How many chances do you get to create a first impression
Picture these two scenario’s.
You are introduced to a person who is wearing shorts and a t-shirt and looks like a billboard for a tatoo parlor. You cannot see a single square millimeter of uninked skin. The person is introduced as a marketing genius who runs a multi million marketing organization. Before they open their mouth, what is your FIRST IMPRESSION? Is this the same impression you would have if the person looked differently?
You are introduced to a person who is dressed in formal business attire. They look well groomed. They stand proud. They are introduced the same way as the person in scenario 1 above.
From your FIRST IMPRESSION which person do you think you are more likely to listen to? Which person would you think is more likely to impress you? Which person will you JUDGE more, no matter how inaccurately or unfairly?
This may seem like a loaded question – because it is. That said, it is also a true ‘experiment’ I was a party to.
An individual who I had great respect for introduced the above two people to a group that I was a member of. They were both introduced as marketing experts. They both gave a five minute talk about FIRST IMPRESSIONS and marketing. They were then taken out the room and the audience were asked to vote on which person made the most sense.
Any guess as to who was seen as the expert? I will tell you. It was the individual dressed in formal business attire.
Once the votes were counted we were re-introduced to both parties again. This time THEY did the introductions. The tatoo’d individual was in fact a marketing expert and business person who ran a multi national business.
The second individual was in fact a homeless person who was ‘coached’ on what to say but had no clue whatsoever on how to market anything – not even themselves, as one has to assume if they could market themselves they would not necessarily have been homeless.
The difficulty changing the perceptions of the group after their FIRST IMPRESSIONS was palpable. People believed that the two individuals were lying the second time around. People has already made up THEIR MINDS and this is what they were going to BELIEVE – REGARDLESS OF THE FACTS.
Why am I mentioning all this when it comes to SIGNAGE? Can there be any relevance?
To me the common ground is glaringly obvious.
If your SIGNAGE is damaged, non-existent, dirty or simply OLD FASHIONED (and you are in a ‘modern’ business), your sign may well be creating an incorrect, inappropriate and misleading FIRST IMPRESSION.
Imagine you are a seller of LEADING EDGE TECHNOLOGY and your sign is old fashioned bulbs on an old, rusted frame (picture a long closed, old style movie house) how could your sign possibly convey the message of modern technology? And once that FIRST IMPRESSIOIN is made, what would it take to ALTER your prospective client’s first impression?
A business that understands FIRST IMPRESSIONS is BOLTGAS INDUSTRIAL MINING SUPPLIES. This well run and managed mining supply business is in the process of creating VERY IMPRESSIVE first impressions. From the moment one enters the premises you get the impression of a well run business. The modern reception area is warm and inviting with the wall signage and blue desk cover with illuminated signage making one feel at home – and this is only the reception area, where the signage and blue tinting on the windows create a feeling of warmth and professionalism.
Reception signage and window tinting by #SignForce can change any old area to an inviting, professional space that is welcoming to all that enter, especially unknowing prospective clients.
For reception signage and window tinting contact #SignForce now on +27 (0)11 440 7525 or +27(0)82 558 6413 or email us on firstname.lastname@example.org
For further information on SignForce visit our website at http://www.signforce.co.za