Is this sign an effective sales device?

What’s wrong with this picture?

Is this sign an effective marketing and or sales device?

I was driving behind this truck and saw this fantastic signage. Since I was parked behind the truck at a red light, I had the time to read the sign. It was interesting, as we use a few of the advertised products. Then it dawned on me – there is a MAJOR MARKETING ERROR here.

Care to hazard a guess as to what the error is? (ok, it is an error in my opinion!)

To me the error is that while the pictures are great, high resolution pictures, and the text as well as the pictures are clearly legible from a fair distance, I have NO CLUE what the name of the business is, and worse, I have ABSOLUTELY NO MEANS of tracking or contacting the business.

Please, pleaseplease people. When signing, it is ‘nice’ to put your name on the sign, especially if your name does not reflect your business. If your name DOES reflect your business it is slightly more important to put it on the sign. This sign is fantastic in that it CLEARLY STATES what the business DOES, but what good is that when there are no contact details?

The rear of a vehicle is generally smaller than the sides, yet it is also the signage that is most likely to be read, because it is more likely that traffic will travel behind, and possibly stop behind the vehicle, allowing for some decent reading time, as opposed to the sign flashing past on the side of a vehicle.

For expert advice on signs, how they are a fantastic marketing tool and how they can be viewed as an investment, call us at SignForce. We have the qualifications and experience across multiple media to be called marketing professionals.

If you are in the market for professional looking signs at “FAIR VLAUE”, and would like advice on how best to project your business’s image while making any funds you spend on marketing and signs an investment, please contact the writer at and use the subject line: ADVICE PLEASE and we will get back to you.

Do Sign Salespeople ‘Consult”?

I sell signs for a living, and am a PROUD sign salesperson.

That said, in reality, I do not sell signs. I consult with prospects on their sign requirements, with the objective of ensuring that any money they spend is an investment in marketing.

At times this may mean advising people that the signs they want are not the best investment they could make, because I believe that in the long run people who respect my advise will become long term clients.

In the almost 14 years I have been selling signs one of the trends I have noticed is that prospects expect me to offer advice – in other words act as a consultant.

I cannot understand why ALL my competitors do not see themselves as sign consultants. Could it possibly be because they see themselves as order takers, not because they do not give advise, but because [they believe] their prospects are not prepared to pay for the advise – or could it be because they are too scared to be held accountable for poor advise?

At SignForce we have built our business on giving the best advise we can. It has worked for us, so why wouldn’t it work for our competitors?

If you are looking for advise on how to make your investment in signs pay off, contact me, Arnold N. Pollak, and I will give you the best advise I can.

For signage idea’s to suite your business, go to SignForce’s idea’s bank at: