Seven Important Benefits of Non-Uniform Signage
Many – if not most – of us human animals tend to appreciate and enjoy visual stimulus being “uniform”.
I am not referring to people who are OCD and everything HAS to be PERFECT, but even for those of us that are quite chilled and un-phased, seeing a painting hanging skew, or a sign that just doesn’t ‘look’ and ‘feel’ right can be anything from a slight irritant to extremely off-putting and upsetting.
The thing is sometimes we as marketers can and SHOULD take full advantage of these predicatable and almost universal traits, as often, that feeling of discomfort helps a viewer look again and again and again – either in an attempt to see what is WRONG, or to find closure and not have to look again or to wonder what other ‘ERRORS’ can be found or to try and figure what FOOL could get the signage SO WRONG!
The reality is that there are a number of benefits to non-uniform signage. In fact any marketing material that can get the viewer to look again and again, especially when the medium is static, has definitely helped improve the client’s investment when measured by engagement for consistent views or time per view.
Seven of the most important, seldom considered benefits of non-uniform signage are:
Increased visibility – Non-uniform signage can be more visible than uniform signage, especially in highly areas highly populated with signage. Non-uniform signage can thus help attract more customers to your business
Cost-effective – Non-uniform signage can be a cost-effective form of marketing for businesses that have limited marketing funds because they can make their professional sign get more views simply because of it’s placement.
Increased reach – Non-uniform signage can increase the reach of marketing campaigns due to increased visibility. Think of a television or social media advert. Chances are the one’s you remember the most either made you laugh or irritated you.
Easily catches attention – A non-uniform sign can easily catch the attention of target customers and passerby. There is a saying that there is no such thing as negative publicity. While this si debatable – think of politicians worldwide – from a business perspective the higher one’s visibility, the greater the chance of being front of mind and hence the greater the chance the customer will remember, relate to and feel comfortable with your brand.
Differentiates from competitors – Non-uniform signage can promote brand identity by using unique designs and colors that are not commonly found on other signs. This helps make your brand stand out from the competition AND is also a great step in brand identification and creating greater awareness of your brand.
Customizable and Increases customer engagement – Non-uniform signs can be customized to your specific businesses brand or unique campaign which can and does increase customer engagement by providing a unique experience that is not found elsewhere.
Promotes creativity – Non-uniform signage promotes creativity by allowing businesses to use unique designs and colors that are not found on other signs, and subconsciously lets your prospects and customers know you are available and open to different ideas.
SignForce is in the business of making custom signs. We design signs that WORK! Work can depend a lot on your specific requirements, which is why not all signs are the same and our customized sign designs do not have a one size fits all approach.
SignForce has been in the signage market for over three decades, and have built our reputation on giving the best possible signage advice and producing quality signs.
Contact SignForce now on email@example.com or WhatsaApp +27 (0)82 558 6413 or call +27 (0)11 440 7525
Find out more about SignForce by visiting http://www.signforce.co.za