Where does SIGNAGE fit into your business
Today I was reminded that Sales, Marketing as Branding are NOT all the same tasks, and while they may all have the same objective – improved turnover – they are not necessarily achieved by performing the same or similar tasks.
According to Bing.com Branding, marketing and sales are different but related aspects of a business. Branding is all about creating an image or identity for a product or company. Branding and marketing both use strategies to reach their goals for the business, while marketing focuses on boosting sales branding focuses on increasing the organizations recognition and loyalty.
Marketing is about uncovering and connecting with audiences most likely to benefit from any long-term ‘promises’ that a business makes, especially by using branding..
Sales is the ultimate objective of all branding and marketing, culminating in an exchange of value between the buyer and the seller.
When assessing signage in relation to branding, marketing and sales, one should figure where signage should fit in and what the sign should deliver in order to be considered successful.
Signage such as store name, vehicle branding, isle markers and product identifiers can all be considered part of the BRANDING mix. This is because these type of signs can relay a specific message at the same time as creating consistent BRAND awareness while keeping the BRAND front of mind.
Signage can be used as part of the MARKETING mix by reminding the viewer of the promise that the branding is committing to.
Signage at point of sales can be in the form of visually impactful bobbers or standardizing the signage of the store, constantly reminding the person of where they are and how they got there.
If you or your business are in the market for signage, SignForce has decades of experience and is available to assist.
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