3. Easily catches attention – A non-uniform sign can easily catch the attention of target customers and passerby. There is a saying that there is no such thing as negative publicity. While this si debatable – think of politicians worldwide – from a business perspective the higher one’s visibility, the greater the chance of being front of mind and hence the greater the chance the customer will remember, relate to and feel comfortable with your brand.

  4. Differentiates from competitors – Non-uniform signage can promote brand identity by using unique designs and colors that are not commonly found on other signs. This helps make your brand stand out from the competition AND is also a great step in brand identification and creating greater awareness of your brand.

  5. Customizable and Increases customer engagement – Non-uniform signs can be customized to your specific businesses brand or unique campaign which can and does increase customer engagement by providing a unique experience that is not found elsewhere.

  6. Promotes creativity – Non-uniform signage promotes creativity by allowing businesses to use unique designs and colors that are not found on other signs, and subconsciously lets your prospects and customers know you are available and open to different ideas.

SignForce is in the business of making custom signs. We design signs that WORK! Work can depend a lot on your specific requirements, which is why not all signs are the same and our customized sign designs do not have a one size fits all approach.

SignForce has been in the signage market for over three decades, and have built our reputation on giving the best possible signage advice and producing quality signs.

Contact SignForce now on info@signforce.co.za or WhatsaApp +27 (0)82 558 6413 or call +27 (0)11 440 7525

Find out more about SignForce by visiting http://www.signforce.co.za

Who is SignForce South Africa and what do they do?

Who is SignForce South Africa and what do they do?

SignForce is a full service sign design, manufacture and installation business specializing in giving advice on signs for all custom made signs.

What that means is that SignForce is in the business of designing, manufacturing and installing EVERY conceivable type of sign. If it is something that your marketing department want – like a pylon, billboard, banner, flag, name slat, sign or vehicle decoration – or something that your HR or administration department want, like name badges, desk names or office names, SignForce is in the business of getting you these.

Having taken over an existing business in 1999 the current management team has extensive experience in ensuring that your signs are an investment in marketing, meaning that we believe that any sign we supply should be capable of generating more income than it cost.

SignForce is based in Johannesburg South Africa and works throughout South Africa, with a number of our signs being shipped to destinations as far afield as New York and Malawi.

The following is a comprehensive list of all the signs SignForce can assist you with.

2D Cut out letters & Logo

3D Lettering & Logos

3D cut out Logos

Advice on signs

Aluminium signs

Architectural signs

Banners

Banner walls

Billboards

Brass signs

Chromadek signs

Computer cut out vinyl

Corporate identity design

Cut out signs

Directional signs

Directory boards

Door signs

Electronic signs / Electronic Billboards

Engraved signs

Entrance signs

Fabricated signs

Flags

Free Standing Signs

Front illuminated signs

Full colour digital printing

Illuminated signs – Front illuminated signs

Illuminated signs – Internally illuminated signs

Illuminated signs – LED signs

Illuminated signs – Neon signs

Illuminated signs – Rear illuminated signs

Individual cut out signs

Interior signs

Interior design – Office signs

Interior design – Reception signs

Interior design – Sandblasting effect

Interior design – Stained glass effect

Interior design – Wallpaper

Interior design – Window tinting

Iron signs

Labels

Large outdoor signs – Billboards

Large outdoor signs – Free Standing Signs

Large outdoor signs – Pylons

Large outdoor signs – Signboards

LED signs

Lobby signs

Machine signs

Mandatory signs

Metal signs

Mine signs

Modular signs

Monument signs

Neon signs

Office signs

Parking signs

Plastic signs / Perspex signs / Plexiglas signs

Plaques & awards

POP up banners

Printed signs

Printed wallpaper

Pull up banners

Pylons / Pylon signs

Reception signs

Road signs

Safety signs

Sandblast effect decoration

Sandblast vinyl

Sandwich boards

Signboards

Sign advice

Sign design

Sign manufacture

Sign writing

Steel signs

Stainless steel signs

Stained glass signs

Vehicle decorations

Vehicle signs

Vista Modular signs

Wallpaper

Way finding signs

Window tinting

For advice on signs and how to best project your business’s image, or if you are in the market for professional looking signs at “FAIR VALUE” so that you can consider any funds you spend on marketing and signs as an investment, please contact the writer at arnold@signforce.co.za or david@signforce.co.za and use the subject line: ADVICE PLEASE and we will get back to you.